AMSOIL ONLINE STORE

DEALER EDITION
MARCH 2018

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When a storm knocks out power or the flood waters

rise, you’re not thinking about changing oil in your “I use this oil in my
generator, water pump, light tower or other equipment. mowers, generator and
Instead, you’re focused on the challenge at hand, and all of my small four-stroke
you need your small-engine-powered equipment to engines. I have been using
run flawlessly until the job is done. it for about two years now
and am amazed with the
That’s why we formulated AMSOIL Synthetic Small- reduced oil consumption
Engine Oil specifically to exceed the demands of and how clean-looking
severe-duty small engines. It resists the extreme the oil is after summer-
heat, damaging contaminants and stress that long intervals, unlike
destroy lesser oils. Its long-life formulation has conventional oil that turns
repeatedly demonstrated its ability to safely exceed sooty black.”
equipment-manufacturer drain intervals in the toughest Keith - AMSOIL User
conditions, delivering an extra measure of protection
when you need it most.

Online Store: www.amsoil.com | Telephone: 1-800-777-7094 | EZ Online Order Form: myaccount.amsoil.com

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TA B L E O F C O N T E N T S

DEALER EDITION
MARCH 2018
M A G A Z I N E

STAFF

Editor
Terry Johnsen
Associate Editor
Joel Youngman
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Jamie Trembath
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Aggressive Riding and Hard Work Andy Arendt
Len Groom
Equal Stress: Here’s How to Protect Peter Markham
Your ATV or UTV | PAGE 8 Editorial Contribution
Matt Erickson
Mark Kroll
Back Issues
FEATURES DEPARTMENTS
Back issues of AMSOIL Magazine are
available for $1 each. Order G17D and
8 Aggressive Riding and Hard 4 From the Presidents specify the month and year.
Work Equal Stress: Here’s How On the Web
to Protect Your ATV or UTV 6 Letters to the Editor www.amsoil.com
Co-President & COO
10 Planning Ahead for the Future 7 Tech Talk Alan Amatuzio
of Your AMSOIL Dealership Co-President
16 Monthly Leaders Dean Alexander
12 Dealer: ‘AMSOIL Chose Me’
20 Centerlines and Updates © 2018, AMSOIL INC.
All rights reserved.
14 AMSOIL Products Help Team Printed by Service Printers
to Podium Finish in 24-Hour 22 Insight on Sales Duluth, MN USA.
Motocross Race Letters to the Editor
ADVERTISEMENTS AMSOIL INC.
19 The AMSOIL Opportunity Communications Department
The AMSOIL Building
2 Break Glass in Case of 925 Tower Ave.
Emergency Superior, WI 54880
letters@amsoil.com
5 Go Ahead... Dream!

23 Free Shipping
24 Protection and Dependability

THE COVER
Whether used for chores or tearing
up the trails, ATVs and UTVs work
hard and stress the lubricants that
protect them. Our new ATV/UTV
Kits, coming April 2, provide a
convenient solution for consumers
who want upgraded protection for
their machines.

*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products MARCH 2018 | 3
advertised here are developed by AMSOIL for use in the Buyapplications
AMSOIL shown.
Online M A G A Z I N E

For as many times as it’s been told,
the story of how the AMSOIL Dealer
network was founded bears repeating.
In 1972, AMSOIL founder Al Amatuzio
developed the world’s first synthetic
motor oil to meet API qualifications.
After years of research and hard work,
he finally made the breakthrough he
was looking for. He had done it. Al
overcame countless obstructions to
bring his oil to market and now he just
had to keep up with production – or so
he thought. AMSOIL synthetic motor
oil didn’t sell. It just languished on
store shelves next to its much cheaper
conventional-oil counterparts. No one
had heard of synthetic motor oil, and
therefore, no one understood why
they should pay more money for this
new product. It was hopeless. Al was
looking at direct-sales alternatives
when he met Shirley Green.
Shirley introduced Al to the network
marketing concept. The independent
Dealer network was formed in 1973
4 | MARCH 2018
M A G A Z I N E
AMSOIL ONLINE STORE
Alan Amatuzio
Co-President & COO Dean Alexander
Co-President
and AMSOIL took off. Dealers breathed national advertising support. We
new life into the company and together, provide Commercial and Retail
AMSOIL and its army of Dealers took Account Programs. Our products are
the industry by storm. It was truly a second to none. Nearly 45 years later,
revolution. While it started with one and there’s still no comparison.
man, it took an army of enthusiastic
Are you sharing the opportunity with
and loyal Dealers to make it happen.
others? Don’t keep it to yourself. If you
At the end of the day, we’re as proud haven’t already, start building your
of our Dealer opportunity as we are of team of Dealers today. Then, bring
our products. AMSOIL was founded on them with you to help us celebrate 45
the American ideals of independence years of the Dealer network this July in
and entrepreneurship, and the Dealer Duluth, Minn.
opportunity reflects them perfectly.
Your success is not limited; it is derived
directly from how hard you work and
how well you serve your customers.
It isn’t easy, but then nothing is that’s Alan Amatuzio
worthwhile. It takes commitment and Co-President & COO
perseverence.
It’s also unique. There are other
companies that employ network
marketing, but there are none like
Dean Alexander
AMSOIL. We are a network marketing/
Co-President
direct sales hybrid. We offer robust
Buy AMSOIL Online
 AMSOIL ONLINE STORE

2018

Go ahead…

JULY 19 - 21, 2018

The AMSOIL 45th Anniversary Convention is on the horizon

and now is the time to register for this exciting event. This
year we’re pleased to offer the AU Business Summit (July 18-
19), an optional day-and-a-half of innovative sales and mar-
keting training. Make your way to Duluth, Minn. this summer
to learn from our corporate staff, network with other Dealers
and celebrate 45 years of the AMSOIL Dealer Network.
Act before March 31, 2018 to receive discounted tickets and
have a chance to win exciting prizes. Join other AMSOIL
Dealers for a unique blend of training, fellowship and fun.

REGISTER BY MARCH 31 Limi

FOR A CHANCE TO WIN: Time Oted-
ffer
• $500 travel voucher, four-night stay at the
Holiday Inn in Duluth, Minn. and full registration
reimbursement (Convention and AU Business Summit)
• Four-night stay at the Holiday Inn in Duluth, Minn.
• Full registration reimbursement
(Convention and AU Business Summit)
• Free AMSOIL vehicle wrap
Winners will be announced April 6.
Watch the Dealer Zone for more details.

REGISTRATION
Through March 31, 2018: $139
April 1, 2018 until the Convention: $149
AU Business Summit: $25
To register or review lodging information, go to the Dealer
Zone homepage and click on the “Go Ahead... Dream!”
banner at the center of the page or simply visit
amsoil45.eventbrite.com. Space is limited for the AU
Business Summit, so register early.

FEATURED SPEAKERS
E
TH !
Network Marketing Fundamentals with Todd Falcone
High-energy speaker, author and trainer Todd Fal-
E I L N
cone will share network marketing tips through his
U NV ATIO
E OV
comedic, yet direct approach.

