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Inventory management
Submitted by
Memoona Akhlaq SP17-BBA-145
Sahibzada Muhammad Shah Bilal Hassan SP17-BBA-129
Muhammad Siaf-ul-islam SP17-BBA-120
Muhammad Haseeb Khan SP17-BBA-119
Hamza Shahzad SP17-BBA-132
Submitted to:
Sir Yalman Ansari
Introduction
➢ We have visited alpha marketing located in islamabad. They are currently working with
Dalda foods for distribuiting their products in twin cities(Rawalpindi and Islamabad)
Ans. the business was started in 2013 they were serving in rural areas. But now they have
Ans. The audience are “LMT” mainly cash carries including Madina & Punjab cash and carry.
Ans. They have 2 drivers ( per month salary 24000) and three other employees (per month salary
17000)
Q4. What is the product line?
Q5. Which kind of transport is being used by company for delivering products?
Ans. They are currently using 2 vans (Suzuki and sha-zore) for delivering products.
Ans. The lead time (fulfill the demand of LMTs) is 3-4 hours minimum.(time varies according
to location).
Ans. They are using software to track inventory thus they get to know which sku is running
Ans. The target sale is 400ton per month. The target service level is 100%.
Ans. They deliver on same day or might take more then one day for far locations
Ans. Dalda cooking oil and ghee, Tallo cooking oil, mannpasand cooking oil, olive oil
Conclusions:
Alfalah marketing is very experienced in inventory managing of dalda foods. They are managing the
inventory through software which is very advanced and easy to use. Because of their performance
DALADA foods awarded them certificates and appraisals.
Suggestions
As the demand of dalda products is very high, and this company often face stock outs. It will be