SUMMER INTERNSHIP PROJECT

SUBMITTED BY:-

STUDENT OF:-

VANGUARD BUSINESS SCHOOL, BANGALORE

NAME:- DEBJANI BOSE

ROLL NO:- 14
BATCH NO. :- PGPB07
INTERNSHIP PERIODS:- 16th April 2018 to 15th June2018

Company name:-
Atria Convergence Technologies Limited
Topic:-
TECH PARK ANALYSIS AND SURVEY
 ACKNOWLEGDEMENT
Industrial training is an integral part of any post graduate
management program and for the purpose I had joined a company
what else can be good as ACT.

I take the opportunity to express my gratitude to all of them who in

some or other way helped me to accomplish this challenging project
in ACT. No amount of written expression is sufficient to show my
deepest sense of gratitude to them.

I am very thankful to Mr.Paneer Selvan (Deputy Manager-SME Sales),

ACT, Bangalore circle. For their valuable guidance and very grateful
to Professor Mrs Sangeetha Sharma Faculty of Vanguard Business
School for their everlasting support and guidance on the ground of
which I acquired a new world of knowledge. The course structure
created for this curriculum has benefited with the inclusion of recent
development in the organization and managerial aspects.

I extend my sincere gratitude towards my parents and friends. Who

have always encouraged me and gave suggestions as how to work on
project. They always stand by me in solving all my queries. Their
support has always motivated me. Above all it gives me immense
pleasure to thank authors of various books who indirectly helped me
in gaining knowledge.

DEBJANI BOSE
PGPB07-(2017-2019)
VANGURD BUSINESS SCHOOL
 PREFACE
The research provides an opportunity to student to demonstrate application of
their knowledge, skill and competencies required during the technical session.
Research also helps the student to devote their skill to analyse the problem to
suggest alternative solutions to evaluate them and to provide feasible
recommendation on the provided data.

The research topic is on “tech-park analysis and survey” in Bangalore to

understand the current market shares of ACT and other ISP providers and how
ACT can increase sales and services in those visited tech-parks.

I tried my level best to prepare this report as an error free report and every
effort has been made to offer the most authenticate position with accuracy.

The current scenario of internet service provider in Bangalore has transformed

into multiplayer, multi products market with varied market size, segments and
packages. ACT had to gear itself to meet competition in various ways ----by
regular contact with the existing customers, increasing the works of customer
service units, regular visits to the tech-parks , doing more attractive
advertisements.
 About the Company
Atria Convergence Technologies limited branded as ACT. Is an Indian
telecommunication company headquartered in Bengaluru, Karnataka. ACT
offers fiber to the home services under the brand name “ACT FIBERNET” and
digital television services under the “ACT Digital” brand. The company provides
services in Karnataka, Telangana, Andhra Pradesh , Tamil Nadu and Delhi.

ACT fibernet is the 3rd largest wired Internet service provider (ISP) in India with
over 1.3 million customers. ACT offer fiber broadband services through the
latest and most advanced fiber optic technology in 14 cities . with the launch of
1 Gbps speeds in Hyderabad in April 2017, ACT Fibernet became the first ISP to
provide Giga speeds to an entire city in India.

ACT (Atria Convergence Technologies Ltd.) was born out of a vision to become
the most admired in-home entertainment, education and interactive services
provider in India, back in 2000.

ACT founder , Mr. Sunder Raju is a well respected in the Indian business
fraternity and our senior management consists of 30+ professionals from
diverse industries like FMCG, entertainment, information & technology,
telecom and retail.

ACT are backed by True North (formerly known as India Value Fund Advisors –
IVFA), a premier private equity investment fund and TA associates, a Global
Growth private equity firm with over $17 billion of invested capital. In the past,
IVFA True North has supported many successful ventures like Biocon, Radio
City, HDFC Bank, Meru, Mahindra Hinoday and TTK Healthcare among others.
TA’s investments in India include several successful companies like Billdesk, Dr
Lal’s Pathlabs, Fractal Analytics, Micromax, Rategain and Tega Ind.
BOARD OF DIRECTORS:-

1) Mahendra Kumar Sharma (Chairman and Non-Executive, Independent

Director)
2) Chinnaswamy Sunder Raju ( Founder and Non- Executive Director)
3) Vishal Gangadhar Nevatia ( Non- Executive, Nominee Director)
4) Dhiraj Poddar ( Non – Executive, Nominee Director)
5) Pramod Kabra ( Non- Executive, Nominee Director)
6) Pangulury Mohan Murty ( Non- Executive, Independent Director)
7) Nisha Vasudeva ( Non- Executive, Independent Director)

