DIGITAL MARKETING

ASSIGNMENT 3 (TERM PAPER)

[COMPANY NAME]
[Company address]
Social media is a new media platform based on Web2.0, Sina Microblog is the most
mature one among the domestic social media platforms. In order to find out the
problems and difficulties when using microblog for marketing, 100 enterprises’ official
accounts were selected as examples. By collecting and analyzing the data of each
enterprise, many problems have been found. Many small and medium enterprises didn’t
take a full advantage of social media, and how to have quality interaction with fans
didn’t receive enough attention by most enterprises. In the meantime, the corresponding
problem-solving methods have been presented: mark, management, measure,
moderate, which is very useful for social media marketing.
Nowadays, internet has become an important part in our daily lives, portal sites and
search sites are being replaced by social media, social media is replacing portal sites
and search sites contribute to the Web2.0 technology, and becomes an important
channel for internet users to get information. For enterprises, social media is a new
platform, which is a place that can communicate with customers constantly, it is an
opportunity but also a challenge. On that new platform, the previous business model-“I
say you listen” -has been broken, customers can speak to brands directly, and share
experiences about brands, no matter it is good or bad. How to use social media for
marketing is a new topic for enterprises.
Social media marketing is a new part of marketing strategy, which has attracted a lot of
attention. It will definitely improve the performance of whole marketing strategy if it takes
advantage of social media. Social media marketing is not simply register for an account,
but also need a complete strategy. Enterprises use microblog to learn about the
demand of customers and complaints of competitors; to interact with customers and
encourage customers to communicate with each other. It’s a platform for users to create
topic, participate in activities, and marketers should pay attention to the KPIs at the
same time, moderate the strategy timely to maximize the effect of social media.
Today information technology, especially Internet technology has developed quite
significantly. The development trend of the impact is changes in everything.
Organizations today use Internet technologies to facilitate in obtaining, processing and
disseminating information to other parties. Products produced with the development of
Internet technology is with the advent of social media. Facebook, tweeter, Instagram
and WhatsApp are examples of social media is becoming a trend at the moment. The
number of users of each social media has increased in every year. Based on data of
active Internet users worldwide has now reached $ 3.17 billion. From year to year, the
number of Internet users grew to 7.6 percent. The growth of Internet users also affected
the growth of social media users. Use of social media makes it easy for businesses both
for individual, small business or any business that is already great. This convenience is
further used as a tool for small businesses or individuals to provide information about its
products to other users and see the response for the product. Even sometimes this is
businesses as well as providing an opportunity to other users to perform transactions
ordering products. Convenience provided by social networking media is not uncommon
to have an effect on increasing sales of products owned by operators . Based on these
problems, this research is intended to explore how to utilize social media in the
marketing process of livestock production in the group of cattle in the district Gebog
Kudus District. With the use of social media is then expected to help groups of cattle will
be easier to evaluate and monitor the sales process, the results of sales and marketing
location
Information technology is a common form that describes any technology that helps to
produce, manipulate, store, communicate or convey information technology at this time
becomes a very important part in an organization. This is because every organization
has Implementation to use of information technology in support of business processes.
Application of information technology is certainly a variety of purposes. Every
organization has a difference in the application of information technology it is because
the purpose of any organization is certainly different. The broad objective is the use of
information technology to solve problems, enhance creativity and effectiveness in
carrying out certain jobs. Having an information technology components are as follows:
1. Hardware is a physical device that is used to bring up a technology. Examples of
hardware is output input devices, storage and CPU Software is a programming
language or operating system that will be used. Brain-ware is personal to be involved in
the use of computers. There are various roles that can be performed in a computer
system by brain-ware
Facebook, Twitter, WhatsApp is one example of social media are widely used by people
today. Social media is becoming one of highly effective media campaign and to the
point. Through this social media dissemination of information can be done so that the
widest product information will be up to the consumer. By utilizing social media,
consumers are also not limited in the sense of being inside the country and abroad.