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Students are to visit any business concern (Small or medium scale organisation) and are to do
the following.
A). Identify the products/ services sold and categorise them based on units sold and
revenue earned:-
The products are selected based on my field work on BHAVANI SERVICE POINT, which renders
bike services. The service centre has acquired large number of customers who got services
regularly from this service point.
The information gathered are on the products, which service centre replace the damaged
products at the time of repair.
Here I have noticed some of the small spare parts of bikes are sold at high prices and all the
item they charge high prices are like indicators, clutch cable etc.
Variables Contents Selling Units sold Labour Rent
Price
Variable 1 chain link 193 12 18000 13000
Variable 2 gasket 10 30
Variable 3 assembly element filter 77 22
Variable 4 indicator 455 24
Variable 5 spark plug 45 30
Variable 6 headlight 165 35
153
These are the main products by which the service point makes more profit and they are focusing more
the small spare parts rather than going with other standard products
The products available at service point are not the branded products, as it is in the rural area most of
the visitors are rural customers. Where they may not be well known about the prices that are fixed
for the products.
Where the profits are highly generated with the low service cost.
B. Categorise them based on profit margins (gross profit margins). Assumptions and relative
comparison methods to be used to arrive at these numbers:-
75 83
45 38
70
155
chain link gasket essembly element filter indicators spark plug headlight
PROFIT PER UNIT
155
160
140
120
100 83
70 75
80
60 45
38
40
20
0
chain link gasket essembly indicators spark plug headlight
element filter
996
2625 1140
1540
1350
3720
chain link 83 gasket 38 essembly element filter 70 indicators 155 spark plug 45 headlight 75
29880
78750
34200
46200
40500
11600
The service point was established in 1998 by the partner of two members and business got
developed day by day. They acquired many customers within a shorter period of time by its
quality of service. Here the customer segmentation is based upon the different bikes that the
customers have, and what are the different parts have been replaced to different bikes of
different model.
And which bikes are more accurately getting spare parts to replace at the time of repair, these
shows profit earnings ratios between different bike models.
chain link gasket indicator spark plug headlight
round link chain rubber gaskets LED indicators E3 spark plug reflector
flat link chain cork gaskets D type turn signal NGK spark plug projector headlamp
Customer Segmentation
12 11
10 10 10 10
10 9
8 8 8
8 6
6 5 5 5 5
4 4 4 4
4 3 3 3 3
2 2 2 2 2 2 2
2 1
0
1 2 3 4 5 6
indicator indicator
8 8
8
2
7
8
6
5 4 8
4
3 2 2 4
2
2
1
0
splendor 4 10 5
pashion pro 2 11 5 pulsar 1 3 3
honda activa 2 2 4 dio 3 4 5
spark plug spark plug
10 10
10
3
8 2 10
6 5 5
4 3
2 10
2
0
splendor 4 10 5 8
pashion pro 2 11 5 4 pulsar 1 3 3 2
honda activa 2 2 4 8 dio 3 4 5 2
headlight headlight
10
10 9
6
9 8 10
8
7 6 9
6 2 8
5
4
3 2
2 splendor 4 10 5 8 10
1 pashion pro 2 11 5 4 10
0
pulsar 1 3 3 2 5
honda activa 2 2 4 8 2
dio 3 4 5 2 3
Warranty management
Delivery time management
Parking facilities
Lack of power supply
Maintaining cleanliness
Job rotation
Water management
E). develop an appropriate hypothesis/ hypotheses to identify the real problem:-
Warranty management: they deal with most of the unbranded products so it’s difficult
to manage warranty services in the service point.
Delivery time management: most of the time they makes delay in delivering the bikes
which are given for service. So they can inform the customer after completing bike
service, by a message or by making a call.
Parking facilities: one of the major problem is providing parking for the bikes,
requirement of place in large area.
Equipment maintenance: here to maintain the equipment’s in the service point is an
important thing and also includes more expenses for its maintenance.
F). Develop suitable methodology to solve the problem
They can setup rain water harvesting within their premises which helps them in overcoming
the water problem.
Making an agreement with the employees not to quit a job all of a sudden, before they quit
some of the procedures should be followed and which may influence the employees to
continue their work.
To maintain cleanliness they can share the responsibility to every employees how takes the
bikes for services
For continues power supply here they should install power generator, it could be useful for
continuous work.
