AI applications

Theory vs Practice
AI, Machine Learning & Data Science

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The AI ecosystem

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FPT.AI

Speech Natural language understanding Knowledge

Speech Speech Language modeling Persistent knowledge bases

recognition synthesis

Entity Intent Natural query

Updaters
extraction detection parser

Automated conversation

Dialogue management

Vision
Document Face Chatbot Data
recognition recognition templates connectors

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FPT.AI performance
Vietnamese Speech recognition WER Hybrid End-to-end NN Google
Noisy speech 6.8 10.8 14.8
Reading 7.4 11.3 12.8

Intent detection (English) FPT.AI Wit.ai IBM Watson MS LUIS ID card recognition Accuracy
F1 91.0 92.0 93.2 90.4 ID Number 98.25%

Nested entity extraction (Genia) FPT.AI Neural Layered Model* Name 93.75%
Layer-1 F1 74.2 71.3 Date of birth 98.75%
Layer-2 F1 50.2 37.2 Address 92.75%

*A Neural Layered Model for Nested Named Entity Recognition. Ju, Miwa & Ananiadou. NAACL-HLT 2018.
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The limit of AI
The limit of Deep Learning
Peer group comparison

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Anomaly detection

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Data management platform
Case study: Digital media publisher
• Active user base: 30 million, 2 billion sessions per year.
• Extra service: ads optimization, automatic news tagging.
• Outcome: 13% increased page views for recommended articles, 7% increased time on site
(user retention), 20% increased comments (user engagement).

Customer lifetime value

Demographic analysis Interest discovery Lookalike discovery
prediction

Frequent pattern Personalized product Customer lifecycle

Dynamic pricing
analysis offerings analysis

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Case study: ICT retailer
• Over 2000 SKUs of phones, tablets, laptops and 10000+ accessories, 368 ICT shops in
Vietnam.
• Yearly revenue $500 million, e-commerce revenue $50 million.
• Extra service: web analytics & A/B testing.
• Outcome: 9% sale from recommendation, 10% increased orders from dynamic pricing,
30% increased accessory cross-sale revenue, 16% increased email campaign CTR.

Customer lifetime value

Demographic analysis Interest discovery Lookalike discovery
prediction

Personalized product Customer lifecycle

Frequent pattern analysis Dynamic pricing
offerings analysis

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Case study: Online marketplace
• C2C marketplace with ~10,000 merchants, 3 million orders per year.
• Gross merchandising value $50 million, approximately 50,000 SKUs.
• Extra service: purchase intent prediction.
• Outcome: 14% sale from recommended products, 17% increased cross sale, 20% increased
email campaign CTR, 55% increase in repeat purchase revenue.

Customer lifetime value

Demographic analysis Interest discovery Lookalike discovery
prediction

Personalized product Customer lifecycle

Frequent pattern analysis Dynamic pricing
offerings analysis

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Thank you

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