2018

Durga Puja
The Festival of Togetherness & Joy
Durga Puja is not just a religious festival; it’s a social, cultural
& entertainment extravaganza that spans for 4 days during
which Calcutta explodes into a shopping, eating & socializing
frenzy.
 The Telegraph Hand in Hand

Celebration of Durga Puja across 100 apartments during 4

days of festival

We reach out to 25,000 flats approximately

We reach out to 75,000 inhabitants approximately

Possibility to do focused customized activity

Rich database of SEC A+, A and B

People with buying power

… A marketer's dream

Resident led engagement competitions and activities like Dhunuchi

Naach, Sit & Draw, Conch shell blowing, Spot Quiz, Antakshari, Shriman
Shrimati, 3 minutes to fame, Recipe contest are conducted across the
festive days
A Look Back at The Telegraph
Hand in Hand Previous Years

PRESS ADVERTISEMENTS
Print Ads
Print Ads
TT Hand in Hand
HOARDINGS
Hoardings
TT Hand in Hand 2017
Apartments
 Apartments for 2017

SL No RWA NAME Cluster

1 EDEN TOLLY LAKE SIDE BEHALA
2 SANKALPA 4 OWNER'S CELEBRATION COMMITTEE NEW TOWN 1
3 UTTARA HOUSING COMPLEX( PRATHAMA DWITIYA CLUSTER) NEW TOWN 2
4 EFFICIENCY COMFORT CO-OP HOUSING SOCIETY LTD. (UTSA COMFORT) NEW TOWN 1
5 EKTA OLEANDER CENTRAL
6 PRASAD EXOTICA ULTADANGA
7 MANGALAM PARK PUJA COMMITTEE BEHALA
8 GENEXX VALLEY BEHALA
9 1 JUBILEE PARK SOUTH
10 MERLIN RESIDENCY SOUTH
11 ALAKA CO-OP HOUSING SOCIETY LTD. SOUTH
12 EDEN TOLLY SIGNATURE BEHALA
13 EKTA FLORAL CULTURAL ASSOCIATION CENTRAL
14 SOUTH CITY RESIDENCY SOUTH
15 NEW TOWN ANIMIKHA CO-OP HOUSING SOCIETY LTD NEW TOWN 1
16 SOUTH CITY GARDEN SOUTH
17 CALCUTTA GREENS PHASE-1 EAST
18 SUNRISE TOWERS APARTMENT OWNERS ASSOCIATION CENTRAL
19 HILAND PARKUTSAV COMMITTEE EAST
20 SILVER SPRING APARTMENT OWNERS ASSOCIATION EAST
21 UJAAS THE CONDOVILLE NORTH EAST
22 UTSA LUXURY NEW TOWN 1
23 NBCC VIBGYOR TOWERS NEW TOWN 1
24 ACTIVE ACRES CENTRAL
25 LAKE DISTRICT ULTADANGA
 Apartments for 2017

SL No RWA NAME Cluster

26 SUNCITY RESIDENTS WELFARE SOCIETY ULTADANGA
27 URBANA WELFARE ASSOCIATION DURGOTSAV COMMITTE EAST
28 SUGAM PARK PUJA COMMITTEE SOUTH EAST
29 SUNRISE GREENS CULTURAL COMMITTEE NEW TOWN 1
30 MARSHELIN CO-OPERATIVE HOUSING SOCIETY LTD EAST
31 SHANTIBAN COMPLEX NORTH
32 NATURAL VIEW ULTADANGA
33 GREENFIELD CITY BEHALA
34 IDEAL ENCLAVE NEW TOWN 2
35 GREENFIELD AMBITION NEW TOWN 2
36 MERUJEEN HOUSING COMPLEX SOUTH EAST
37 SHYAM VIHAR PHASE-II, NORTH EAST
38 RAIL VIHAR NEW TOWN 1
39 CLUB TOWN ESTATES, DUMDUM NORTH
40 MERLIN WARDEN LAKE VIEW APARTMENT ULTADANGA
41 ELITE HOUSING CO-OPERATIVE SOCEITY ULTADANGA
42 DREAM EXCELLENCY FLAT OWNERS ASSOCIATION NEW TOWN 2
43 DREAM RESIDENCY MANOR CULTURAL ASSOCIATION NEW TOWN 2
44 SIDDHA PINES NEW TOWN 2
45 DIAMOND RESIDENCY BEHALA
46 CITY HIGH APARTMENT SOUTH
47 GIRIKUNJ APARTMENT SOUTH
48 AVANI REGENCY SOUTH
49 CHIROSHREE & SUBHASHREE APPARTMENT OWNER ASSOCIATION (SREE ABASAN) NEW TOWN 1
50 SPACE TOWN WELFARE ASSOCIATION NORTH EAST
 Apartments for 2017

