Partner Guidelines

Logo & Colour + Messaging

he Logo
communications The Logo
ts, the Logo
y recognisable
y it’s important
ified in these

The Icon The Wordmark

a simple and
on.

gs — streaming
s and movement,
ity.

and would
w these guides
t.
Wordmark
The Logo
nd the Wordmark
the ‘o’ of the

The Icon The Wordmark

e legibility
ting it from
h as text and

d as the absolute
t cases the Logo
m to breath.

alf the height of

gram).

×
 Music b
us toge
ear space is
amples, other
to the Spotify
messy visual.

w correct
Exclusion Zone.
ne we ensure the
est.

NO NO
Here the Coke logo is much too close to the This copy line is also much too close t
Spotify Logo.

Music b
us toge

YES YES
Both the Spotify and Coke Logos have enough room The copy has just enough room. Rem
that they do not compete with each other. Exclusion Zone is the minimum space
 e prefer to
nstead of
hese are
otify brand has The Icon
r through use of
eover.

tions in which
to appear
hirts, other
graphics like
, we want the
nt and the Icon to

t the Wordmark,
st without the
d of the Logo, the

ual to half the

in the diagram).

×
×

×
sures that
Logo is not
ue to the higher
hat of screen
espectively), we
at a fractionally
graphic
Print Digital
20mm / 0.8in 70px

the Spotify
ed smaller than
ion.

the Spotify
ed smaller than
ion.

Print Digital
6mm / 0.24in 21px
 Spotify Green Logo Options Mono Logo Options

ed right, is our
only in situations
being used. To
ins respected,
n Logo (or indeed
of the colours

rom the rest of

ot confused, nor

d only be
on-duotoned

hnical reasons or
st or competes
have permission
Logo options.
nce of the Logo

rpreted,
mpt should
y way. Its NO NO NO NO
sition should
ument — there Do not use the old stacked Do not apply a gradient to the Do not resolve the Logo in two Do n
version of the Logo, or in Icon or Wordmark. different colours. in an
any way manipulate the
the more likely relationship between the
e. Wordmark and the Icon.

NO NO NO NO
Do not outline or create a Do not change the Logo colour Do not rotate the Logo. Do n
keyline around the Logo. or tone outside those colours or ot
specified in the colour section of Wor
this guide. prov

NO NO NO NO
Do not manipulate or draw Do not remove the circle from Do not crop photos or patterns Do n
your own Icon. the Icon. The beams should through the Logo. with
never sit on their own.
Communication

ize or
ver be placed
go placement
owing enough
1 2 1
dynamic graphic
e Logo exclusion
a corner. 3
ment
4

3 1

4 5 4
 Lorem
pe

ment: when

ipsum dolor
munication, and
ced to the left

set amat
n.

Logo is at
aphy is aligned to
unication.

Lorem Lorem
ipsum dolor ipsum d
set amat set ama
YES YES NO
Logo is at position 4 and type is left aligned — Logo is at position 1 and type is left aligned — Logo is at position 1 and typ
they are both aligned on the left hand side. they are both aligned on the left hand side. they are not aligned on the
olour
 e always been Spotify Green
menon, and the R30 G215 B96
ribute to that HEX: 1ED760
olourful H141.41 S86.05 B84.31
PMS Coated: 7479 C
PMS Uncoated: 7479 U
C80 M0 Y80 K0
ways been
However, as we
me our ‘resting
munications we
ore colourful
 Spotify Green SG Fall Back 01 SG Fall Back 02 SG Fall Back 03 SG Fall

R30 G215 B96 R33 G208 B95 R37 G201 B94 R41 G196 B91 R46 G18
HEX: 1ED760 HEX: 21D05F HEX: 25C95E HEX: 29C45B HEX: 2E
fferent devices H141.41 S86.05 B84.31 H141.26 S84.13 B81.57 H140.85 S81.59 B78.82 H139.35 S79.08 B76.86 H138.04
interpret colour
s to set their
ven extends to
ent production
widely different
all this, the way
ur also changes
nd it.

times where the

u are working
s, shifting it
This is harder to
n print, as how
mes down to the
vice. There is no
However, the fall
ach to at least

ant — a
onant colour
ng said, there
ver saturates this
m considered
blematic on
often calibrated
ed)

e, and there is
ssue — such as
u can substitute
l back colours.
nsate for the
the final output
ify Green. In
me trial and error.

Selecti
use wil
s our resting
where the brand

m the rest of
ot confused with

sit on white,
ograph.

in the app.
mmunication,
ur in that

YES YES YES

used as or with
, or a duotoned Spotify Green on black. Spotify Green on white. Spotify Green on an image

go in the Spotify
otoned photo,
to one of the

NO NO
 artner Guidelines:
Messaging
Hello. This section will help you
basic messaging for your comm

If your partnership is not covere

ramblings here, please get in tou
copy@spotify.com
 Spotify is all the music you’ll ever need. Millions of
songs available instantly. Just search for the music
al description.

you love, or let Spotify play you something great.

Spotify works on your phone, tablet, computer and

home speakers. So you’ll always have the perfect
soundtrack for whatever you’re doing.
 NO
rase
Get Spotify free for 6 months with [Partner].

YES

Get Spotify Premium free for 6 months with

[Partner].

Enjoy Spotify Premium for free on your

[Partner Speaker].

Get unlimited music on your [Partner Device]

with Spotify Premium.

With (Partner Bundle), you can enjoy unlimited

music from Spotify on all your devices.
 NO
gal hiccups
Win free music for a year!
(Spotify is already free.)

YES

Win Spotify Premium for a year!

Get lucky with 12 months of unlimited music on all
your devices

Win Spotify Premium for X months!

If you are having touble wi
guide, you are missing bra
the Brand Package, or you
communication best repre
Brand, please contact one
design teams.

brandapproval@spotify.co