LEADERSHIP TEAM:-
1) BALA MALLADI (Chief Executive Officer)
2) Saurabh Mukherjee (Chief Operating Officer)
3) Partha Biswas (Chief Operating Officer- Hyderabad)
4) Sandeep Mohan Gupta (Chief Operating Officer- Rest of India)
5) Eashwar Iyer (Chief Finance Officer)
6) Shefali Mohapatra (Chief People Officer)
7) Prasanna Gokhale (Chief Technology Officer)
8) Hara Prasad Kar (Chief Information Officer)
9) Narendran Varma Vuppalapati (Senior Vice President- Product
Development & Corporate Relations)
10) R Krishnaswamy (Senior Vice President- IP Business)
11) Gourav Gupta (Vice President-IP business
12) Arvind Venkatachary (Senior Vice President- IP Business)
13) Kapil Chugh (Vice President- Operations)
14) Sukhbir Singh Bhatia (Vice President- Service Delivery)
15) Neethan D Souza (Vice President- Human Resources)
16) Santosh Cherian (Vice President- Projects)
17) Srinivas Chintada (Vice President-Finance)

18) Ravi karthik (Vice President- Marketing)

19) Dhruv Kumar (Vice President-Analytics)
20) Sunil Yajaman (Vice President- Corporate Affairs)
21) B.Viswanathan (Vice President- Commercials)
22) Prakash Thakrar (Vice President- Finance)
23) Kishore Divvela (Vice President- Sales)
24) Anil Kumar Madepalli (Senior Vice President – Enterprise business)
25) Pramod Kumar Lamba (Vice President-Customer Service)
26) Yugandhar Duvvuri (Vice President – Service Delivery)
27) Yugandhar Penubolu ( Vice President- Credit Control and
Retention)
TYPE -: PRIVATE

INDUSTRY -: TELECOMMUNICATIONS

FOUNDED -: 2000 (18 years ago)

HEADQUARTERS -: Indian Express Building, No.1,2nd Floor,

Queen’s Road , Bangalore, Karnataka,

India.

Founder -: Sunder Raju

Areas Served -: Major metro cities and some towns.

Key People -: Sunder Raju (MD)

Bala Malladi (CEO)

Services -: Fiber to the x, Internet Service

Provider, Digital Television,

Leased Line

Revenue -: Rs.500 crore (US$75 million)

(2013-14)

Owners -: India value fund advisors

TA Associates

Number of employees -: 6,500 (2015)

Website -: www.actcrop.in
VISION:-
To be the most admired in-home entertainment, education and interactive
services company that creates radical social transformation, and delights and
empowers customers.

MISSION:-
 Deploy cutting edge technology to continuously innovate to serve
customer needs in a user- friendly way
 Partner with technology, content and distribution firms for speed to
market, scalability and leadership
 Set new benchmarks for customer care
 Set new standards in operational excellence resulting in profitability and
attractive stake holder returns
 Provide a vibrant and fulfilling work environment for a passionate and
empowered team.
COMPITIORS OF ACT
1) AIRTEL
2) TIKONA BROADBAND
3) HATHWAY
4) BSNL
5) TATA
6) SEPCTRA
7) VODAFONE
 COMPITITOR ANALYSIS
So after analysis the conclusion is that AIRTEL is the major competitors of ACT .

ABOUT AIRTEL :-

Bharti Airtel Limited(commonly shortened to AIRTEL and stylised airtel) is an

Indian global telecommunications services company based in New Delhi, India.
It operates in 20 countries across South Asia and Africa. AIRTEL provides GSM,
3G, 4G LTE AND VoLTE mobile services, fixed line broadband and voice services
depending upon the country of operation. AIRTEL had also rolled out its VoLTE
technology across eight telecom circles namely Mumbai, Maharashtra and
Goa , Madhya Pradesh, Chhattisgarh , Gujarat, Andhra Pradesh & Telangana,
Karanataka , Chennai , Kolkata, kerala and Odisha in India and should roll out
the technology in rest circles by end of August 2018. It is the largest mobile
network operators in india and the third largest in the world with over 429
million subscribers. AIRTEL was named India’s second most valuable brand in
the first ever Brandz ranking by Millward Brown and WPP plc.

AIRTEL is credited withb pioneering the business strategy of outsourcing all of

its business operations expect marketing, sales and finance and building the
minutes factory model of low cost and high volumes. The strategy has since
been adopted by several operators.

In 1984 , Sunil Mittal started assembling push-button phones in India , which

he earlier used to import from a Taiwan company, kingtel , replacing the old
fashioned, bulky rotary phones that were in use in the country then. Bharti
Telecom Limited (BTL) was incorporated and entered into a technical tie up
with siemens AG of Germany for manufacture of electronic push button
phones. By the early 1990s, Bharti was making fax machines, cordless phones
and other telecom gear. He named his first push-button phones as ‘Mitbrau’.

