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TA B L E O F C O N T E N T S

DEALER EDITION
SEPTEMBER 2017
M A G A Z I N E

STAFF
The Pinnacle of Performance | PAGE 8 Editor
Terry Johnsen
Associate Editor
Joel Youngman
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Matt Erickson
Len Groom
Rob Stenberg
Editorial Contribution
Matt Erickson
Peter Markham
Advertising
Ed Newman
FEATURES DEPARTMENTS
Back Issues
8 The Pinnacle of Performance 4 From the Presidents Back issues of AMSOIL Magazine are
available for $1 each. Order G17D and
specify the month and year.
10 Aligning AMSOIL Products with 6 Letters to the Editor
On the Web
Your Customers’ Business www.amsoil.com
7 Tech Talk
12 Dealer: ‘Know the Products’ Co-President & COO
Alan Amatuzio
16 Monthly Leaders
14 Tips to Effectively Sell AMSOIL Co-President
Synthetic Snowmobile Oil 19 Centerlines and Updates Dean Alexander
© 2017, AMSOIL INC.
22 Insight on Sales All rights reserved.
Printed by Service Printers
Duluth, MN USA.

ADVERTISEMENTS Letters to the Editor

AMSOIL INC.
2 Get Down to Business with Communications Department
these Great Perks The AMSOIL Building
925 Tower Ave.
Superior, WI 54880
5 Class is in Session
letters@amsoil.com
19 Products for Work or Play
23 Devoted to Protection
24 Registering New Customers is
Only Half the Battle
THE COVER
Years of testing resulted
in a new Signature Series
Synthetic Motor Oil
formula that redefines
advanced technology and
once again sets the bar
for the industry.

SEPTEMBER 2017 | 3
Buy AMSOIL Online M A G A Z I N E

When AMSOIL synthetic motor oil
passed the American Petroleum
Institute (API) qualification tests
in 1972, it signaled a new era in
lubrication performance. Nothing
else could touch it. As the only API-
qualified synthetic on the market, it
out-lubricated, out-cooled, out-cleaned,
out-lasted – it outperformed in every
category. Our company founder, Al
Amatuzio, certainly had help along
the way. But it was his dogged
determination that made it happen.
It was his perfectionist demands for
better protection and performance that
drove the new oil to fruition, pioneering
a new industry and opening a whole
new world of possibilities.
He never settled for “good enough.”
Al was famous for asking the product-
development team “can we make it
better?” Until the answer was “no,” you’d
better not bring it forward. He would not
accept anything less than the best.
That’s why the Signature Series name
is reserved for only the best-of-the-
best AMSOIL products. While the
entire AMSOIL line boasts exceptional
performance, Signature Series
products go above and beyond.
Products that bear Al’s signature
4 | SEPTEMBER 2017
M A G A Z I N E
Alan Amatuzio
Co-President & COO
deliver uncompromising protection and
feature industry-leading technology.
They embody his “never settle” spirit.
The new Signature Series Synthetic
Motor Oil formulation meets that criteria
and then some.
To be frank, we didn’t believe we could
improve upon the last formulation by a
wide margin – it was an extremely good
product. But much to our delight, we were
wrong. The next generation of Signature
Series Synthetic Motor Oil is hands-down
the best product we’ve ever made.
This oil has everything. It’s extremely
durable and it protects against today’s
biggest threat to engine longevity:
low-speed pre-ignition (LSPI). And
we’re extremely proud to introduce this
cutting-edge new technology without
increasing prices.
As more turbocharged, direct-fuel-
injected vehicles flood the market,
drivers are going to be confronted with
LSPI and other serious side-effects
with more regularity. It’s a major
concern for automakers. In fact, the
API and the International Lubricants
Standardization and Advisory
Committee (ILSAC) are meeting now
to determine how best to introduce an
Buy AMSOIL Online
AMSOIL ONLINE STORE
Dean Alexander
Co-President
interim specification ahead of API SP/
ILSAC GF-6, which has been delayed
again until 2019. Vehicle manufacturers
have serious problems today that can
be addressed with properly formulated
motor oil. Unfortunately, most API SN/
ILSAC GF-5 oils are not up to the task.
Yours is. We are ahead of the game
with new Signature Series Synthetic
Motor Oil and meeting the new interim
specification, when it’s introduced,
will be as simple as adding the proper
information to our labels.
When you hit the streets to do what
you do best (sell oil), do so with utmost
confidence. No one else has a product
with Al’s signature on it and formulated
to be the best in the world.
Alan Amatuzio
Co-President & COO
Dean Alexander
Co-President
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MULTI-PURPOSE OIL AGGRAND year or two to see if a turnaround might

