Museum Manufactory

GIZ
Exhibition Design -
Learning Lab at BIRD

Detailed concept with colours

and printed contents

Maud-Elodie MEYER
m.meyer@anamnesia.com
Tél : + 33 (0)3 88 36 15 27

Anamnesia
14 rue du Brochet
F-67300 Schiltigheim
Tél : +33 (0)3 88 22 67 83
Index
Detailed concept 8
Summary 9
Layout plan : overall view 12
Layout plan : overviews 15

Module 1 : 19

Awareness of
Climate Change 19
Contents 20
Inside 22
Shelves with objects 23
Testimonials 24
Print : overall view 25

Module 2 : 26
Impacts of
Climate Change 26
Contents 27
Overview and greenhouse effect diagram 28
Model and curved wall 29
Module 2 from outside 30
Print : overall view 31

Module 3 : 32

Contribution to
Climate Change 32
Contents 33
GGD app and photobooth messages 34
Photobooth 35
Photobooth 36
Print : overall view 37

Module 4 : 38
Complexity of
Climate Change 38
Contents 39
Getting to Module 4 40
Print view to module 4 41
Circuit ball game and application 42
Print : overall view 43

Module 5 : 44

Projects of
Climate Finance 44
Contents 45
Interactive map and testimonials 46
Interactive map and testimonials 47
Print : overall view 48

Module 6 : 49
Climate Finance 49
Contents 50
Graphics, wheel and puzzles 51
Graphics, wheel and puzzles 52
Print : overall view 53

Module 7 : 54

Attitude towards
Climate Change 54
Contents 55
Getting to Module 7 56
Overview 57
Audio stations and exit door 58
Print : overall view 59

Graphic layout
and charter 61
Colour scheme 62
Font 63
Print - Primary title 64
Print - Secondary title 65
Module introduction 66
Introduction to station/device 67
General pattern 68
Information design 69
Screen design : photobooth screen saver 70
Screen design : photobooth intro 71
Screen design : photobooth step by step 72
Screen design : photobooth step by step 73
Screen design : audiovisual station 74
Screen design : audiovisuel screen saver 75
 Detailed concept

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 1 Summary

To follow up the last presentation, here we are with the coloured version of the concept and general printed contents. It also includes final graphic layout and
charter.

Texts are however here not final since they are in the proofreading process and will then be transleted in Hindi.

However, the amount of words is close to the final result in the English version.

Some graphics are also missing on Module 6, under finalizing progress.

Principles of visit

Area 1 : Experiencing Climate Change

Module 1 : Awareness of Climate Change

Module 2 : Impacts of Climate Change

Module 3 : Contribution to Climate Change

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Area 2 : Exploring Solutions

Module 4: Complexity of Climate Change

Module 5 : Projects of Climate Finance

Module 6 : Financing Instruments

Area 3 : The Moment for Action

Module 7 : Attitude towards Climate Change

- The Learning Lab is organized so that visitors can come and visit it for a first time, on a period of 30-45 min, and repeat it on another day, thus completing a
whole tour in self-paced conditions. This will also allow them to take some time for reflection and think about their position, behaviour and attitude towards
Climate Change and Climate Finance.

- Visit is self-guided, self-paced. There is no obligation to follow a lead, however, signage and furniture will be designed to suggest a path (by example, to enter
Module 1 for the first time of visit).

- Although the tour is self-guided, it is required that staff will switch on and off power supply.

GIZ - Exhibition Design – Learning Lab at BIRD Page 11

Contents

As for now, some contents for following modules are missing or under design process:

- Module 4 : Complexity of Climate Change, second part : we need to imagine another solution for the illustration of mitigation/adaptation strategies. It was
previously featured by the LabX (ex-Koshland Science Museum) Mitigation Simulator app, which unfortunately proved to be too difficult and time-consuming
to be adapted to the Indian context

Graphic board and charter

Mood boards have been analyzed in depth, as well as trials for ground/ typography matching.

Some changes have been made to the colours in order to make contents more readable and attractive.

Graphic layout has been set in its variation : printed texts and images, screen layout, etc. to give an idea of the overall layout presented withing the Lab.

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1 Layout plan : overall view

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GIZ - Exhibition Design – Learning Lab at BIRD Page 14
GIZ - Exhibition Design – Learning Lab at BIRD Page 15
1 Layout plan : overviews

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3D VIEW
Overall view

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3D VIEW
Overall view

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 Module 1 :

Awareness of
Climate Change

GIZ - Exhibition Design – Learning Lab at BIRD Page 20

 1 Contents

This module includes 3 areas :

- The first one is very immersive and takes place in a relatively small and confined room, in order to bring visitors close to the reality of Climate Change,
especially in India. It is a dark room in which light will come from screens, which will broadcast TV news clips, reminding visitors of the last, most tragic natural
events. Sound will be loud, also to reinforce the effect of closeness to these events.