In 1992 he successfully bid for one of the four mobile phone network licences
auctioned in India.
He was one of the first Indian entrepreneurs to identify the mobile telecom
business as a major growth area. His plans were finally approved by the
government in 1994 and he launched services in Delhi in 1995,when Bharti
cellular limited (BCL) was formed to offer cellular services under the brand
name AIRTEL. Within a few years Bharti became the first telecom company to
cross the 2 million mobile subscriber mark. Bharti also brought down the
STD/ISD cellular rates in India under brand name ‘Indiaone’.

In 1999, Bharti Enterprises acquired control of JT holdings, and extended

cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired
control of Skycell Communications, in Chennai. In 2001 the company acquired
control of spice Cell in Calcutta. Bharti Enterprise went public in 2002, and the
company was listed on Bombay stock Exchange and National stock exchange of
India. In In 2003, the cellular phone operations were re-branded under the
single AIRTEL brand. In 2004, Bharti acquired control of Hexacom and entered
Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. This
expansion allowed it to offer voice services all across India.

AIRTEL is credited with pioneering the business strategy of outsourcing all of its
business operations except marketing, sales and finance and building the
'minutes factory' model of low cost and high volumes. The strategy has since
been adopted by several operators. AIRTEL's equipment is provided and
maintained by Ericsson and Nokia Solutions and Networks whereas IT support
is provided by IBM. The transmission towers are maintained by subsidiaries
and joint venture companies of Bharti including Bharti Infratel and Indus
Towers in India.

AIRTEL Broadband provides broadband and IPTV services. AIRTEL provides

both capped as well as unlimited download plans. However, AIRTEL'S unlimited
plans are subject to free usage policy (FUP), which reduces speed after the
customer crosses a certain data usage limit. In most of the plans, AIRTEL
provides only 512kbit/s beyond FUP, which is lower than the TRAI specified
limit of half the subscriber's original speed. The maximum speed available for
home users under the new V-Fiber program is 100MBit/s and with DSL is
16Mbit/s.
In May 2012, AIRTEL Broadband and some other Indian ISPs temporarily
blocked file sharing websites such as vimeo.com, megavideo.com, and
thepiratebay.se, without giving any legal information to customers. AIRTEL will
be launching its Voice over LTE calling service in Mumbai and Kolkata.
 OVERVIEW OF THE COMPANY

TYPE : Public

Founder : Sunil Mittal

Founded : 7 July 2005, 23 years ago

Headquarters : Bharti Crescent, 1, Nelson Mandela Road,

New Delhi, India.

Area Served : Worldwide

Key People : Sunil Mittal (chairman)

Gopal Vittal (MD & CEO)

Products : Fixed line telephone, Mobile Phone

Broadband, satellite television, Digital
television, Internet television, IPTV
Revenue : 955.9 billion (US$ 14 billion)(2017)
 OVERVIEW OF TECH-PARK
ANALYSIS

WHO IS LEADING IN THE MARKET?

• After survey the conclusion that “Airtel” is leading the market.

• Total visited 14 tech-parks and commercial buildings

• Interacted with more than 300 companies

• From more than 250 companies got data

• Out of 100 companies 70 companies are using Airtel and rest 30 are with
other networks
WHY AIRTEL IS LEADING IN THE MARKET?
1) Because of the brand image they are leading in the market.

2) Because of the great positioning in the mind of the customers about

AIRTEL.

3) AIRTEL is the oldest company in the market.

4) They provide free landline call facilities.

5) The price of their product is quite cheaper

6) As they serve their services worldwide so people prefer AIRTEL as their

first preference.

7) They provide dongle facilities.

8) They are serving many products under one umbrella.

9) They do regular interaction with their customers.

WHY ACT IS NOT LEADING IN THE MARKET?

THERE ARE MANY REASONS FOR THAT ACT ARE NOT ABLE TO
CAPTURE THE MARKET:-
1) Because of the poor customer service facilities. The customer service
representatives are not so active to answer about customers problems.

2) The ACT sales representatives are not interacting with the customers.

3) ACT serving their services within the boundaries.

4) ACT products prices are very high.

5) ACT are not able to connect with the local players of those tech-parks.

6) ACT has no office in Mumbai and Kolkata so maximum company is not

know about ACT.
Tech-parks reports

[THE GRAPHS AND ALL THE DATA REPRESENTS

REGARDING HOW MANY CUSTOMERS ARE WITH ACT
AND OTHER NETWORKS.]

1) Barton Center MG ROAD.

