Dear Sir/Madam

We are students of Chitkara University. We are doing survey on the purchase/use of “All Out”
repellents. All the information you provided will be confidential and will not be shared. Thank you for
your time and corporation.

Part –A

NAME-……………………………….

GENDER- M F

AGE- 15-25 yrs

25-45yrs

45-55yrs

55yrs and above

INCOME-

0-2 lacs

2-4 lacs

4-6 lacs

6-8 lacs

8-12 lacs

12 lacs and above

OCCUPATION –

Self employed

Education

Salaried

Professional

Others

PART-B
1. Rate the importance of following factors when you buy Insect Repellent (Scale 1- Not important, 2-
Less Important, 3- Neutral, 4-Important & 5- Very Important)

FACTORS 1 2 3 4 5

RATING

Word of
mouth

Availability

Price

Offers

Fragrance

2. From where do you buy repellents products?

Kiryana

Super Market

Online

Wholesaler

Others……………………………

3. From where you get information about the Insect Repellent Products?

Friends/Relatives

Online

Newspaper

Current status/ word of mouth

Other (Please share) ……………………………………………………………………………………………………………

4. How frequently do you buy /use insect repellent

1-2 Times/Month

2-4 Times/ Month

4-6 Times/ Month

Rarely

5. Do you buy/use All Out Products to keep insects away?

Yes No

(If yes, then go for question no. 6, otherwise go for Part- C)

6. Which product of All Out do you like to buy?

Liquid Electric

Aerosol

Cards

Coil

Cream

Others………………………

7. Rank the following Brands (1=best, 2=good, 3= neutral, 4=bad, 5=worst)

Hindustan Unilever ltd

Good Knight

Dabur

Himalya

All Out

Others

8. Rate the following brands on the basis of following factors.

(1-Poor 2- Not Good 3- Average 4- Good 5-Excellent)

FACTORS Hindustan Good Knight Dabur Mortin All Out

Unilever ltd

COMPANIES

Word of
Mouth
Availability

Price

Offers

Fragnance

9. Babysafe insect’s repellent products are good initiative.

Completely Disagree
Disagree

Neutral

Agree

Completely Agree

10. Some chemical components of insect repellent may remain in human body. Do you agree?

Completely Disagree

Disagree

Neutral

Agree

Completely Agree

11. I would continue to buy All Out in future.

Completely Disagree

Disagree

Neutral

Agree

Completely Agree

12. I would recommend All Out to friends or relative.

Completely Disagree

Disagree

Neutral

Agree

Completely Agree

Part- C

1. Which brand of repellent would you like to buy?

Good knight

Mortine

Hit

Dabur

Hindustan Unilever limited

Himalaya

2. Which type of repellent do you like to buy/use?

Spray

Cream

Card

Liquid Electric

Others

3. Why not All Out?

Word of mouth

Availability

Price

Offers

Fragrance

4. If “All Out” launches insect’s free room Freshener. Would you like to buy?

yes No Maybe

5. Suggestions /Recommendations for All Out–………………………………………………………