SUMMER TRAINING PROJECT REPORT

ON
“IMPACT OF DIGITAL MARKETING ON CONSUMER
BUYING BEHAVIOUR IN INDIA”

Submitted in partial fulfillment for the award for degree of

MASTER OF BUSINESS ADMINISTRATION

2017-2019
From
Dr. APJ ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

SUBMITTED BY SUBMITTED TO
Manjulika Singh Name of faculty
M.B.A. ( 3rd SEM) ( KIPM-College of Management)

KIPM- COLLEGE OF MANAGEMENT,

Sector-9,GIDA GORAKHPUR (UP)
 DECLARATION

I Manjulika Singh student of MBA 3rd semester declare that the

project entitled “IMPACT OF DIGITAL MARKETING ON
CONSUMER BUYING BEHAVIOUR IN INDIA” is my own work
conducted under the supervision of, Name Of Faculty .
I further declare that to the best of my knowledge the project does not
contain any part of any work which has been submitted for any other
project either in this institute or in any other.

Place :

Date:………………………….. Signature of the Candidate

 ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to various persons who have

shared their valuable time and made this research project possible through their

direct and indirect cooperation.

I would like to acknowledge with great pleasure, my deep sense of gratitude to my

supervisor, Dr. Jaibeer Pratap Singh, (HOD) and Dr. Deepak srivastava (Director) at

KIPM- College of Management, GIDA, Gorakhpur, for her supervision and valuable

guidance.

I am highly thankful to my parents for motivation and support throughout the period of my

study in the institute.

Date: Manjulika Singh

MBA (3rd Sem.)

KIPM COLLEGE OF MANAGEMET

GIDA
 TABLE OF CONTENTS

Sr.
CONTENTS PAGE NO.
NO.

1. INTRODUCTION 1

2. IMPORTANCE OF DIGITAL MARKETING 45

3. LITERATURE REVIEW 70

4. OBJECTIVE OF THE STUDY 76

5. SCOPE OF THE STUDY 77

6. RESEARCH METHODOLOGY 78

7. DATA ANALYSIS 80

8. FINDINGS 85

9. CONCLUSION 86

10. SUGGESTION AND RECOMENDATION 87

11. LIMITATION 89

12. BIBILOGRAPHY 91