SL No RWA NAME Cluster

51 NORTHERN HEIGHTS ULTADANGA
52 CUSTOM & CENTRAL EXERCISE RESIDENTS EAST
53 PURBA DF EAST
54 DISHARI ESTATE EAST
55 WINDSOR GREENS SOUTH EAST
56 PARNASHREE GREEN BEHALA
57 SALBONI APPARTMENT OWNERS' PUJA COMMITTEE NORTH
58 GREENWOOD ELEMENTS NEW TOWN 2
59 JALVAYU VIHAR CO-OPERATIVE HOUSING SOCIETY LTD ULTADANGA
60 MERLIN ESTATES BEHALA
61 ALAPAN RECREATION CLUB CLUSTER X ULTADANGA
62 P S MAGNUM NORTH EAST
63 MANJURI GARDEN SOUTH EAST
64 KAMALGAZI DREAMPARK SOUTH EAST
65 CN ROY ROAD GOVT. HOUSING CENTRAL
66 BANGUR COMPLEX BEHALA
67 AIRPORT AUTHORITY OF INDIA NEW QUARTERS RESIDENTIAL COLONY NORTH EAST
68 RUPASHREE COMPLEX NEW TOWN 1
69 SUNNY SEASONS SOUTH EAST
70 ABHYUDOY ABASAN EAST
71 SOUTHERN BREEZE BEHALA
72 FALGUNI ABASAN ULTADANGA
73 MANJULIKA-A ABASIK SARODUTSAV COMMITTEE EAST
74 MANJULIKA CLUSTER B SHARODUTSAV COMMITTEE EAST
75 SU-CASA GREEN SOUTH EAST
 Apartments for 2017

SL No RWA NAME Cluster

76 GANAPATI ENCLAVE BEHALA
77 PURBAYAN APARTMENT EAST
78 SAROBAR SOUTH
79 FORESIGHT MODEL TOWN SOUTH EAST
80 EASTERN HIGH OWNERS ASSOCIATION NEW TOWN 1
81 GREENLAND PARK ASSOCIATION SOUTH EAST
82 SHANTINIKET RESIDENTS WELFARE ASSOCIATION ULTADANGA
83 SALTEE SPACIO NORTH EAST
84 SRIJAN MIDLANDS NORTH EAST
85 CLUBTOWN HEIGHTS NORTH
86 AIRPORT CITY RESIDENCE NORTH EAST
87 SGIL RESIDENZA FLAT OWNERS ASSOCIATIONS NORTH EAST
88 APONALOY WELFARE ASSOCIATION NORTH EAST
89 SHRACHI VILLAGE NORTH EAST
90 BELGHARIA CLUB TOWN CULTURAL ASSOCIATION NORTH
91 AVISHIKTA -1 HOUSING COMPLEX EAST
92 UNIWORLD CITY KOLKATA RESIDENTS NEW TOWN 2
93 RUCHIRA RESIDENCY APARTMENT OWNER'S ASSOCIATION EAST
94 SILVER OAK ESTATE FESTIVALS COMMITTEE NEW TOWN 2
95 SWARANIKA ABASAN PUJA COMMITTEE BEHALA
96 ROSEDALE GARDEN RESIDENT NEW TOWN 2
97 Sneha Garden SOUTH
98 SHERWOOD ESTATE PUJA COMMITTEE SOUTH EAST
99 GOLF TOWERS SOUTH
100 SREERAM NAGAR NORTH EAST
 TT Hand in Hand 2017
Event and Contest Snippets from Last Year
 Activity Snapshots

Fortune Rice Bran Oil Fit Family’r Hit Chef

 Activity Snapshots

PHILIPS Experience Zone

 Activity Snapshots

Conch shell Blowing competition

TT Hand in Hand 2017
Editorial Coverage
Editorial Coverage
Editorial Coverage
Editorial Coverage
 The Telegraph Hand in Hand
Event Association Deliverables-2018
Deliverables as Presenting Sponsor:
Logo to be part of the Composite Unit
 ATL Deliverables as
Presenting Sponsor

Logo presence (Logo unit: Your Brand W Presents The Telegraph Hand in
Hand 2018 Powered by Brand X )

❑ Print advertisements- Logo as Presenting Sponsor

▪ 1200cc in t2 & TT Metro (CE)
▪ 180 cc ABP (CE Edition)
❑ OOH- 10 Sites for 7 Days- Logo presence as Presenting Sponsor
❑ Radio- 1000 Seconds
 BTL- Deliverables as
Presenting Sponsor

