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What is Communication?
“the transmission of information, ideas, emotions, skills through the use of symbols, words, pictures, figures and
graphs” (Berelson and Steiner, 1964)
“all those planned and unplanned processes through which one person influences the behaviour of others” (Kar)
“the interactive transfer of shared meaning between intelligences” (Brown, 1976).
Elements of Communication
Senders/Source – person or entity from which the message is expressed.
Message – the information which is to be expressed.
Channel/Medium – the means by which the message is communicated.
Receiver – the target for the message.
Feedback – the receiver’s response to the message.
The Process of Communication
(Sender) Conceptualization – mental activity in the creation of the message.
(Sender) Encoding – the language to be used (verbal/non-verbal)
(Sender) Medium/Channel – how the message is sent, what is used to send the message (e.g. Letter)
(Receiver) Decoding & Interpretation – deciphering and applying meaning to the message.
(Receiver) Provides feedback (by starting the process all over again..hence receiver then becomes the sender).
Barriers – anything that detracts from the message being sent and prevents effective communication.
Facilitators - these aid in the passing of communication for a mutual understanding. E.g. effective medium,
language, additional visual prompts.
In Paper 2, Section 1 of the examination, students are often required to read an extract taken from a passage, and then
write an essay in which you not only state the writer's main point but also comment on the strategies used by the writer, as
well as discuss the suitability of the extract for a specific audience. In order to respond adequately to such a question,
students ought to be able to identify each type of discourse. Generally, this is done according to the writer's purpose, the
intended audience and the writer's style.
Narration (tells a story, Description (gives Exposition (makes an idea Persuasion (Psychological to
details a series of related sensuous details about clear, analyses a situation, convince by using emotional/
events) people, places, times of day, defines a term, gives non-rational appeals.
feelings and so on) instructions) Argument to convince by
appeals to reason/logic/the
To entertain, to inform To identify, to construct a To explain, to identify the intellect)
verbal picture, to express subject in a number of
what a thing looks, alternative ways, to inform To cause belief or action
sounds, feels, smells or
tastes like. Analysis, classification, Repetition, rhetorical
Action Verbs definition, illustration, cause questions, emotional appeal,
Dialogue Adjectives and effect, comparison and Evidence facts, authoritative
Narrative point-of-view Sense data contrast, analogy opinions, personal
First/third person narration experience, Refutation of
counter argument
Dialectal Variation - speaks to the idea of having a variety of one language common to a particular speech community
(which is mutually intelligible). Difference in accent does not indicate a different Dialect because Dialects differ from
each other in terms of semantics(word choice), syntax(sentence structure), grammar and morphology(word forms)
whereas accents refer to pronunciation. The Dialect spoken by the dominant group in the society commands the most
prestige. Education, publishing and an established body of Literature enhances the status of of the prestigious dialect and
it becomes the STANDARD. In this regard one can speak about the Language/Dialect Continuum - this is the range of a
language spoken by a speech community.
Acrolect Mesolect Basilect
BASILECT is the form of Creole with more African derived features than other forms and is said to be the first point on
the continuum. It is most often spoken in rural areas and by uneducated persons.
MESOLECT is the form of Creole with more English derived features than the basilect and is said to be the point on the
continuum next to the basilect. It is most often spoken by urban and educated persons.
ACROLECT is the Jamaican Standard English and it is the last point on the continuum. It is most often spoken in formal
situations.
Reliability
* Are the ideas and arguments more or less in line with other works you have read on the same topic?
* Does the work update other sources, substantiate other materials you have read, or add new information? You should
explore enough sources to obtain a variety of viewpoints.
Can similar results be yielded or found in other settings/ environments?
