QUESTIONNAIRE

Dear sir/ madam,

I am the student of People Institute of Management Studies, Munnad, doing a
project was as a part of my graduation with reference to “A study on marketing in
Janatha charitable society, Vellur”. I request you to fill up the questionnaire. The
information will be kept confident and will be only for academic purpose.
1. Name:
2. Which of the following companies are competitor for your products ?
Sakthi Milk Wayanad Milk Diary Amulya
Milma ghee
3. What is your Occupation ?
Business Employee House wife Others
4. How long have the credit period usually allowed by the company?
Below 20 days 20-30 days More than 30 days
5. What is your opinion about Quality of the products?
High Quality Average Quality Low Quality
6. According to you what are the problem faced by Janatha milk products?
Competition Govt policies Other problems
Unaware of target Customers
7. What of Satisfaction obtained from our product?
Highly satisfied Satisfied Not satisfied
Highly satisfied
8. What is the reason behind the use of Janatha milk product?
Durability Quality Low price Availability
9. What are the main products of your company?
Milk Ghee Curd Buttermilk

Milk
10. What is the most attractive scheme according to the Retailer?
Incentive Free pack on large purchase High profit margin
11. Which of these various factors plays a vital role in buying the JCS milk
products?
Brand image Quality Price Easy Availability
12. Which types of advertising usually Adopted by the company ?
News papers TV Radio Posters
13. Do you think that publicity is sufficient?
Highly Sufficient Sufficient
Highly not Sufficient Not Sufficient
14. Which are the main products for your products?
Kasaragod Kannur Kozhikod Wayanad
15. How did you rate the purchase of Janatha products?
Excellent Good Fare Poor
16. What factors that influenced others to buy Janatha products?
Name of the Company Advertisement
Price Quality
17. What is the competitive advantage of your product over other competitors?
Price Quality Distribution Packing
18. Do the product have severe competition from others?
High Competition Neutral Low Competition
19. What is your perception about our product?
Fair cheep unfair
20. Suggestions if any

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