- The second area are shelves, where objects related to Climate Change will be displayed. Whether obvious or more enigmatic objects, each will have a
caption explaining why they will play a role in the next decades.

- The third and last element is video screens where visitors will watch and listen to testimonials of real people who recount their own experience with Climate
Change. We choose small screen to opt for a special, personal connection between one visitor and the persons who will talk about their experience. Visitors
will have handset to listen to these stories.

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3D VIEW
View from the stairs

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 2 Inside
3D VIEW
Inside module 1

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3D VIEW
3 Shelves with objects
Module 1

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3D VIEW
Module 1

4 Testimonials

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 Print : overall view
5 PRINT
Module 1

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 Module 2 :

Impacts of
Climate Change

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 1 Contents

This circular module has 3 points of interest :

- The first one is a model showing the greenhouse effect. The model is placed under a glass dome, with a UV lamp heating on the dome’s surface. Two
thermometers, one on the outside of the dome and the other one on the inside will show the temperature variation. The model will represent a miniature of the
Earth’s landscapes with an ocean, an agricultural field, a city and mountains with glacier (to be confirmed).

- The second one is directly linked to the model. It is a diagram explaining in details the greenhouse effect, and the role of heat-trapping gases, or greenhouse
gases.

- The third one is a giant diagram/organigram dislpayed on the curved wall which depicts all the impacts of Climate Change in every category : weather
events, ocean deregulation, health, agriculture, season confusion, glacier melt and gender. The purpose here is to show the overwhelming effect of Climate
Change and its overall, global impact on Earth.

- The outside of the wall will feature a nice, idealised picture of landscapes or a collage of nice landscape pictures, as to create an effect of contrast with the
inside wall.

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3D VIEW
Module 2
2 Overview and greenhouse effect diagram

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3D VIEW
Module 2 3 Model and curved wall

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PRINT
Module 2
4 Module 2 from outside

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PRINT
5 Print
Module 2 : overall view

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 Module 3 :

Contribution to
Climate Change

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 1 Contents

This module has 2 parts :

- The first one is to let visitors experience the « Good Green Deeds » (GGD) application, an application developed by GIZ India, about the estimation of
carbon footprint. A simple, and effective way to let anyone determine his/her own footprint.

- The second one is a photobooth, where visitors will be able to take a picture of themselves (with one or two persons) while seating on a bank. With a green
background behind them, they will select a background (or wallpaper) and a message, which will be inserted in the picture . Once all items are put together,
they will send the picture to friends, family or colleagues, thus encouraging them to join and take simple, good and eco-friendly steps in their everyday life.
Previously taken pictures will be displayed on the other side of the photobooth, on a larger screen. Visitors will thus be invited to go for a picture but also
pictures will play as messages left to other visitors, just like reminder/footsteps in the sand. Visitors will also have the occasion here to get into a reflection
about one’s good or bad behaviour regarding Climate Change.

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3D VIEW
Module 3
2 GGD app and photobooth messages

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3D VIEW
3 Photobooth
Module 3

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3D VIEW
3 Photobooth
Module 3

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PRINT
4 Print
Module 3 : overall view

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 Module 4 :

Complexity of
Climate Change

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 1 Contents

This module includes two parts :

- The first one is a circuit ball game, which symbolizes how to act with and solve a complex problem. The problem itself is to take a ball from point A to point
B. Here, visitors will deploy all efforts and energy to make it successful. The circuit will most probably be vertically designed, so as to save space and be a
strong visual element.

- The second one is not clearly defined as of today’s date. Adapting the LabX Mitigation Simulator is not an option anymore (LabX has countered the
proposal with a veto, cliaming technical and professional difficulties). Meanwhile, the purpose of this module is to clearly understand the necessary need for
adaptation/mitigation in acting against Climate Change. Another solution will have to be determined here.

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3D VIEW 2 Getting to Module 4
Module 4

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 PRINT
Printview
3 General view to module 4

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PRINT
Module 4
4 Circuit ball game and application

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PRINT
5 Print
Module 4 : overall view

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 Module 5 :

Projects of
Climate Finance

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 1 Contents

This modules has two parts.