I’m writing in response to the Letter to the
Editor regarding 3-IN-ONE* oil (March
AMSOIL Magazine). I have been an
AMSOIL Dealer since 1981, and I still have
and use 3-IN-ONE oil because there really
isn’t an AMSOIL substitute for more precise
oiling. You just can’t or don’t want to oil
some things with a spray can (model trains,
fishing-reel lube ports, etc.). It gets every-
where, even with the straw. I have to imagine
that you must have reviewed a market for
this in the past and didn’t pursue it.
Just my two cents...
Brian Abbott
AMSOIL: A 3-in-1 oil has been on our
radar, but we have no immediate plans
to introduce one. We typically focus on
products for specific, high-performance
applications; 3-in-1 oils are usually
lower-performance lubricants intended
for general applications that require
minimal levels of lubrication. We may
further investigate this market down the
road, but we currently have other product
development projects higher on the priority
list. For more precise oiling of model trains
and fishing reels, try AMSOIL Firearm
Lubricant. While it’s specifically designed
for the lubrication requirements of firearms,
it provides more-than-adequate protection
for general applications that would
normally use a 3-in-1 oil.
ATV/UTV OIL CHANGE KITS
The sales of ATV and UTV oils in my
powersports retail accounts have been
declining over the last few years. I have
received feedback that their do-it-yourself
customers like the convenience of picking
up an oil change kit that has everything
they need, rather than buying the oil and
filter separately. Likewise, the service
department of one account prefers the
V-Twin Oil Change Kit (HDCK) when doing
service on Harley-Davidsons*, rather than
taking quarts and a filter. Has AMSOIL
considered making other oil change kits
for any of the ATV/UTV brands?
Gale Binder
AMSOIL: Yes, this idea has been
discussed in-depth. We are committed
to providing full-service solutions for our
customers, and we plan to make new
investments in the growing ATV/UTV
market as soon as next spring. Stay tuned.
I’ll start by saying I’m very disappointed
about the AGGRAND division closing.
The garden and agricultural shows that
we have done in the past six years haven’t
brought any big sales, but there was a lot
of interest in the product.
We frequently were told that prospective
customers had never heard of AGGRAND.
Did you not advertise in agriculture
literature or garden magazines? Perhaps
the fault on low sales was a lack of effort
on your part to spread the word about
this natural product line. You advertise
AMSOIL all the time – online, magazines,
national shows. ALTRUM has a monthly
newsletter, but for AGGRAND we’re lucky
to see something every three months.
The thought as to why AGGRAND
never took off rests squarely on your
shoulders. Instead of closing the doors
on AGGRAND you should be advertising
it like you do AMSOIL. It is as innovative
a product line as the synthetic oils into
which you have put so much research,
time and advertising. We had hoped to
see a financially successful future in this
product as a means to retire.
Sincerely,
Matt & Marcelle King
I would like to express my regret at the
announcement of AGGRAND products
being discontinued. My long-term
AMSOIL account with Virginia Tech’s
athletic department finally ordered
a trial of five gallons of AGGRAND
NOS this spring after 10 years of my
encouragement. I feel confident the price
and performance will convince them
to order more. The prestige of Virginia
Tech’s athletics will make this a wonderful
testimony for other environmentally
conscious colleges and universities to
try and use AGGRAND. You may recall
the trial in the March 1995 AMSOIL
Action News by Virginia Tech’s renowned
turf grass specialist, Richard Schmidt,
demonstrating 100 percent increase in
root growth. But alas, there will be no
more available.
I understand the need to show profit. But
the timing, especially with the tremendous
potential for academic institutions
becoming customers as they are more
and more environmentally conscious,
could not be worse. I implore you, if at all
possible, to keep the line alive for another
be on the horizon.
Warm regards,
Allan Wulff
AMSOIL: No one is more disappointed
than we are in the closing of AGGRAND.
Contrary to what you might believe, our
investments in AGGRAND were beyond
commensurate with the division’s income.
We tried a variety of methods over the past
27 years, including trade shows, celebrity
endorsement, TV and more. Still, it isn’t
surprising to hear that you encountered
many potential customers who had never
heard of AGGRAND – reaching the
point where most people have heard of
a product or company typically requires
billions spent on advertising annually.
Both letters touch on an AGGRAND
trend with which we are all too familiar:
it generated lots of interest, but not lots
of sales. As you know, the interest is
nice, but it’s no good without the sales.
Allan touched on another idea we know
well: “keep the line alive for another
year or two to see if a turnaround might
be on the horizon.” That’s just what
we’d been doing for some time, Allan.
Unfortunately, that turnaround never
came. Like AMSOIL before it, AGGRAND
was ahead of its time. This time, however,
it wasn’t meant to be. The AGGRAND
division lost money for years and sales
were decreasing. Good business sense
dictated that it was time to let AGGRAND
go and focus our attention and resources
on our core business – synthetic
lubricants and helping Dealers find
success in lubrication-related markets.
We appreciate the efforts made by
AGGRAND Dealers through the years.
Email letters to:
letters@amsoil.com
Or, mail them to:
AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Avenue
Superior, WI 54880
Letters are subject to editing for length
and clarity; please include your name,
address and phone number.

*All trademarked names and images are the property of their respective owners and may be registered marks
6 | SEPTEMBER 2017 in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
M A G A Z I N E advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online

T E C H TA L K
Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D
What’s more important to your vehicle,
the engine or transmission?
It’s a trick question; they’re equally
important. You’re not going anywhere
without either one. But which do people
think more about? I suspect most ca-
sual motorists never spend an ounce of
energy thinking about their transmission
until it begins to shift erratically or slip.
Then, when they’re staring at a $4,000
repair bill, you can bet their transmission
is top-of-mind.
An ounce of prevention
The good news is, you can avoid most
transmission problems with a little
preventive maintenance. Not only is
periodically changing transmission fluid
far easier and less expensive than an
overhaul, it’s vital to maximizing the life
of today’s vehicles.
Just like modern cars and trucks are
tougher on oil, they’re tougher on
transmission fluid for largely the same
reasons. For starters, vehicles make
more power today than ever before.
The automakers are in a seemingly
endless arms race to produce more
power than the competition. All that
added power has to go through the
transmission before reaching the
wheels, yet modern transmissions are
smaller and lighter than their predeces-
sors. They also now use lower-viscosity
fluids to help boost fuel efficiency. That
translates into thinner fluid protecting
against intense heat and wear inside a
transmission that handles more power
– not an easy task.
Cleanliness, too, is important. Heat is
one of the transmission fluid’s big-
gest enemies. It speeds the oxidation
process and causes the fluid to chemi-
cally break down. Fluid that has broken
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here are developed by AMSOIL for use in the Buyapplications
Transmission maintenance
requires a shift in thinking
Like motor oil, transmission fluid must now do more.
down can cause sludge and varnish to
form, which clogs narrow oil passages
and can lead to stuck valves. Soon,
your vehicle can begin to shift hard,
hesitate or quit shifting altogether.
Longer drain intervals
Did I mention that drain intervals are
also growing longer? A 2017 Ford*
F-150, for example, calls for 150,000-
mile transmission fluid service intervals
in normal service. Of course, most
drivers’ operating conditions fall under
the severe service designation. Face
it – you don’t buy a pickup truck to
cruise the main drag; you buy it to tow
and haul.
115,000 miles of severe-service driving
that included frequent towing was no
match for AMSOIL Signature Series
Synthetic ATF.
In this case, changing your transmis-
sion fluid is even more important, and
Ford knows it since it reduces the drain
interval to 30,000 miles. Towing and
hauling generate intense heat, while
the increased pressures can rupture
the fluid film, allowing metal-to-metal
contact and wear.
We wanted to prove the performance of
AMSOIL Signature Series Fuel-Efficient
Synthetic Automatic Transmission Fluid
AMSOIL shown.
Online
AMSOIL ONLINE STORE
in just this scenario, so we submitted
it for a field trial at an independent test
facility. A loaded trailer was routinely
towed on real highways and city streets
throughout the trial. Signature Series
Synthetic ATF handled the punish-
ment with ease. Throughout 115,000
miles in severe service – nearly 4X the
manufacturer’s recommended severe-
service drain interval – Signature Series
ATF delivered outstanding protection
for gears (see image) and clutches and
maintained smooth shifts.
Fill for life?
Overcoming inertia might be the big-
gest barrier to convincing someone
to service his transmission. And the
automakers aren’t helping with the pro-
liferation of “fill-for-life” transmissions
on the market that don’t even include
a readily accessible dipstick to check
the fluid. Although they’re designed
to be “filled for life,” that typically just
means “fill for the life of the warranty.”
If it fails once the warranty has expired,
what do you suppose the dealership is
going to do for you? That’s right; hand
you a hefty bill. It’s just as important
to service these units and replace the
fluid – which can be done – at least
once to ensure the transmission lasts
as designed and gives you years of
solid performance beyond the manu-
facturer’s warranty period.
Motivating someone to maintain his
transmission can be tough if it’s work-
ing fine and isn’t causing problems.
But ask him, “Would you like to spend
a couple hundred bucks today to keep
it that way, or would you rather spend a
couple thousand someday to fix it?”
SEPTEMBER 2017 | 7
M A G A Z I N E
 AMSOIL ONLINE STORE

The Pinnacle of Performance

Available in September, the new Signature Series Synthetic Motor Oil formulation builds upon
its rock-solid foundation to offer enthusiasts a new level of engine protection.

