UIC-SHS DEPARTMENT NAME: _________________________

2nd Monthly Examination (September 21-22, 2018) SECTION: ______________________

ENTREPRENEURSHIP SCORE:
MS. JONAVI LUYONG ________ / ______

GENERAL INSTRUCTIONS
 Read all instructions carefully.
 Do not leave any item unanswered.
 Cheating will merit failure in this examination besides other disciplinary actions.

TEST I. Multiple choice. Read the statement of each item carefully. Encircle the correct answer.

1. It lays out what is important to the different customer from their differing points of view.
a. Longitude b. Latitude c. Landscape d. Branding
2. _________ has three overlapping objectives.
a. Positioning b. Price c. Product d. Packaging
3. In the marketing map, this represents the product features and attributes of competitors in the
marketplace.
a. Longitude b. Latitude c. Landscape d. Branding
4. The tangible good or intangible service that the enterprise offers to the customer.
a. Positioning b. Price c. Product d. Packaging
5. This general type of product will not make much impression on the consumer’s mind.
a. Niche products b. Copy-cat products c. Breakthrough products d. junkfoods
6. _____________ do not intend to compete with the giants or big companies.
a. Niche products b. Copy-cat products c. Breakthrough products d. junkfoods
7. This product tries to claim a new space in consumers mind different from the spaces occupied by
existing products.
a. Breakthrough b. Niche c. Copy-cat d. Differentiated
8. This could be identified through their brand name.
a. Place c. Product
b. Demographic d. Promotion
9. It is the sale of the goods to the end user.
a. Product c. Tangible good
b. Retail d. Non-retail
10. Refers to access of the target customers on your product.
a. Promotion c. Place
b. Price d. Positioning
11. A _________ is a way of describing a consumer categorically so that they can be grouped for
marketing and advertising purposes.
a. Customer profile b. Market research c. Observation d. Survey
12. _________ defines the customer’s motivation, perceptions, preferences and lifestyle.
a. Demographics b. Psychographics c. Techno graphics d. Survey

13. Customer with similar needs and wants and similar willingness and ability to pay can be grouped.
a. Market Segmentation c. Market Plan
b. Market Aggregation d. Market Mapping
14. They distribute, promote, price, sell and push the products in the most attractive market places.
a. Promotion c. People
b. Price d. Positioning
15. __________is the process of collecting valuable information to help you find out if there is a market for
your proposed product or service.
a. Market research b. Marketing plan c. Market matrix d. Marketing function
TEST II. Modified True or False. Write letter A if the statement is correct and if it is wrong, underline
the word that makes the statement incorrect and write the correct term or word on the space provided.
(2pts. each)

______________ 16-17. Market research is the process of collecting valuable information to help you
find out if there is a market for your proposed product or service.
______________ 18-19. Demographics defines the customer’s motivation, perceptions, preferences
and lifestyle.
______________ 20-21. Marketing function refers to the set of actions, or tactics, that a company uses
to promote its brand or product in the market.
______________ 22-23. Survey research is one of the best ways of gathering data about customers
in their natural setting without having to interact or talk to them.
______________ 24-25. Psychographic classifies people to their level of expertise in using a product
or service.

TEST III. Enumeration. Enumerate the following and write your answer to the space provided.

A. Parts of a Business Plan

1. __________________________________________________
2. __________________________________________________
3. __________________________________________________
4. __________________________________________________
5. __________________________________________________
6. __________________________________________________
7. __________________________________________________
8. __________________________________________________
9. __________________________________________________
10. __________________________________________________

B. Types of Products D. Methods of Customer Profiling

11.______________________________ 14. _________________________________
12.______________________________ 15. _________________________________
13.______________________________ 16. _________________________________
C. Kinds of Customers
17. ______________________________
18. ______________________________
19. ______________________________
20. ______________________________
Test IV. Problem Solving. Using the information below, create a data entry. Write your answer on the space
provided for.
Table- 5 points
Pie Chart- 5 points
Conclusion- 5 points

A researcher observed and recorded the following data in a store selling burgers.
1. Two teenagers, boy and girl, aged about 15, bought seven burgers at 3pm.
2. Three girls, aged about 18, bought six burgers at 6pm.
3. Man, aged 25, bought three burgers at 9am.
4. Woman, aged 26, bought one burger at 10am.
5. Girl, aged 5, asked mom to buy her one burger at 11am. Mom aged 26, bought one for herself.
6. Five children (two girls, three boys), about nine years old, bought five burgers at 12 noon.
7. Girl, aged 8, bought two burgers at 4pm.
8. Couple, man and wife, aged 30, bought four burgers at 8am.
9. Three boys, aged 13, bought five burgers at 4pm.
10. Boy, aged 10, bought two burgers at 3pm.