QUESTIONNAIRE
STRENGTHS:
1. Easily and reliably scored
2. Quick access to information
3. Primary source
4. Facilitates survey of large population
5. Easily administered
6. Allows for anonymity
WEAKNESSES:
1. Limited scope for the personal and the subjective
2. Limited scope for probing responses
3. Inflexible
4. Responses can be misleading
5. Limitations posed by literal responses
INTERVIEW
Strengths
1. Allows the interviewer to yield a lot of data
2. Allows for greater clarity on issues (that questionnaire would not provide
Weaknesses
1. Time consuming
2. The data is difficult to measure/quantify/analyse
Observation
Strengths
1. Provides first hand data
2. Allows the researcher to clarify things that he/she may be ignorant of
Weaknesses
1. If sample knows that they are being observed they may not be ‘natural’
2. The researcher may misinterpret what he sees due to ignorance of a particular culture/context/setting.
The writer/speaker bases the argument/conclusion on insufficient or unrepresentative evidence. For example, 'I have met
many Jamaicans and I am convinced that the average Jamaican does not wish to be told what to do.'
The writer/speaker presents as truth (or as a fact already proven) a statement(s) that is yet to be proven by the argument
presented. For example, 'Do you think that the recent escalation of violence was politically motivated?'
4. RED HERRING
The writer/speaker introduces an irrelevant point to divert the reader's/listener's attention from the main or relevant issue.
For example, 'Government funding for the National Endowment for the Arts (NEA) should be discontinued. Taxpayers do
not want and should not be expected to pay for so-called 'art' such as Brown's sexual perversions and Smith's sacrilegious
trash. It is inexcusable that such things have been supported by tax money through the NEA, which because of such
irresponsible decisions should itself be eliminated.'
The assumption of a causal relationship between two things simply because one event follows another in time. The second
event is being thought to be caused by the first which preceded it. For example, 'The belief that a teacher's absence from a
class will result in a fight among students in his/her classroom.'
The writer/speaker attacks the opponent's character rather than the opponent's argument. For example, 'I don't know if it is
the minute size of his head which makes him think we are too small to lead.'
The writer/speaker evades an issue by appealing to the reader's/listener's emotional reaction to certain words/subjects. For
example, using the term 'bloated-capitalist' for 'wealthy business man'.
8. EITHER/OR SYNDROME
An attempt to convince the reader/listener that there are only two ways of viewing or understanding an issue one right,
one wrong. For example, 'Were you drunk and not responsible for your actions? I want a straightforward 'yes' or 'no'!'
9. BANDWAGON APPEAL
The writer/speaker attempts to validate a point by suggesting or giving the impression that everyone else believes in it; the
idea is acceptable and sound because it enjoys widespread currency. For example, 'It is common belief that the politicians
are self-serving.'
The writer/speaker selects the opposition's weakest or most insignificant point to argue against, in order to divert attention
from the real issues. For example, 'Dr. Parchment favours drug legalisation, but this is a view held by very few Jamaicans.
Indeed, no responsible citizen wants to encourage drug addiction or the crime associated with the use of illicit drugs.'
The writer/speaker uses an extended (often irrelevant) comparison as proof of a point. Analogy might suggest similarities
but by itself it cannot prove anything. For example, one might refer to a battle as if it were a game and perhaps a game of
chess may be like a battle in several respects, but the comparisons cannot be pressed far.
In the course of a discussion the writer/speaker uses the actual statement in question to prove either that the statement is
true or that another statement is true. For example, 'A maintains that Christians lead better lives than others. B then
mentions some Christians who lead disreputable lives. Whereupon A denies that these are Christians.'
#CYBERCULTURE
“Netlingo” – this is the language used in instant messaging whether by phone or social sites. It is used to facilitate
speed in the conversation
Eg. of “Netlingo” instant message
Partygirl101 says : hey wassup? LTNS
Bobbybear says : samehere. u’ve been AWOL recently!
Partygirl101 says : LOL b/c I have tons of hw 2 do
Bobbybear says : yea me 2
Partygirl101 says : lab 2 finish. BTW did yours?
Bobbybear says : nah
Partygirl101 says : FYI its due mon!
Bobbybear says : OMG. I 4got. Will do B4 mon
Partygirl101 says : neway , GTG. C ya!
Bobbybear says : K tty
selfie windows
diskette home
omg mouse
mp3 icon
ipod key
ipad page
iphone tweet
cd rom bar
html virus
lol brain
emoticon monitor
internet trojan
email spam
download trash
bit
bite
port
PLASMA
input
output
hack
Main Point – what the piece is about/ summary. Purpose – writer’s intention.
