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Dropshipping is an excellent way to start an ecommerce business without

worrying about inventory or shipping. It’s as simple as listing a product for sale
on your website, and sending an email to your supplier to ship the item on
your behalf whenever you get an order.

While starting a dropshipping business is a great way to start an ecommerce


business, digging deep through the internet to find a reliable supplier can be
tough. However, with Oberlo, you can find millions of products that you can
dropship like products from AliExpress.

Free Webinar: The Right Way to Start a Profitable Dropshipping


Store

Learn how to find profitable in-demand products, import them into your store,
and start selling—fast.

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What is AliExpress?
AliExpress is a gigantic marketplace with a wide selection of products.
Because most of the AliExpress sellers are overseas manufacturers, their
prices are very competitive. Within AliExpress, you’ll find products ranging
from women’s clothing and jewelry, to electronics and home decor.

What is AliExpress dropshipping?


AliExpress makes it easy to find products to sell on your store without having
to worry about inventory or shipping. Add the products you’d like to sell from
AliExpress onto your store, set a price with a markup, and whenever you
receive an order, you pay for that product at wholesale cost and the
AliExpress seller ships the orders directly to your customer.

Why AliExpress for dropshipping


While AliExpress may position itself as an online retailer, most sellers on
AliExpress understand that a large number of their customers are resellers
and are much more interested in dropshipping.

Dropshipping with AliExpress is also comparatively easy. There’s no upfront


cost or fee, so you can test out products without a significant financial
commitment. You can start dropshipping today, for free, by using Oberlo to
find and add AliExpress products to your store in only a few clicks.

Many sellers on AliExpress have existing product photos you can use on your
store, and basic product descriptions are provided as well. However, when
selling a commodity product don’t forget the importance of differentiated
through positioning and how you polish the small details—it’s usually worth
your time to invest in better photos and handwritten product descriptions.

Lastly, dropshipping using AliExpress is as simple as ordering the product on


AliExpress after getting an order and inputting the customer’s address.
Below, we’ll share in more detail what to look for in a product and seller and
how to position yourself for success, but truthfully it’s not any more
complicated than what I described above. Dropshipping through AliExpress is
a great way to get started selling online once you have everything setup.

Why would someone buy from your store if they can buy the
same products on AliExpress?
With an AliExpress dropshipping business, your competitive advantage won’t
be your price or unique proprietary products. Your competitive advantage will
be reaching and serving your customers faster and better than your current
competition—in other words, marketing, operations, and support are how you
win.

Good marketing alone is a competitive advantage. Marketing is how you help


customers find, evaluate, and buy your product; it’s meant to improve a
customer’s experience with your store in addition to driving revenue.
Marketing is also the umbrella of activities you do in pursuit of building a
brand, like creating content that’s helpful and entertaining.

Last but certainly not least is your customer support—a key differentiator,
especially if your current competition provides lackluster service, or has a
frustrating shopping experience. You can significantly improve your level of
service by quickly answering customer questions and making it a priority to
help them fully solve any issues they run into when buying from your store.

Shopify Academy Course: How to Start a Dropshipping


Business

Learn how easy it is to quickly get a business up and running in minutes. In


this course, you’ll learn how to find a product to sell, build a brand, and get
your first sale.

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Setting up your AliExpress dropshipping store
Now that we understand how AliExpress can help you source products as a
dropshipper, and why it’s important to correctly position your store, let’s move
on to getting your store set up.

How to choose which dropshipping products to sell


The first part of setting up your store is selecting a niche, or the selection of
products you’re going to sell. If you don’t know where to start, start with the
product categories AliExpress has and begin listing options based on what
interests you the most or what you’d feel the most confident selling.

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