E N W IN N
Industry Insights with Rob Shama H L
President of Afton Chemical Rob Shama will expand
RE W SOI
on the latest trends in the automotive industry, electric H E A M
cars and the demand for high-performance lubricants. BE EST
T
LA
Buy AMSOIL Online

OE SYNTHETIC MOTOR OIL
The November issue of AMSOIL
Magazine has a lot of OE focus. One
thing mentioned is it is comparable to
Mobil 1* and “more affordable.” It may be
comparable to M1, but not on price. OE
is definitely more expensive. Of course
you can find M1 priced higher if you want
to, but anyone I know looks for the lowest
price, not the highest. I have a total of
zero OE customers, but know lots of M1
users. I have Preferred Customers using
M1. The online retail price for a gallon of
OE is $29.05 ($7.26/qt.). The minimum
suggested retail for a gallon is $25.50
($6.38/qt.). Walmart sells five quarts every
day for $25.47 ($5.09/qt.). A large retail
chain regularly has M1 on sale for $22.89
for five quarts ($4.58/qt.). As a Dealer,
my cost is higher than M1 retail, and I
still have to pay for shipping, which adds
about another $1 per quart to the cost. I
would be willing to sell at my cost just to
get the sale, but I do not know anyone
willing to pay more than they can buy M1
for. By the way, these are current AMSOIL
customers, just not for motor oil.
Paul Wheeler
AMSOIL: Thank you for your letter, Paul.
Competitor pricing varies greatly by sales
channel, location, season and time of pur-
chase. It is best to compare sale prices
to our P.C. prices – which represent an
everyday savings, unlike temporary sales
at big-box stores. In addition, Dealers and
P.C.s now receive free shipping on quali-
fying orders; customers can save over
online retail prices by purchasing through
a Dealer, and they save even more by
registering as P.C.s. A P.C. who places an
order that qualifies for free shipping pays
$20.50/gal. ($5.13/qt.) for OE.
The additional benefits of a P.C. member-
ship might also help you make the sale
– points, free gear and exclusive offers.
We don’t know of another oil company that
matches our program. Finally, it’s important
to note that discount shoppers typically
aren’t AMSOIL customers. We do every-
thing we can to keep prices down, but
performance is always our first concern.
2018 CALENDARS
We were ready to order 200 calendars
to give out and try something new to get
business for us and our accounts. We
6 | MARCH 2018
M A G A Z I N E
looked at the graphics and saw you have
spotlighted 12 individual AMSOIL Dealers
for 2018. Even if we were on there
personally, I still would not have bought
them. I want to promote us and AMSOIL
to our customers only!
Do you realize when we hand out these
calendars, we are promoting for other
AMSOIL Dealers who are not even seeing
or trying to land that customer?
Nothing is worse than trying to get
business, and someone sees another
person on the calendar. We lose the
business and it’ll go to someone else
because they were recognized. I find
it NOT fair to the rest of us who are
pounding the pavement as well as
spending time and money promoting
AMSOIL to make a living.
Months ago I suggested you put the
AMSOIL girls for each month, which is
more appealing, and those calendars
would be on the wall, not on someone’s
desk as a coffee or lunch mat.
As a retired art director, I personally think
you should rethink the calendar concept
bigtime, from the AMSOIL girls like the
ones you use on social media to nice
scenery pictures of cool rides promoting
the products. Not a good idea on this
calendar concept!
Sincerely,
Ken and Barb La Fountain
AMSOIL: Thanks for your thoughts,
Ken and Barb, and your idea for future
calendars. The calendar is not intended
for use as a customer recruitment tool.
That’s not to say that you can’t use it that
way, but it is more effective when used
with existing customers as a constant
reminder of AMSOIL hanging on their
walls. The calendar kicks off the third
year of a successful campaign reinforcing
AMSOIL as a company of enthusiasts.
We don’t just talk about this stuff; we live
it. And not just the people at company
headquarters, but our independent
Dealers all across North America, too.
We understand why you might think the
way you do, but you have to ask yourself
how likely it is that the customers you
work so hard with on a regular basis are
going to attempt to leave your services
for someone they haven’t spoken with or
met. They would have to find the other
Dealer’s information and make an effort
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
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rather than just accepting the service
you’re presenting. In addition, this is
about promoting AMSOIL. All of us. Not
individual Dealers. Each individual Dealer
is part of the greater whole, and this
calendar and everything else we do is
about the greater whole. We are certain
that reinforcing our position as a company
of enthusiasts and promoting the
excellent character and genuine nature of
our Dealers will yield positive results for
all of us.
FIREARM PRODUCTS POSTER
I enjoy using AMSOIL products in my
business and personal life. Over the year,
I have an AMSOIL booth for at least six
gun shows where I promote the Firearm
Lubricant, Firearm Cleaner and Metal
Protector. These shows are indoors, and
the booth space is limited to 8 ft. wide
by 5 ft. deep. I can now order an 8-ft.
firearm banner and two firearm point-of-
purchase displays, which is great, but I
do not always have a way to display the
8-ft. banner, and the point-of-purchase
displays are small. I believe that it would
be great if AMSOIL would have a firearm
poster or posters.
Keith C. Wilson
AMSOIL: You’re not alone, Keith. An
increasing number of Dealers have
let us know that they are working gun
shows and having pretty good success.
Normally posters for products that fall
outside the main product lines of the pow-
ersports, heavy-duty or passenger-car
categories are underused, so we don’t
produce them. Considering the increased
number of Dealers participating in gun
shows, however, we’re glad to produce a
poster for firearm products. Look for the
new poster on p. 21.
Email letters to:
letters@amsoil.com
Or, mail them to:
AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Avenue
Superior, WI 54880
Letters are subject to editing for length
and clarity; please include your name,
address and phone number.

T E C H TA L K
Matt Erickson | TECHNICAL MANAGER - PCLT PRODUCTS AND MECHANICAL R&D
I bet most of you reading this have
some level of emotional attachment to
traditional vehicles. The muscle-car
era of the 1960s and 1970s kindled a
lifelong passion for cars in millions of
Americans and Canadians. And how
many of you who grew up in the 1980s
had a supercar poster or two on your
bedroom wall? Today, based on sales,
big pickup trucks seem to be everyone’s
favorite vehicle.
With fuel-economy regulations slowly
reshaping the industry, it’ll take more
than nostalgia to maintain the viability
of the internal combustion engine. They
must continue to become even more
efficient and clean-running.
That’s one reason for the proliferation of
turbocharged gasoline-direct-injection
(T-GDI) engines over the past several
years. Directly injecting fuel into the
combustion chamber as opposed to
an intake port upstream of the cylinder,
as with a port-fuel-injected engine,
offers more precise control over fuel
delivery. This arrangement increases
fuel economy and reduces CO2. T-GDI
engines are also smaller and lighter than
traditional engines that make similar
power, helping automakers reduce
weight and boost efficiency.
It’d be great if the story ended there.
We’d all drive into the sunset in our
pickups that deliver the perfect
combination of comfort, functionality
and efficiency. But somewhere along
the way engineers noticed a strange
phenomenon: Some T-GDI engines
were experiencing abnormally high
rates of timing chain wear, and many
think soot is at least partially to blame.
You’re probably thinking, “But diesels
produce soot, not gasoline engines.”
Soot isn’t just for diesels anymore
Today’s gas engines can produce as much soot as
yesterday’s diesels.
Wrong – at least with T-GDI engines.
When engineers borrowed the
practice of directly injecting fuel into
the combustion chambers of diesel
engines and applied it to their gasoline
counterparts, soot production tagged
along. In fact, on some light-colored
T-GDI vehicles, you can see a ring of
soot on the bumper near the exhaust.
Soot, which is made of carbon, is
the result of incomplete combustion.
In a port-fuel-injection engine, gas
and air mix in the intake port prior to
entering the combustion chamber. This
arrangement allows ample time for the
gas and air to mix more completely,
which results in more complete
combustion. In direct-injection engines,
the gas doesn’t have as much time
to mix with the air since it’s injected
directly into the combustion chamber.
Plus, it’s injected later during the
operating cycle, further reducing its
ability to completely mix with the air. As
a result, direct-injection engines can
result in less-complete combustion –
and increased soot. Believe it or not,
some modern T-GDI engines produce
more soot than older diesels not
equipped with particulate filters. That’s
one reason gasoline particulate filters
are in development now and could soon
end up on your next T-GDI vehicle.
All that soot is bad news for the timing
chain. The particles can agglomerate
into larger particles that wear out
timing-system components and other
sensitive engine parts prior to lodging
in the oil filter. If bad enough, the chain
can elongate and jump the teeth on the
sprocket, throwing off timing enough
to kill the engine. The chain could also
break, which can result in catastrophic
and expensive damage if, for example,
a piston strikes and breaks a valve.
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AMSOIL ONLINE STORE
Fuel dilution may also be to blame for
timing chain wear since excess fuel in
the oil causes the oil to lose viscosity,
which reduces wear protection.
Though experts are still studying the
problem, they have soot in their sights
and are working hard to develop a
test that measures an oil’s ability to
protect against soot-related wear. The
current test under development uses
a Ford* 2.0L Ecoboost* engine to
evaluate timing chain protection. The
final details of the test are still being
ironed out, but it’s well on its way and
slated for inclusion in the forthcoming
GF-6 motor oil specification, set for
introduction in 2019.
We’ve already run the test, and I’m
happy to say that Signature Series
Synthetic Motor Oil performed
extremely well. Oil formulation,
specifically additive systems, plays a
huge role in how the oil handles soot.
The oil needs the correct dispersant
and detergent additives in the correct
concentrations to hold soot particles
in suspension and prevent them from
agglomerating into larger, wear-causing
particles. Our oils are formulated with
potent additives that keep soot in
suspension to protect your engine.
Good filtration is just as important in
today’s engines. Our Ea® Oil Filters’
synthetic media offers improved
efficiency and capacity, helping ensure
agglomerated soot is safely trapped in
the filter and doesn’t ruin your engine.
As engines grow more complicated, so
do the challenges they present. That’s
why we remain diligent about identifying
problems to engine life and developing
solutions. That way we can all drive off
into the sunset in the vehicles we love
without worrying about wear.
MARCH 2018 | 7
M A G A Z I N E