- The first one is an interactive map of India, listing selected projects that benefited from Climate Finance in the agricultural sector. In order to let more
visitors enjoy this experience, we chose to have one main touchscreen, which will allow one visitor to select a project, based on its category (still to be
determined, by why not water management systems, seed selection, devices, etc.) or geographic location. Then the project will be displayed in details, with all
of its information (dates, organization, pictures and even videos) on a another, larger, vertical screen, so other visitors can see it and discover more about the
project.

- The second part are small screens, where visitors will watch and listen to the testimonials of participants to Climate Finance projects. This will be the
opportunity to listen to real and various persons who have been through all the administrative and application process, who can warn against pitfalls, give
some good advice...As for Module 1, visitors will listen to sound with an audio handset.

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3D VIEW
2 Interactive map and testimonials
Module 5

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3D VIEW 2 Interactive map and testimonials
Module 5

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PRINT
3 Print : overall view
Module 5

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 Module 6 :

Climate Finance

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 1 Contents

This modules has three parts.

- The first one is an informational introduction to Climate Finace in India, with various data, figures and other visual elements brought to the visitors
attention. These are very simple, getting straight to the point in order to make visitors understand that the matter is relaly important and worth getting invlved
in it, as it is a relevant way to tackle Climate Change, especillay in rural sector.

- The second one is a wheel of fortune, a playful manner to discover the various Climate Finance tools and their specifities. By letting the wheel roll, a screen
place right next to it will display information about them (definition, main field of application, etc..).

- The third and last one is a table where puzzle games are available to visitors. The puzzles will allow visitors to recreate a Climate Finance projects by putting
together pieces that will each have a specific form (nature of finance tool) and also feature a specific pictogram (financing organism/ insitution). These pieces
will be put on a colored surface with various areas which will feature the compenants of a CF project.

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3D VIEW
2 Graphics, wheel and puzzles
Module 6

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PRINT
Module 6
2 Graphics, wheel and puzzles

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PRINT
3 Print : overall view
Module 6

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 Module 7 :

Attitude towards
Climate Change

GIZ - Exhibition Design – Learning Lab at BIRD Page 55

 1 Contents

This last module is a bit different from the others. It will most probably be at the end of the visit of the Learning Lab. Thus, it will be the time to take a distance
and get oneself into reflection about the Earth’s future, and in general about one’s attitude towards Climate Change.

Visitors will listen here to stories, from mythology to success stories, with astronauts to schoolkids telling their vision. Visitors will be in a relaxed position on
comfortable loungers. Each story will bring a different perspective, with its own message of wisdom, hope and energy.

The motto is : «we need to do something, it will not be easy, but we can overcome it».

Visitors will listen to six stories, with an average duration of 2,5 to 3 minutes. And then, they will walk out through an exit door, symbolized as the door to a
better future.

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 2 Getting to Module 7
3D VIEW
Module 7

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 3 Overview
3D VIEW
Module 7

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3D VIEW 4 Audio stations and exit door
Module 7

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 Print : overall view
5 PRINT
Module 7

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 Graphic layout
and charter

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 Colour
1Color schemescheme

C0M65J87N0
R238V114B43 Group 1
#ee722b
1. awareness 2. impact 3. contribution
Pantone uncoated
P-34-7U
C13M97J3N12 C59M97J0N0 C80M30J17N27
R192V18B116 R132V35B132 R12V114B148
#C01274 #842384 #0c7294

Pantone uncoated Pantone uncoated Pantone uncoated

P-80-16U P 91-8 U P 114-14 U

C0M95J6N0
R231V24B127 Group 2
#e7187f
4. complexity 5. projects 6. financing instruments
Pantone uncoated
P-75-8U
C50M0J100N0 C69M15J0N0 C100M94J0N0
R149V193B27 R59V170B225 R42V45B135
#95c11b #3BAAE1 #2a2d87

Pantone uncoated Pantone uncoated Pantone uncoated

P-160-16U P-115-7 U P-99-8 U

C75M40J0N0
R63V132B197 Group 3
#3F84C5
7. attitude
Pantone uncoated
P106-14 U
C68M5J90N15
R79V153B61
#50993E

Pantone uncoated
P148-15 U

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FontFont
2

Title

Hindi - font baloo regular

जलवायु परिवर्तन का सामना करना
English - ruler stencil heavy

EXPERIENCING CLIMATE CHANGE

Text
Hindi - Kohinoor devanagari Source sans regular
जलवायु परिवर्तन केवल लोगों को दूर नहीं करता है या 
बुनियादी ढांचे को नष्ट नहीं करता है। यह प्रवासन,     
  

