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2012
GHP19110.1177/1757975911428818W. Madsen and T. BellGlobal Health Promotion
Original Article
Abstract: Health promotion core competencies are used for a variety of reasons. Recently there have
been moves to gain international consensus regarding core competencies within health promotion.
One of the main reasons put forward for having core competencies is to guide curriculum development
within higher education institutions. This article outlines the endeavours of one institution to develop
undergraduate and postgraduate curricula around the Australian core competencies for health
promotion practitioners. It argues that until core competencies have been agreed upon internationally,
basing curricula on these carries a risk associated with change. However, delaying curricula until such
risks are ameliorated decreases opportunities to deliver dynamic and current health promotion education
within higher institutions. (Global Health Promotion, 2012; 19(1): 43–49)
1. CQ University, Bundaberg, Australia. Correspondence to: Wendy Madsen, CQ University, Locked Bag 3333, Bundaberg,
Qld. 4670, Australia. Email: w.madsen@cqu.edu.au
(This manuscript was submitted on September 5, 2010. Following blind peer review, it was accepted for publication
on May 26, 2011)
Global Health Promotion 1757-9759; Vol 19(1): 43 –49; 428818 Copyright © The Author(s) 2012, Reprints and permissions:
http://www.sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1757975911428818 http://ghp.sagepub.com
construct the curricula at undergraduate and the University of Tasmania includes global perspective
postgraduate levels. It is this latter approach that has and social responsibility among the more common
been used to construct the curricula models outlined in attributes of ‘knowledge’, ‘communication skills’ and
this article. ‘problem-solving skills’ (21). The graduate attributes
needed to be considered within the curricula outlined
Using core competencies as the basis in this article include: communication, problem solving,
critical thinking, information literacy, team work,
of curricula
information technology competence, cross cultural
In their argument about the need to bring curricula competence, and ethical practice. The inclusion of so
into higher education debates on teaching and learning, many ‘personal’ attributes confirms the three domains
Barnett and Coate (20) suggest the silence surrounding of curricula put forward by Barnett and Coate (20) of:
curriculum issues has resulted in a stealthy sliding of knowing, acting, and being. That is, any curriculum
curriculum towards a ‘skills, standards and outcomes can be considered as containing elements that relate to
model’ rather than a ‘reflexive, collective, developmental the knowledge and the manipulation of knowledge; to
and process-oriented model’. That is, that attention acting out and conducting certain skills; and to personal
has drifted towards skills rather than knowledge and development of learning to engage with knowledge
understanding. Such concerns need to be considered and practice in an authentic and meaningful way and
carefully when using core competencies as the developing an open mind towards other viewpoints.
foundation of health promotion curricula as there is The AHPA core competencies for health promotion
a danger that these will be viewed as a set of ‘skills’ practitioners relate very well to the knowing and
rather than broader competencies based on knowledge acting domains as outlined by Barnett and Coate (20).
