TUHOG LA SALLE:

ADVOCATING FILIPINO CULTURE

An Advocacy Campaign and Business Proposal

In Fulfillment for Purposive Communication Subject

College of Business Administration and Accountancy

De La Salle University – Dasmariñas

Razon, Madeleine Restor

Reyes, Joseph Eric H.

Sabarillo, Julianne Nicole A.

Sanchez, Maria Denisse L.

Tubalinal, Hannah Mae

GROUP 5 MKA 12
 I. BACKGROUND

As students majoring in marketing, our ideas revolve around business, advertising and

management. In order to highlight our strengths, correlate it with our course and subject proper;

we came up with an advocacy that is both business and culture centered. All across South East

Asia, you will find a thriving street food culture. Within each country, you will find many unique

styles of street food and the Philippines is no exception – street food is deeply embedded in the

countries culture and is still loved by many Filipinos to this day. Like many other countries in the

region, Filipinos can be quite creative and experimental in their methods of preparing and

serving their street food. The Filipinos have a very passionate relationship with food. While our

country is considered a developing country, we still find ways to still enjoy food without costing

an arm and a leg.

Tuhog La Salle is both a business proposal and an advocacy campaign to give street foods a

deeper meaning, wherein it is not just a simple source of income but a representation of the

vibrancy of the Filipino culture.

II. PURPOSE

1. To formulate a business proposal and advocacy campaign Tuhog La Salle for the final

output.

2. To allow students to showcase more of the Philippine culture by creating a proposal

that gives emphasis to Filipino food culture.

3. To provide a medium for students to develop communication skills in order to

properly and professionally present their proposal.

 4. To help students learn how to come up with a marketing strategy using social media,

flyers, posters and information dissemination in different college departments.

III. INNOVATION

To be able to effectively promote the food culture, our advocacy program would promote it by

having a clear purpose of our program that would capture the consumers and by presenting its

native theme which would be attractive to the consumers and would give them interest to enjoy

own cultural food. In order to be creative and innovative, the concept is to make an advocacy

campaign and a business proposal.

IV. PROJECTED OUTCOME

As a student and an advocate, the projected outcome of the proposal targets both the proponents

and the audience. As students, we are expected to improve communication skills considering that

the project is the final output for Purposive Communication. As aspiring marketers, it is also

expected to evidently show progress and mastery in the aspect of marketing and business, as this

is the path we want to take for the future. Lastly, as advocates, we are expected to raise our flag

as we give emphasis on the Filipino food culture.

V. THE FIRST STEPS

1. Promote the Tuhog La Salle on social media. To let the future customers, know that

we are having a food booth and invite them to visit and buy.

2. Using the collected budget from the members of the group, we will buy and prepare

the equipment that is needed for the booth’s planned style and design.
 3. Also, using the collected budget from the members of the group, we will buy the

exact food preparation equipment and ingredients of the street foods to be sold.

4. Create/Build the Tuhog La Salle’s booth and making sure that it is well presented and

sturdy enough.

5. Ensure to have a meeting a day before the actual selling, to make sure there are no

mistakes and everything is ready for the big day.

LINK TO SWAY PRESENTATION:

https://sway.office.com/9joUHx2Z7R8sU1dU?ref=Link