अवसाद, बीमारी और कई अन्य शारीरिक और   
 
मनोवैज्ञानिक आपदाओं का कारण बनता है। जलवायु 


  
परिवर्तन से बचे लोगों के पास साझा करने के लिए एक
अनमोल शब्द है, उनकी कहानियां एक परिवर्तन को    
 
पूर्वनिर्मित कर सकती हैं। उनकी बात सुनें और यह सोचें    
  
 
कि जलवायु परिवर्तन का सामना कर रहे हम सभी 
कितने संवेदनशील हैं।   



GIZ - Exhibition Design – Learning Lab at BIRD Page 64

RINT
rimary title
3 Print - Primary title

EXPERIENCING CLIMATE CHANGE

जलवायु परिवर्तन का सामना करना

GIZ - Exhibition Design – Learning Lab at BIRD Page 65

PRINT
4 Print - Secondary title
Secondary title

Group 1 Group 2

जलवायु परिवर्तन का नग्न सत्य जलवायु परिवर्तन की जटिलता

THE NAKED TRUTH OF CLIMATE CHANGE COMPLEXITY OF CLIMATE CHANGE

जलवायु परिवर्तन के प्रभाव जलवायु परिवर्तन की परियोजनाएँ

THE IMPACTS OF CLIMATE CHANGE PROJECTS OF CLIMATE CHANGE

जलवायु परिवर्तन में योगदान अभिनव वित्त उपकरण

CONTRIBUTIONS TO CLIMATE CHANGE INNOVATIVE FINANCE INSTRUMENTS

Group 3
जलवायु परिवर्तन का नग्न सत्य
ATTITUDE TOWARD CLIMATE CHANGE

GIZ - Exhibition Design – Learning Lab at BIRD Page 66

 5 Module introduction
PRINT
Module introduction

क्लाइमेट चेंज की सीधी बात

THE IMPACT OF
CLIMATE CHANGE
हम जलवायु परिवर्तन के प्रभावों को कैसे महसूस करते हैं?
1960 के दशक में, वैज्ञानिकों ने औसत पृथ्वी के तापमान
में 2.5 डिग्री की वृद्धि की भविष्यवाणी करना शुरू कर
दिया। और 1980 के दशक के अंत में, क्लाइमेट चेंज एक
ऐसा तथ्य बन गया है जिससे राष्ट्रीय या अंतर्राष्ट्रीय
स्तर पर कोई वैज्ञानिक निकाय असहमत नहीं है। जलवायु
परिवर्तन विभिन्न, अक्सर नाटकीय तरीकों से व्यक्त होता
है। और एक निश्चित सीमा तक, अपने जीवन और कार्य में
सभी को प्रभावित कर सकता है।


 


 





 
  

 
 

GIZ - Exhibition Design – Learning Lab at BIRD Page 67

6 Introduction to station/device
PRINT
Device introduction

जलवायु परिवर्तन की सीधी बात

STRAIGHT TALKS OF CLIMATE CHANGE
जलवायु परिवर्तन केवल लोगों को दूर नहीं करता है या 
बुनियादी ढांचे को नष्ट नहीं करता है। यह प्रवासन,     
  

अवसाद, बीमारी और कई अन्य शारीरिक और   
 
मनोवैज्ञानिक आपदाओं का कारण बनता है। जलवायु 


  
परिवर्तन से बचे लोगों के पास साझा करने के लिए एक
अनमोल शब्द है, उनकी कहानियां एक परिवर्तन को    
 
पूर्वनिर्मित कर सकती हैं। उनकी बात सुनें और यह सोचें    
  
 
कि जलवायु परिवर्तन का सामना कर रहे हम सभी 
कितने संवेदनशील हैं।   



GOING THROUGH THE HARDEST TIMES IN

ONE’S LIFE CAN CHANGE PERSPECTIVES.

DO YOU PERSONALLY KNOW OF SOMEONE WHO HAS

DIRECTLY OR INDIRECTLY EXPERIENCED SUCH A SITUATION ?

