1.

Radon Singh, the chief marketing officer of Kellogg’s would like to know the
attitude of the customers towards the newly launched brand. He collected the
customer feedback as given below in order to get better explanation and
prediction of customer behaviour.
Definitely Disagree Disagree Agree Definitely Agree
Kellogg’s- I like it.
Kellogg’s- It is fun.
Kellogg’s- It is useless
Kellogg’s- It is tasty.
The Model used by him is
a. Conative Component Analysis (CCA)
b. Theory of Reasoned Action (TRA)
c. Social Cognitive Theory (SCT)
d. Tricomponent Attitude Model (TAM)
2. Match the following examples with their appropriate marketing types.
a. Online e-referrals and recommendations by Amazon
b. Selfies on iPhone X" campaign by Apple.
c. Mini cooper car used in the movie The Italian Job
d. Parker pen - “It won’t leak in your pocket and make you pregnant’’
3. This metrics helps the consumers grade their preference along a scale. The
scale consists of bipolar adjectives (good/bad, agree/disagree) anchored on odd-
numbered continuum and the scale is ………………
a. Likert Scale
b. Preference Differential Scale
c. Thurstone Differential Scale
d. Semantic Differential Scale
4. The Cash on Delivery was first started in India by …………..
1. India Times Shopping
2. Indiaplaza
3. Flipkart
4. Amazon
5. Domino’s Pizza
a. Only 3 b. 3 & 4 together c. only 2 d. 5
5. Many companies have been subjected to online attacks. Likewise a famous
restaurant faced poor critics and bad publicity online by an individual. He produce
an extremely critical documentary about that restaurant entitled “Super Size Me”.
He reached very large audiences with his audio visual depiction of negative
consumption encounter via You Tube channel. Hence the individual can be
termed as
a. negative proponent
b. determined detractor
c. undetermined defamator
d. negative mudslinger
6. Identify the punch line and match the correct option that is directly related with it.
1. Good people to grow with
2. Good people to bank with
a. 1- Union Bank of India 2- Central bank of India
b. 1- Indian Overseas Bank 2- Union Bank of India
c. 1- Union Bank of India 2- Indian Overseas Bank
d. 1- Indian Overseas Bank 2- Central Bank of India
7. Hugo boss has licensing agreement with this company to produce fragrances and
skincare.
a. Godrej
b. Cavincare
c. P&G
d. Unilever
8. Leading Multichannel retailer HSN had partnership partner with this iconic
company to create a robust and entertaining year-long merchandise, marketing and
digital experience that sparked further collaboration with both brands in 2013.
a. Cola Cola
b. ITC
c. Nestle
d. Britannia
9. Surprisingly, this giant had its start as a pulp mill making papers.
a. Motorola
b. Nokia
c. Sony
d. Samsung
10. Mr. Ajith Kumar is doing some home renovations & decides it’s time to paint
the interior walls. He decides to purchase Berger brand. He goes to a few paint
shops & can’t distinguish between Asian, Berger, Dulux paints. At that time, the
local shopkeeper offered to deliver the paint as he desired. What kind of buying
behavior is reflected here?
a. Complex buying behaviour
b. Satisfactory buying behaviour
c. Dissonance reducing buying behaviour
d. Variety seeking buying behaviour

11. Arrange the following stages in the industrial buying process in the sequential
order.
1. General need description
2. Supplier search
3. Problem recognition
4. Performance review
5. Order route specification
6. Product specification
7. Proposal Solicitation
8. Supplier selection
a. 3 1 2 6 7 8 5 4
b. 3 1 2 7 6 5 8 4
c. 3 1 6 2 7 8 5 4
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12. Management by Objectives was proposed by
a. Kishwar S Kan
b. Kenneth Andrews
c. Kenneth and Kishwar together
d. Cundiff & Still
e. None of the above
13. “The Consumer is not a Moron. She is your wife” said by
a. David Ogilvy
b. Kenneth Andrews
c. John Ogilvy
d. Cole Schafer
14. “Sar Utha Ke Jiyo” is the tagline of
a. Max Life Insurance
b. HDFC life
c. GIC Housing Finance
d. LIC Housing Finance
15.