AGGRESSIVE RIDING AND HARD WORK EQUAL STRESS:
HERE’S HOW TO PROTECT YOUR ATV OR UTV
ATVs and UTVs are the Swiss Army Knives of motorized equipment. They tackle any task or
terrain, like pulling trailers, plowing snow, herding livestock, powering through mud and more.
All that hard work and good, clean fun,
however, place tremendous stress on
your machine. It’s up to the motor oil
and other lubricants to withstand the
intense heat and stress that can sideline
your rig if you’re not prepared. However,
standard-service lubricants may not be
formulated to deliver the extra measure
of protection needed to maximize ATV
and UTV performance and life.
To take your maintenance routine to
the next level, upgrade to AMSOIL
synthetic lubricants.
Accessories equal weight
It’s common to burden UTVs or ATVs
with accessories designed to increase
power or productivity, especially for UTV
owners. Enthusiasts often add roof and
door panels, a winch, a plow, skid plates
and other accessories. Plus, how often
do you haul a load of gravel or pull a
trailer or other implement?
8 | MARCH 2018
M A G A Z I N E
This all adds weight, and extra weight
equals extra heat. Heat, in turn, causes
lubricants to break down sooner, which
places your engine and differentials at
risk of wear.
Heat invites engine wear
The oil’s primary job is to form a
protective layer on metal parts to keep
them separated so they don’t rub
together and wear out. High heat from
the stress you place on your machine,
however, can cause oils formulated for
standard service to become thinner
(lose viscosity). Oil that has lost
viscosity can fail to develop an oil film
of adequate thickness or strength to
protect against wear.
Plus, high heat invites sludge and
performance-robbing deposits inside the
engine. Sludge can clog oil passages
and starve the engine of oil, while
deposits can cause the piston rings
to stick or interfere with proper valve
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
AMSOIL ONLINE STORE
operation, leading to reduced engine
compression.
Since compression equals power, over
time your engine can make less power,
limiting your ability to ride or work as
effectively as possible. Eventually,
deposits and sludge can wreck the
engine completely.
Shift to better performance
The story is similar inside the
transmission, differential and front
drive. All the extra weight and stress
of hard work and performance riding
concentrates intense pressure on gears.
The lubricant coats the gear teeth during
operation, guarding against metal-to-
metal contact and wear. The added
stress, combined with high heat, can
break the fluid film and literally squeeze
the lubricant from between the gears,
leading to wear. As with the motor oil,
high heat causes the lubricant to thin,
which negatively affects wear protection.
 AMSOIL ONLINE STORE

Coming
April 2

DEALER ACTION PLAN

• ATV/UTV Oil Change Kits are perfect
for retail sales. Your retail accounts earn
higher profits selling one kit compared to
NEW ATV/UTV OIL CHANGE KITS
the individual pieces.
• Sell enthusiasts on the convenience and
OFFER MAXIMUM CONVENIENCE
cost savings of buying one kit versus buying
everything separately. They can buy every- Manufacturing challenges have delayed the introduction of
thing from you instead of making multiple the new ATV/UTV Oil Change Kits to April 2. Watch the Dealer
trips to a dealership or powersports shop. Zone for an announcement of availability. New AMSOIL ATV/
• Many enthusiasts modify their machines UTV Oil Change Kits (PK1, PK2, PK3) combine everything
with accessories designed to get more
work done or increase power, which
needed to perform an oil change on the most popular models
increases engine heat and stress. Sell of Polaris* ATVs and UTVs in one convenient package.
AMSOIL Synthetic ATV/UTV Motor Oil
as a performance upgrade that delivers • 2 or 2.5 quarts
reserve protection in the toughest
conditions. See the sidebar for more.
(depending on the kit) of APPLICATIONS
AMSOIL 5W-50 Synthetic Each kit fits the following
For more market insights, read the ATV/UTV
Dealer Sales Brief in the Resources Library
ATV/UTV Motor Oil (AUV50) Polaris ATV/UTV models:
of AU Online in the Dealer Zone. • 1 oil filter PK1
• ACE* 900
The kit allows you to offer everything • GENERAL* 1000
enthusiasts need to perform an oil • 2013+ RANGER* 900 & 1000
• 2013+ RZR* 900 & 1000
change in one convenient package.
Although kit prices are about the PK2
Upgrade to synthetic lubricants same as buying the oil and filter • ATP* 330, 500
So what’s the solution? Ride more conserva- individually, retail accounts earn • Hawkeye* 300, 400
tively? Haul lighter loads and work less? higher profits selling kits at MSRP • Magnum* 325, 330, 500
than selling items individually, which • RANGER 400
Never. Upgrade to high-quality AMSOIL
helps you increase retail sales by • 2016 & earlier RANGER 500
synthetic motor oil, differential and • Scrambler* 500, 850, 1000
transmission fluid, front drive fluid and other offering businesses an incentive to
• Sportsman* 300, 400, 450,
lubricants, especially if you’ve modified your carry the kits. Kits will be available in 500, 550, 570, 850, 1000
ATV or UTV for greater power or productivity. April. Watch the Dealer Zone for an • Trail Blazer* 330
AMSOIL synthetic ATV/UTV lubricants announcement of availability. • Trail Boss* 325, 330
don’t contain the impurities inherent to The three kits are designed to cover
• Xplorer* 500
conventional lubricants, meaning they
the most popular Polaris ATVs and PK3
deliver better performance and last longer.
UTVs since Polaris boasts the highest • Ace 500, 570
Their naturally tough base oils resist extreme
market share. The kit designated with • 2017+ RANGER 500
heat and maintain a strong protective film
product code PK1 contains 2.5 quarts • RANGER 570, 700, 800
better than conventional products. • RZR 570, 800
of oil. The extra half quart is pack-
Think of synthetics as just another perfor- aged in a special bottle that’s avail- • Sportsman 600, 700, 800
mance upgrade. You don’t think twice about able only with this kit.
dropping a few hundred dollars on a snow-
plow or work trailer. Over the course of your
machine’s life, the few extra dollars you spend
ATV/UTV Oil Change Kits
per oil change or transmission/differential ser-
Comm. U.S. U.S. U.S. U.S. Can. Can. Can.
vice is a drop in the bucket by comparison, Stock# Units Pkg./Size Credits Dealer P.C. MSRP Catalog Dealer P.C. MSRP
PK1 EA 1 Kit 20.67 29.96 31.50 40.50 43.05 39.85 41.85 53.85
and the return on investment is invaluable. PK2 EA 1 Kit 18.06 26.18 27.50 35.35 37.45 34.80 36.55 47.00
PK3 EA 1 Kit 17.03 24.69 25.95 33.35 35.45 32.85 34.50 44.35

