MSI SWOT ANALYSIS

Group : 1
About MSI :
Micro-Star International as known as MSI is renowned multinational technology
corporation. It is based on Taiwan and it also have manufacturing plants in Mianland,China.MSI
produces computers,laptops,graphic cards,motherboards,all-in-one
pc,bare-bone,notebook,mobile workstation,and other computer related products.MSI laptop is a
gaming laptop with so many features are offered. MSI is being called as the king of true gaming,
it’s because MSI laptop really support every kind of games. And it’s an true gamers dream for
having this amazing laptop. Behind their special and amazing features, they also offered the high
price sale, not all of them are pricey but most of them are pricey. The price of their best selling
laptop is about Rp.14.000.000 up to Rp.47.999.000, but there’s also around Rp.9.000.000 and the
most expensive is about Rp.63.000.000. The more it’s has an expensive price, the more great
feature being offered.

SWOT anaysis :
Strength :
A. Solid gaming laptops.
MSI may have dropped one point in reviews from last year, but
they still make exellent gaming laptops and have even thrown in a couple
consumer laptop as well.
B. Accidental-damage protection.
It’s still the only company to offer free accidental-damage
protection. MSI includes 1 year of accidental damage protection, marketed
as “No Oops” by MSI. product registration through MSI within 30 days of
receipt of merchandise is required.Accidental damage protection is offered
through the U.S.
C. Stepping up innovation.
 MSI is spearheadingg gaming laptops by keeping it’s bezels
super-thin while maintaining the webcam’s sacred placement. MSI’s Ambient
Link technology is also pretty awesome.
D. Has many variant of gaming laptop
Weakness :
A. Tired desaign.
MSI has some sleekest laptops around, but the company needs to
expand it’s color palette as well, it’s overall frame desaign.
B. Awful tech support
The company’s tech support was also bad last year, and this year it
just plummented five extra points. Between it’s poorly structured website
and unrealiable phone-support agents, it’s hard to be optimistic about the
company improving in this regard.
C. Accidental-damage protection only offered in USA
Opportunity :
A. Gaming laptop user are increase year by year
B. Many E-SPORT competition are held
C. Laptop became a needs that can support human activity
D. Nowadays, gaming laptop is the best choice for user because it has an
advanced spesifications that can run more application like photo or video
editing, animation, and playing games in high resolution and no lag.
Gaming laptop are target for user who don’t want being interrupted by lag
and loading. Digital content needs supported by availability of device
make MSI has a broad market reach. Also in 2019, e-sport became a
popular so MSI has a chance to develop their technology to create
powerfull laptop for user who wants more.

Threats :
A. All the latest products from the other company or brands.
 For example like Acer,HP,and Lenovo brands. The indonesian
markets grows rapidly, other products also made a laptop with good specs
and cheaper price than MSI. Also in 2018, manager of marketing in MSI
said that 40% of marketshare is owned by MSI and their rival, Asus ROG.
while the other 20% belong to Acer,HP,and Lenovo. So, the other
company will have an fierce competition for launch their best product.