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Communication
Effective communication
Effective communication takes place only when
the listener clearly understands the message that
the speaker intended to send.
A speaker’s message must be delivered clearly.
A listener must be an active listener.
Applicable to both written and verbal
communication
Benefits of effective
communication
Student GMAT
• In 1996, the GMAT
scores are
scores averaged
higher.
600; by 1997 they
had risen to 610.
Clarity
Clarity emphasise a
specific message or goal
at a time, rather than
trying to achieve too
much at once.
Features:
It makes understanding
easier.
Clarity of thoughts and
ideas enhances the
meaning.
Eg : Use simple words
• Subsequent later
• Accede agree
• Endeavour try
• Supersede replace
• Disclose show
Courtesy
Shows sender’s expression and
respect to the receiver.
The sender of the message
should be sincerely polite,
judicious, reflective and
enthusiastic.
Features:
Taking into consideration both
viewpoints and feelings of the
receiver.
Courteous message is positive
and focused at the audience.
Use terms showing respect for
the receiver of message.
Correctness
Implies there are no
grammatical errors in
communication.
Features:
The message is exact,
correct and well-timed.
Correct communication,
boosts the confidence level.
Correct message has impact
on the audience/readers.
Precision and accurateness
of facts and figures given
importance
Use appropriate and correct
The right form of language,
accuracy and acceptable words
• Select the right level of language for your
in business communication.
writing.
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