Signature Series Synthetic Motor Oil

(ASM, ALM, AZO, ASL, ATM, AZF, AMR) After rigorous
Improving Signature Series was a challenge, but the third-party
testing, the cam
results prove the new formulation blows the doors off the lobes show little
latest industry standards. Capitalizing on its firmly estab- to no wear thanks
lished success, our upgraded Signature Series Motor to Signature
Oil provides enthusiasts with maximum protection and Series.
performance. The new formulation will become available
in September or when current inventory is depleted.
Protects Pistons from Low-Speed Pre-Ignition
Formulation Change? Yes We armed Signature Series with an advanced detergent system to
Date Available? September (rolling change) protect vital engine parts like pistons and connecting rods. Most new
New Stock Numbers? No engines feature gasoline direct-injection (GDI), often combined with
Price Change? No a turbocharger to boost power and improve fuel economy. These
new technologies pose significant challenges to motor oil, one of
• 75 percent more wear protection1 which is the advent of low-speed pre-ignition (LSPI). LSPI is the
• 100 percent protection from LSPI2 spontaneous ignition of the fuel/air mixture prior to spark-triggered
• Trusted by professional engine builders ignition. It occurs in today’s advanced engines and is much more
• Ideal for turbos & direct injection destructive than typical pre-ignition. Signature Series provided 100
• 50 percent more cleaning power3 percent protection against LSPI in the engine test required by the
GM dexos1® Gen 2 specification.
• Guaranteed protection for up to 25,000 miles or 1 year
(in normal service)

Maximum Wear Protection

Signature Series Synthetic Motor Oil provides
75 percent more engine protection against
horsepower loss and wear than required by a
leading industry standard1, extending the life of vital
components like pistons and cams. Its strong fluid
film keeps metal surfaces separated while its robust
anti-wear additives further reduce wear in metal-to-
metal contact regions for maximum engine life.

N
D A T A B U L L E T I

Oil
100% Synthetic Motor
Signature Series Technology

Signature Series
Oil next-level
A New Level of Motor by molecule, to deliver
in the lab, moleculeengine is fully protected – even in
Motor Oil is formulated your best motor
Series Synthetic technology ensures to making the world’s
AMSOIL Signature . Its cutting-edge 45 years of devotion
and performance Series represents highest industry standards.
engine protection
conditions. Signature the doors off the
the most extreme protection that blows
oil. The result: engine

Synthetic Motor Oil

Data Bulletin
Protects Against
The Sequence IVA
Engine Wear
engine test, which
must be passed
100 hours, the test
to meet the industry-standar
engine cycles between
50 minutes of idling
in 84 locations and
d API SN specification,
and 10 minutes of
an average score
elevated rpm – conditions
is determined. Signature
Synthetic Motor Oil
periods of stop-
simulates extended that encourage
Series 0W-20, the
provided 75 percent
lightest Stock# Qty. U.S. Can.
and-go driving. For measured for wear Signature Series the life of vital components

G2880 25 4.10 5.60

camshaft is then of the test. AMSOIL standard , extending
1

engine wear. The increase the severity than required by the industry
was used to further loss and wear
viscosity in the line, against horsepower
more engine protection
like pistons and cams.

100
(nm)

80
Average Cam Wear

60
90
40

20 20.28

0
AMSOIL Signature
GF-5 Limit Series 0W-20
(Industry Standard)
lobes show little
testing, the cam
After rigorous third-party
to no wear.

by the API SN specification. endorsement claim,

D6891 as required No affiliation or
0W-20, in ASTM in some countries.
Signature Series be registered marks
testing of AMSOIL owners and may
shown.
Based on independent
1
of their respective for use in the applications
are the property advertised here are AMSOIL-engineered
names and images use. All products
All trademarked is made by their
express or implied,

1
Based on independent testing in the ASTM D6891 test using 0W-20 as worst-case representation. 2Based on independent
8 | SEPTEMBER 2017 testing in the LSPI engine test as required for the GM dexos1® Gen 2 specification. 3vs. AMSOIL OE Motor Oil
M A G A Z I N E
Buy AMSOIL Online

Protects
Turbochargers
The tremendous
heat and stress
turbos create can
cause some oils
to break down and form harmful bearing
deposits through a process known as
turbo coking. Over time, turbos can suffer
reduced performance or fail altogether.
AMSOIL Signature Series Synthetic
Motor Oil handles heat so well that it
protects turbochargers 72 percent
better than required by the GM dexos1
Gen 2 specification.* It enables modern
engines to achieve their full potential and
service life. Signature Series provides the
ultimate protection against extreme heat
and the harmful deposits that can plague
turbochargers and features the high
film strength needed to guard against
accelerated wear.
Maximum Cleaning Power to
Battle Sludge
AMSOIL Signature Series Synthetic Motor
Oil has 50 percent more detergents
to help keep oil passages clean and
promote oil circulation.1 Its detergent and
dispersant additives are so effective,
Signature Series provides 90 percent
better protection against sludge than
required by a leading industry standard.2
* Based on independent testing of AMSOIL Signature Series 5W-30 in the GM turbo coking test.
1
vs. AMSOIL OE Motor Oil 2 Based on independent testing of AMSOIL Signature Series 5W-30 in the ASTM D6593
engine test for oil screen plugging as required by the API SN specification. Buy AMSOIL Online
Easier Cold-Starts
Signature Series Synthetic Motor Oil
does not contain paraffins (wax) and
stays fluid in temperatures as low as
-58ºF. Extreme cold causes other motor
oil to thicken, starving vital moving parts
of lubrication, accelerating wear and
even preventing vehicles from starting.
Signature Series provides 66 percent
better cold-temperature performance
than conventional oil for easier starting,
better fuel economy, improved oil flow
and reduced wear.
Reserve Protection
AMSOIL Signature Series Synthetic
Motor Oil provides reserve protection,
allowing you to go up to 25,000 miles
or one year (in normal service) between
oil changes if you choose. Its unique
synthetic formulation and long-drain
additive system are inherently stable to
resist oxidation and neutralize
acids over longer periods.
Signature Series is de-
signed to deliver outstand-
ing engine protection,
cleanliness and performance
over extended drain intervals – guaran-
teed. It provides peace of mind so you
can fit oil changes into your schedule,
while also reducing vehicle maintenance
and waste oil.
AMSOIL ONLINE STORE
Limiting Oil Consumption
Signature Series has a uniform molecular
structure that limits evaporation and
keeps it where it’s needed most –
protecting your engine. Volatility
(burn-off) occurs when oil gets hot,
causing lighter molecules to burn off
or evaporate. Signature Series falls far
below the API limit for volatility, reducing
the need for frequent oil top-offs and
limiting vehicle emissions.
DEALER ACTION PLAN
• Use these numerous new claims to
illustrate the superior protection and
performance Signature Series provides.
• There have been rapid advancements in
automotive technology. Inform prospects
of the new OEM specifications and how
Signature Series far surpasses the most
stringent of these requirements.
• Relate a testimonial from a customer or
your own experience with Signature Series
to bring some of the high-level technical
information into a real world situation.
• Stay informed on the emerging threat low-
speed pre-ignition (LSPI) poses to today’s
vehicles. Promote Signature Series’ ability
to completely protect turbocharged and
gasoline direct-inject (GDI) engines from
the effects of LSPI.
SEPTEMBER 2017 | 9
M A G A Z I N E

