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DEPARTMENT OF EDUCATION
REGION 7, CENTRAL VISAYAS
CEBU PROVINCE
MINGLANILLA SCIENCE HIGH SCHOOL
MINGLANILLA, CEBU
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III. Learning module pp. 360- 361
IV. https://www.youtube.com/watch?v=nJu
b11RBEPs&list=PLi8t4ejK8-UgGs2aD-
pAvo794Xb0S92AB&index=34
IMs
V. Learning Experiences (5 Es)
1. Engage (10 Mechanics:
minutes)
a. The teacher will read the tagline twice.
b. When the students hear the word “go”, they will start
their brainstorming.
c. They will be given 10 seconds to think and write their
answer.
d. When they hear the word “stop and raise your
board”, they will raise their board.
e. In case of late response, the group’s answer
will not be credited, but they may participate
again in the next item .
f. The highest pointer will be declared as winner.
Trivia:
1.Banco de Oro (BDO) – “We find ways.”
2.Nescafe Creamy White - The Milkiest Ever
3.Bonakid - Batang May Laban
4.Jolibee -I love You Sabado
5.Surf FabCon- Para sa Malinis at Bangong Tumatagal
6.Mang Tomas Siga and Spicy- Macho Ganado
7.Bear Brand- Tibay Araw-Araw
8.Dolfenal - Para Laging Good Vibes
9.Fudgee Barr- O’ Barr sa Sarap
10. Axe- The Ligh and Refined Fragrance
11.Bostik Super Vulca Seal- The Tapal King
12.Chao King Pork Chao Pan -Chao Panalo
13.Johnson's Shiny Drops Shampoo -Shine Like A princess
14.Double Control Diatabs -Nothing Works Better
15.Ceelin Plus-Proteksyon Plus- Laba sa Sakit
16.Plemex- Basta Lagundi
17.KFC-It’s Finger Lickin Good
18.Ariel- Better Stain Removal in 1 Wash
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19.Eight O’ Clock- Timplang Pinoy Para sa Pamilyang Pinoy
20.Nesfruta- Real Fruit Juice ang Sarap
2. Explore The class is grouped with 3-4 members. The students will watch the
(20 minutes) Breeze-Good Experiment Commercial, Voice Combo Sandwich and
Nolan’s Cheddar. After that, they will answer the checklist about the
commercial.
Directions: Put a check at the opposite of the possible characteristics
of the commercial below.
CharacteristicStrongly
DisagreeDisagreeAgreeStrongly
Agree
1.gives us enough information about the product
2.maximizes the time
3.teaches about the human values
4. very entertaining
5.suitable to all ages
CharacteristicStrongly
DisagreeDisagreeAgreeStrongly Agree
1.gives us enough information about the product
2.maximizes the time
3.teaches about the human values
4. very entertaining
5.suitable to all ages
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3. Explain (20 The students will answer the following questions orally.
minutes)
1.What did you observe in the presented commercials?
2.Do the commercials affect you in different ways?
3.Which among the three commercials do you like the most? Why?
4.Did the commercials persuade/ encourage you to buy or patronize
them product?
5.Which among the 5 characteristics of Commercial No.1
encouraged you to buy the product?
How about Commercial No.2? How about Commercial No.3?
4. Elaborate (10 Discussion about Propaganda
minutes)
Basic Propaganda Strategies
1.Bandwagon - persuading consumers by telling them that others
are doing the same thing.
2.Testimonial - when a product is sold by using words from famous
people or authority figures.
3.Transfer - when a product is sold by the name or picture of a
famous person or thing but no words from the said person or thing.
4.Repetition - when the product‘s name is repeated at least four
times in the ad
5.Emotional Words - words that will make a consumer feel strongly
about someone or something are used.
Direction: Read the following lines, phrases or sentences from the
scenes in the Philippine TV Commercials. Tell whether they fall
under bandwagon, testimonial, transfer, repetition and emotional
words. Write your answer on the space before the number.
1. The ladies sing…Caronia…Caronia…Caronia
2. The father in the commercial of PLDT NDD said to his son “Kung
saan ka masaya,suportahan taka.
3. Manny Pacquiao says “Hindi ako takot umaray,may Alaxan FR
naman”,expert sa body pain, bilis magpagaling.
4. Alden Richards and Maine Mendoza sing Paniwalaan Mo in the
endorsement of Mc Donalds.
5. Six women who are washing their clothes using Ariel 7.50
endorsed the product.
ANSWER KEY
1. Repetition 2.Emotional Words 3.Testimonial 4. Transfer 5.
Bandwagon
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5. Evaluate Direction: The teacher will present 10 propagandas. The students
(5 minutes) will identify the device used in each of the propaganda. The answers
will be written in their notebook.
The propagandas are the following:
1."OK" | NESTEA- https://youtu.be/sgOR2SY2sGU
2.Jollibee - I love You Sabado
https://youtu.be/mFDGPu0hosk?list=PLC1C5hxn_j98zPhWW3y4TD
ymjOX_lxEpI
3.Stik-O- https://youtu.be/TF3eXcrvpS0
4.MAGGI Magic Sinigang –https://youtu.be/xDBu6qkoY60 5.Jollibee-
https://youtu.be/Br0s7GB_dms
6.Camay- https://youtu.be/SOA-kr2-GkQ
7.Skyflakes- https://youtu.be/xkLRcd5RhkE
8.Double Control Diatabs- https://youtu.be/VNI5eMF4wn8 9.KFC PH
Sino'ng Manok Mo? - https://youtu.be/OXd2D6e2ejI 10.Lucky Me
Spicy Hot Beef- https://youtu.be/N3kVb1bBH_s
ANSWER KEY
1.Emotional Words
2.Bandwagon
3.Repetition
4.Testimonial
5.Repetition
6.Transfer
7.Emotional Words
8.Transfer
9.Testimonial
10.Emotional Words
PREPARED BY:
JACQUELINE F. BUCAO
SST -3
Activity
Analysis
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Abstraction
Prepared by:
JACQUELINE F. BUCAO
SST 3
Minglanilla Science High School
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