INTRODUCCIÓN Error! Bookmark not defined.

+ IMPACT MEDIA S.A.C .......................................................... Error! Bookmark not defined.

NOMBRE O DENOMINACIÓN DEL NEGOCIO ............... Error! Bookmark not defined.

NATURALEZA DEL NEGOCIO ........................................ Error! Bookmark not defined.

LOGO Y SLOGAN ............................................................ Error! Bookmark not defined.

MISIÓN ............................................................................... Error! Bookmark not defined.

VISION ................................................................................ Error! Bookmark not defined.

VALORES ............................................................................ Error! Bookmark not defined.

OBJETIVOS ......................................................................... Error! Bookmark not defined.

Objetivo general ............................................................ Error! Bookmark not defined.

Objetivos específicos..................................................... Error! Bookmark not defined.

ORGANIZACIÓN ................................................................. Error! Bookmark not defined.

Organigrama .................................................................. Error! Bookmark not defined.

FUNCIONES .................................................................... Error! Bookmark not defined.

I.2. TIPOS DE SERVICIOS ............................................... Error! Bookmark not defined.

DISEÑO DE LOGOTIPO .................................................. Error! Bookmark not defined.

DISEÑO DE PAGINA WEB .............................................. Error! Bookmark not defined.

DISEÑO DE IMAGEN CORPORATIVA ............................ Error! Bookmark not defined.

DISEÑO DE TARJETAS DE VISITA .................................. Error! Bookmark not defined.

 DISEÑO DE PACKAGING (empaques, envases, etiquetas, cajas) .... Error! Bookmark
not defined.

DISEÑO EN VIA PUBLICA (gigantografías, carteles, rotulación vehículos) ........ Error!

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SPOTS PUBLICITARIOS .................................................. Error! Bookmark not defined.

FOTOGRAFÍA IMPECABLE ............................................. Error! Bookmark not defined.

FOLLETOS....................................................................... Error! Bookmark not defined.

MATERIAL PLV ............................................................... Error! Bookmark not defined.

PROMOCIÓN DE EVENTOS – CAMPAÑAS PUBLICITARIAS BTL BELOW THE

LINE ................................................................................ Error! Bookmark not defined.

CREATIVIDAD ................................................................. Error! Bookmark not defined.

ILUSTRACIÓN................................................................. Error! Bookmark not defined.

I.3. PRECIOS DE NUESTROS SERVICIOS....................... Error! Bookmark not defined.

I.4. TECNOLOGIA ........................................................... Error! Bookmark not defined.

TECNOLOGIA DE IMPRESION ....................................... Error! Bookmark not defined.

TECNOLOGIA DE CORTE DE VINIL ................................ Error! Bookmark not defined.

TECNOLOGIA DE ACABADOS ........................................ Error! Bookmark not defined.

I.5. COMPETIDORES ...................................................... Error! Bookmark not defined.

I.6. COMO CONTACTARNOS ......................................... Error! Bookmark not defined.

II. PLAN DE PUBLICIDAD ................................................... Error! Bookmark not defined.

II.1. NOMBRE DE LA EMPRESA ..................................... Error! Bookmark not defined.

II.2. RUBRO DE LA EMPRESA ........................................ Error! Bookmark not defined.

II.3. ANTECEDENTES ...................................................... Error! Bookmark not defined.

II.4. LINEA TEMPORAL ................................................... Error! Bookmark not defined.

II.5. CULTURA DE LA ORGANIZACIÓN .......................... Error! Bookmark not defined.

MISION ........................................................................... Error! Bookmark not defined.

VISION ............................................................................ Error! Bookmark not defined.

VALORES ........................................................................ Error! Bookmark not defined.

II.6. ORGANIZACIÓN ...................................................... Error! Bookmark not defined.

II.7. OBJETIVOS DE PUBLICIDAD ................................... Error! Bookmark not defined.

II.8. SEGMENTACION DE MERCADO ............................. Error! Bookmark not defined.

II.9. ANALISIS DE LA INDUSTRIA ................................... Error! Bookmark not defined.

II.10. ANALISIS DE SITUACION .................................... Error! Bookmark not defined.

ANALISIS DE SITUACION ACTUAL ................................ Error! Bookmark not defined.

ANALISIS FODA.............................................................. Error! Bookmark not defined.

PARTICIPACION DE MERCADO ..................................... Error! Bookmark not defined.

II.11. PRESUPUESTO DE LA EMPRESA EN PUBLICIDAD ........... Error! Bookmark not

defined.

BALANCE GENERAL ....................................................... Error! Bookmark not defined.

ESTADO DE PERDIDAS Y GANANCIAS .......................... Error! Bookmark not defined.

 FLUJO DE CAJA .............................................................. Error! Bookmark not defined.

II.12. ESTRATEGIA DE MEDIOS .................................... Error! Bookmark not defined.

II.13. PLAN DE MEDIOS ................................................ Error! Bookmark not defined.

PROPUESTA DE MEDIOS ............................................... Error! Bookmark not defined.

DECISIÓN DE CONTENIDO Y ASIGNACIÓN DE MEDIOS ............. Error! Bookmark not

defined.

PRESUPUESTO DE MEDIOS DE PUBLICIDAD ............... Error! Bookmark not defined.

PLAN DE PAGOS ............................................................ Error! Bookmark not defined.

CRONOGRAMA DE MEDIOS .......................................... Error! Bookmark not defined.

II.14. EVALUACION ....................................................... Error! Bookmark not defined.

II.15. CONSECUENCIAS Y CONTINGENCIAS ................ Error! Bookmark not defined.

III. ANEXOS .......................................................................... Error! Bookmark not defined.

III.1. ACTA DE CONSTITUCIÓN........................................ Error! Bookmark not defined.

III.2. ESTATUTO ............................................................ Error! Bookmark not defined.

III.3. ENTREVISTA ......................................................... Error! Bookmark not defined.

III.4. MEDIOS DE PUBLICIDAD .................................... Error! Bookmark not defined.