Oper

ati
ons
Management
(BMT5118)

DI
GITALASSI
GNMENT-
01

SUBMI
TTEDBY,
R.
BALAMURUGAN(
19MBA0025)
• Discuss t he competi
ti
ve pr i
orit
ies and operat
ions
capabil
it
ies,andthei
reff
ectonor gani
zati
onalper
for
mance.
Li
stoutt hedimensi
onsofoper
ati
onscapabili
ti
esofDomi
no’s
PizzainIndi
a.

Competi
ti
vePri
ori
ti
esandi
tseff
ectonor
gani
zat
ional
per
for
mance:Competi
ti
vePri
ori
ti
es:

Compet iti
ve pr ior
it
ies signify a strategicf ocus on bui l
ding
speci fi
cmanuf acturi
ngcapabi l
iti
esthatcani mpr ov eapl ant
’spositionin
themar ket.Suchf ocusmaygui dedeci si
onswit hr egardstot hecapacity,
technol ogy,pr oduction process,pl anning,cont rol,etc.I nf actt he
strengt h ofan oper ati
ons st r
ategy is dependenton t he levelof
consi stencybet weenemphasi zedcompet i
ti
vepr iori
ti
esandmat ching
decisionsconcer ningoper ati
onalstructureandi nfrastr
ucture.Fitt
inga
plant’spr acti
cest othecompet iti
vepriori
ti
esisi mpor t
anttodev eloping
oper ati
onsasa compet i
tiv
e adv antage.The maj orf i
ve compet i
ti
ve
priorit
iesar eas,

• Cost
• Qual
it
y
• Fl
exi
bil
it
y
• Del
iv
eryperfor
mance
• I
nnovati
veness

I
tsef
fectonor
gani
zat
ional
per
for
mance:

Operat
ional
capabi
li
ti
esanditseff
ectonor
gani
zat
ional
per
formance:Oper
ati
onalcapabi
l
iti
es:

Operat
ionalcapabi li
tyistheabili
tytoal i
gncriti
calpr
ocesses,
resour
cesandt echnologi
esaccor di
ngtotheov eral
lguidi
ngvi
sionand
customerfocusedv alueproposi
ti
onscoupledwi t
htheabi l
i
tyt
odel i
ver
theseprocessesef fect
ivel
yand effici
ent
ly.I
ndicator
sofoper at
ional
capabil
it
yincl
udepr ocessmanagementandper f
ormancemeasur ement.

I
tsef
fectonorganizati
onalperf
ormance:
• Oper ationscapabi
li
tyhasaposit
ivei
mpactonbusi
ness
perf
or mance,andtheimpacti
smediatedbypr
oduct
ivi
ty.
 • Super ioroper ationscapabi lit
yi ncreasesef fi
ciencyi nt he
del iver ypr ocess, reducest hecostofoper ations, and
pr omot escompet itiveadv ant age
• oper at ionscapabi l
ityi smani fest edt hroughi tsnew
pr oductdesi gnanddev elopment ,just -in-t
ime, andqual i
ty-
managementef for t
s..
• Ther ef or e,t her ei sal way s aposi tiv erelationshi p
bet weenoper at i
onscapabi lit
yandf i
rm per formance
Thedi
mensi
onsofoper ationscapabi li
tiesofDomi no’ sPi zzai nI ndi a:
• Mi ni mi zeoper at i
onscost :Tomi ni mi zet heoper atingcost
byi mpr ov ingt heef ficienciesandpr ocessatt hest or es.
• St rat egi cst orel ocat ionst of acili
tat et hedel iver yser v
ice:
Tol ev eraget hest rategicl ocat ionoft hest orei nor dert o
faci li
t atequi ckser vicet ot hecust omerandmaxi mi zet he
rev enue.
• Pr oduct i
on or ient ed st or e desi gns: To ut i
li
ze t he
pr oduct i
on or ient ed st or e desi gn i n or dert of aci li
tate
ef fi
ci entpr oduct i
onandqui ckser vicet othecust omer .
• Ef fi
ci entor dert aki ng,pr oduct ionanddel ivery:Toexecut e
anef ficientoper ationalpr ocesst hati ncludesor dert aking,
pizzapr epar at ion, cooki ng, boxinganddel ivery.
• Use ofDomi no’ s PULSE poi nt -
of -sal e sy stem:Use of
Domi nosPULSEsy st em t oi mpr ov eoper at i
ngef fi
ci encies,
pr ov ide cor por ate management wi th easy access t o
financi al andmar ket i
ngdat aandr educet i
meconsumpt ion
andexpenses.
• Pr oduct and pr ocess i nnov ations: To pr omot e an
innov at ive cul tur e t hat i ncreases bot h qual ity and
ef fi
ci ency .
• Af ocused menu:To mai nt ain af ocused menu t hati s
desi gned t o pr esentan at tr
act ive qual i
ty of f
er ing t o
cust omer s,whi l
emi nimi zingor derer r
ors,andexpedi ting
theor dert aking and f ood pr epar at i
on pr ocesses.8.A
compr ehensi vest or eoper ationsev aluationpr ogr am:To
ut i
lizeacompr ehensi vest or eaudi tpr ogram t oensur et hat
stor es ar e meet ing bot h as t he expect ations oft he
cust omer s.

• Consi
derar
est
aur
antt
haty
ouar
efami
l
iarwi
th.Focusi
ng
on itsfood pr eparat
ion and del
iv
ery pr
ocess,dev
elop a
processflow chartandincludethedet
ail
sneededtoexpl
ain
theprocesssteps/acti
vit
ies.

Therest
aur
antsel
ect
edwasVELLOREKI
TCHAN-
GREEN
CIRCLE

Thepr
ocessf
lowoft
her
est
aur
ant
: