INTRODUCTION

Cut flower farm business is categorized under the Plant & Flower Growing
industry and players in this industry grow nursery plants, such as trees and
shrubs; flowering plants, such as foliage plants, cut flowers, flower seeds and
ornaments, short rotation woody trees, such as Christmas trees and
cottonwoods. These flower and nursery plants can either be grown under cover
or in an open field.
The Plant and Flower Growing industry is indeed a fast growing industry and
pretty much active in countries such as United States of America, Columbia,
China, Ecuador, Italy, France, United Kingdom and Singapore. Statistics has
it that in the United States of America alone, there are about 45,619 registered
and licensed plant and flower growing companies responsible for employing
about 163,403 people and the industry rakes in a whooping sum of $14 billion
annually.
The industry is projected to enjoy -0.7 percent annual growth between 2013
and 2018. It is important to state that there is no company with a lion share of
the available market in this industry in the United States of America
On the average, the Plant and Flower Growing industry spends about $0.07
on capital for each dollar spent on labor. This is representative of the
industry’s low, but rising, level of capital intensity. Over time, the industry
has become more reliant on machines and technology as opposed to field
workers.
Although technology is increasingly taking over operations within nursery
plant and flower production, the industry is still highly reliant on labor inputs.
According to the 2012 Census of Agriculture (latest data available), the
average nursery and flowerculture establishment spends about $75,155 on
machinery and equipment annually, which is lower than the crop farming
sector average of $154,425. This is due to the delicate nature of flowers and
foliage plants.
One thing is certain about cut flower farming business, if you are able to
conduct your market research and feasibility studies, you are more likely not
going to struggle to sell your cut flowers because there is always a ready
market for products from this industry.
Key Partner:
 Junaid Furnishers
 Saeed Flowers Farming
 Al-Ghani Travellers

In order to reduce the risk of a business and heighten operations, creating

key partner relationships can be an integral step. A good example could be
the building of a good relationship with your customers or local council.
By building this brand loyalty and strength with key partners, it is more
likely that customers will repeatedly buy from you and that you will be
welcomed to the community.
Key Activities:
 Stock service
 Delivery Services

Fresh-cut flowers are generally sold either by the bunch, in prearranged

bouquets, or individually. Some growers will set up u-design displays
at markets along with pre-made bouquets
Value Preposition:

 Fresh Flowers

 Complementary Gifts

 Lower Prices

Your value proposition should describe; how your product or service

solves/improves problems, what benefits customers can expect, and why
customers should buy from you over your competitors. A truly great value
proposition is a statement that paints a clear picture of what your brand has
to offer for prospects.
Customers:

 Marriage Lawns

 Hospitals

 Graveyards

 House decorating

from

Sukkur & Khairpur

Key Resources:

 Intellectual

 Financial

 Human

The most important assets required to make a business model work. These
are the resources that allow an enterprise to create and offer a Value
Proposition, reach markets, maintain relationships with Customer
Segments, and earn revenues.
Channels:

 Al-Ghani Transportation

 Madina Transportation

Raising awareness among customers about a company's products and

services. Helping customers evaluate a company's Value Proposition.
Allowing customers to purchase specific products and services.
Customer Relationship:

 Call Services

 Online Service

CRM helps businesses build a relationship with their customers that, in

turn, creates loyalty and customer retention. Since customer loyalty and
revenue are both qualities that affect a company's revenue, CRM is a
management strategy that results in increased profits for a business.
Cost Structure:

 Promotion

 Employees

 Rent & Transport

Cost structure is used as a tool to determine prices.
A cost-based pricing strategy, as well as to highlight areas in
which costs might potentially be reduced or at least subjected to better
control.
Products:

 Roses,

 Gladiolus,

 Iris,

 Carnation,

 Lilies,

 Gul-e-Farzana (Freesia),

 Gul-e-Sataish (Statice),

 Gerbera,
Revenue Streams:

Selling fresh and flourished flowers

A revenue stream is a source of revenue of a company or organization.
In business, a revenue stream is generally made up of either
recurring revenue, transaction-based revenue, project revenue, or
service revenue. In government, the term revenue stream often refers to
different types of taxes.