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Human Resource Management

Digital Assignment – I
REG - 19MBA0025

- Zomato was founded in the year 2008 by Deepinder Goyal and Pankaj Chaddah.. It
is an online food ordering and delivery service and has its head office in Bengaluru,
Karnataka. It operates in more than 25 cities in India and includes cities like
Bangalore, Chandigarh, Chennai, Coimbatore, Dehradun, Delhi, Gurgaon,
Guwahati, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Lucknow, Ludhiana,
Mumbai, Mysore etc. .
- The market now has a total valuation of $ 1.3 billion. Zomato is owned by Bundle
Technologies Pvt. Ltd. and aims to add restaurants for dinner around the city.
Zomato's core strategy is to make food accessible to customers. Zomato's top
customers include Burger King, Goli Vada Pav, and Cafe Coffee Day, and more.
- The Indian foodtech industry is increasing customer dependence on food delivered
anytime and anywhere, along with investment. Zomato, a major foodtech player, has
joined the Unicorn Club, rival Zomato who is overtaking Zomato, and has entered
cab aggregator segments such as Ola and Uber - Ola has integrated with Foodganda
and Uber eats its own food delivery service Uber Hai.
- It has launched a pilot program for B2B food aggregation - a proposal called Shivaji
Cafe or Zomato Food Court that digitizes corporate cafeterias.

- Currently, the pilot service, which began three months ago, is being tested at two
corporate parks in Bangalore, including one at Zomato's headquarters.

- Zomato Café / Food Court allows corporate employees to use an app to order lunch
from selected cafeterias in corporate hubs. It works with vendors to map the flow
of incoming orders and inform customers when their order is ready, thus cutting
the waiting queue and making order flow more manageable.
- Mission:
- their mission is to change the way India eats.
enhanced the quality of life by providing unparalleled convenience for urban consumers.
Zomato stores will give their merchant-partners unmatched access to a combination of core
assets to reach more current and new customers
How does Zomato makes money?
Business strategy:
- Zomato was a late entry into the online food delivery and ordering space in 2014, but
has now become a billion-dollar company and is now playing catch-up Zomato.
Zomato has its own growing fleet of delivery partners and is currently growing with
1.25 lakh active partners.
- This has allowed Zomato to deliver on its promise to deliver food to customers
within 30 minutes with just one tap. Zomato has recently launched Zomato Access
Kitchen, a ready-to- eat-kitchen kitchen with all the necessary amenities offered to
rent to restaurant partners for free, in terms of demand. To optimize their kitchen is
to provide assistance to restaurant owners. Forecasting, stock planning and order
edits etc.
- Customer analysis:
- Zomato has two major customers, the restaurants from which it takes commissions
as a delivery partner and the other customers are the people who order food through
the app. The main customer segments are those who do not want to go to eateries
and restaurants to buy food.
- People who want to order food online and want it delivered in the door of
their house. Recently the business has expanded through groceries,
electronics, flowers and gift shops.promotion strategy
1. Human Resource Planning:
 Using the right tools for sourcing candidates and recruiting the best talent
 Synergy management with high enthusiasm to maximize employee satisfaction and
growth and to reduce enthusiasm rates.
 Taking care of the employee since entry to exit the organization as it is not difficult to
recruit good talent, but retaining them is a challenge.
 Expanding the source of channels to attract talent to the organization with good
 Conduct employee engagement activities
 Various training programs are required when discussing with HOD and arranging
team meetings and trainings
 Conduct fun activities, R&R for employees, management meetings, e.t.c. To motivate
employees and connect teams with organizational goals.
 Support for attendance and holiday management
 Staff time management
 -Absentism governs strategy formulation and related disciplinary functions

1. HRBP lead for Tech functions of Zomato ( Product, Engg, Design, Zomato Labs)
2. Lead the HR Systems and People Analytics charters for Zomato
3. Building the Employee Experience charter

4. The focus is on building progressive people practices powered and sustained by great
team members. One of the things that I am proud of in my current role is the team that
I have built over the past year. The focus is now on scaling experience from X to 10X

5. Scaling HR Systems :
6. Design & implementation of
7. Compensation Planning module , Learning Management System , Learning Platform
(all the above are now used org wide)
8. Employee Data Storage & Audit Process

9. Setting up & Scaling People Analytics Charter & Employee Induction Process :

10. Setting up People Analytics charter ( Data Health, Operational & Leadership Dashboards)
11. Developed metrics (KPIs - lead & lag) monitoring and hypotheses validation to
deliver insights to other HR functions & Leaders
12. E2E Design to implementation of Employee Induction process

13. Setting up & Scaling Systematic Innovation & Manager Development charters :

a. E2E Design & successful roll out of systematic innovation charters

b. Design & roll out of Idea Management system
- Rolled out Innovation tools for employees
- Facilitated workshops on Design Thinking for awareness & adoption of Design
- I continue to facilitate projects on Design Thinking for Project teams
- Rolled out Manager Development Program branded.
- Designed & rolled out a manager effectiveness assessment tool called Team Barometer
- Designed the Flipkart Mentoring Program

Self Initiated Pilot Projects:

Employee Learning Wallet to promote Self Directed Learning & Modern Workplace
Learning, Employee Mobile App.
Zomato Cashless:
It helps users to pay for their food without waiting for a bill. All you have to do is walk
into the restaurant and pay through cashless. A tab is opened with your name that
monitors your order value and the amounts received from the account. • Zomato Base:
This is to help various restaurants. Zomato Base includes: menu management, inventory
management, recipe management, customer relationship management, data analysis,
electronic receipts, offline transaction support, payment gateway integration and more. •
Zomato Whitelabel Apps: To help restaurant owners create apps, Zomato has launched
Zomato Whitelabel Apps, which instantly creates a restaurant app.

