BUSINESS PLAN FOR GLOBAL RELIEF SERVICES LTD

RECALL OF STRATEGIC ORIENTATIONS

1. STRATEGIC VISSION; “A world where the market are linked.”

2. STRATEGIC MISSION; “Time devoting in so as to satisfy the end user’s needs.”
3. CHOICE OF STRATEGIC DOMAIN
POTENTIAL CLIENTS WORKING WORKING STUDENTS TOURIST PATIENTS LEGAL ADVISE PEOPLE WITH VISITORS ENFANT
CLASS CLASS SEEKERS LOST INTO BUSINESS
MEN WOMEN DOCUMENTS BAMENDA
SD
Payments Relief x x x x x x

Student’s Hostels x x x
Relief
Sound Engineer x x x x
Relief
Halls Relief x x x x

Consultants Relief X X X X

Lost items/ x x x x X X
documents Relief
Electronic Shops/ x x x X x x
Supermarkets Relief
House Construction X X X
Relief
Touristic sides x x x x x
Relief
Hair Dresser Relief x x x x x

Lawyers Relief X X X X X

House Relief X X x
Hotel Relief X X x X

Restaurants Relief x x x x x
Transportation x x x x x X
Agents Relief
Cars for Rent/ x x x x x
Sale Relief
Doctor Specialist x x x x x x
Relief
School Relief x x x x
Competitive Exams/ x x x
Results Relief
Re-estate Relief x x x
 KEY
x- Short and medium strategic domain
X-long strategic domain
SD- strategic domain

4. GENERAL OBJECTIVES

-Minimize the gap between end users and service providers. There by acquiring information about
available services from providers to end users.

-Be a potential actor with a strong reputation in the re-estate sector in Bamenda in particular and
spread to the various regions in Cameroon and why not the world.

STRATEGIC DECISIONS

-Regrouping our strategic domains and delegate one person or a team to manage activities in those
domains and ensure that activities are enhanced in those activities.

House Relief
Hotel Relief
Restaurant Relief TEAM I
Touristic Sites Relief
Re-estate
Cars for rent Relief

Lost items Relief

Specialist Doctors Relief
Competitive Exams/Results TEAM II
School Relief
Lawyers Relief

Consultants Relief
Transport Agents Relief
Payments Relief TEAM III
Student Hostels Relief
Locate Sound Relief

Halls Relief
Electronic shops/supermarkets
House Construction Relief TEAM IV
Touristic sides Relief
Hair dresser Relief

-Continues research in services in order to make sure that the best services in terms of quality and prices
is offered to consumers.
-use the re-estate sector as a strategic domain to invest in the future. This will constitute investing more
in this sector because more of our strategic domains are focused in this sector.

STRATGIC POSITIONING
The position of Global Relief as an enterprise offering reliable information to users in the long term
position of GR the leader in the re-estate sector in Bamenda, Cameroon and the world at large.

5. ANALYSIS OF ENTERPRISE AND ITS ENVIRONMENT

PICTURE OF THE MARKET IN BAMENDA

SERVICE PROVIDERS COMPETITORS

-Houses -Cameroon Real Estate CLIENT
-Hotels and Engineering -Working class men and Women.
-Hostels Consultants. -Students
-Restaurants -NELTA TRAVEL -Visitors
-Transport Agents SERVICES -Touristic
-Hospitals -CAMJOS CONTRUCTION -People in need of legal advice.
-Lawyers -Cradle Engineering Business men/Young entrepreneurs
-Competitive Exams -NJN Homes Real Estate -Patients
-Touristic Sites LTD Company. -Visitors into Bamenda
-Lost Items
-Consultants

UP STREAM DOWN STREAM

GLOBAL RELIEF
-Service Broker

INDIRECT COMPETITORS
The service provider acts as an indirect
competitors

INTERNAL ANALYSIS
Elements Strength Weaknesses Observations and
decisions
Elements Strength Weaknesses Observations and
decisions

Management  Clear vision Do not devote a lot of The general Manager

activities time in the enterprise. needs to hire an
 Quality assistant, who work
entrepreneurial based on specific
skills objectives. His salary
 Has experience to will be both fixed and
in dealing with commission. The
strategic issues of greater part of his
the firm salary will be
commission.
Financial  The enterprise is  Faces problems in  Profitability of each
not in heavy debts. financing its service offered his
 The profitability of activities. to be elaborated.
each service has  The accounts  The G.M should
been elaborated. situation of the ensure proper
enterprise is poor. accountability of
activities.
Human Resources Competent and master General and specific The G.M should qualify
sector. objectives have not and quantify objectives.
been clearly assigned He should make each
on the team. employee has specific
objectives which will be
supervised by his
assistant and evaluated
by him.
Services Offered  There is a great The profitability of Ensure that services
need for the these services is not rendered are of quality
services properly understood. and at affordable
offered. prices.
 Services are of
quality
 The prices are
affordable
Legislation  Rights and freedom to
exercise your activities
Legalise as a Private limited
Company
 As a limited the enterprise
benefit a good reputation.
Demand  Increasing demand on service Communication more
rendered for people to know
 Sustainability of demand (communication
strategy will be
explained below)
Competition  No strict direct competitor. A lot of indirect The service providers
 The market is open this is an competitors are competitors
advantage for the firm. themselves when they
struggle to have direct
access to clients.
Providers of services  Quality of the services.
 Price of services
Social  The enterprise is socially
responsible to the people
of its community, by
providing reference
hospitals patients
 Offer services to those
seeking legal assistance
and those who have lost
their documents.
EXTERNAL ANALYSIS

