THE DIGITALIZATION OF

THE ROMANIAN MARKET

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SUMMARY

Methodology Specifications ..................... 3

Digital Revolution Perception.................... 6
Digitalization of the Public Sector ........... 9
Digitalization of the Business Sector......12
Artificial Intelligence Perception............. 25
 METHODOLOGY SPECIFICATIONS

1 DIGITALIZATION
STUDY 2 ARTIFICIAL
INTELLIGENCE 3 DIGITAL GOV
4 COMING OF
AGE DIGITALLY 5 DIGITALIZATION
STUDY

IMWorld & IPSOS BCG GAMMA & IPSOS SOPRA STERIA & IPSOS DELOITTE IMWorld

603 respondents, business 7,077 individuals, ≥18 y.o., 4001 respondents in four Global survey of more 758 respondents, business
target, conducted online Online interviews countries interviewed via than 4,300 managers, target, conducted online
Romania France, Germany, Spain, UK, Ipsos online access panel. executives and analysts Romania
USA, Canada, China

2018 2018 2017 2017 2017

WHO ARE THE RESPONDENTS?
DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO)

Below 35 y.o

Men
40%
61%
Above 35 y.o
Non-Decision
60% Makers

Women 45%
39% Decision
Makers

55%
WHO ARE THE RESPONDENTS?
DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO)

Computer/ Internet/ Advertising/ Financial

Software E-commerce Public Sectors Services

INDUSTRY 21% 10% 8% 8%

500.000 € -
< 500.000 € > 5.000.000 €
5.000.000 €

46% 25% 29%

COMPANY
TURNOVER

<10 10 - 49 >50
employees employees employees

28% 17% 55%

NUMBER OF
EMPLOYEES
DIGITAL REVOLUTION
 ARE WE LIVING A DIGITAL REVOLUTION?

80% YES

66% of the respondents mentioned that Digital

Revolution will have a positive impact (IIS, 2017)

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & DIGITALIZATION STUDY - IMWorld 2017 (RO)
 FEELING ABOUT DIGITAL REVOLUTION

Indifferent Curious
3% +1% (IIS, 2017) 84% -9%
(IIS, 2017)

13% Neither

Pessimistic Optimistic
3% +0.5% (IIS, 2017) 74% -7%
(IIS, 2017)

23% Neither
Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & DIGITALIZATION STUDY - IMWorld 2017 (RO)
DIGITALIZATION OF
THE PUBLIC SECTOR
 HOW WOULD YOU RATE THE DEVELOPMENT OF TECHNOLOGY AND
DIGITAL SERVICES IN EACH OF THE FOLLOWING PUBLIC SECTORS? *

ADVANCE IN SECTORS

Taxes 66% 84% 65% 87% 61%

Social Security 74% 65% 47% 56% 38%

Civil Status 73% 54% 61% 56% 36%

Employment & Unemployment 62% 50% 57% 58% 47%

Health 66% 49% 51% 62% 43%

Education & Higher Education 50% 46% 63% 78% 45%

Justice System & Police 70% 34% 44% 47% 31%

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & DIGITAL GOV -SOPRA STERIA & IPSOS 2017 (FR, UK, NO, DE) *Multiple Choice Question
 TOP 3 PRIORITY SECTORS
TO DEVELOP IN PUBLIC SECTOR *

76% 38% 54% 58% 38%

Health Health Health Health Civil Status

59% 35% 32% 39% 36%

Taxes Employment & Education Employment & Education
Unemployment Unemployment

58% 33% 26% 26% 35%

Education Civil Status Justice System & Justice System & Health
Police Police
Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & DIGITAL GOV -SOPRA STERIA & IPSOS 2017 (FR, UK, NO, DE) *Multiple Choice Question
DIGITALIZATION OF
THE BUSINESS SECTOR
 WILL DIGITAL REVOLUTION BE
DISRUPTIVE IN THE NEXT 3 YEARS?

Decision Non-Decision
Makers Makers

62% 38%
55% Digital Revolution
will disrupt my industry
-7%
(IIS, 2017)

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & DIGITALIZATION STUDY - IMWorld 2017 (RO)
 HOW CLOSE IS YOUR ORGANIZATION TO
BECOME AN “IDEAL DIGITAL ORGANIZATION”?

44% 39% 17%

Close Neither, Nor Not Close

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO)

 WHO IS LEADING THE
DIGITAL TRANSFORMATION?

1 1
2 2
3 3
CEO’S
IT
MARKETING CEO’S OFFICE IT
MARKETING
OFFICE

AREAS LEADING THE PROGRESS - ROMANIA AREAS LEADING THE PROGRESS - GLOBAL

4. Research & Development 4. Operations

5. IT & Security 5. Product Development
6. Digital Manager/ Digital Specialists 6. Customer Service

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & COMING OF AGE DIGITALLY - DELOITTE 2017 (Global)
 UNDERSTANDING THE IMPORTANCE
OF DIGITAL TRANSFORMATION

+2%
My Organization understands the importance of Digital Transformation (IIS, 2017)

3% 8% 89%

Digital Transformation is a top management I use digital technologies that are not provided
priority in my organization or not supported by my organization to get my job done

13% 19% 68% 26% 18% 56%

To grow digitalization, my organization is pushing My organization is locating offices in new geographic

decision-making authority to lower levels areas, to get better access to digital talent

20% 28% 52% 38% 21% 41%

Disagree Neither, Nor Agree

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO)

 TO BUY OR TO DEVELOP INTERNALLY THE
DIGITAL SOLUTIONS?