Aligning AMSOIL Products With
Your Customers’ Business
Share your experiences with AMSOIL products and tailor your recommendations to the
customer’s needs and goals. Sometimes the most effective strategy is to let the customer
discover his own solution.
You’ve listened to your prospective
customer talk about his business and
values, and now it’s time to make
some recommendations based on
what you’ve learned. Make a thorough
analysis of his situation and provide
thoughtful guidance. Simply rushing
toward completing the order and
getting out the door will not serve
anyone’s interests in the long run.
Don’t Push
We’ve all been in an uncomfortable
situation with a pushy salesperson.
Having confidence in yourself and
AMSOIL products is important,
but pressuring a customer to buy
something will sour both the sale and
the relationship. In the “Discovery”
phase of the Buy-Sell Process, you
uncovered the prospective customer’s
needs. Think about the goals and
challenges he expressed and make
sure your recommendations are based
on his needs, not simply the products
and quantities you hope to sell.
“There are a lot of salespeople
who have talked their way out of a
sale,” said AMSOIL Director, Dealer
Development Rob Stenberg, “but
there’s not a salesperson out there
who has ever listened his way out of a
sale.”
Understand The Market
Every Dealer should have a solid
understanding of AMSOIL products,
but your knowledge shouldn’t end
there. Having a firm grasp on the
ins and outs of the market in which
you’re working is vital. Prospective
customers will expect you to effectively
assess their situations and share
10 | SEPTEMBER 2017
M A G A Z I N E
AMSOIL ONLINE STORE
market insights that will improve their
businesses. One way to illustrate your
knowledge of the market is to share an
example of how you helped another
customer in a similar situation.
Share A Story
Relate how you helped another STE
shop owner attract more customers, THREPE
increase margins or tackle a specific
issue. These examples will show that
you’ve helped similar shops develop
strategies for success.
Be Specific
Offer the prospective customer
specific solutions that address
his needs. Later, in the “Ongoing
Service” phase of the process,
these items should be included in a
concrete, comprehensive plan.
Here are a few common questions an
owner might need to resolve before
STEP THREE IN THE
considering integrating AMSOIL
BUY-SELL PROCESS:
products into his shop:
• Assess what you’ve learned
• Who will provide staff training? about the customer’s
• Is my storeroom large enough to
situation and tailor your
adopt another product line? recommendations to his
• Can my current customers afford
specific needs and goals.
AMSOIL products?
• How do these products fit into my • Provide information and
business and today’s market? guidance on all aspects of
adding AMSOIL products to
Illustrate The Options the prospect’s shelves. Don’t
Share examples of how individual focus only on ordering.
AMSOIL products have helped you or
• Help owners develop a
your customers protect and enjoy their
comprehensive plan to move
vehicles and equipment. The prospect
forward.
will likely relate to one of these stories
and discover for himself the benefits of • Showcase the value of AMSOIL
adopting a certain product. Provide a products and let prospects
roadmap, but let customers find their discover their own solutions.
own solutions.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
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 SEOTW
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Buy AMSOIL Online


Dealer: ‘Know the Products’
Dealers David and Robin Huff of Fayetteville, N.C. are “all in” with their AMSOIL business.
“When I started the AMSOIL business
in February 2015, it was just going to
be a supplement to our income,” David
said. “I remember my first check of
$2.09. My thought was, ‘What have I
gotten myself into?’”
From that humble beginning, Huff
became a Premier Direct Jobber within
18 months of starting his AMSOIL
business. And, at 59, he has retired from
the Goodyear Tire Company where he
worked for 40 years.
“I did not think this would happen so
quickly, but on Jan. 1, 2017 I officially
retired from Kelly/Goodyear and I’m now
working full time selling AMSOIL,” Huff
said. “Now, we are focused on being
the best Dealership in the business. I’m
busier now than when I was working.”
Facebook Advertisement Caught His Eye
Huff was using AMSOIL motorcycle oil in
his 2008 Heritage Softail Classic* in 2015.
He needed an oil change, and came
across a Facebook ad about receiving
a free AMSOIL catalog. He filled out the
information online and within a short time
was contacted by an AMSOIL Dealer.
12 | SEPTEMBER 2017
M A G A Z I N E
The Dealer, Jason Wynne, began
asking Huff get-to-know-you questions.
Huff mentioned he was making some
additional income from an advertising gig,
but that was about to close. “Jason’s next
question was, ‘Have you ever thought
about being a Dealer for AMSOIL?’”
Wynne became Huff’s sponsor. Then
it was Huff who asked a question: “Do
you really want me to be a Dealer in
your downline because you are about to
unleash a beast,” Huff said.
Huff hit enter on his keyboard to submit
his Dealer application. “And the drive to
be the best (was) on,” Huff said.
‘Building a Thriving Business’
Huff got started by purchasing AMSOIL
products to install in all his vehicles.
“Bumper to bumper,” Huff said. “I mean
everything, all the way down to the 2-stroke
SABER® oil. If you’re going to be a Dealer,
you need to use the products — because
you’re the best advertising there is.”
Huff is motivated to succeed in any
endeavor he undertakes. “I never liked
failure,” he said. “My wife, Robin, has
always told me that when I have a task at
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
AMSOIL ONLINE STORE
hand I have horse blinders on the sides
of my head, and I am so focused that
everything around me does not exist.”
Huff is a motorcycle and powersports
enthusiast, so it was natural for him to
distribute his card at Freedom Biker
Church, where he is a member. He
was among the vendors at an annual
gathering of all the church’s affiliated
groups, where he sold AMSOIL products
for five days. A swap meet in November
2015 netted Huff $900 in sales. “I was
sponsoring P.C.s and signing new
Dealers,” he said.
Robin is his biggest supporter. “We attend-
ed the DJ Convention in Tampa in 2016,
and when she witnessed all of the enthusi-
asm she asked if she could be a part of the
business,” Huff said. “I quickly said ‘yes’
because she was helping me already with
paperwork, filling orders and going to trade
shows with me. It was a no-brainer.”
Although Robin still has a “day job,” she
plays an active role in their business. She
works with him at the trade shows and
motorcycle shows that are the “meat and
potatoes” of their business.