MARCH 2018 | 9
Buy AMSOIL Online M A G A Z I N E

PLANNING AHEAD FOR THE FUTURE
OF YOUR AMSOIL DEALERSHIP
The summer of 2018 will mark 45 years
since we first introduced the AMSOIL
business opportunity. Much has
changed over the past four and a half
decades, and we’ve invested a great
deal in staying ahead of market and
industry trends through the years. For
any business, staying ahead of the curve
means planning for inevitabilities in the
future, and that applies to your business,
too. You’ve worked hard to build your
business and built solid relationships with
your customers and accounts. Eventually
you are going to slow down and maybe
retire altogether. Who will take care of
your customers and accounts when that
happens? Who will ensure they are happy
in the years to come?
START EARLY
Identifying early how your business
will move forward and with whom
is an integral part of the Dealership
succession process. You may have
questions on what your options are as
you start thinking about the future of your
business. Fortunately, AMSOIL regional
sales managers and customer service
representatives are here to advise you
every step of the way. They can consult
with you on the options you have and
help you determine what is necessary to
transition your business to a successor.
10 | MARCH 2018
M A G A Z I N E
Reaching out to the AMSOIL team early
to discuss your situation can help you
secure plans for your Dealership down
the road.
IDENTIFYING A SUITABLE
SUCCESSOR
Many Dealers have family members or
friends who they would like to designate
as successors of their businesses after
they retire. Before looking at this option,
it’s important to consider a few factors. Is
this person already an AMSOIL Dealer?
Does he or she have the time to put in
the effort of maintaining the Dealership?
If the answer is yes, you have the option
of transferring your AMSOIL Dealership
to your friend or family member. Having
an open discussion with family and
friends can help when you’re making the
decision to pass on your Dealership to a
loved one.
MAYBE SELLING IS A
BETTER OPTION
If you don’t have someone in your family
or group of friends capable of carrying
on your business, another option is to
transfer through a sale of the Dealership.
To sell an AMSOIL Dealership, a sale
price is determined and agreed upon by
the two parties. If the person purchasing
the Dealership is not already an AMSOIL
Buy AMSOIL Online
AMSOIL ONLINE STORE
Dealer, he or she will need to register
as a Dealer prior to the sale. Then,
terms of agreement must be provided
to AMSOIL. The most straightforward
sale is conducted via cash transaction
between the existing and new Dealer.
DEALER ACTION PLAN
PLAN
• What are the long-term intentions
for your AMSOIL Dealership?
COMMUNICATE
• Reach out to family, friends or others
to determine who is interested in
continuing your Dealership.
• Connect with AMSOIL Customer
Service directly to discuss the
plans and intentions you have for
your business.
• Inform your family members when
you have identified the successor
and the long-term plans to transfer
your Dealership.
DOCUMENT
• Include your AMSOIL Dealership
as part of your estate in your will or
trust if applicable.
• Notify AMSOIL Customer Service
of your intent to transfer or sell your
Dealership.
• Provide the terms of sale to AMSOIL
Customer Service if you have
decided to sell the Dealership.

Whether the Dealer you
designate to carry on your
business is a family member or
another individual, it’s important
for you as the transferring/selling
Dealer to be involved in the
transition. Help your successor
by training him or her in the
business. Introduce this person
to the incoming customers he or
she will be receiving from you
and help familiarize him or her
with the customer service levels
you’ve provided in the past. That
way your successor can continue
to provide that same level of
service when he or she takes on
the Dealership.
Finally, help make sure your new
Dealer fully understands the
AMSOIL business opportunity
and all that is involved in
carrying the Dealership into
the future. Through hard work
and persistence, owning an
AMSOIL Dealership gives him
or her the opportunity to grow a
successful business and have
the freedom of being his or her
own boss. AMSOIL Dealers have
driven the company to where it
is today and continue to push
the establishment forward. Start
looking down the road ahead
for the business you’ve worked
to build, and start thinking
about how you plan to move
your Dealership forward for
generations to come.
START EARLY
BUILDING A BUSINESS FOR
GENERATIONS TO COME
Ed Bradt held
a successful
sales career in
the industries
of powersports,
farming and
industrial
equipment before
Ed Bradt his retirement in
1988. In his years
as a regional sales manager, Bradt
prided himself on the achievements
he earned by building strong business
relationships with customers. In 2000,
his son-in-law, AMSOIL Direct Jobber
Rich Guilz Sr., introduced him to
another business opportunity: building
an AMSOIL Dealership.
Bradt’s background in sales and his
knowledge of building and maintaining
business relationships made him a
great fit with AMSOIL. As a Dealer, he
had the freedom and flexibility to build
his independent business his way.
Bradt put his skills to use and grew
a thriving Dealership over time. His
achievements went above and beyond,
allowing him to move up the ranks to
Direct Jobber level.
IDENTIFY A
SUITABLE SUCCESSOR
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AMSOIL ONLINE STORE
In 2017, at the age of 92, Bradt felt he
needed to look at who could lead his
business into the future and continue
the relationships he had developed
with his customers. Unsure if his
Dealership had any value or what
his options were, he called AMSOIL
and spoke with his regional sales
manager, Peter Markham. Markham
shared the choices he had available
for the succession of his business,
such as selling or transferring the
Dealership to another family member
who might be interested in carrying
on the business.
Bradt talked it over with his family
and discovered his great grandson
had an interest in continuing his
great grandfather’s business. Bradt
secured plans for the future of his
Dealership by handing it down in his
own family. Now the business holds
a promising outlook as his family
continues to pass down the art of
building strong business relationships
to the next generation of AMSOIL
Dealers.
CONSIDER SELLING
AS AN OPTION
MARCH 2018 | 11
M A G A Z I N E

DEALER: ‘AMSOIL
CHOSE ME’
As part of a family of AMSOIL Dealers and users, Jerry
Mikielski Jr. of Wyoming, Penn. was a natural to become
an AMSOIL Dealer.
“AMSOIL chose me,” Mikielski said.
“I’ve been an AMSOIL Dealer since
2011, but I grew up having my father
and mother as AMSOIL Dealers.
Since I was able to turn a wrench, I’ve
been exposed to AMSOIL products in
so many applications.
“My parents used AMSOIL products
in everything they’ve owned. AMSOIL
in our daily drivers, dirt bikes, classic
cars, tractors and lawn equipment just
to name a few. I remember always re-
ferring to the AMSOIL inventory as our
‘candy store,’ which makes complete
sense since it’s so sweet.”
Mikielski’s goal is to make a living
selling AMSOIL full time. “The AMSOIL
business opportunity really motivates
me to grow my Dealership,” he said.
“The thought of owning your own busi-
ness, having control of your financial
future and doing something you’re
passionate about gives me the motiva-
tion to work on my Dealership. I’m
12 | MARCH 2018
M A G A Z I N E
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AMSOIL ONLINE STORE
looking to become a full-time AMSOIL
Dealer and that’s only going to hap-
pen by putting in the time and effort
needed to grow.”
Mikielski has taken concrete steps
toward that goal. “I am currently work-
ing with a local university that helps
small businesses get set up on the
right path,” Mikielski said. “I work with
a professor and a college student to
develop a business plan, budget and
many other items I would have not
thought about myself. So far it has
helped me get a better understanding
of what is involved in running your own
business.”
Mikielski focuses his efforts on gaining
retail accounts and Preferred Custom-
ers. “I have more experience in work-
ing with full-service garages and DIY
enthusiasts who have a classic car,
tractor or motorcycle,” he said.
 AMSOIL ONLINE STORE

