There is no denying the fact that Facebook advertising statistics

are constantly changing. Facebook is one of the most impactful

social media platforms for your small business. Not only is
Facebook advertising effective and affordable, but it allows you to
reach new audiences that you may not have otherwise.

Facebook advertising statistics change the way we think about

promoting your business on Facebook. There’s a good mix of
statistics that show both how popular the social media platform is
and why you need to use it to reach and engage your target
audience.

69% of all adults in the United States use Facebook.

According to Pew Research Center, 68% of the U.S. adult

population are Facebook users.

74% of Facebook users visit the platform each day.

Another major one on our list of Facebook advertising statistics, is

that 76% of Facebook users report that they use the social media
platform daily. And 55% of these users visiting the site several
times each day.

The average user spends about 20 minutes each day per visit
on Facebook’s channels.

In a 2019 Facebook report, Mark Zuckerberg reveals that the

average person spends 20 minutes each day using Facebook,
Facebook Messenger, and Instagram (also owned by Facebook)
per visit.

On average, people access Facebook about 8 times each day.

As of 2019, 60 million local business pages have been

created.

Facebook reports that 60 million local business pages have been

created since their launch. This is a testament to the power of
Facebook engagement and advertising for businesses.

Over 6 million businesses are using Facebook ads to reach

their target audiences.
Facebook reported in the last quarter of 2019 that they had 6
million advertisers on their platform. This is a considerable
increase from the 4 million companies that advertised during the
same time in 2016.

67% of marketers find Facebook to be their most important

social media channel.

A Social Media Marketing Industry Report developed in 2019

shows that 67% of marketers prefer Facebook as a social media
channel. This is most likely due to the fact that Facebook has a
large user-base that is diverse in terms of a number of different
demographics, including age, gender, and race.

Facebook is the number one ad channel for both B2C and

B2B companies.

The same Social Media Marketing Industry Report mentioned

above found that 72% of B2C marketers reported that Facebook
was their top social advertising channel. While 43% of B2B
marketers also named Facebook as their most important
advertising channel, passing LinkedIn.

. 94% of social media marketers are using the Facebook ad

platform.

Though Twitter, LinkedIn, and Instagram are among the top

platforms that social media marketers use, Facebook is still the
most popular. The Social Media Marketing Industry Report 2017
shows that 94% of social marketers are using Facebook.

Facebook video posts garner up to 8 billion views each day.

Recode.net reports that more than 500 million Facebook users are
using the platform to watch videos every day.

The average engagement rate for Facebook videos is 6.3%.

Video content that is native to Facebook has a higher engagement

rate than YouTube or Instagram videos. EMarketer found that the
average Facebook video engagement rate is 6.3% as compared to
3.2% for videos on YouTube and 0.2% for Instagram videos.