“I love the powersports networking,” Huff
said. “The first vehicle I owned was a
1972 Honda SL175*. I was 17, fresh out
of high school. Motorcycling was the
‘in thing’ for me back then. I’ve owned
several motorcycles over my lifetime.”
Working at trade shows is rewarding, he
said, but motorcycle shows elicit more
participation from customers. Motorcycle
enthusiasts head for the AMSOIL tent, Huff
said, because they want to talk about the
products, but also because they’re curious
about the price. “They’re paying almost
double the price at dealerships,” Huff said.
He shows them how to pay less for all
the AMSOIL products. “Focusing on
motorcycle oils is good at these events,
but you also focus on other products
AMSOIL offers because a motorcycle is
not the main source of transportation,”
Huff said. “We get a lot of new customers
at these events that are now buying online
as P.C.s. We also have signed our share
of retail accounts at these events.”
AMSOIL corporate support for Dealers
is incomparable, Huff said. He has taken
advantage of online training, AMSOIL
University Live and personal contact with
corporate employees. “This business
is so rewarding,” Huff said. “Nothing’s
like AMSOIL, the enthusiasm from the
company, the way they take care of their
Dealers. I can’t begin to describe how
rewarding my job is.”
‘T1 is Great’
Huff said the T1 certification process is
invaluable. The initial T1 course provides
a better understanding of the products,
the business plan and the compensation
structure. “It gives you the knowledge to
use when you’re talking to people,” he
said. “You know what you’re talking about.”
After a Dealer is T1 Certified and meets
sponsorship requirements, the company
sends the Dealer new customers. “T1 is
great,” Huff said.
The other levels of training help build
confidence. Huff said he learned he was
already doing some of the things the
courses describe, and he gained a better,
broader knowledge of the business.
Customer Service
Huff said he and Robin interact with
their accounts monthly with phone calls
for those that are out of state, and they
visit nearby accounts to interact with the
employees and managers and give the
latest product updates.
Advice for Fellow Dealers
Huff said he views “NO” as an acronym
that means “Next Opportunity.” “Nothing
happens overnight,” Huff said. “You have
to keep building, building, building your
foundation to grow. Learn to accept NO.
Buy AMSOIL Online
AMSOIL ONLINE STORE
For us, it means the next opportunity.
We are not pessimists or optimists.
While those two types of Dealerships are
bragging about the glass of water being
half empty and half full, we will show them
the opportunist way to success and drink
that glass of water to build strength in the
business.
“I tell all of my Dealers in my line or not,
you will always have potholes in the
road. You will fall many times. But how
successful do you really want to be? So I
tell them this, ‘It is never about not falling
to the ground that matters the most. It is
about what you do when you get back
up off the ground that matters the most.
When you fall are you going to crawl in
your shell or are you going to get the next
opportunity?’ It takes time, and with hard
work and focus it can be achieved.”
Looking to the Future
Huff said his goal is to succeed with
his AMSOIL business. “Every level
in AMSOIL is obtainable,” Huff said.
“Our goal is to obtain the highest level
possible and bring our downline with
us. We want to build this business in
such a way that our three sons and their
families will have a comfortable life and a
sustained business.”
SEPTEMBER 2017 | 13
M A G A Z I N E
 AMSOIL ONLINE STORE

Tips to Effectively Sell AMSOIL

Synthetic Snowmobile Oil
Believe it or not, winter is right around the corner. When talking to snowmobilers AMSOIL synthetic
snowmobile oils are
this season, make sure to uncover their needs and recommend the correct Warranty Secure®,
AMSOIL snowmobile oil. The following provides the essentials for targeting the keeping your customers’
factory warranties intact. They’re excellent
best prospects with the correct product benefits. For more, consult the Dealer choices for Polaris®, Ski-Doo®, Arctic Cat®,
Sales Briefs in the Resource Library of AU Online in the Dealer Zone. Yamaha® and other brands.

AMSOIL INTERCEPTOR® AMSOIL Synthetic AMSOIL DOMINATOR® AMSOIL Formula 4-Stroke®

Synthetic 2-Stroke Oil (AIT)
For hardcore enthusiasts who
own high-performance sleds
and live for snowmobiling.
• Best engine protection
• Best engine and exhaust
power valve cleanliness
• Best cold-flow
To reduce emissions, modern
two-stroke snowmobiles are
designed to burn less oil
without sacrificing power.
This generates high heat,
which can lead to piston-ring
sticking, piston scuffing and
exhaust-power-valve sticking.
Sell INTERCEPTOR’s proven
ability to help maximize per-
formance and ensure reliable
operation by preventing ring
sticking, piston scuffing and
exhaust-power-valve sticking
in modern, high-performance
sleds. It’s also less expensive
than original equipment manu-
facturer (OEM)-branded oils.
2-Stroke Injector Oil (AIO)
For casual riders and those
seeking the convenience of
one oil for year-round use.
• Convenient, multi-use
formula
• Excellent value
• Excellent wear protection
Synthetic 2-Stroke Injector
Oil is perfect for riders who
don’t necessarily want
the superior performance
of INTERCEPTOR or
DOMINATOR. It offers riders
the convenience of using
only one oil for all their
two-stroke powersports
toys, including marine
applications. It is also ideal
for vintage sleds. It’s perfect
for retailers who want to
carry limited inventory and
offer an oil to satisfy the
needs of a wide range of
customers.
Synthetic 2-Stroke Racing
Oil (TDR)
For racers, professional
riders and owners of
modified sleds.
• Purpose-built for racers
• Extra protection for
modified sleds
• Maximizes power
Racing and modified sleds
generate intense heat and
pressure. High heat can burn
off light oils, while intense
pressure can exceed the film
strength of low-viscosity oils,
inviting wear.
DOMINATOR is formulated
with heavier base oils to
protect bearings, pistons and
other components from the
rigors of high-performance
riding. Sell DOMINATOR’s
race-proven protection
against wear. Its emphasis
on wear protection means it
doesn’t guard against power-
valve sticking as well as
INTERCEPTOR.
Power Sports Synthetic
Motor Oil (AFF)
For owners of four-stroke
snowmobiles.
• Easy cold-weather starts
• Quick startup protection
• Helps prevent carbon/
varnish formation
Cold temperatures can
cause conventional oils
to thicken, making them
difficult to circulate until the
engine warms up. Cold,
thick oil may not reach
components at startup,
causing wear.
Formula 4-Stroke Power
Sports Synthetic Motor Oil
provides outstanding cold-
flow properties. Sell the oil’s
ability to ease cold starts
and guard against wear
at startup, helping extend
engine life.

#
1
BILE
WMODA
SNOMMEN TI
ON
RECO

*All trademarked names and images are the property of their respective owners and may be registered marks
14 | SEPTEMBER 2017 in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
M A G A Z I N E advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
 AMSOIL ONLINE STORE

AMSOIL TECH TIP VIDEOS

We offer valuable snowmobile Tech Tip
videos on the AMSOIL YouTube page.
Become a resource for your customers
and prospects by embedding AMSOIL
Tech Tip videos on your website and
social media pages. Visit
www.youtube.com/AMSOILinc
(Playlists>AMSOIL Tech Tips).