the beginning. I won’t feel like I am a pest He believes success can be had by con-
when I do call or email and they will feel sistently making the effort to succeed. “As
“My parents used they are getting the service they expect. an AMSOIL Dealer, ask yourself how bad
do you want to be a successful AMSOIL
AMSOIL products in “There have been many times where I
Dealer,” Mikielski said. “The answer is go-
have called and hear my customer say,
everything they’ve ‘I’ve been meaning to call you with a
ing to tell you how much time and effort is
required to build it to the point where you
owned. AMSOIL in our question, but I’ve been so busy.’”
feel it’s successful.
daily drivers, dirt bikes, Mikielski is starting to advertise through
social media sites. “Lately I’ve been
classic cars, tractors focusing on social media advertising
and lawn equipment on Facebook and Instagram,” he said.
“Stop trying to sell
“There is a learning curve to what works
just to name a few. and what does not, but I am making AMSOIL and be yourself.
I remember always progress.”
Your passion for
referring to the AMSOIL Mikielski has a number of interests – all
AMSOIL products will
inventory as our ‘candy of which are a means to connect him to
a variety of online forums and groups. be contagious. Focus on
store,’ which makes “I love talking to other people in the
helping others first, and
complete sense since Jeep* community, classic tractors,
pistol shooting and dirt bikes, and I am they will reciprocate in
it’s so sweet.” a part of forums and Facebook groups
helping you.”
for all of them. Not only am I there to be
around people with like-minded inter-
ests, but to be a resource for anyone
Mikielski said his vision aligns with a con- having questions about oil. I enjoy bust-
cept he first heard at a Dealer meeting: ing oil myths, too.” “So much of my life and AMSOIL Dealer-
“AMSOIL in every garage and a Dealer in ship success can be derived from how
He encourages other Dealers to reach
every town.” much time I put into it. I am consistently put-
out to others. “Get out there and network,”
He knows customer service is about Mikielski said. “Incorporate AMSOIL into ting the time into my AMSOIL Dealership,
the customer. His approach is to first your daily life by talking about it, reading so one day I can become a successful full-
discover the right type of AMSOIL something new or strengthening a current time AMSOIL Dealer. And I do so because
account for the customer’s needs. “I relationship. I’m sure everyone has heard I want it bad. And I’m willing to put the time
make myself available to them as much this before: ‘people don’t buy products; and effort into making it happen.”
as humanly possible,” he said. “The age they buy YOU.’ He recommends that Dealers also tap into
of technology has helped do that for the resources available through AMSOIL
“Stop trying to sell AMSOIL and be your-
accounts that are not physically close to programs. “Take full advantage of the
self. Your passion for AMSOIL products
me. I make sure to ask my new customer AMSOIL programs and staff. I would not
will be contagious. Focus on helping
how often they want to hear from me. This be where I am today without the support
others first, and they will reciprocate in
allows us to be on the same page from from AMSOIL corporate,” Mikielski said.
helping you.”

*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products MARCH 2018 | 13
advertised here are developed by AMSOIL for use in the Buyapplications
AMSOIL shown.
Online M A G A Z I N E
 AMSOIL ONLINE STORE

The team finished

second in its class
at the grueling
24 Hours of Glen
Helen (left to right:
Zach Burgett,
Chase Thomas,
Anthony Samora,
Garrett Maxwell
and Justin Dyar).

AMSOIL PRODUCTS HELP TEAM TO PODIUM

FINISH IN 24-HOUR MOTOCROSS RACE
Each fall, the world-famous Glen Helen Raceway in San Bernardino, Calif. holds one of the most
grueling races in motocross – the 24 Hours of Glen Helen. Last October, Justin Dyar, of Chandler,
Ariz., and four of his friends mastered the narrow canyons and tamed the wild trails to finish
second in their class. And they credit AMSOIL products with helping them reach the podium.

A tough race for tough riders
Motocross is challenging enough in
broad daylight. Imagine riding in the
middle of the night.
That’s what awaits competitors in the 24
Hours of Glen Helen. Last year’s race,
which took place Oct. 14-15, 2017,
featured a nine-mile course that required
competitors to ride every kind of terrain
imaginable at the Glen Helen Raceway
complex, including single-track, rock
washes, ridges, an off-road truck racing
track, narrow canyons – even the parking
lot. “It gets pretty gnarly out there,” said
Dyar. “There are parts where you’re go-
ing through canyons Dyar came up on a rider in the middle of
just barely wider than the night who had fallen and broken his
your handlebars.” ankle in the canyons. “It’s a race, but it’s
also survival,” Dyar said. “Everyone just
Riders began the
wants to get to the finish line.”
course at 10 a.m.
Saturday and rode Teaming up
continuously until 10 Dyar, who started riding BMX as a kid
a.m. Sunday. “Going before graduating to motocross, first
through those canyons competed in the 24 Hours of Glen Helen
at night is pretty in 2015. The team didn’t finish due to
sketchy because you rider injuries, but the experience whetted
might be turning right, but then you have a his appetite for more. So he approached
left turn ahead of you, so you go into a lot four of his friends with whom he’d grown
of the stuff blind,” said Dyar. Injuries are up riding dirt bikes and suggested they
common, especially at night. This year, form a team. AMSOIL Dealer and lifelong

14 | MARCH 2018
M A G A Z I N E
Buy AMSOIL Online

family friend Paul Gullo, owner of Gullo’s
Garage in Queen Creek, Ariz., was one
of the team’s sponsors.
One dirt bike, 24 hours
The team used a lone 2005 Honda*
CRF450R for the race, although rules
permitted the class in which the team
competed to use up to six bikes.
Dyar and his four teammates (An-
thony Samora, Garrett Maxwell, Chase
Thomas and Zach Burgett) structured
the race so each rider completed two
laps, then stopped to refuel and switch
riders. That gave them just under an
hour on the bike at a time. “You’re tired,
but you’re not fatigued to where you’re
falling down when you get into the pits,”
said Dyar. During the night, each rider
would take a short nap after his laps.
“Somebody would wake you up when
the guy before you went out so you
could start getting dressed just so if he
had an issue after a lap, you could hop
on the bike,” said Dyar.
Although the bike had low hours,
Dave Maxwell of Mesa, Ariz.-based X2
Motorsports, one of the team’s sponsors,
rebuilt the motor prior to the race for
peace of mind. The bike was essentially
stock, with no performance upgrades.
When Dyar installed AMSOIL 10W-40
Synthetic Dirt Bike Oil (DB40) in the
engine and transmission, Maxwell asked
if he was 100 percent confident in the oil.
Dyar said he wouldn’t run AMSOIL in his
bike if he didn’t truly believe in it. Hav-
ing failed to finish the 24 Hours of Glen
Helen in the past, Dyar wasn’t about
to jeopardize his latest attempt with a
questionable oil.
Maxwell also suggested stopping to
change oil midway through the race.
The bike essentially runs non-stop for 24
hours, generating tremendous heat and
placing elevated stress on the engine
and transmission. Maxwell was also con-
cerned about the clutch standing up. But
the team elected to forgo a mid-race oil
change based largely on Dyar’s confi-
dence in AMSOIL products.
“I know it’s a torturous race, but I’ve
never had an issue with AMSOIL my
entire life,” said Dyar. “I had confidence
that the oil wasn’t going to leave me
stranded in the desert.”
Flawless performance
Other than adding a little oil to the engine
an hour or so into the race, the Honda
didn’t use any oil throughout the 24
hours. Plus, the transmission required no
top-offs and the bike continued to start
on the first kick all race long.
“I had confidence that
the oil wasn’t going to
leave me stranded in
the desert.”
Dyar and his teammates rode through the
night, methodically moving their way up
the leaderboard. On the final lap Sunday
morning, after nearly 24 straight hours
of grueling riding, they passed the team
ahead of them with just a few minutes to
spare to move from third to second place
in their class, finishing the race on the
second step of the podium. “If I didn’t
have the confidence in AMSOIL that I do,
I would have probably wanted to have
done an oil change at some point in the
race, which would have taken about five
minutes,” said Dyar. Instead, they pulled
into second place with only two or three
minutes left in the race.
Although rules for their class allowed up to six bikes, the team used a lone 2005 Honda*
CRF450R for the entire 24-hour race.
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“Without a doubt, if we would have had
to change the oil, there’s no way we
would have gotten second,” he said. “We
want to thank everyone who sponsored
our team because we literally couldn’t
have done it without them,” said Dyar.
Throughout it all, AMSOIL Synthetic Dirt
Bike Oil performed just as well as the
riders. Despite Maxwell’s initial concerns
about the clutch holding up, the oil de-
livered confident clutch feel and perfor-
mance all race long, with no fading. “He
[Maxwell] was thoroughly impressed by
the end of the race.” said Dyar. “That
clutch was solid the whole time,” he said.
Other teams weren’t so fortunate, includ-
ing one team that had to replace a clutch
in the middle of the night.
Dyar’s confidence in AMSOIL products
started when Gullo used AMSOIL prod-
ucts during an oil change on Dyar’s 2013
Ford* F-150. “I put 15,000-20,000 miles
on an oil change and the stuff comes
out just fine,” said Dyar. He was so im-
pressed with the results, he started using
it in his dirt bike, too. He just upgraded to
a 2017 Ford Raptor*, which will soon be
converted to AMSOIL products.
“It’s not let me down; it’s a strong oil,”
said Dyar. “It’s nice running with the con-
fidence that you’re not going to have an
issue out at the track from the oil going
bad,” he said.
MARCH 2018 | 15
M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Dave M. Mann
Michigan
Bill & Donna Durand
7-STAR REGENCY PLATINUM
Wisconsin DIRECT JOBBER Leonard & Marcie
7-STAR REGENCY PLATINUM Pearson
DIRECT JOBBERS SECOND
Total Organization Washington
FIRST 5-STAR REGENCY PLATINUM
Total Organization FIRST DIRECT JOBBERS
Personal Group Sales
SECOND THIRD
Personal Group Sales SECOND Total Organization
New Qualified Customers
HALL OF FAME SECOND
New Customer Sales