2. What is the rule governing the writing of the purpose? In essence, what integral component must be included?
Narrative has dialogue, descriptive does not have. Narrative tells a story, develops a plot, descriptive only states
what the writer observes from his perspective.
6. State four elements that will allow you to distinguish a persuasive piece of writing
WRITER’S PURPOSE
Organizational Strategies
ANSWERS TO HYBRID CARS
Periodic development
a. The essence of the piece is that while Hybrid cars are
Classification
good for the environment there are some negatives
Problem & Solution associated with it/them. It is also of note that Hybrid
Compare & Contrast cars may soon be replaced by more advanced
General to specific technology.
Time order b. The writer’s purpose is to point out/inform/provide
Spatial order details about Hybrid cars- their benefits and pit-falls.
Personal experience c. Organizational Strategies - compare + contrast,
Analysis analysis
d. Language Techniques – figures, expert opinion
Language Techniques
Figures of speech/Figurative Language
Repetition
Rhetorical questions
Emotive language
Generalizations
Expert opinion
Figures/scientific data
Jargons
Satire
Colloquial language
Flashback
Stream of consciousness
Dialogue
Foreshadowing
Jamaican Creole is considered a language like any other for two basic reasons: It possesses the characteristic features
of a language and it performs the functions of a language.
PHONOLOGY: Sound
1. Jamaican Creole does not use the 'th' sound but substitutes with two other sounds: the 't' sounds as in 'tik' for the
English 'thick' and the 'd' sounds as in 'dem' for the English 'them'.
2. Jamaican Creole does not pronounce the 'h' sound at the beginning of English words. Therefore English 'hour'
becomes 'our'. Similarly, there is the tendency to hyper-correct and pronounce the 'h' sound at the beginning of
words that do not require it, therefore English 'egg' becomes 'hegg' and 'exam' becomes 'hexam’.
LEXICON: Vocab
1. Although the lexical items of Patois are English based, many are used in non-English ways.
2. Some Patois words that appear to be similar to English words do not carry the same meaning, e.g. 'Ignorant'.
3. Some English words are compounded to create nouns not present in English for example 'Foot bottom' and 'Eye
water' for tears.
GRAMMAR: Usage
1. Pluralization is signalled by the addition of the 'dem' after the noun eg. The people dem. Or to emphasize the
numerical marker- 'de two book dem'.
2. Possession is not signaled, as in English, with the apostrophe 's' suffix but by the word 'fi' as in 'A fi mi handout'
3. Zero Copular construction. A Copular links the subject to the predicate. It is derived from the verb 'to be'. Creole
can have a zero copular structure eg. Jane sick for Mary is sick in English or Jane de home for Jane is at home.
Linguistic Insecurity:
This anxiety or lack of confidence experienced by both speakers and writers results from the belief that their use
of language does not conform to the principles and practices of Standard English.
Therefore, when they do attempt to ‘conform’ to the standard they end up ‘failing’.
Though this failure is unacceptable for the standard, it is an accepted feature of the non-standard.
Hypercorrection:
In linguistics or usage, hypercorrection is a non-standard usage that results from the over-application of a
perceived rule of grammar or a usage prescription.
A speaker or writer who produces a hypercorrection generally believes that the form is correct through
misunderstanding of these rules, often combined with a desire to appear formal or educate
In essence, the attempt to be “correct” leads to an “incorrect” result.
Example: I went to the restaurant to buy some Fry Chicken = fried*
I feel so boring at the moment. = bored*
Intensifiers:
These serve the purpose of adverbs, adjectives or modifiers in creole.
Infact, they sometimes modify or even describe the adjective itself by showing extent/degree/comparisons.
As the name suggest, these words help the reader/ listener to understand the intense/ emotional ‘degree’ of the
situation being described.
Example: Di bwoy face ‘well’ ugly. You too ‘damn’ craven.
Consonant Clusters:
Consonant clusters may appear at the end of words, for example, -nd is replaced by -n, as in han, san . Whereas
Standard English uses voiced clusters at the end of words, for example, -nd, as in hand, sand.
No voiced 'th' sound at the beginning of words or syllables; a 'd' sound instead, for example in dey, dem, la-der.