MORE SNOWMOBILE PRODUCTS

Synthetic Chaincase
& Gear Oil (TCC)
Superior protection
for enclosed chains
and gears

Quickshot® (AQS)
Effectively addresses
performance issues
related to ethanol,
water and dirty pump gas

Synthetic Water-Resistant
Grease (GWR)
Provides outstanding water-
washout and spray-off resistance

Deluxe Grease Gun Kit (GLCGN)

Eases the job of greasing equipment

SEPTEMBER 2017 | 15
Buy AMSOIL Online M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Dave M. Mann Carol H. Bell

Michigan Texas
Bill & Donna Durand 7-STAR REGENCY PLATINUM 5-STAR REGENCY PLATINUM
Wisconsin DIRECT JOBBER DIRECT JOBBER
7-STAR REGENCY PLATINUM SECOND THIRD
DIRECT JOBBERS Total Organization Total Organization
FIRST FIRST FIFTH
Total Organization Personal Group Sales Personal Group Sales
SECOND SECOND EIGHTH
Personal Group Sales New Qualified Customers Commercial Account Sales
HALL OF FAME FIRST NINTH
New Customer Sales Retail Account Sales

Ches & Natasha Cain

South Dakota Michael H. Ellis
3-STAR REGENCY PLATINUM Sherree E. Schell Michigan
DIRECT JOBBERS Idaho 5-STAR REGENCY PLATINUM
SEVENTH 4-STAR REGENCY PLATINUM DIRECT JOBBER
Total Organization DIRECT JOBBER NINTH
THIRD EIGHTH Total Organization
Personal Group Sales Total Organization SIXTH
FOURTH EIGHTH Personal Group Sales
New Qualified Customers Personal Group Sales FIRST
FIFTH Retail Account Sales
New Customer Sales

James J. Allen Thomas R. Weiss

David B. Richardson North Dakota
Ohio Ohio
REGENCY PLATINUM DIRECT
MASTER DIRECT JOBBER REGENCY GOLD DIRECT JOBBER
JOBBER
FIRST THIRD
Commercial Account Sales SECOND
Commercial Account Sales Commercial Account Sales
SEVENTH
Retail Account Sales

Douglas Bottamiller Ray & Kathy Yaeger

John O. Brown
Maryland Wisconsin
Arizona
EXECUTIVE DIRECT JOBBER 5-STAR REGENCY PLATINUM
DIRECT JOBBER DIRECT JOBBERS
NINTH
Commercial Account Sales TENTH SECOND
Commercial Account Sales Retail Account Sales

Douglas Huculak Michael P. Scott Roger B. Silcox

Saskatchewan Alberta
Minnesota
REGENCY GOLD DIRECT
JOBBER PREMIER DIRECT JOBBER REGENCY DIRECT JOBBER

SIXTH EIGHTH TENTH

Retail Account Sales Retail Account Sales Retail Account Sales

16 | SEPTEMBER 2017
M A G A Z I N E
Buy AMSOIL Online
 AMSOIL ONLINE STORE

JUNE 2017

Tom & Sheila Shalin

George & Shirley Georgia
Douglas 4-STAR REGENCY PLATINUM Leonard & Marcie
Tennessee DIRECT JOBBERS
Pearson
4-STAR REGENCY PLATINUM FIFTH Washington
DIRECT JOBBERS Total Organization
5-STAR REGENCY PLATINUM
FOURTH FOURTH DIRECT JOBBERS
Total Organization Personal Group Sales
SIXTH
SEVENTH TENTH Total Organization
Personal Group Sales New Qualified Customers
SIXTH
New Customer Sales

Vijay Parany
Daniel & Judy Ontario
Robert V. Spence Watson
Kansas 1-STAR REGENCY PLATINUM
Florida DIRECT JOBBER
2-STAR REGENCY PLATINUM 2-STAR REGENCY PLATINUM
DIRECT JOBBER DIRECT JOBBERS TENTH
Personal Group Sales
TENTH NINTH
Total Organization Personal Group Sales NINTH
New Customer Sales

Wesley & Marla J David & Eline

Doyle & Diana Stauffer Haunschild
Vaughan
Pennsylvania Texas
Wyoming
EXECUTIVE DIRECT REGENCY SILVER DIRECT
REGENCY GOLD DIRECT JOBBERS JOBBERS
JOBBERS
FIFTH SEVENTH
FOURTH Commercial Account Sales Commercial Account Sales
Commercial Account Sales

John & Dianne Debra McKenzie David G. Douglas

Moldowan
Alberta Michigan
Alberta
REGENCY GOLD DIRECT
REGENCY GOLD DIRECT EXECUTIVE DIRECT JOBBER
JOBBER
JOBBERS
FOURTH FIFTH
THIRD Retail Account Sales Retail Account Sales
Retail Account Sales

Kent & Trudy

Ken & Denise Whiteman
David Huff Chuderewicz Utah
North Carolina Pennsylvania 7-STAR REGENCY PLATINUM
PREMIER DIRECT JOBBER DIRECT JOBBERS
PREMIER DIRECT JOBBERS
FIRST FIFTH
THIRD New Qualified Customers
New Qualified Customers New Qualified Customers
THIRD
New Customer Sales

SEPTEMBER 2017 | 17
Buy AMSOIL Online M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Will Mangan Glen Kadelbach Michael J. Mathe

Tennessee
Pennsylvania Minnesota
REGENCY SILVER DIRECT
PREMIER DIRECT JOBBER DIRECT JOBBER JOBBER
SIXTH SEVENTH EIGHTH
New Qualified Customers New Qualified Customers New Qualified Customers
SEVENTH TENTH SECOND
New Customer Sales New Customer Sales New Customer Sales

Alan Smith Eric & Valerie Johnson

California Virginia
DIRECT DEALER DIRECT JOBBERS
NINTH EIGHTH
New Qualified Customers New Customer Sales

Bruno Ranger
Quebec

HIGHER LEVELS EXECUTIVE DIRECT JOBBER

OF RECOGNITION EXECUTIVE

Eric & Valerie Johnson James Signorelli

Virginia California
DIRECT JOBBERS DIRECT JOBBER
Jerry Dawson
Texas Sponsors: Sponsor:
REGENCY DIRECT JOBBER Robert & Jean Johnson Linda Cross

Direct Jobbers: Direct Jobber:

Robert & Jean Johnson Linda Cross

REGENCY

Randy Rush Timothy Henke Alan Cook

Alberta Florida Wisconsin
DIRECT JOBBER DIRECT JOBBER DIRECT DEALER
Sponsors: Sponsor: Sponsors:
Tom & Sheila Shalin Jessica Kienenger Mylo & Patty Twingstrom

Direct Jobbers: Direct Jobber: Direct Jobbers:

Tom & Sheila Shalin Jessica Kienenger Mylo & Patty Twingstrom

18 | SEPTEMBER 2017
M A G A Z I N E
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Products for Work or Play

AT V / U T V F A M I LY

AMSOIL ATV/UTV lubricants are specially

engineered with your customers’ needs in
mind. They’re purpose-built for ATV/UTV
differentials, transmissions and engines.