and understanding. The Australian Health Promotion However, there is little in the way of being. Indeed, a
Association’s (AHPA) core competencies for health criticism of these core competencies would be the lack
promotion practitioners (14) indicate the competencies of attention paid to articulating the need to be a
relate to knowledge, skills, attitudes and values that reflective practitioner as the basis of professional (and
‘constitute a common baseline for all health promotion personal) development. While this attribute is often
roles’. Thus, while skills certainly feature within these implied within the core competencies and in the spirit
competencies, they are placed within a broader context in which they were developed whereby they do attach
based on health promotion program planning, importance to attitudes and values, including cultural
implementation and evaluation; partnership building; competencies, there is no explicit competency related
communication and report writing; technology; and to reflective practice. Yet, it could be argued that
knowledge competencies. It is these core competencies reflective practice is fundamental to many of the
that have been used in the curricula outlined here, with AHPA competencies and of the domains outlined by
the understanding that these competencies need to be Barry et al. (3) that are being considered as the basis
considered within their broader contexts. of international competencies for health promotion
In addition to the core competencies for health practitioners. This can be seen in earlier attempts to
promotion practitioners, many universities across the develop a European core curriculum for health
globe also want to see evidence of ‘generic’ attributes promotion (22) and in the application of competencies
embedded into curricula. This is in response to a to the development of a portfolio within the Masters
shifting role of universities within society and a need of health promotion program at the National
to better prepare graduates for the workplace (20,21). University of Galway, in Ireland, both of which place
Interestingly, many of these graduate attributes a great deal of emphasis on developing reflective
correspond with the core competencies for health practice (23). Indeed, Chiu (24) argues that critical
promotion practitioners as outlined by the AHPA and reflection and conscientization processes are very
others internationally. However, there is some useful in health promotion practice that is focused on
divergence around the areas of developing the student social transformation. It is acknowledged that the
(and graduate) as a ‘person’. While graduate attributes concept of reflective practice within health promotion
across institutions vary, some do articulate a number is contested as outlined by Issitt (25) and Cronin and
of personal qualities as being a valued part of completing Connolly (26) whereas there seems to be a greater
a degree from that particular institution. For example, acceptance of critical reflection and reflective practice
Table 1. Map of Australian core competencies across Bachelor of Health Promotion central courses
Foundations of √ √ √
health promotion
Health promotion √ √ √ √
concepts
Health √ √ √ √
communications
Community needs √ √ √ √ √
assessment
Health promotion √ √ √ √ √
strategies
Health promotion √ √ √ √ √
in practice A & B
Population health √ √ √
epidemiology
and balances in place to ensure prospective students simply mapping competencies in retrospect. However,
or the public at large that programs being offered as indicated by Allegrante et al. (8), there do seem to
through higher education institutions are appropriate be sufficient commonalities regarding what health
for the health promotion workforce. Many universities promotion is to take the risk of basing curricula on
have industry advisory committees to help guide their these ideas. Furthermore, constructing a curriculum
decision making in regards to curricula matters, and that is based on the current and prospective competencies
this was the process used to guide the curriculum breathes life into the teaching and learning plans for
development for the programs outlined in this article. delivering health promotion programs, knowing the
However, much is expected from these industry content and strategies are up to date and relevant to
representatives, including having an understanding health promotion practitioners now and when students
of curriculum issues as well as being cognisant of graduate. Yes, changes that occur at national and
the broader industry. Integrating the AHPA core international levels may mean significant changes also
competencies into the curriculum models for the need to happen in the curriculum but rather than seeing
undergraduate and Masters level programs has kept this as a problem, such changes can be welcomed as
the knowledge, skills, attitudes and values of health opportunities to keep the curriculum dynamic and
promotion practitioners in the foreground throughout fresh. Indeed, Barnett and Coate (20) argue a
the decision making process of constructing program curriculum should be dynamic as it responds to
outcomes and subsequent course outcomes, teaching consistent internal and external influences.
