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    রায়হান মোহাম্মদ রাব্বী
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    marketing analysis for micro credit organization

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    marketing analysis for micro credit organization

    Copyright:

    Public Domain
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    7 visualizzazioni5 pagine

    Content Table

    Caricato da

    রায়হান মোহাম্মদ রাব্বী
    marketing analysis for micro credit organization

    Copyright:

    Public Domain
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 5

    About RDRS

    Origins of RDRS
    Governance Strategy of RDRS
    Legal Status of RDRS
    Opportunities at RDRS
    Working Areas of RDRS
    Program Participants
    Focus Groups
    Geographic Focus
    Management committee
    Partners of RDRS
    Bi/Multilateral Partners
    Networks
    RDRS’s Own Project

    Vision
    Mission
    Outcomes
    Core Values
    Strategic Aims
    Global Goals,
    RDRS Strategic Aims
    Program Priorities

    Methodology:
    Area of Investigation:
    Nature of the study
    Source of Data Collection
    Sampling Plan
    Target Population
    Sampling Technique
    Sample size
    Limitation of the study

    Summary:
    General Objective
    Specific Objective

    Marketing strategies of RDRS

    Marketing Mix of RDRS


    Product
    Price
    Place
    Promotion
    People
    Promotional strategies of RDRS
    Survey
    TV Commercials:
    Newspaper ads
    Classified Ads
    Business Card Ad
    Coupon Ad
    Circulars
    Display Ads
    Legal Advertising
    Leaflet
    Survey leaflets
    Information leaflets
    Promotion leaflets
    SMS Marketing
    Relationship marketing
    Basic Marketing
    Reactive Marketing
    Proactive marketing
    Partnership Marketing
    Corporate Social responsibility
    Economic Responsibilities
    Legal Responsibilities
    Ethical Responsibilities
    Education Support Program
    Environment
    Support to martyrs family
    Sponsorship:
    Strategic Location
    Media Sponsorship
    Corporate Marketing:
    SME marketing:

    Industry Investigation & analysis:


    Threat of potential entrants
    Rivalry among established companies
    Threat of substitutes
    Bargaining supremacy of the buyers
    Bargaining influence of the suppliers
    SOWT) of RDRS
    Strengths:
    Weakness:
    Opportunity:
    Threats:

    Strategic Issues Faced by RDRS


    Operational Issues Faced by RDRS
    Legal Issues Faced by RDRS
    Strategies/Tactics Applied To Cope Up the Dilemmas

    Conclusion & recommendations


    1 5.2 6
    About RDRS Promotional strategies of RDRS Industry Investigation & analysis:
    Origins of RDRS Survey
    Governance Strategy of RDRS TV Commercials: Threat of potential entrants
    Legal Status of RDRS Newspaper ads Rivalry among established companies
    Opportunities at RDRS Classified Ads Threat of substitutes
    Working Areas of RDRS Business Card Ad Bargaining supremacy of the buyers
    Program Participants Coupon Ad Bargaining influence of the suppliers
    Focus Groups Circulars 7
    Geographic Focus Display Ads SOWT) of RDRS
    Management committee Legal Advertising Strengths:
    Partners of RDRS Leaflet Weakness:
    Bi/Multilateral Partners Survey leaflets Opportunity:
    Networks Information leaflets Threats:
    RDRS’s Own Project Promotion leaflets 8
    2 SMS Marketing Strategic Issues Faced by RDRS
    Vision Relationship marketing Operational Issues Faced by RDRS
    Mission Basic Marketing Legal Issues Faced by RDRS
    Outcomes Reactive Marketing Strategies/Tactics Applied To Cope
    Core Values Proactive marketing Up the Dilemmas
    Strategic Aims Partnership Marketing
    Global Goals, Corporate Social responsibility 9
    RDRS Strategic Aims Economic Responsibilities Conclusion & recommendations
    Program Priorities Legal Responsibilities
    3 Ethical Responsibilities
    Methodology: Education Support Program
    Area of Investigation: Environment
    Nature of the study Support to martyrs family
    Source of Data Collection Sponsorship:
    Sampling Plan Strategic Location
    Target Population Media Sponsorship
    Sampling Technique Corporate Marketing:
    Sample size SME marketing:
    Limitation of the study
    4
    Summary:
    General Objective
    Specific Objective
    5
    Marketing strategies of RDRS
    5.1
    Marketing Mix of RDRS
    Product
    Price
    Place
    Promotion

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