Ray & Kathy Yaeger

Lynn & Beth Pabst Carol H. Bell Wisconsin
Wisconsin Texas 5-STAR REGENCY PLATINUM
2-STAR REGENCY PLATINUM 5-STAR REGENCY PLATINUM DIRECT JOBBERS
DIRECT JOBBERS DIRECT JOBBER NINTH
SEVENTH EIGHTH Total Organization
Total Organization Total Organization SIXTH
THIRD TENTH Personal Group Sales
Personal Group Sales Personal Group Sales FIRST
Retail Account Sales

Thomas R. Weiss
North Dakota
REGENCY PLATINUM DIRECT
Allan Loew Thomas H. Kirby
JOBBER
Wisconsin Michigan
SECOND 2-STAR REGENCY PLATINUM
Commercial Account Sales REGENCY DIRECT JOBBER
DIRECT JOBBER
THIRD THIRD FOURTH
Retail Account Sales Commercial Account Sales Commercial Account Sales
SEVENTH
New Customer Sales

Wesley & Marla John & Dianne Greg & Joan

Stauffer Moldowan Desrosiers
Pennsylvania Alberta Alberta
EXECUTIVE DIRECT REGENCY GOLD DIRECT 3-STAR REGENCY PLATINUM
JOBBERS JOBBERS DIRECT JOBBERS
NINTH SECOND FOURTH
Commercial Account Sales Retail Account Sales Retail Account Sales

Michael J. Mathe
David & Tracey Tennessee
Cottrell Herschel L. Gates
REGENCY SILVER DIRECT
Ontario Florida JOBBER
EXECUTIVE DIRECT JOBBER
DIRECT DEALERS FIRST
NINTH TENTH New Qualified Customers
Retail Account Sales Retail Account Sales
FOURTH
New Customer Sales

16 | MARCH 2018
M A G A Z I N E
Buy AMSOIL Online
 AMSOIL ONLINE STORE

DECEMBER 2017

Tom & Sheila Shalin

Georgia George & Shirley
4-STAR REGENCY PLATINUM Sherree E. Schell
Douglas
DIRECT JOBBERS Idaho
Tennessee
FOURTH 4-STAR REGENCY PLATINUM
DIRECT JOBBER 4-STAR REGENCY PLATINUM
Total Organization DIRECT JOBBERS
FOURTH FIFTH
Total Organization SIXTH
Personal Group Sales Total Organization
FIFTH SEVENTH
Personal Group Sales NINTH
New Qualified Customers Personal Group Sales
SIXTH
New Customer Sales

Ches & Natasha Cain Daniel & Judy

South Dakota Watson
3-STAR REGENCY PLATINUM Florida David B. Richardson
DIRECT JOBBERS
2-STAR REGENCY PLATINUM Ohio
TENTH DIRECT JOBBERS MASTER DIRECT JOBBER
Total Organization
EIGHTH FIRST
FIFTH Personal Group Sales Commercial Account Sales
Personal Group Sales
SEVENTH
EIGHTH Retail Account Sales
New Qualified Customers

James J. Allen Paul Smith John & Ann Petree

Ohio
Tennessee North Carolina
REGENCY GOLD DIRECT
JOBBER DIRECT JOBBER REGENCY DIRECT JOBBERS

FIFTH SIXTH EIGHTH

Commercial Account Sales Commercial Account Sales Commercial Account Sales

Douglas Huculak Robert Johnson Darren Kohls

Saskatchewan New Hampshire Alberta
REGENCY GOLD DIRECT REGENCY DIRECT JOBBER EXECUTIVE DIRECT JOBBER
JOBBER
FIFTH SIXTH EIGHTH
Retail Account Sales Retail Account Sales Retail Account Sales

Kent & Trudy

Whiteman Will Mangan Bruno Ranger
Utah Pennsylvania Quebec
7-STAR REGENCY PLATINUM PREMIER DIRECT JOBBER EXECUTIVE DIRECT JOBBER
DIRECT JOBBERS
FOURTH SIXTH
THIRD New Qualified Customers New Qualified Customers
New Qualified Customers NINTH THIRD
EIGHTH New Customer Sales New Customer Sales
New Customer Sales

MARCH 2018 | 17
Buy AMSOIL Online M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Joann & Robert Mylo & Patty

Jesse & Tina Hull Twingstrom
Smythe
Kansas Minnesota
Texas
PREMIER DIRECT JOBBERS 1-STAR REGENCY PLATINUM
PREMIER DIRECT JOBBERS DIRECT JOBBERS
SEVENTH
New Qualified Customers NINTH TENTH
New Qualified Customers New Qualified Customers

Vijay Parany
Ontario
1-STAR REGENCY PLATINUM
DIRECT JOBBER
FIFTH
New Customer Sales

HIGHER LEVELS OF RECOGNITION

Doyle L. Ware Bob Sherrill

Texas Texas
David & Robin Huff DIRECT DEALER DIRECT DEALER
North Carolina Sponsor: Sponsors:
REGENCY DIRECT Howard S. Piquet Jr. Ches & Natasha Cain
JOBBERS
Direct Jobbers: Direct Jobbers:
Cheri & Roberto Ball-Meza Ches & Natasha Cain