❑ 1 customised activity in 20 RWAs, during-Puja. 1 customised

activity standee frames with flex/sun pack during that activity
per RWA
❑ Brand Mention as Presenting sponsor by the Emcee during
activity
❑ 2 full page advertisement in TT HIH bulletin, Pre-Puja
❑ 2 full page advertisement in TT HIH bulletin, Post-Puja
❑ 1 full page advertorial in TT HIH bulletin, Post-Puja talking about
the customised activity
❑ Free sampling opportunity in goodie bags Pre & Post-Puja for
25k flats
❑ Logo Presence on Goodie bag
Deliverables from Presenting Sponsor

Investment as Presenting
Sponsor-
Rs.40 lakhs net + GST

Concept of customized activity shall be finalized based on

business requirement of the sponsor & scope of implementation

50% Advance to be paid prior to the start of the campaign

Confirmation to be done by 15th September
Deliverables as Powered By- 1 Slot
Logo as part of Composite Unit
 ATL- Deliverables as Powered By

Logo presence (Logo unit: W Brand Presents The Telegraph Hand in Hand
2018 Powered by Your Brand X )

❑ Print advertisements- Logo as Presenting Sponsor

▪ 1200cc in t2 & TT Metro (CE)
▪ 180 cc ABP (CE Edition)
❑ OOH- 10 Sites for 7 Days- Logo presence as Presenting
Sponsor
❑ Radio- 1000 Seconds
 BTl- Deliverables as Powered By

❑ 1 customised activity in 10 RWAs, during-Puja. 1 customised

activity standee frames with flex/sun pack during that activity
per RWA
❑ Brand Mention as “Powered By” by Emcee during activity
❑ 1 full page advertisement in TT HIH bulletin, Pre-Puja
❑ 1 full page advertisement in TT HIH bulletin, Post-Puja
❑ Free sampling opportunity in goodie bags Pre & Post-Puja for
25k flats
 Deliverables from Powered By

Investment as Solo Powered

By Sponsor-
Rs.30 lakhs net + GST

Concept of customized activity shall be finalized based on

business requirement of the sponsor & scope of implementation

50% Advance to be paid prior to the start of the campaign

Confirmation to be done by 15th September
Deliverables as Associate Sponsor
Multiple Slots
 ATL- Deliverables as Associate
Sponsor

Logo presence as Associate sponsor in the bottom panel of the

creative

❑ Print advertisements- Logo as Presenting Sponsor

▪ 900cc in t2 & TT Metro (CE)
▪ 180 cc ABP (CE Edition)
❑ OOH- 10 Sites for 7 Days- Logo presence as Presenting
Sponsor
❑ Radio- 1000 Seconds
 Deliverables as Associate Sponsor

❑ 1 customised activity in 5 RWAs, during-Puja. 1 customised

activity standee frames with flex/sun pack during that activity
per RWA
❑ Brand Mention as Associate Sponsor by Emcee during activity
❑ 1 Full Page advertisement in TT HIH bulletin, Pre-Puja
❑ 1 Full Page advertisement in TT HIH bulletin, Post-Puja
❑ Free sampling opportunity in goodie bags Pre & Post-Puja for
25k flats
 Deliverables as Associate Sponsor

Investment as Associate
Sponsor-
Rs.15 lakhs net + GST

Concept of customized activity shall be finalized based on

business requirement of the sponsor & scope of implementation

50% Advance to be paid prior to the start of the campaign

Confirmation to be done by 15th September
 Snippets from Last Year-
Bulletin Distribution directly by The Telegraph Team
Pre Puja Bulletin 2017 Post Puja Bulletin 2017
 Bulletin specifications

❖ The Bulletin is distributed in a Goodie Bag along with Various

Gifts and Vouchers

❖ Personally handed over to 25k Households by The Telegraph

Team both Pre and Post Puja

❖ Newspaper Quality: Glossy News Paper

❖ Newspaper Format: Tabloid: HUE All Colour

❖ No of Pages: Varies from 16 to 32 pages basis editorial content and

number of advertisements

❖ Editorial Content
❖ Pre Puja- Talks about Pre Puja Fashion Tips, Celebrity fashion bytes, Food,
Shopping Tips etc…
❖ Post Puja- Snapshots of the various activities that happened during Durga Puja
and Fashion tips for Diwali
 Deadline for Pre & Post Puja Bulletin

❖ Bulletin 1 Distribution- 6th & 7th October

❖ Bulletin 2 Distribution- 3rd & 4th November

❖ Bulletin 1 material deadline- 26th September, Wednesday

❖ Bulletin 2 material deadline – 23rd October, Tuesday

❖ Goodie Bag
th
content for Bulletin 1 to be delivered by Client on or
before 28 September, Friday.

❖ Goodie Bag
th
content for Bulletin 2 to be delivered by Client on or
before 25 October, Thursday

❖ Advertising rate for Bulletin:

❖ Any RHP- Rs. 1 Lac + GST
❖ Inside Cover – Rs. 1.5 Lacs + GST
Thank You