MEDIANAMA

DIGITAL PAYMENTS IN INDIA

A MediaNama #INSIGHTS report
Index
• Prepaid Payment Instruments (PPI)
• Transactions vs Amount Transacted
• Average Amount per Transaction
• PPI Cards
• Transactions v Amount Transacted
• Average Amount per Transaction
• M-Wallets
• Transactions v Amount Transacted
• Average Amount per Transaction
• Paytm
• MobiKwik
• ItzCash
• UPI • PhonePe
• Number of Transactions v Amount • Number of Transactions
Transacted • Comparison in Number of
• Net Addition in Number of Transactions
Transactions
• ICICI Virtual Payment Addresses
• Net Additions in Amount (VPAs)
Transacted
• Virtual Addresses on UPI
• Average Amount per Transaction
• Merchants
• Number of Banks
• Merchants v Virtual Addresses on
• BHIM UPI
• Number of Transactions v Amount • Net Addition in Merchants
Transacted • Net Addition in VPAs
• Net Addition in Number of
Transactions • Google Pay
• Net Additions in Amount
Transacted
• Average Amount per Transaction
• IMPS • Number of Debit Cards: Bank-wise
• Accounts Added Split (in figures)
• Net Addition in Number of • NEFT
Transactions • Number of Transactions v Amount
• Net Addition in Amount Transacted Transacted
• Number of Transactions v Amount • Number of Transactions v Average
Transacted Amount per Transaction
• Number of Transactions v Average
Amount per Transaction
• Mobile Banking
• Number of Transactions v Amount
Transacted
• Number of Transactions v Average
Amount per Transaction
• Top 5 Banks v Others
• Number of Debit Cards: Bank-wise
Split (%)
• Debit Cards (POS)
• Total Cards
• Number of Transactions v Amount
Transacted
• Number of Transactions v Average
Amount per Transaction
• Total Cards Added
• Net Addition in Number of
Transactions
• Net Addition in Amount Transacted
• Number of Debit Cards: Bank-wise
Split (%)
• Number of Debit Cards: Bank-wise
Split (in Figures)
• Credit Cards (POS)
• Total Cards
• Number of Transactions v Amount
Transacted
• Number of Transactions v Average
Amount per Transaction
• Total Cards Added
• Net Addition in Number of
Transactions
• Net Addition in Amount Transacted
• Number of Debit Cards: Bank-wise
Split (%)
• Number of Debit Cards: Bank-wise
Split (in Figures)
• State Bank of India
• Debit Cards: Total Number of Cards
• Debit Cards: Net Addition in Cards
• Debit Cards: Number of
Transactions v Amount Transacted
• Credit Cards: Total Number of
Cards
• Credit Cards: Net Addition in Cards
• Credit Cards: Number of
Transactions v Amount Transacted
• Mobile Banking: Number of
Transactions v Amount Transacted
• HDFC Bank
• Debit Cards: Total Number of Cards
• Debit Cards: Net Addition in Cards
• Debit Cards: Number of
Transactions v Amount Transacted
• Credit Cards: Total Number of
Cards
• Credit Cards: Net Addition in Cards
• Credit Cards: Number of
Transactions v Amount Transacted
• Mobile Banking: Number of
Transactions v Amount Transacted
• Axis Bank
• ATM v Credit + Debit Cards (in million)
• Retail Customers Transactions (in
million)
• Merchant base (in thousands)
• Debit Cards: Total Number of Cards
• Debit Cards: Net Addition in Cards
• Debit Cards: Number of Transactions v
Amount Transacted
• Credit Cards: Total Number of Cards
• Credit Cards: Net Addition in Cards
• Credit Cards: Number of Transactions v
Amount Transacted
• Mobile Banking: Number of
Transactions v Amount Transacted
• Punjab National Bank
• Debit Cards: Total Number of Cards
• Debit Cards: Net Addition in Cards
• Debit Cards: Number of Transactions v
Amount Transacted
• Credit Cards: Total Number of Cards
• Credit Cards: Net Addition in Cards
• Credit Cards: Number of Transactions v
Amount Transacted
• Mobile Banking: Number of
Transactions v Amount Transacted
• ICICI Bank
• Debit Cards: Total Number of Cards
• Debit Cards: Net Addition in Cards
• Debit Cards: Number of Transactions v
Amount Transacted
• Credit Cards: Total Number of Cards
• Credit Cards: Net Addition in Cards
• Credit Cards: Number of Transactions v
Amount Transacted
• Mobile Banking: Number of
Transactions v Amount Transacted
 Digital payments are growing rapidly in India

Credit Cards Growth in UPI Transactions Debit Cards

10.1M increase in
cardholders YoY

Debit Cards: Competition between Banks
Total Cards: July 2019
16.7x more Debit Cards than
Credit Cards
Credit Cards: Higher Amount Transacted
High Amount Transacted in July 2019
Higher Average Amount per
Transaction for Credit Cards,
as compared to Debit Cards

SBI has highest cardholders Issued by HDFC Bank

Are SBI cards

SBI Debit Cards, 4 times more

₹ Increased by 25% YoY
than Bank of Baroda’s 75.2 Mn,
which is at #2
 Year on Year
Total Number of Credit Cards Total Number of Debit Cards Average Amount per Transaction
Increased by 10.1M YoY, with a growth of 25% Increased YoY for Credit Cards from ₹48 to ₹3,341
Decreased by 121.4M, down 12.6% YoY
Decreased YoY for Debit Cards from ₹66 to ₹1,381
Debit Cards Credit Cards

Credit
Cards
Debit

Cards
Jul-18 Jul-19 Jul-18 Jul-19

Increasing Number of Transactions Growth in Amount Transacted

Debit Card transactions increased by 53.5M while
Credit Card transactions grew by 33.4M Debit Cards, Credit Cards and Mobile Banking

Growth in Amount
170%
Transacted via UPI September 2019

Growth in Amount
Transacted using 46%
September 2019
IMPS
Growth in Amount
Credit
Cards
Cards
Debit

Transacted using 25%

July 2019
Jul-18 Jul-19 Credit Cards
Debit Card Usage
All Banks SBI ICICI Bank HDFC Bank

₹
 Trends in other modes of payment
₹
1,65,000

1,60,000
1,20 0

1,00 0
• UPI transactions have been on the rise
1,55,000 800 increasing by 30% from May to
Unified Payment 1,50,000 600

September 2019. However, amount

Interface 1,45,000 400

transacted fluctuated in these

1,40,000 200

1,35,000 -
months.
• Usage of Prepaid Payment
Instruments, which include cards (like
16,100 390

16,000 380

Sodexo) and wallets (like Paytm)

15,900 370

15,800 360

appear to have gone down. This could

15,700 350

15,600 340

Mobile Wallets 15,500

15,400
330

320
be because of the decline in some
wallets.
15,300 310

15,200 300

1,95,000 210

1,90,000 200

Immediate Payment
1,85,000 190

• The number of IMPS transactions

Service
1,80,000 180

grew slightly, but amount transacted

1,75,000 170

fluctuated May and September

2019.
1,70,000 160

1,65,000 150

6,00,000 940 .0

• Mobile banking transactions grew

from 848.6 million to 932.5 million.
920 .0

5,00,000

900 .0

4,00,000

880 .0

Amount transacted seems to have

Mobile Banking
3,00,000

2,00,000
860 .0

840 .0
increased significantly.
820 .0

1,00,000

800 .0

- 780 .0
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A MediaNama #INSIGHTS report