REGENCY

18 | MARCH 2018
M A G A Z I N E
Buy AMSOIL Online

THE AMSOIL OPPORTUNITY
AMSOIL stands apart from the crowd by offering more opportunities to build successful businesses.
When we introduced the world’s first API-
qualified synthetic motor oil in 1972, it lan-
guished on store shelves next to its much
cheaper conventional-oil counterparts.
Consumers hadn’t heard of synthetic oil
and didn’t understand its benefits. That all
changed with the founding of the Dealer
network in 1973. Our Dealers were able to
convey the benefits of synthetic lubricants
much better than simple product labels
could, and the company grew exponen-
tially. Today, our business model has
evolved into something entirely unique
from other multi-level marketing com-
panies. Here’s what sets us apart and
makes AMSOIL a solid opportunity.
Advertising and Sponsorships
Typical MLM companies spend little to no
money on advertising and sponsorships.
Instead, they depend on person-to-person
interactions to get the word out about their
products. While AMSOIL does count on
Dealers to personally share the benefits
of our synthetic lubricants, we also invest
in national advertising campaigns online,
on television and in print. You can find
AMSOIL ads everywhere from niche
magazines such as Diesel Power, to
mainstream publications reaching millions,
such as Motor Trend and Car & Driver.
In addition, we have several partnerships
as the Official Oil of some of the country’s
biggest events, including Daytona Bike
Week and The Sturgis Motorcycle Rally.
We also sponsor several high-profile
racing series, such as Monster Energy
Supercross and AMSOIL Championship
Snocross, along with professional racers
in most forms of racing.
The advertising, partnerships and spon-
sorships further heighten brand aware-
ness, generating more interest in AMSOIL
products and bringing in more potential
customers for you.
Opportunity to Excel
Unlike “opportunities” offered by many so-
called MLM companies, the AMSOIL busi-
ness opportunity is not a pyramid scheme.
AMSOIL ONLINE STORE
The flexibility of our Dealer program allows We make supportable and legitimate
you to move up and even surpass your claims about our products. We have also
sponsoring Dealer in sales and commis- never relied on phony “get rich quick”
sions. As independents, your success isn’t claims to lure Dealers in. We have always
hindered by a corporate structure; it’s tied maintained that achieving prosperity as
directly to how hard you work and how an AMSOIL Dealer requires hard work
well you serve your customers. and dedication. The AMSOIL business
opportunity is not based on a fabricated
Commercial and Retail Programs promise of instant riches; it’s based on
Another major difference between the driving force of persistence and self-
AMSOIL and other MLM companies is reliance to achieve success.
that AMSOIL offers Commercial and
Retail Programs for product sales. To our AMSOIL has built a solid reputation as
knowledge, no other MLM company offers a company and independent business
similar programs. Typically, MLMs rely opportunity for almost 45 years. We
exclusively on their distributors conducting developed the world’s first API-qualified
person-to-person sales and sponsoring. synthetic motor oil and continue to work
By offering Commercial and Retail hard to provide the best lubricants on
Programs, AMSOIL gives Dealers more the market and a premium business
opportunity to conduct business and sell opportunity for our Dealers.
larger volumes of products to accounts.
Training and Support
Keeping our Dealers up-to-date on the
latest knowledge about the industry
is one of our top priorities. AMSOIL
provides a vast array of resources
and training materials to educate our
Dealers, including the Dealer Zone,
AU Online and a wide selection of
literature items and publications. We
also provide technical assistance and
opportunities to learn directly from
AMSOIL corporate staff at regional sales
meetings and conventions, as well
as through phone and email
correspondence.
Quality and
Legitimacy
AMSOIL has always
committed to the
highest standards
of quality. We
publish verifiable
test results and
performance data
on all our synthetic
lubricants.
MARCH 2018 | 19
Buy AMSOIL Online M A G A Z I N E
 AMSOIL ONLINE STORE
C E N T E R L I N E S A N D U P D AT E S

March Close-Out Use ZO=?

The last day to process March orders in the U.S. and
Canada is the close of business on Friday, March
30. Individual telephone and walk-in orders will be
processed if initiated by the close of business. Internet
and fax orders will be accepted until 3 p.m. Central
Time on that day. All orders received after these times
will be processed for the following month. Volume
transfers for March business will be accepted until
3 p.m. Central Time on Friday, April 6. All transfers
received after this time will be returned.
Holiday Closings
The Edmonton and Toronto distribution centers will be
closed Friday, March 30 for Good Friday.
The easiest and fastest way to follow up on potential purchases
and applications is to reach out with a personalized Dealer-
number transferring link. These links allow you to direct
prospective customers and Dealers to the information they need
on amsoil.com while also keeping them connected to you as a
Dealer. To create a Dealer-number transferring link, simply copy
the standard URL of an AMSOIL webpage, then type ?zo= and
your Dealer number at the end of the link.
Example: www.amsoil.com/account-application/
commercial?zo=1234567

Retail/Commercial Account Login

Retail and commercial accounts have an online login
page separate from catalog customers and Preferred
Customers. Retail and commercial accounts should
be directed to sign in at myaccount.amsoil.com for
their online orders. This will provide a much smoother G3305
experience for your accounts.

Lim
Time ited-
Offer
RENEW
NOW FOR
U.S. Can. Ground spike

$30*/$45** included

ONE YEAR

$25*/$37**
AUTO RENEW (PER YEAR)

$120*/$225**
FIVE YEARS Teardrop Flag
High-quality 35” x 117” double-sided flag
with fiberglass pole, metal ground spike and
carrying case. Flag base (for use indoors or
on hard surfaces) available separately.
Renewal Promotion Ends July 31
Take advantage of a limited-time offer to renew your Stock # Description Wt. Lbs. U.S. Can.
Dealership at the old rates one more time if you’re G3305 Teardrop Flag 6.3 95.00 126.75
enrolled in direct deposit or choose the prepaid Visa G3306 Flag Base 10.0 35.00 46.85
card option. Offer ends July 31, 2018. Regular U.S.
prices: $49.95 for one year, $40 for auto renew (per Note: Flag base (G3306) sold separately
year) and $200 for five years. Regular Canadian
prices: $64.95 for one year, $50 for auto renew (per
year) and $250 for five years.

*With direct deposit or a reloadable Visa card.

**With direct deposit.

20 | MARCH 2018
M A G A Z I N E
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New DOMINATOR ® 20W-50 Synthetic Competition
Diesel Oil Launches April 3
Launching April 3, new AMSOIL DOMINATOR 20W-
50 Synthetic Competition Diesel Oil is engineered for
professionals and enthusiasts looking for the ultimate
protection in performance-modified diesel engines. Full
details will be announced in the April AMSOIL Magazine.
New AMSOIL Dealer Zone Unveiling this Month
The AMSOIL Dealer Zone has undergone major renovations
to become a better tool for growing your business. It features
updated content, improved navigation and more. Release of
the remodeled website will be staggered throughout March,
and Dealers will receive notifications by email and in their
Message Centers one week prior to activation. The existing
version will remain accessible until June 4. New Dealers
who register after March 5 will only have access to the new
version of the site. Viewing the new Dealer Zone on your most
modern, updated computer or mobile device will provide the
best results. Contact your Regional Sales Manager (RSM)
with any questions or concerns.
Canadian Product Code Change for SABER ®
Professional Synthetic 2-Stroke Oil
SABER Professional Synthetic 2-Stroke Oil in 8-oz. (237-ml.)
bottles now features a bilingual label for use in Canada. The
formulation and price remain unchanged. Canadian Dealers
should add a “C” to the product code when ordering. For
example, order “ATPBCC.” Please instruct your Canadian
customers to do the same. Note that bottles with English-only
labels will be used to fulfill orders until inventory is depleted.
notify your retail and commercial accounts of the price
adjustment in the March Service Line; we encourage you to
follow up with them in person as well.
P.C. Pricing
To facilitate further promotion of the Preferred Customer
Program and assist you in making quotes for customers,
Preferred Customer pricing is being added alongside full
catalog retail pricing in all customer-facing catalogs. The
April 2018 editions of the AMSOIL Retail Catalog (G100,
G300), Powersports & Racing Catalog (G3511, G3512) and
Automotive Catalog (G3549, G3550) will contain both sets
of pricing.
New Diesel All-In-One Comparison Video
The AMSOIL YouTube page (www.youtube.com/user/
AMSOILinc) now features a new video documenting how
AMSOIL Diesel All-In-One provides as much as 32˚F better
protection against cold-temperature gelling than Howes
Lubricator Diesel Treat*. Plus, AMSOIL Diesel All-In-One
boosts cetane by up to 4 points.1
Share this video with diesel owners to help in your
marketing efforts.
1
Based on independent testing in July 2017 of AMSOIL Diesel All-In-One and
Howes Lubricator Diesel Treat, using diesel fuel representative of the U.S.
marketplace and Howes’ recommended treat ratio for above 0°F.