AUV40 AUV50 AUDT AUFD

Use in ATVs Use in ATVs Use in ATV Use in ATV
and UTVs and UTVs and UTV and UTV front
that require that require transmissions differentials
10W-40 motor 5W-50 motor and front and hubs,
oil, including oil, including and rear including those
those made the Polaris* differentials. made by Polaris
by Kawasaki*, Ranger*, and Hilliard*.
Suzuki*, Can- RZR* and High-quality
Am*, Honda*, Sportsman*. alternative to Online Store: www.amsoil.com
Yamaha*, Polaris Demand
Kubota* and Drive Fluid*. Telephone: 1-800-777-7094
John Deere*. EZ Online Order Form: myaccount.amsoil.com

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim,
express or implied, is made by their use. All products advertised here are AMSOIL engineered for use in the applications shown.
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C E N T E R L I N E S A N D U P D AT E S

September Close-Out
The last day to process September orders in the U.S.
and Canada is the close of business on Friday, Sept.
29. Individual telephone and walk-in orders will be
processed if initiated by the close of business. Internet
and fax orders will be accepted until 3 p.m. Central Time
on that day. All orders received after these times will
be processed for the following month. Volume transfers
for September business will be accepted until 3 p.m.
Central Time on Friday, Oct. 6. All transfers received
after this time will be returned.

Holiday Closings
The Edmonton and Toronto distribution centers will be
closed Monday, Oct. 9 for Thanksgiving Day.

Gray Two-Pocket Button-Down Shirt

On-trend two-pocket long-sleeve shirt with embroidered logo.
Constructed of 100 percent combed cotton chambray.

Stock # Size U.S. Can.

G3493S S 31.95 42.50
G3493M M 31.95 42.50
G3493L L 31.95 42.50
G3493XL XL 31.95 42.50
G3493XXL 2X 33.95 45.20
G3493XXX 3X 35.95 47.85

Updated Account Profiles Help Retailers Sell

The AMSOIL Locator at www.amsoil.com provides
potential customers up-to-date information about local
retail businesses and service centers that offer AMSOIL
products. After entering an address or zip code
into the Locator, customers will see nearby retailers’
addresses and phone numbers, business hours and
which products each offers. A badge also appears if
a service-center location installs customer-provided
AMSOIL products.
The Locator is a great tool that helps generate new
business for your accounts, but the accounts must
meet purchase requirements to be listed and you must
keep their information up-to-date. The easiest way to
determine if your accounts are eligible and to update
their information is to use the Retail Account Information
Administration form through the Dealer Zone.
Go to the Dealer Zone, click the My Business Menu Dealer Work Shirt
and select Retail Account Information Administration. Two-pocket shirt with concealed button front placket.
From there, you’ll be able to check your accounts’ Constructed of 65/35 polyester/cotton soil-release and
eligibility and edit their account information. Remember, moisture-management fabric. AMSOIL Dealer logo printed
consumers are more likely to choose a location with an on left chest.
image and complete information.
Stock # Size U.S. Can.
Retailers and service centers must meet any of the G3483S S 34.95 46.50
following purchase requirements to remain active on the G3483M M 34.95 46.50
AMSOIL Locator: $300 in the previous three months, G3483L L 34.95 46.50
$600 in the previous six months, $900 in the previous G3483XL XL 34.95 46.50
nine months or $1,200 in the previous 12 months. G3483XXL 2X 36.95 49.15
G3483XXX 3X 38.95 51.85

*These statements have not been evaluated by the Food and Drug Administration. These products
20 | SEPTEMBER 2017
are not intended to diagnose, treat, cure or prevent disease. Check with your physician when using
M A G A Z I N E
Buy AMSOIL Online prescription medications along with food supplements.
 AMSOIL ONLINE STORE

New AMSOIL Market Catalogs U.S.

To help Dealers maximize efficiency and reduce
literature inventory and expenses, we have been
consolidating our many brochures into all-encompassing
market catalogs. The catalogs speak to each segment
of the particular market and include a full selection
of products relevant to that market. This spring, we
introduced the Professionals Catalog (G3469 U.S.,
G3474 Can.), which is geared toward contractors, fleets,
over-the-road truckers, heavy-duty off-road equipment
operators and farmers/ranchers.

Powersports & Racing Catalog

Now Available
The new Powersports & Racing Catalog (G3511 U.S.,
G3512 Can.) is the latest addition. It’s designed for
motorcycle, marine, dirt bike, ATV/UTV, snowmobile
and racing enthusiasts. It demonstrates the premium
protection provided by AMSOIL products in
powersports and racing applications, while promoting
the further benefits and savings of registering as an
AMSOIL Preferred Customer (P.C.).
In the past, it would have cost you $8.40 (U.S.) to
distribute the same material covered in this new catalog
for only $0.90 (U.S.).

Powersports & Racing Catalog (U.S.)

Stock # Units Description Wt. Lbs. U.S. Can.
G3511 EA 1 U.S. Catalog 0.1 0.90 1.20
G3511 CA 100 U.S. Catalogs 10.0 85.00 113.25
G3511 PK 300 U.S. Catalogs 30.0 240.00 320.15

Powersports & Racing Catalog (Canada)

Stock # Units Description Wt. Lbs. U.S. Can.
G3512 EA 1 Can. Catalog 0.1 0.90 1.25
FREE SHIPPING ON ORDERS OF $10 0 OR MORE
G3512 CA 100 Can. Catalogs 10.0 85.00 114.00
G3512 PK 300 Can. Catalogs 30.0 240.00 322.40 TO ORDER: 1-800- 956-5695 MONDAY TO FRIDAY 7 A.M. – 7 P.M. CT | www.amsoil.com

The Powersports & Racing Catalog replaces the

following brochures, which are discontinued:

Brochures Metric
Motorcycles
You can’t beat the freedom of climbing

Marine Brochure (G1008) aboard your bike and hitting the road.
Every ride brings a rush of adrenaline
and another opportunity for adventure.
But you don’t want unreliable
clutch feel or an overheated bike to
ruin your ride. AMSOIL Synthetic

Snowmobiles Brochure (G1526)

Metric Motorcycle Oil is specifically
engineered to meet the unique
demands of metric bikes. Advanced
synthetic technology protects your
bike and your pursuit of freedom.

ATVs/UTVs Brochure (G3342)

• Fights wear to maintain engine
power DB40 DB60
• Delivers smooth, confident shifts, DB50 DBTF
helping you accelerate faster and
ride more effectively
• Cool, clean performance

Dirt Bikes Brochure (G3325)

Jeremy Martin

Metric Motorcycles Brochure (G3344)

GEICO/AMSOIL/Honda

Synthetic Dirt Bike Oil

Delivers confidence in clutch feel, maximum horsepower and
superior wear protection in all types of four-stroke dirt bikes.