Whereas CSE uses the voiced 'th' sound at the beginning of words or syllables, for example, in they, them and
lather.
Double Negatives:
When two forms of negation are used in the same sentence.
This is normally unacceptable for English Language, however in other languages the double negative serves the
purpose of “intensifying” the negation.
Example: Mi uh gat no money (emphasis on the financial status of the speaker is evident).
Front Focusing:
This refers to any sentence construction in which a word group that normally follows the verb, is placed at the
BEGININNING of a sentence.
This a type of focus strategy often used to enhance expression and provide emphasis.
It is used BOTH in standard English as Creole for the same purposes.
Standard English:
o A good boy is Brian.
o Strange people they are!
o What I'm going to do next, I just don't know.
Creole
o Is lik she lik me dung yesterday {Rather than Yesterday she hit me}
o A nuff she nuff mek she deh ya every day.
o Saka she, mek we get detention.
Reduplication:
Reduplication is when a word, an element of a word, or a phrase is repeated. This can often result in change of
meaning or tone.
Examples: - Why the place so chaka chaka? What a girl licky licky! Why di porridge haffi look so cake up
cake up?
NB:- When you are asked to comment on the effectiveness of a literary device, DO NOT explain its meaning. You
must state why the choice of the device appeals to the listeners’ senses or state what imagery it conveys in relation
to the purpose of the writer.
FAQs
The writers PURPOSE/MAIN IDEA (these should not be confused_ students should be asked to state the
difference)
Details used to identify/justify the writers main purpose/idea
A question based on the emotions evoked/experience in the piece or/and Figures of speech and their effectiveness
Effective Listening
Maintain eye-contact with the reader (this ensures that you are involved in the reading exercise)
Focus on content, NOT delivery
Avoid emotional involvement
Treat listening as a challenging mental task (you need to concentrate on what is said so that you can process the
information into your notes and eventually into correct answers)
DEVICES OF COMPARISON
METAPHOR
Compares by stating the element is the item of comparison e.g. The lawyer’s claws were out and he would not stop
until they drew blood
ANALOGY
Extends a metaphor to compare a situation or particularly to explain a complex item by using a familiar item to
structure the explanation. E.g. Exam preparation is like baking a cake all the ingredients must be used and preparations
thorough before baking. Firstly the ingredients: study which is lightened with periods of recreation, physical health,
managing stress. (The analogy would continue for several paragraphs even)
SIMILE
Compares using the like, as, resembles, looked as though etc. e.g. His exam worries even after the event were as if a
rat was gnawing at his brain.
PERSONIFICATION
Compares non-human, inanimate elements OR abstract concepts to using HUMAN qualities e.g. The building stared
down at him daring him to enter OR Justice is never kindly but it is ruthlessly fair. If the qualities are not human then
the comparison is a metaphor e.g. A beast of a car.
ANTHROPOMORPHISM
gives animals human characteristics e.g. The fox spoke to the cubs and then strolled away with a dancing step.
ALLUSION
Uses familiar classical, biblical or other well know cultural references. E.g. Anasi-like cunning
DEVICES OF EMPHASIS
HYPERBOLE
Exaggerates qualities of an element or an overstatement (sometimes for comedic effect). E.g. I could eat my shoes I’m
so hungry.
REPETITION
Uses repetition of either words, phrases or even a whole sentence. E.g What if I don’t make it, what if I can’t pass,
what if I fail
Who is my audience? You need to decide to whom you are writing the proposal. You need to make sure that you
think about your audience and what they might already know or not know about your topic.
What do I want my audience to get from my proposal? The overall purpose of the proposal should be to get the
readers' approval. Your main purpose should be clearly stated. The readers should not have to figure out what you
are requesting in the proposal. The best advice is to state your purpose up front and then fill in details later in the
proposal.
How can I make sure my audience understands what I want them to know? You must put yourself in the shoes of
your readers. Think about what they want to hear. Think about what they don't want to hear. Get someone else to
read your proposal before you submit it. Make sure that his or her reaction is what you expected the reader's reaction
to be.
Make sure that the reader has all the important information needed for the final decision