BARTON CENTER

VODAFONE(BACKUP) 1

DOCOMO(BACKUP 1

TATA(PRIMARY) 1

BSNL(PRIMARY) 1

AIRTEL(PRIMARY) 14

ACT(PRIMARY) 7

0 2 4 6 8 10 12 14 16
 BARTON CENTER
ACT(Primary) 7
AIRTEL(Primary) 14
BSNL(Primary) 1
TATA(Primary) 1
DOCOMO(Backup 1
VODAFONE(Backup) 1
TOTAL 25

2) RAHEJA TOWER MG ROAD.

Chart Title
VODAFONE(BACKUP) 1
TCS(BACKUP) 1
TCL(BACKUP) 1
TATA(BACKUP) 2
JIO(BACKUP) 1
AIRTEL(BACKUP) 1
TATA(PRIMARY) 3
BSNL(PRIMARY) 2
AIRTEL(PRIMARY) 5
RAHEJA TOWER

0 1 2 3 4 5 6

RAHEJA TOWER
AIRTEL(Primary) 5
BSNL(Primary) 2
TATA(Primary) 3
AIRTEL(BACKUP) 1
JIO(BACKUP) 1
TATA(BACKUP) 2
TCL(BACKUP) 1
TCS(BACKUP) 1
VODAFONE(BACKUP) 1
TOTAL 17
3) Shailendra tech parks, Whitefield Bengaluru.

SHAILINDRA TOWER
ACT(BACKUP) 1

TELEXAIR(PRIMARY) 1

SPECTRA(PRIMARY) 2

AIRTEL(PRIMARY) 1

SHAILINDRA TOWER

0 0.5 1 1.5 2 2.5

SHAILINDRA TOWER

AIRTEL(PRIMARY) 1

SPECTRA(PRIMARY) 2

telexair(PRIMARY) 1

ACT(BACKUP) 1
4) BRIGADE IRV CENTER, Whitefield Bengaluru.

BRIGADE IRV CENTER

TEKONA 1

TECHES
1
COMMUNICATION

TOUCHOS
1
COMMUNICATION

TATA(PRIMARY) 2

SPECTRA 1

AIRTEL(PRIMARY) 3

0 1 2 3 4

BRIGADE IRV CENTER

AIRTEL(PRIMARY) 3
Spectra 1
TATA(PRIMARY) 2
Touches communication 1
Teches Communication 1
Tikona 1
TOTAL 9
ANALYSIS PART OF THE DATA

AIRTEL 27
ACT 12
TATA 13
DOCOMO 2
VODAFONE 2
TCS 1
SPECTRA 3
TCL 1
LALEXAIR 1
TIkONA 2
TOUCHUS 2

AIRTEL
ACT
TATA
DOCOMO
VODAFONE
TCS
SPECTRA
TCL
LALEXAIR
TIkONA
TOUCHUS
TYPES OF INTERNET BROADBAND
1) WIRED
2) WIRELESS

WIRED-: Internet is transmitted through cables

Examples:- ACT, HATHWAY, AIRTEL BROADBAND,BSNL
BROADBAND.

WIRELESS-: Internet is transmitted as signals in the air.

Examples:- AIRTEL 3G/4G, RELIANCE,NETCONNECT,VODAFONE.

HOW WIRELESS INTERNET WORKS ?

INTERNET SERVICE PROVIDER

COMMON TOWER USING CABLE

CUSTOMER DEVICE CATCHES WIRELESS SIGNALS

Wireless Internet connection can be provided using through

signals tower. Its biggest limitation is the coverage area from the
tower. The less distance from the tower you will get the better
speed.

HOW WIRED INTERNET WORKS ?

 Wired internet is connected to different types of cables, copper,
fiber and council.
The best thing of wired internet is we can expect the meter and
dedicated speed unless there is an connectivity issue.

Internet service provider

Customer connects through an cable or Wi-Fi router

Types of wired Broadband

1) ADSL-: End to End copper cable.
2) DOCSLS -: Combination of fiber and coaxial.
3) Fiber to Home -: Combination of optical fiber and copper cables.

Fiber to the Home by ACT

ACT is the first Internet Service Provider (ISP) in South India to introduce
the concept of fiber to the home technology providing high speed
internet connectivity.
It is designed with the power of fiber optics the most future ready
technology available in the world.

WHAT IS FIBER OPTIC TECHNOLOGY

Data is transmitted at speed of light which is faster than any other physical
wave.

WHAT MAKE IT SPECIAL?

The best thing about the technology is it uses thin glass fiber to transmit the
data which are equal to the diameter of a human hair.
ADVANTAGE OF FIBER OPTIC
1) Dedicated and high speed
2) Less or no downtime
3) Uploading speed is same as downloading speed

ADVANTAGE OF FIBER OPTICS CABLE