Part B
2.1 Identify the variables and develop a questionnaire using appropriate scales
Variables Considered:
Time
Money
Preference
Interest
Questionnaire Formed Using Scale of
Like spending time in shopping
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
Likes traditional or conventional shopping
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
Selection of product is very bored
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
Like to spend more money
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
Sunil 0 3 5 5 3
Veda shree 1 3 4 2 2
Jean Walker 0 5 5 4 3
Adithya krishna 0 5 5 4 5
Namratha 1 5 5 2 1
Vinutha 1 2 4 4 2
Manoj 0 4 4 4 3
Preethi 1 3 4 2 3
Abhi 1 4 4 3 3
Danush 0 5 4 3 4
Kajol 1 2 5 4 2
Samanta 1 4 4 5 3
Kiran 0 5 5 4 3
Pawan 0 5 5 3 3
Ramaj 0 5 4 3 4
Trivikrama R 0 3 5 2 2
Ashmitha 1 2 4 5 5
Vignesh.D 0 3 4 3 3
Bhavish S 0 5 5 5 5
Umesh 0 4 5 4 2
Maheshreddy 0 5 4 4 4
Navya 1 2 4 4 2
Sushma 1 5 5 5 5
Supriya 1 5 4 5 4
Harsha 0 5 5 5 5
Swathi 1 5 5 5 4
Kalpa 1 5 5 5 4
Bijith 0 5 5 5 5
Radha 1 5 5 5 5
Vidhya 1 5 4 4 4
tejashwini 1 3 5 5 3
Dilip kumar 0 5 5 5 5
Rahul 0 5 5 5 5
Dilip 0 5 5 5 5
Praveen 0 4 4 5 5
Milan p s 0 4 5 4 5
Saketh 0 4 5 3 4
Anupama 1 4 4 4 4
Naren 0 5 4 3 2
Nishmitha 1 3 4 2 3
Harshita 1 3 4 2 3
All the figures below are obtained by running a discriminant analysis on the survey made on
supermarket shopping by Male and Female
Group Statistics
Valid N (listwise)
Gender Mean Std. Deviation Unweighted Weighted
0 Timestamp 13790122636.66 00:00:00.000 4 4.000
Log Determinants
Gender Rank Log Determinant
0 4 1.495
1 4 1.259
Test Results
Box's M 9.666
F Approx. .886
df1 10
df2 10425.579
Sig. .546
Eigenvalues
Wilks' Lambda
Function
1
I prefer traditional or conventional shopping .164
Structure Matrix
Function
1
Shopping satisfaction -.543
Time spent on Shopping .541
selection of products is boring .271
Table2.2 (f): Standard canonical discriminant function coefficient and structure matrix
Function
Gender 1
0 -.418
1 .618
Unstandardized canonical discriminant functions
evaluated at group means
Classification Statistics
Used in Output 57
1 .500 23 23.000
Classification Resultsa
Predicted Group Membership
Test of equality of groups means measure each independent variables potential before
the model is created. Each test displays the results of a one-way ANOVA for the
independent variable using the grouping variables as the factor.
Wilks’ Lamba is measure of a variables potential. Smaller values indicate the variable is
better at discriminating between groups.
Eigenvalues
Canonical
Function Eigenvalue % of Variance Cumulative % Correlation
1 4.460a 100.0 100.0 .904
a. First 1 canonical discriminant functions were used in the analysis.
Wilks' Lambda
Test of Function(s) Wilks' Lambda Chi-square df Sig.
1 .183 4.244 5 .515
Log Determinants
Gender Rank Log Determinant
0 4 1.495
1 4 1.259
Pooled within-groups 4 1.576
The ranks and natural logarithms of determinants printed are those of the group covariance matrices.
Test Results
Box's M 9.666
F Approx. .886
df1 10
df2 10425.579
Sig. .546
Tests null hypothesis of equal population covariance matrices.
Table2.2 (d): Box’s Test of Equality of Covariance matrices
The "Rank" column indicates the number of independent variables in this case. Since
discriminant analysis assumes homogeneity of covariance matrices between groups, we
would like to see the determinants be relatively equal.
Box's M test tests the assumption of homogeneity of covariance matrices. This test is very
sensitive to meeting the assumption of multivariate normality.
From the data it can be concluded the groups do differ in their covariance matrices,
violating an assumption of DA.
Part C
3.1 Obtain adjusted closing price for last 60 months and present descriptive statistics for
both.
I have selected FITBIT Corporation (FIT) and ROGERS Corporation (ROG) for Prescriptive
Analytics
60 months adjusted closing price for both the companies is showed below table:
200
150
100
50
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53
3.2 Calculate the monthly return of each share, yielding 59 observations. Plot the
histograms and report observations. Perform a brief comparative analysis across the two
firms.