Price Adjustment Effective April 9

Rising raw-material costs have prompted most major and
independent lubricant companies, including ExxonMobil*,
Castrol*, Chevron* and Shell*, to announce 4-10 percent
price increases effective in February and March. These
rising costs also affect AMSOIL, requiring us to implement
an average price increase of 3-6 percent in the U.S. and
Canada effective April 9, 2018. Commission credits will be
increased accordingly.

Canadian Environmental Fees

Additionally, we are changing the way we are handling
environmental handling fees in Canada. Effective April 9,
the fees will no longer appear as a separate line item on
AMSOIL invoices. We will continue to fund the recycling
programs for all of Canada as a service to you and our
mutual customers.

Availability of Printed Materials

Updated pricing information will be available in the Product
Pricing Interface in the Dealer and Account Zones as
soon as possible. The AMSOIL Wholesale Price List
(G3500, G8500) will be available in all distribution centers
approximately March 9. The AMSOIL Retail Catalog (G100,
G300) and all market catalogs (Professionals [G3469,
G3474], Powersports & Racing [G3511, G3512], Retail Firearm Products Poster
Program [G3520, G3521] and Automotive [G3549, G3550]) 18” x 24”
will be available with updated pricing in early April. Watch
Stock # U.S. Can.
the Dealer Zone for announcements of availability. We will
G3552 2.00 2.70

*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products MARCH 2018 | 21
advertised here are developed by AMSOIL for use in the Buyapplications
AMSOIL shown.
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I N S I G H T O N S A L E S
Mark Kroll | REGIONAL SALES MANAGER
“What’s new?”
You’re bound to field this question once
or twice a day when visiting accounts.
Customer surveys and focus groups tell
us that managers of independent repair
shops and similar businesses want
more information from their Dealers
about industry developments and the
sales opportunities they provide. And,
given the changes in the industry and
our commitment to staying ahead of the
curve, AMSOIL Dealers are armed with
a great response to this question.
The introduction of sophisticated
turbocharged, direct-injection (T-GDI)
engines has opened the door for
Dealers to highlight how our products
solve the challenges posed by modern
engines. For example, let’s look at OE
Synthetic Motor Oil, our line designed
for independent mechanics, quick
lubes and other installers:
• Achieved 100% protection against
low-speed pre-ignition (LSPI)1
• Delivers 47 percent more wear
protection than required by the GM*
dexos1® Gen2 specification2
• Fights sludge and deposits
• Backward compatible with GM
dexos1 (0W-20, 5W-20 & 5W-30
viscosities)
As the demands engines place on
motor oil become more challenging,
industry and original equipment
manufacturer (OEM) oil specifications
have become more strict in lockstep.
It’s likely your accounts have
heard about the GM dexos1 Gen 2
specification. However, according to
what they tell us, they simply don’t
1
Based on zero LSPI events in five consecutive tests of AMSOIL OE 5W-30 Motor Oil in the LSPI engine test required by the GM dexos1 Gen 2 specification.
2
Based on independent testing of OE 0W-20 in the Peugeot TU3M Wear Test as required by the GM dexos1 Gen 2 specification.
22 | MARCH 2018
M A G A Z I N E
Challenges breed opportunity
Today’s demanding engines need a better oil – don’t let this
opportunity pass you by.
have the time or tools to educate
themselves on the topic. That’s where
you can step in with a solution. We
provide Dealers with a wealth of
resources to stay current with industry
changes. The goal is to communicate
the following to your customers:
Modern engine technology and
government regulations have
increased the demands placed on
motor oil. AMSOIL products provide
the protection required to meet
these demands.
What can you do to make the most
of this opportunity? First, familiarize
yourself with the latest industry
developments so you can properly
educate your customers. AU Online
is a great place to start. Log into the
Dealer Zone at myaccount.amsoil.
com and click the AU Online banner
in the middle of the homepage.
Watch the Quickshots video titled
“PCMO Reformulations” or look for the
Passenger Car Motor Oil Dealer Sales
Brief in the Resource Library. You can
also consult our LSPI landing page at
amsoil.com/lander/lspi-update.
To help you spread the message, we
developed the LSPI Flyer (G3551). It
quickly explains the dire consequences
of LSPI and how AMSOIL products can
help. Check the Dealer Zone for an
announcement of availability.
By the time you read this, the updated
Installer Kit (G250) should also be
available, which helps you understand
this vital market, shows installers how
AMSOIL products solve the challenges
of today’s emerging technologies and
walks you through the sales process.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
AMSOIL ONLINE STORE
The key takeaway is that AMSOIL
synthetic motor oils solve the
challenges of today’s engines,
relieving your customers of the burden
of keeping up with these changes
and worrying whether they’re taking
adequate care of the vehicles they
service.
For many of these customers, AMSOIL
synthetic motor oil is considered their
high-quality specialty oil. They rarely
offer AMSOIL as their “house” oil and
tend to sell it on request only. The
need for a cost-effective motor oil that
meets the demands of modern engines
creates a unique opportunity for you to
sell AMSOIL OE. Shop owners need
a competitively priced, high-quality
synthetic oil that meets the demands of
modern engines, creating the perfect
opportunity to present OE as the ideal
solution. It’s priced comparably to other
high-quality synthetics, increasing
the likelihood of earning the coveted
status as the installer’s house synthetic
oil. Our research shows that installers
sell on average 10 times more of their
house synthetic than their second- or
third-option synthetics, increasing your
sales.
Opportunities like this are short-lived.
Your accounts will hear about LSPI and
other topics from industry outlets and
their customers. Successful Dealers
must keep on top of these trends and
advise their customers of the solutions
we provide. This is a great chance to
put it all together and demonstrate
how AMSOIL products combined with
your personalized service are the best
choice for them.
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F O R IT,
A S K ED IS.
YOU ER E I T
AND H

E E
FR PING
SHIP RS A N D
EE
RRE D
PREFE HIPPING O
S
C U STOM

.
N
ERS

DEALE OW GET FR G ORDERS

N F Y I N
QUALI

Free shipping helps you reduce costs, simplify business, earn

new customers and retain current customers, ultimately boosting
your bottom line. A free way to improve your business.
Who doesn’t like that?

U.S. DEALERS: CAN. DEALERS: U.S. PREFERRED CUSTOMERS: CAN. PREFERRED CUSTOMERS:

Free shipping on orders Free shipping on orders Free shipping on orders Free shipping on orders
of $350 or more. of $450 or more. of $100 or more. of $130 or more.
Orders less than $350 Orders less than $450 Orders less than $100 Orders less than $130
pay a flat shipping rate pay a flat shipping rate pay a flat shipping rate pay a flat shipping rate
of $11.99. of $13.99. of $8.99. of $11.99.

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AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA
© 2018, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com March 2018

PROTECTION AND
DEPENDABILITY
Keep your firearms in top working condition with AMSOIL
Synthetic Firearm Lubricant and AMSOIL Firearm Cleaner.

AMSOIL SYNTHETIC AMSOIL FIREARM CLEANER

FIREARM LUBRICANT • Effectively cleans fouling
• H elps extend firearm life and powder residue
• H elps prevent blockage, • H elps reduce misfires and
jams and wear increase reliability
• Outstanding protection in • Protects against corrosion
hot and cold climates

Online Store: www.amsoil.com | Telephone: 1-800-777-7094 | EZ Online Order Form: myaccount.amsoil.com

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