Marketing project

 LIGHT AND COMFORTABLE

 https://www.fourseven.com/blog/build-your-perfect-workwear-jewellery-collection/
not too much noisy
you can wear from day to night,bcz u don’t have
time to change the jewellery
A single piece that can be worn in different ways for different occasions and goes well with
almost any outfit,
https://www.entrepreneur.com/slideshow/299487#1
This first section defines your company and its products or services
then shows how the benefits you provide set you apart from your
competition. It's called a “situation analysis.”
Not only do you need to be able to describe what you market, but you
must also have a clear understanding of what your competitors are
offering and be able to show how your product or service provides a
better value.
 Know your target customer better
 demographics -- age, sex, family composition, earnings and
geographic location -- as well as lifestyle.
 https://www.mckinsey.com/industries/retail/our-insights/a-multifaceted-future-the-
jewelry-industry-in-2020

 Our interviewees believe this number—at least for fine jewelry—

will reach 10 percent by 2020 and won’t grow much beyond that.
Their rationale: most consumers prefer to buy expensive items
from brick-and-mortar stores, which are perceived as more reliable
and which provide the opportunity to touch and feel the
merchandise—a crucial factor in a high-involvement category
driven by sensory experience.
 The bulk of these sales will come from affordable branded jewelry,
a somewhat standardized product segment in which consumers
know exactly what they’re getting.
 Jewelry manufacturers can use digital media as a platform for
conveying information, shaping brand identity, and building
customer relationships.
 According to a recent McKinsey survey, two-thirds of luxury
shoppers say they engage in online research prior to an in-store
purchase; one- to two-thirds say they frequently turn to social
media for information and advice.
 Jewelry players might consider focusing on mono- brand retail,
which gives them more control over their brands, closer contact
with consumers, and higher margin potential.
 Furthermore, the previously clear-cut boundaries between fine
jewelry (characterized by the use of precious metals and stones)
and fashion jewelry (typically made of plated alloys and crystal
stones) are starting to blur.
 Industry insiders expect that segments will increasingly be defined
by price points and brand positions rather than purchase and
wearing occasions.
 In light of this trend, fine jewelers might consider introducing new
product lines at affordable prices to entice younger or less affluent
consumers, giving them an entry point into the brand. Alternatively,
fine-jewelry players could decide to play exclusively in the high end
and communicate that message strongly through its advertising, in-
store experience, and customer service.
 Fine jewelry has so far been immune to the effects of fast fashion,
but the same can’t be said of the fashion-jewelry market.
 MARKETING STRATEGIES IN
POINTShttps://www.postcardmania.com/blog/jewelry-marketing-guide/
 https://www.jkdiamondsinstitute.com/part-2-marketing-strategies-jewelry-retail/
 BEST SITE:- Jk diamonds institute of gems and jewellery
 https://www.jkdiamondsinstitute.com/jewelry-design-inspiration/
 https://www.jkdiamondsinstitute.com/how-to-launch-your-gems-jewelry-startup/