Date Adj Close ROG Returns Adj Close FIT Returns
01-06-2015 66.139999 38.23
01-07-2015 55.970001 -0.166957842 47.599998 0.219212172
01-08-2015 55.66 -0.005554095 34.490002 -0.322163234
01-09-2015 53.18 -0.04557937 37.689999 0.088725296
01-10-2015 46.52 -0.133800058 40.540001 0.072894385
01-11-2015 55.43 0.175238636 28.719999 -0.344695456
01-12-2015 51.57 -0.072180855 29.59 0.029842757
01-01-2016 47.470001 -0.082842154 16.6 -0.578033771
01-02-2016 53.419998 0.118087217 12.23 -0.305510746
01-03-2016 59.869999 0.113990358 15.15 0.214108582
01-04-2016 57.360001 -0.042828315 18.25 0.186164548
01-05-2016 66.470001 0.147403519 14.18 -0.252332559
01-06-2016 61.099998 -0.0842389 12.22 -0.148758567
01-07-2016 68.440002 0.113445645 13.66 0.1113979
01-08-2016 55.91 -0.202214223 15.48 0.125077014
01-09-2016 61.080002 0.088441258 14.84 -0.04222263
01-10-2016 54.43 -0.115269041 13.26 -0.112574253
01-11-2016 74.32 0.311464622 8.36 -0.461293558
01-12-2016 76.809998 0.032954719 7.32 -0.132848099
01-01-2017 79.949997 0.040066588 6.01 -0.197185579
01-02-2017 82.510002 0.031518121 6.21 0.032736147
01-03-2017 85.870003 0.039915037 5.92 -0.047824447
01-04-2017 102.940002 0.181311754 5.72 -0.034367644
01-05-2017 106.209999 0.031271943 5.23 -0.089557527
01-06-2017 108.620003 0.022437323 5.31 0.015180557
01-07-2017 117.970001 0.082574783 5.16 -0.028655256
01-08-2017 118.550003 0.004904474 6.03 0.155810431
01-09-2017 133.279999 0.117117333 6.96 0.143432464
01-10-2017 152.080002 0.13195454 6.14 -0.125354732
01-11-2017 161.100006 0.057618616 6.86 0.1108827
01-12-2017 161.919998 0.005077046 5.71 -0.183488418
01-01-2018 164.779999 0.017508871 5.15 -0.103222309
01-02-2018 137.320007 -0.182297225 4.78 -0.074556168
01-03-2018 119.540001 -0.138662968 5.1 0.064799993
01-04-2018 106.699997 -0.113629922 5.55 0.084557388
01-05-2018 113.959999 0.065826371 5.43 -0.021858794
01-06-2018 111.459999 -0.022181728 6.53 0.184467809
01-07-2018 116.57 0.044826178 5.93 -0.09638273
01-08-2018 138.070007 0.169268903 6.02 0.015063046
01-09-2018 147.320007 0.064846285 5.35 -0.117990698
01-10-2018 123.059998 -0.179935114 4.73 -0.123171358
01-11-2018 128.660004 0.044501272 5.51 0.152639421
01-12-2018 99.059998 -0.26144759 4.97 -0.103144783
01-01-2019 126.910004 0.247752498 6.17 0.216278998
01-02-2019 155.25 0.201558515 5.92 -0.041362389
01-03-2019 158.880005 0.023112511 5.92 0
01-04-2019 167.520004 0.052953539 5.28 -0.114410351
01-05-2019 137.990005 -0.193921516 4.63 -0.13136923
01-06-2019 172.580002 0.223679654 4.4 -0.050952327
01-07-2019 158.660004 -0.084097336 4.2 -0.046520016
01-08-2019 132.419998 -0.180784899 3.09 -0.306913434
01-09-2019 136.710007 0.031883271 3.81 0.209458098
01-10-2019 152.729996 0.110809685 3.86 0.013037994
Table 3.2(a): Monthly Returns of FITBIT Corporation and ROGERS Corporation
Bin Frequency
-0.26145 1
-0.1796 5
-0.09776 5
-0.01591 7
0.065931 18
0.147775 9
0.22962 5
More 2
Frequency
20
15
10
5 Frequency
0
Bin Frequency
-0.57803 1
-0.46414 0
-0.35025 1
-0.23636 5
-0.12246 7
-0.00857 16
0.10532 10
More 12
Frequency
18
16
14
12
10
8
6
Frequency
4
2
0
Figure 3.2(c): Combined histogram of FITBIT Corporation and ROGERS corporation python
3.3 Create 50 random portfolios (can be easily done in MS Excel or Python) and calculate
the mean, SD as well as Mean/SD for such portfolios.
Table 3.3(a): Obtained random portfolio of both the companies using Python
ROG Return 51.0 0.022625 0.131686 -0.230064 -0.080081 0.032020 0.106301 0.365423
Table 3.3(b): calculation Mean, Standard deviation and quartiles of companies returns using
3.4 Break the SD into suitable class intervals and identify portfolios with largest mean for
each of the class intervals and plot with SD (mid-point of class interval) and maximum
value of mean in that SD class interval. These are prescribed portfolios (optimal
portfolios).