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Table of Contents
Executive Plan ............................................................................................................................................... 3
Mission, Objectives and Keys to success .................................................................................................. 4
Mission ...................................................................................................................................................... 4
Vision......................................................................................................................................................... 4
Objectives ................................................................................................................................................. 4
Core Values ............................................................................................................................................... 4
Keys to Success ......................................................................................................................................... 5
Company Summary ....................................................................................................................................... 6
Potential Products..................................................................................................................................... 6
Ownership ................................................................................................................................................. 7
Company Structure ................................................................................................................................. 10
Operational Requirements ......................................................................................................................... 13
Housing ................................................................................................................................................... 13
Broiler House Design ............................................................................................................................... 13
Equipment ............................................................................................................................................... 15
Heating System ....................................................................................................................................... 16
Lighting System ....................................................................................................................................... 16
Bedding ................................................................................................................................................... 17
Day Old Chicks ....................................................................................................................................... 17
Key Management Requirements .......................................................................................................... 18
Nutrition And Feed Requirements .......................................................................................................... 18
Health ...................................................................................................................................................... 20
Operational Strategy ................................................................................................................................... 22
Production Cycle ..................................................................................................................................... 22
Slaughtering the chickens ....................................................................................................................... 22
Selling the broilers .................................................................................................................................. 24
Marketing Strategy ..................................................................................................................................... 28
Market Analysis........................................................................................................................................... 31
Demand ................................................................................................................................................... 31
BROILER CHICKENS PRODUCTION BUSINESS PLAN