Technology focus:

Zomato is a food-tech company and has a core-logistics platform and Zomato heavily
leverages technology to help customers and the restaurants get the best of services. All the
conditions are analyzed with the help of data analytics like the traffic conditions, predict
the preparation time for the restaurants depending on the number of orders, location of the
delivery executives to smartly provide them with the delivery time and promise to the end

Administrative Services Manager:
Admin service manager plan and coordinate services for the company, such as organizing
meetings, managing mail distribution, and providing office upkeep. They maintain the facility
and manage the office's regular needs.

Additional job titles for this position include:

 Administrative Director
 Facilities Manager
 Administrative Officer
 Business Manager
 Business Administrator

Computer Information Systems Manager: IT managers determine the technological needs

of the company and plan on how to meet those needs. From developing infrastructure to
coordinating software updates, IT managers ensure the company and its employees are
working at full capacity. Additionally, the manager determines if there are any weaknesses in
the system, such as outdated programs or overloaded servers, to determine if there are any
security threats.

Additional job titles for this position include:

 IT Manager
 IT Director
 Project Manager
 Application Development Director
 Technical Services Manager 
 Computing Services Director
 MIS Director
 IS Director
 IS Manager
 IS Supervisor

Food Services Manager:

Food service managers handle the daily operations of restaurants or hotels in the hospitality
industry. They make sure there is enough inventory for meals, adequate staff to handle busy
periods, and ensure that customers are satisfied with both the food and the restaurant's

 Food Service Manager 

 Food Service Director
 Food Service Supervisor


Administration manager:
 Plan and coordinate administrative procedures and systems and devise ways to
streamline processes
 Recruit and train personnel and allocate responsibilities and office space
 Assess staff performance and provide coaching and guidance to ensure maximum
 Ensure the smooth and adequate flow of information within the company to facilitate
other business operations
 Manage schedules and deadlines
 Monitor inventory of office supplies and the purchasing of new material with
attention to budgetary constraints
 Monitor costs and expenses to assist in budget preparation

 Proven experience as administration manager 
 In-depth understanding of office management procedures and departmental and legal
 Familiarity with financial and facilities management principles
 Proficient in MS Office
 An analytical mind with problem-solving skills 
 Excellent organizational and multitasking abilities
 A team player with leadership skills 
 BSc/BA in business administration or relative field 
Computer Information Systems Manager:
 managing a team of staff including programmers, analysts and support specialists
 evaluating the functionality of systems
 consulting computer users to ascertain needs and to ensure that facilities meet user or
project requirements
 selecting and purchasing appropriate hardware and software
 managing IT budgets
 ensuring software licensing laws are followed
 implementing and managing security or integrity and backup procedures
 scheduling upgrades
 providing user training, support, advice and feedback
 testing and modifying systems to ensure that that they operate reliably
 managing secure network access for remote users
 keeping up to date with new technology
 Analytical and problem solving skills 
 Strong technical skills
 The ability to work well under pressure
 Attention to detail
 Teamworking skills 
 Organisation and time management
 Interpersonal and communication skills 
 Management and leadership skills

Food Services Manager:

 Test cooked food by tasting and smelling it in order to ensure palatability and flavor
conformity. 

 Investigate and resolve complaints regarding food quality, service, or

 Schedule and receive food and beverage deliveries, checking delivery contents in
order to verify product quality and quantity. 

 Monitor food preparation methods, portion sizes, and garnishing and presentation of
food in order to ensure that food is prepared and presented in an acceptable manner.

 Monitor budgets and payroll records, and review financial transactions in order to
ensure that expenditures are authorized and budgeted.

 Schedule staff hours and assign duties. 

 Monitor compliance with health and fire regulations regarding food preparation and
serving, and building maintenance in lodging and dining facilities.

 Coordinate assignments of cooking personnel in order to ensure economical use of

food and timely preparation. 

 Customer-Service: Food service managers managers might have to interact with
customers. Being friendly and courteous will help keep customers coming back. 
 Attention to Detail: Food service managers have to keep their eyes on a lot of
elements: food standards, costs, safety, etc.
 Leadership: Kitchen managers must be leaders in the back of house, rallying their
team during heavy shifts, resolving conflicts and getting the job done.
 Management Skills: Food service managers not only deal with food, they also have to
deal with costs, pricing, creating work schedules and more.
 Organizational Skills: Keeping work schedules, shipments, cleaning schedules and
more organized is crucial to the job.
 Problem-Solving Skills: Dealing with employee conflict, irate customers and wrong
stock orders is part of a food service manager's job. Being able to come up with a
solution quickly is a needed skill. 
 Speaking Skills: Food service managers need to accurately and easily communicate
standards and cooking methods to staff, give orders and speak with customers clearly. 
 Stamina: Food service managers can expect long days around hot cooking elements,
much of it on their feet.