6. OBLECTIVES
Marketing Objectives

The objectives of these services is 6,357,400Fcfa

Elaborated as follow;

SERVICES UNIT PRICE AMOUNT

House Relief 840 2,000 1,680,000
Hotel Relief 135 10,000 1,350,000
Restaurant Relief 90 5,000 450,000
Transport Agent Relief 36 1,000 360,000
Specialist doctor 10 5000 105,000
Lawyer Relief 36 5000 180,000
Consultants Relief 30 3000 90,000
Supermarkets/shops Relief 5 10,000 50,000
Touristic sites Relief --- 4% ---
Payments Relief
Re-estate --- 3% ---
Lost Items Relief --- --- ---
Hair Dresser Relief 50 5000 250,000
House construction 30 5000 150,000
Painters 30 5000 150,000
House Architect 20 5000 100,000

School Relief 40 1500

Competitive exams 50 500 25,000

7. DEFINITION OF CLIENTS

Segmentation and target

Geographical segmentation

Bamenda is the targeted town. This means the business will start in Bamenda, grow there and expand to
other towns and regions of Cameroon.

Socio professional class

Mostly workers and students will be targeted. Students are very important given that the university of
Bamenda is gradually expanding, there is much to be exploited from students. House Relief and hostel
Relief could be exploited effectively with students and workers.

Target
  Working class men
 Working class women
 Students
 Patients
 Legal advise seekers
 People with lost documents
 Businessmen/ young entrepreneurs
 visitor
8. STRATEGY TO BE IMPLEMENTED AND PLANNING

Strategy to be implemented

Products: Global Relief should make the services provided is reliable and ensure that the service
providers offer quality services. The increase in the quality of services provided by service providers will
obviously increase the reputation of Global Relief.

The diversity of services offered by Global Relief is very important for its growth. More sectors could be
exploited for instance, locate house help/sitter. It is also important for service such as “Job Relief” to
implement whereby job adverts in Bamenda and out of the town are pasted on the website. This
strategy will increase traffic on the website of Global Relief which will have a positive impact on its
reputation and make the general public to know website and other services offered by Global Relief.

Price: Prices offered by Global Relief so far should be affordable. To find a hotel for 10,000 FCFA a day, is
not too practical so that price should be reduced.

SERVICES PRICE
House Relief 2,000
Hotel Relief 10,000
Restaurant Relief 5,000
Transport Agent Relief 1,000
Specialist doctor 5000
Lawyer Relief 5000
Consultants Relief 3000
Supermarkets/shops Relief 10,000
Touristic sites Relief 10,000
Payments Relief 100
Re-estate 5%
Lost Items Relief 3000
Hair Dresser Relief 5000
House construction 5000
Painters 5000
House Architect 5000
Cars for rents 5000
School Relief 10000
Competitive exams/results 500
PROMOTION

Having identified our target market, it is important to identify how we will promote our services.

A department of economic intelligence; which will have as main objective to watch or force events in
Bamenda which will pull a great population into Bamenda. This is to enable Global Relief to plan ahead
of time on how to offer its services to visitors entering the town. Planning ahead of time is very
important because it will help Global Relief to bring out a strategy which could be to contact the
organizers or contact the visitors individually.

PROMOTION ACTION

Visitors into Bamenda are a strategic target market and they can pay any price for these services, so
how can we communicate towards them.

Global Relief should make a bill board/poster and place it at the entrance into Bamenda (up station,
Bambui, etc) and other strategic areas of the town.

Students are the most concerned with House Relief and students Hostels while not locate restaurants.
To get student Global Relief should communicate in student areas, such as the Catholic University of
Bamenda, Polytechnic Bambui, University of Bamenda and many more.

COMMUICATION MEANS TOWARDS STUDENTS

-Paste posters at strategic areas of schools.

-Communicate through the student’s governments.

-TV stations in Bamenda through craws (messages on TV stations usually below). Global Relief should
use cheap but a media with very large number of views.

-Social media such as Facebook and Twitter are important means to communicate with students.
Banners around student areas, at the entrance of Bamenda.

-Payments Relief is very important but it will be effective when Global Relief must have gained an
outstanding reputation in Bamenda which will make many people to develop trust in the service.

- Communication should be strategic, as concerns strategic communication reference should be made

on the choice of strategic domain table. For example, students; communication should be focus to
locate house, hotel, restaurants, competitive exams/results and touristic sites.

DISTRIBUTION
Global Relief should extend its services in the short run to other main and influential places of the
Northwest Region and not only limit its services in Bamenda.

BUDGET

ITEM QUANTUTY UNIT AMOUNT

PRICE
Banners
Posters
TV adverts
Radio adverts
Brochures
Marketing Personnel
Website
Logo