strategies and assessments. Models have not replaced
the need for industry consultation, but have perhaps
eased the pressure on these representatives to be all- Conclusion
knowing, and reduced the ‘guess work’ involved. The Constructing curricula within the higher education
models also assisted in constructing more coherent sector is fraught with challenges and competing
curricula, although it is not until the programs have tensions. There are internal and external factors that
actually been taught in their entirety and evaluated need to be taken into consideration: industry concerns;
through the university systems that these impressions national and international expectations; graduate
will be confirmed or challenged. attributes; student cohort characteristics; delivery
opportunities and constraints; staffing profiles
Limitations of using core competencies and workload issues. In the absence of an external
accrediting body to oversee curricula and determine
in curricula
content and processes, as with health promotion, using
At this point in time there are no internationally core competencies for health promotion practitioners
agreed upon core competencies for health promotion as the fundamental basis of curriculum models is one
practitioners. The literature outlines moves towards way of trying to keep curricula coherent and relevant
this goal and the experiences of a handful of countries while juggling these internal and external factors. This
that have competencies that have been formally article has outlined how the AHPA core competencies
adopted as part of accreditation processes. Placing have been used to guide curriculum development in
core competencies at the very foundation of curricula one institution. Taking this approach is not without
when these have not been confirmed at an international risks as the international health promotion community
level can be seen as somewhat risky. Even the AHPA progress towards developing agreed upon core
core competencies changed quite dramatically between competencies that may not be the same as those
2005 and 2009 raising questions of whether further used to build the curriculum models outlined here,
changes would undermine curricula that have been necessitating significant revision. However, rather
based on these competencies; and given the glacial than seeing this as a threat to the curricula, curriculum
speed most university processes operate, would faculty developers should be prepared to view all changes as
be able to move quickly enough to adapt to changes opportunities to keep the teaching and learning within
that do occur to ensure the curricula remains programs dynamic and responsive to the ‘real world’
appropriate to the needs of students? Placing the of health promotion. Core competencies are not a
competencies at the core of the curriculum does mean panacea, but they do provide a framework, along with
that changes do have a potentially greater effect than research, of further engaging the tertiary sector with
IUHPE – Global Health Promotion Vol. 19, No. 1 2012
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Para llegar a ser una Escuela Promotora de Salud: elementos clave de la planificación
E. Senior
Este trabajo contempla los aspectos prácticos de la ejecución del marco de la Escuela Promotora de Salud (EPS),
entre ellos, la realización de una auditoria en toda la institución a fin de lograr que una escuela primaria adopte
con éxito los principios de las EPS. Se firmó un acuerdo de colaboración entre EACH Social and Community
Health, que es un Centro de Salud Comunitaria local, y una escuela primaria de las afueras de la zona este de
Melbourne (Australia). Se llevó a cabo una auditoria de la comunidad escolar para la cual se hizo el seguimiento
de 4 grupos foco de alumnos entre 8 y 11 años de edad, del 3º al 6º año. Los datos cuantitativos fueron facilitados
por veinte profesores de la escuela a lo largo de una jornada de desarrollo profesional organizada por el personal
de promoción de la salud del Centro de Salud Comunitaria. Los resultados de la auditoria escolar reflejan que
tanto los estudiantes de los cursos 3º a 6º como los padres valoraban por encima de todo el entorno exterior de
la escuela. El personal de la escuela valoraba por encima de todo los atributos del personal. Entre las sugerencias
de los alumnos figuraba la de mejorar el comedor y el entorno exterior. El personal de la escuela estaba más
preocupado por la forma física tanto propia como de los alumnos. Una de las preocupaciones de los padres era
la ausencia de una dieta sana. La comunidad escolar reconoce el valor de adoptar el marco de la EPS, pero se
constata la necesidad de prestarle un apoyo estructurado y continuado para que pueda aplicar con éxito el
enfoque de la EPS. Es necesario que la comunidad escolar entienda que la transición hacia un cambio cultural y
medioambiental es lenta. Para que el modelo de EPS se aplique con éxito se necesita tiempo y colaboración.
Habría que hacer hincapié en prestar apoyo a los profesores para que cambien la escuela desde dentro. Las
relaciones son importantes. (Global Health Promotion, 2012; 19(1): 23-31)
para el ejercicio de la promoción de la salud. Una de las principales razones que se argumenta para formular
competencias básicas es que sirvan de orientación para el desarrollo curricular en las instituciones de
enseñanza superior. Este artículo describe un intento institucional de desarrollar un programa de estudios
para estudiantes universitarios y de posgrado en base a las competencias básicas definidas en Australia para
los profesionales de promoción de la salud. Explica que si se incorporan las competencias básicas a los
programas de estudios antes de lograr un consenso internacional al respecto, se corre el riesgo de que luego
cambien. No obstante, aplazar la elaboración de los programas de estudios hasta que desaparezca este riesgo
reduce las oportunidades de impartir la enseñanza de promoción de la salud de manera dinámica y actualizada
en las instituciones universitarias. (Global Health Promotion, 2012; 19(1): 43-49)