PRINCIPLES OF MARKETING

FINAL PROJECT REPORT

NOON SUGAR MILLS BHALWAL®
GROUP NAME : A

GROUP MEMBERS : ABUZAR ALVI

UMER FAROOQ

HIRA IQTEDAR

WIDAD MALIK

INSTRUCTOR : SIR FAISAL

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 ACKNOWLEDGEMENT
Countless thanks to Allah Almighty.The only creator of this universe who enabled me to
complete this report inspite of various difficullities .All respect to the Holy Prophet (S.A.W) who
enable us to recognize our greater and whose spiritual teachings guides us in any matter of the
life.

I am greatly thankful to my advisor “Sir Faisal “ who kindly provided us the opportunity to do
project on a gud organization like NOON SUGAR MILLS BHALWAL SARGODHA.

It was a valueable experience for us to do such an intresting task

I am extremely thanks to our group fellows for cooperating during this project

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 TABLE OF CONTENTS
SR NO CONTENTS PAGE NO

#01 INTRODUCTION

#02 SWOT ANALYSIS

#03 STRENGTHS & WEAKNESSES

#04 OPPORTUNITIES & THREATS

#05 STP ANALYSIS

#06 SEGMENTATION,
TARGETING,
PRICING
#07 MARKETING MIX(4Ps)

#08 PRODUCT
PRICE
PLACE
PROMOTION
#09 CONCLUSION

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#01INTRODUCTION
The company was incorporated in Pakistan on January 1, 1988 as a public limited company
and is listed at Karachi stock exchange of Pakistan. The company is principally engaged in the
manufacture and sale of sugar. The company has set up a Particle Board unit. It is situated in
BHALWAL dist Sargodha

Head Office is situated in Lahore.

History
The Company was incorporated in 1964 as a public company listed on all the Stock Exchanges
of Pakistan for setting up of a plant for manufacture of white sugar, in the province of Punjab.
The plant went into production in 1966 with a daily crushing capacity of 1,500 MT of sugar
cane, which has since been raised to 4,000 MT per day in 2002. Further extension to 9,000 TCD
has become operative in 2006-2007 crushing season,

An Alcohol Distillery of French origin was added during 1986 with a production capacity of
50,000 litres/day in 2002. Another facility with an option to provide either 30,000 LPD Industrial
of fuel Grade Ethanol was added in 2002. A new Fuel Ethanol plant of 100,000 LPD, based on
Molecular Sieve technology has been added in 2005.

The Distillery is ISO 9001 certified since 1998. which upgraded to ISO-9001-2000.

An Effluent Treatment Plant employing the Canadian technology of ABV Bio-Gas reactors has
been installed since 1997, to use its bio-degradable waste water as a renewable source of energy
to replace 70% of fuel oil / natural gas, for generation of process steam. This has also enabled the
Company to fulfill its obligation towards reducing the environmental pollution. The Company
has a gratifying record of average payout in the last 10 years is 27.5%.

Mission

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  To be the market leader and a world-class organization by meeting and proactively
anticipating customer needs.
 To maximize the wealth of stakeholders by optimizing the long term returns and growth of
the business.
 To be amongst the most efficient and lowest cost producers in the industry.
 To ensure a safe, harmonious and challenging working environment for the employees.
Corporate Strategy
 To grow our base business in sugar and build those related activities where there is
opportunity to smooth the impact of sugar price cycles.
 To produce sugar which is of highest international standards?
 To make investment in sugarcane crop to ensure regular supply of cane and profitability of
growers.
 To establish modern corporate sugarcane farm of international standards.
 To offer equal and fair growth opportunities to all employees.
 To undertake and support community development and welfare projects in order to fulfill
social commitments.

BOARD OF DIRECTORS Mr. K. Iqbal Talib Chairman

Malik Adnan Hayat Noon Chief Executive

Mr. Salman Hayat Noon (Non-Executive Director)

Mr. Zaheer Ahmad Khan (Non-Executive Director)

Lt Col Abdul Khaliq Khan (Retd) (Non-Executive Director)

Mr. Muhammad Iqbal (Non-Executive Director)

Mr. Muhammad Sohail Khokhar (Executive Director)

AUDIT COMMITTEE Mr. Muhammad Iqbal Chairman

Mr. Salman Hayat Noon Member

Mr. Zaheer Ahmad Khan Member

Lt Col Abdul Khaliq Khan (Retd) Member

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HRR COMMITTEE Mr. Zaheer Ahmad Khan Chairman

Lt Col Abdul Khaliq Khan (Retd) Member

Mr. Muhammad Sohail Khokhar Member

MANAGEMENT Mr. Muhammad Sohail Khokhar Executive Director

Mr. Naveed Akhtar Resident Director

Mr. Kamran Zahoor Chief Financial Officer

SECRETARY Syed Anwar Ali

Shinewing Hameed Chaudhri &

AUDITORS Co.,
Chartered Accountants

HEAD INTERNAL AUDIT Mr. Muhammad Shafiq

LEGAL ADVISERS Hassan & Hassan (Advocates)

BANKERS Bank Alfalah Limited - Islamic

Banking

JS Bank Limited

MCB Bank Limited

NIB Bank Limited

Standard Chartered Bank

(Pakistan) Limited

United Bank Limited

#02SWOT ANALYSIS

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STRENGTH WEAKNESSES

Ø ISO 9001-2000 
High cost of production
Ø 
Strong Security System 
Centralized decision making
Ø 
High quality product Less promotional activities
Ø Latest mechanized machinery.
Ø 
Tremendous market positioning
Ø Highly qualified and skilled
management
Ø Highly Motivated Workforce
Ø Adequate financial resources
Ø Competitive advantage
Ø Own power generation plant
OPPORTUNITIES THREATS

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Organization can expand product lines
Organization can capture new market
segments around the world
Organization can reduce the cost by
proper utilization of resources
Organization can hire more well-
educated and experienced person
New Entry of competitors
Buyer needs demands changes
Political instability
Change of government policies
Globally Economic instability
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