Name –

Contact No –

Email_ID -

You are an entrepreneur who is planning to launch a water purifier machine in the market. Your
friend Sameer has a background in product development and you are collaborating to launch the
equipment post prototype testing in 6 months from now.

a. Detail out what would be the USP of the product, who would be your potential customers, at
what price point would you plan to launch the product and what would be your marketing
strategy. You must mention all your assumptions and provide data to back your stance.

b. Choose a potential client for your product and write an email to them about why they should be
interested in buying your product.

c. The client is on call with you and you see that the client is interested in purchasing your product.
While on call the client says - “I am interested in the product but it does not fit my budget. I see
A&B (competitor) providing the very same product at a lesser cost.” What would you tell the client
in response?

d. The client is on a call with you and is very interested in the product. She goes on to say - “I would
love to purchase X pieces of the product but I don’t have the power to authorize it.” What would
your approach be?

e. The client on call is very dissatisfied as you have missed sending a part of the product that is very
important for its functioning. So although the product is delivered it cannot be used. What is your
approach to the situation?

f. The client is dissatisfied as the product he has received is not in line with what your sales team
had promised. He is demanding an immediate refund and threatens to sue the company on social
media. What is your approach to the situation?

Edit the below emails to be grammatically right and meaningful to the client.

a. Dear Obi,

We are based out in India.

USD 350 would be to less, I can offer you the report for USD 2500. Other option is you can let
me know which sections of the report are of interest to you and i can send you a quote for those
sections.

Looking forward to hear from you.

b. Hello Bethany,

Hope you are doing great!

Its been a long time and we have not received a feedback. Was just wondering if you are still
interested in the enquired research report on Molybdenum Market.

I understand your busy schedule but would appreciate a feedback so that we can take this case
ahead likewise.

Looking for a response soon.

c. Hi Jennis,

Hope this note finds you well! I understand that you are busy, but could you please let know
whether the sample for "Global Cosmetics Packaging Market" was matching your exact
requirements.

If yes, kindly let me know the next step. If not, we can surely provide you with
additions/changes in the current scope of the study. Are you looking to procure the report and
have certain queries, you would like to discuss? Suggest a suitable time.

Looking forward to a positive response soon.

d. Hi Romeo,

Greetings. Hope you are doing well. I was eager to understand if any decision was reached
regarding the purchase of the study on APAC Switchgear Market. Please inform me of the next
step from your end so we can accordingly allocate support for you.

Awaiting your response.

e. Hi,

Thanks for your interest in the report titled "Asia-Pacific Agrochemicals Market" on our website.
I tried connecting with you to know what kind of information you are seeking regarding the
report. Kindly let me know so that I can share a related document with you.

Waiting for your reply.