10W-40

V-Twin Motorcycles Brochure (G3337)

STOCK# UNITS PKG./SIZE WT. LBS. COST
DB40QT EA 1 Quart 2.0 13.80
“When racing, I’m always on the DB40QT CA 12 Quarts 24.0 163.85
throttle and make very hard downshifts
10W-50
(probably worse than I should). I have STOCK# UNITS PKG./SIZE WT. LBS. COST
DB50QT EA 1 Quart 2.0 14.35
yet to see this oil deteriorate on me, DB50QT CA 12 Quarts 24.0 170.60
even when stressing a motor very

Racing Brochure (G3051)

10W-60
hard. I couldn’t be happier with its STOCK#
DB60QT
UNITS
EA
PKG./SIZE
1 Quart
WT. LBS.
2.0
COST
14.70
performance so far this race season.” DB60QT CA 12 Quarts 24.0 174.95

– Sean *All trademarked names and images are the property

Tea, S.D. of their respective owners and may be registered marks Synthetic Dirt Bike Transmission Fluid
in some countries. No affiliation or endorsement claim, STOCK# UNITS PKG./SIZE WT. LBS. COST

Classic Cars Brochure (G3113)

express or implied, is made by their use. All products
advertised here are developed by AMSOIL for use in DBTFQT EA 1 Quart 2.0 11.65
the applications shown. DBTFQT CA 12 Quarts 24.0 138.00

“The KRL 650 came alive after I put

this in it. Seems like tons more torque
and smoother engine performance.
The KTM* is already a beast, and this

Keep checking AMSOIL Magazine and the Dealer Zone as made it into a demon on steroids.”

– Rustdoc
Wichita Falls, Texas

we introduce more market catalogs in the coming months. *All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or
endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

28 | TO ORDER: 1-800-956-5695 MONDAY TO FRIDAY 7 A.M. – 7 P.M. CT | www.amsoil.com TO ORDER: 1-800-956-5695 MONDAY TO FRIDAY 7 A.M. – 7 P.M. CT | www.amsoil.com | 29

SEPTEMBER 2017 | 21
Buy AMSOIL Online M A G A Z I N E

I N S I G H T O N S A L E S
Peter Markham | REGIONAL SALES MANAGER
A Dealer recently contacted me to
pass along a comment from one of his
customers. This customer had received
an order that had been damaged
during shipment. He contacted his
Dealer the next day to make him aware
of the damage. The Dealer jumped to
action and contacted AMSOIL. After
calling Telephone Ordering, the local
distribution center promptly responded
to the damaged shipment and a
replacement was shipped the next
day. The Dealer took it upon himself to
notify the customer of the replacement
being shipped that day and apologized
for the problems his customer had
encountered with the order.
After the dust settled, the Dealer
forwarded me the latest email from
the customer: “No problem,” the email
read. “Things happen and sometimes
there is damage. The important thing,
I think, is how companies respond. I
think you guys rock! Thanks for the
super-quick turnaround.”
What a great response to get from a
customer. And this was all a result of
providing great customer service. The
Dealer could have just notified Telephone
Ordering of the situation and left it at
that. However, he stayed involved with
the process and communicated with the
customer until the problem was resolved.
In the end, the Dealer has a customer
who will remember how he worked to
resolve the issue.
This is a great example of how
providing outstanding customer
service can turn a tough break into a
winning situation. Going the extra mile
is something that should be on your
mind at all times. After all, this is your
business – you are the face of AMSOIL
to your customer.
22 | SEPTEMBER 2017
M A G A Z I N E
AMSOIL ONLINE STORE
Five keys to delivering impeccable
customer service
A happy customer is a loyal customer.
This Dealer’s experience offers a great • Know your customers – Which
opportunity to highlight how you can products do they usually order?
provide outstanding customer service What equipment do they have? If
and, hopefully, cultivate loyalty among it’s a retail or commercial business,
your customers. who are their customers? The more
you know about your customers,
• Reliability – Nothing ruins a
the better you can anticipate their
relationship like someone not living
needs and serve them. In addition,
up to his or her word. Make sure your
harboring a deep knowledge of
customers know that they can count
your customers helps you provide
on you to do what you say you are
additional product recommendations.
going to do when you say you are
going to do it. When your customers • Express thanks – A little bit of
see consistent patterns from you, appreciation can go a long way. Be
their trust in you grows, along sure to let your customers know that
with their willingness to continue their business means a great deal to
purchasing AMSOIL products. you. Send a thank-you note once in a
while. Consider sending them a hat,
• Credibility – This is a natural
t-shirt, bottle of AMSOIL P.i. or other
outgrowth of reliability. Your
small gift as appreciation for their
credibility is enhanced when you
patronage.
do exactly what you say you will do,
each and every time. Your customers These are just a few of the things you
expect your actions to deliver on your can do to provide exceptional customer
words. Don’t let them down, or else service. Compared with the poor
they’ll turn elsewhere. service people have come to expect
from some other businesses, practicing
• Responsiveness – We tell Dealers
these guidelines can position you as
this often, but it bears repeating:
a shining star in their world. What is
return calls and emails from
your reward for providing exceptional
customers promptly. I can’t tell
customer service? A loyal customer
you the frustration some would-be
who will stick with you in the future. Not
AMSOIL customers have when
only that, but a happy customer is also
their attempts to reach a Dealer go
far more likely to share his experience
unanswered. Empathize with your
with others, helping you land even
customers and understand their
more customers.
urgency. Set expectations for how
quickly you can respond to calls
and emails. If your retail account
needs you to place an order, can
they count on you responding in one
hour or one day? What should they
do if they can’t reach you? Make
sure you share this information with
customers up front.
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Dealer Action Plan

The Devoted to Protection
ad was developed using
extensive market research,
and it was tested thoroughly
with groups of auto
enthusiasts, our target
market. Its protection-centric
messaging resonated strongly
with these groups. Consider
these facts as you interact
with prospective customers
and accounts.

DEVOTED TO PROTECTION. TM

When it comes to keeping the car you love
safe, there’s a motor oil that offers the
world-class performance you demand.
AMSOIL shields your automobile with 75%
more engine protection against horsepower
loss and wear than required by a leading
industry standard*, extending the life of vital
components like pistons and cams. Discover
how we offer next-level protection. Unleash
the Spartans at amsoilprotects.com.
*Based on independent testing of AMSOIL Signature Series 5W-30, in ASTM D7320 as
required by API SN specification.

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CHANGE SERVICE REQUESTED PRSRT STD

US POSTAGE
PAID
Published 12 times annually
AMSOIL

ISO 9001/ISO 14001 REGISTERED

Filtration Solutions

WE HONOR

Minimum 10%
(Discover in U.S. only) Post-Consumer Fiber

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA
© 2017, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com September 2017

Success is not Achieved Until a Purchase is Made

Customers are most enthusiastic about AMSOIL
products when they first register, and customers who
try AMSOIL products sooner may be more likely to
become regular customers. Strike while the iron is hot.
Pursue sales to new customers when they register or
soon thereafter.
The longer they go without making a purchase, the less
likely they are to purchase at all. If they don’t make a
purchase, you don’t earn a commission.

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