किसी के जीवन में सबसे कठिन समय से गुजरना

दृष्टिकोण को बदल सकता है।

क्या आप व्यक्तिगत रूप से किसी ऐसे व्यक्ति के

बारे में जानते हैं जिसने प्रत्यक्ष या अप्रत्यक्ष रूप
से ऐसी स्थिति का अनुभव किया है

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7 General pattern
PRINT
Pattern

GIZ - Exhibition Design – Learning Lab at BIRD Page 69

8 Information design
PRINT
Information design
प्राकृतिक भंडार का नुकसान
LOSS OF NATURAL RESERVES

फसल में गड़बड़ी चरागाहों का स्थानांतरण

CROP DISTURBANCE RELOCATION OF PASTURES
घटती हुई फसलें
ं ोलन - IN
द
DECREASING CROPS पशुपालन िआ CR
ात E
LIVESTOCK FARMING ज

AS
IN
पर्
मनुष्य
् ा-

GS
ं य
नसख DEVE
LOP HUMAN BEINGS
ीज

EA LEVELS
AGRICULTURE IN
ंक G
े ो
श CO

UN
ील ति - PRO मिट्टी की लवणता में वृद्धि
ी पर् ग

TR
सश
GR

IES
INCREASING SOIL SALINITY
ंक ES
यो S
विका

POP
गायब द्वीप ELOPING COUN
EV

IO
ि
ात
-D TRI

ULATION

N
े ै ES
DISAPPEARING ISLANDS

कारक पर् ज
हानिकारक कीड़ों का प्रसार
दश

OF
SPREADING OF HARMFUL INSECTS

HARMFUL SPEC

ल
शी
आक्रामक पौधों को मजबूत बनाना

विकास
बढ़ती कीमतें STRENGTHENING OF INVASIVES PLANTS

हानि
INCREASING PRICES

IES
सीज़न भ्रम महासागरों को निष्क्रिय करना
SEASONS CONFUSION OCEANS DEREGULATION
न - SPECIES
दं ोल MO
िआ V

EM
ात
पर् ज

EN
I
ं - PERIOD C SEASONAL E

T
ाओ
लुप्तप्राय प्रजाति
भाव - IMPAC
र पर् TO
N
ोप
DISAPPEARING ENDEMIC SPECIES
न

W
VE
घट

गर A
NT
य पर मौसमी

बुनियादी ढांचे का विनाश

RM
ा
हास
DESTRUCTION

ES
OF INFRASTRUCTURE वसंत का फूल

TO
् म
पक्षियों के अंडे देना
SPRING FLOWERING

गरम

CEAN
DISTURBING BIRDS
-सम

वृक्षों की कली EGG-LAYING बदलती प्रजातियों का वितरण

S
WING SEA
- GRO
TREES BUDDING CHANGING SPECIES DISTRIBUTION
ा है
लुप्तप्राय प्लवक
मय

SON
FO
़ रह ENDANGERING PLANKTON
स
R लुप्तप्राय प्रवाल
बढ

ENDANGERING CORALS
PL

महासागर अम्लीकरण
सम

AN

OCEAN ACIDIFICATION
TS
ं के लिए मौ

घटता अनाज उत्पादन भुखमरी

DECREASING CEREAL PRODUCTION STARVATION
पौधो

पहाड़ों में बर्फ की टोपी का पिघलना

(हिमालय) = कम आर्द्रता
MELTING OF ICE CAP IN MOUNTAINS
(HIMALAYA) = LESS HUMIDITY

बागवानी फसलों की शिफ्टिंग

SHIFTING OF
HORTICULTURAL CROPS

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MULTIMEDIA
Photobooth screen saver
9 Screen design : photobooth screen saver

#savetheplanet

TAKE A PICTURE
एक तस्वीर ले लो

#savetheplanet #savetheplanet

GIZ - Exhibition Design – Learning Lab at BIRD Page 71

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Photobooth
9 Screen design : photobooth intro

PRESS THE BUTTON WHEN YOU FEEL READY

Take a picture
एक तस्वीर ले लो

GIZ - Exhibition Design – Learning Lab at BIRD Page 72

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Photobooth
9 Screen design : photobooth step by step

Retake Validate
the picture your picture
एक तस्वीर ले लो एक तस्वीर ले लो

GIZ - Exhibition Design – Learning Lab at BIRD Page 73

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Photobooth
9 Screen design : photobooth step by step

CHOOSE A BACKGROUND

Validate

एक तस्वीर ले लो

GIZ - Exhibition Design – Learning Lab at BIRD Page 74

AUDIOVISUAL
title
9 Screen design : audiovisual station

Ashok Kumar, farmer

जलवायु परिवर्तन का सामना करना

GIZ - Exhibition Design – Learning Lab at BIRD Page 75

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screen saver
9 Screen design : audiovisuel screen saver

GIZ - Exhibition Design – Learning Lab at BIRD Page 76

 museum
manufactory

anamnesia strasbourg

14, rue du Brochet - F-67300 Schiltigheim

Tél : +33 (0)3 88 22 67 83 - Fax : +33 (0)3 88 35 48 59