27% 29% 36%

BUY DEVELOP BOTH

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO)

 TECHNOLOGIES THAT WILL IMPACT
THE BUSINESS MODEL IN THE NEXT 1-3 YEARS

Automated Workflows
62% +18%
Big Data & Cloud
56% + 1%
BI & Predictive Analytics
55% + 9%
Artificial Intelligence
51% +12%
Social Media Platforms
40% + 1%
Internet of Things (IoT)
37% - 10%
Robotics & Machine Automation
29% - 2%
AR & Virtual Reality
17% - 5%
(IIS, 2018) (IIS, 2017)

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & DIGITALIZATION STUDY - IMWorld 2017 (RO)
 WHEN DO YOU THINK YOUR COMPANY WILL
DEVELOP NEW TECH OR DIGITAL SOLUTIONS?

23% 17%
OVER
IT ALREADY IS
3 YEARS
48%
IN THE NEXT
3 YEARS
Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO)
 HOW WOULD YOU DESCRIBE YOUR COMPANY WHEN IT
COMES TO THE MATURITY OF THE DIGITALIZATION PROCESS?

DIGITAL LEADERS
Digital Transformation is ingrained in the DNA of the business 16% +2%

DIGITAL ADOPTERS
Have a mature digital plan, investments and innovations in place 21% +5%

DIGITAL EVALUATORS
Gradually embracing digital revolution and planning for the future 30% -1%

DIGITAL FOLLOWERS
Very few digital investments; tentatively planning for the future 20% -1%

DIGITAL LAGGARDS
Do not have a digital plan; limited initiatives and investments 9% -3%

(IIS, 2018) (IIS, 2017)

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & DIGITALIZATION STUDY - IMWorld 2017 (RO)
ARTIFICIAL INTELLIGENCE
PERCEPTION
 IMPACT ON INEQUALITIES *

1 out of 2 believe that AI will deepen the gap

between Highly Educated and Uneducated people

20% 28% 52%

-1% -2% +3%
WILL INCREASE WILL REDUCE WILL NOT CHANGE

Source: ARTIFICIAL INTELLIGENCE - BCG GAMMA & IPSOS 2018 *Multiple Choice Question
 AI EFFECT ON WORKPLACE *

CITIZENS’ PERSPECTIVE - BREAKDOWN BY COUNTRY

BUSINESS TARGET PERSPECTIVE

Employees specific tasks 27% 27% 27% 37% 35% 21% 22% 23% 52%

Types of development opportunities 24% 26% 26% 33% 34% 19% 19% 23% 51%

How the work is organized 31% 24% 24% 34% 28% 23% 20% 21% 43%

Types of employees hired 27% 22% 22% 32% 32% 19% 23% 18% 45%

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & ARTIFICIAL INTELLIGENCE - BCG GAMMA & IPSOS 2018 *Multiple Choice Question
 PERCEIVED AI DANGERS

CITIZENS’ PERSPECTIVE - BREAKDOWN BY COUNTRY

BUSINESS TARGET PERSPECTIVE

More Surveillance 42% 76% 73% 79% 81% 72% 74% 71% 84%

Job Losses 31% 68% 69% 66% 67% 66% 66% 65% 76%

Dehumanize Work 38% 65% 71% 68% 70% 65% 63% 64% 54%

Ethical Problems - Personal Data 28% 64% 69% 58% 63% 63% 64% 62% 70%

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & ARTIFICIAL INTELLIGENCE - BCG GAMMA & IPSOS 2018 *Multiple Choice Question
 HOW DOES AI CONSEQUENCES
MAKE YOU FEEL?*

CITIZENS’ PERSPECTIVE - BREAKDOWN BY COUNTRY

BUSINESS TARGET
PERSPECTIVE

Curiosity 78% 60% 60% 61% 71% 55% 56% 56% 62%

Optimism 57% 35% 25% 29% 35% 29% 35% 31% 62%

Confidence 33% 17% 14% 9% 18% 15% 17% 16% 31%

Concern 21% 40% 54% 18% 46% 39% 38% 38% 18%

Anxiety 11% 15% 18% 16% 7% 21% 18% 19% 8%

Indifference 5% 21% 14% 18% 12% 28% 26% 28% 19%

Rejection 1% 12% 14% 20% 12% 12% 10% 11% 2%

Source: DIGITALIZATION STUDY - IMWorld & IPSOS 2018 (RO) & ARTIFICIAL INTELLIGENCE - BCG GAMMA & IPSOS 2018 *Multiple Choice Question
THANK YOU!
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