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March 1996 21
March1996 23
parability acrossissues. Variations policy aims, while tryingto destroythose tion: Rejecting'1960s Programs'as
who do not; or seekingto enhance or under- Causes of the Los Angeles Riots." Polit-
by type issue mayprovequite
of
mine the legitimacyof governmentitself. ical Communication12:245-61.
interesting. The highlynegativemedia contentdocu- Page, Benjamin I. 1996. WhoDeliberates?
Is it true,forexample,(perhaps mentedby Jamieson(1992), Patterson Mass Media in Modern Democracy. Chi-
becauseofofficial controlofinfor- (1993), and otherscould reflectsuch strate- cago: Universityof Chicago Press.
mationand lack ofdisagreement gies. Many of the researchquestions out- Page, Benjamin I., and RobertY. Shapiro.
betweenthetwomajorparties)that lined here could be applied to those topics
as well as to the shapingof policy prefer-
1992. The Rational Public: FiftyYears of
Trendsin Americans' Policy Preferences.
media-presented debates on foreign ences. Chicago: Universityof Chicago Press.
policyissuesare oftennarrowand Page, Benjamin I., RobertY. Shapiro, and
distantfromtheviewsofordinary Glenn R. Dempsey. 1987. "What Moves
citizens?Do fundamental features Public Opinion?" AmericanPolitical Sci-
ence Review 81:23-43.
ofoureconomicsystemgenerally References
Page, Benjamin I., and Jason Tannenbaum.
go unchallenged, perhaps because 1996. "Populistic Deliberationand Talk
Bagdikian,Ben H. 1992. The Media Monop-
oftheprivate(mostlycorporate) oly. 4thed. Boston: Beacon.
Radio." Journalof Communication.
ownership of mediaoutlets?On Bennett,W. Lance. 1990. "Toward a The- Forthcoming.
class-related Parenti,Michael. 1993. InventingReality:
issues,do thehigh ory of Press-StateRelations in the
The Politics of News Media. 2nd ed.
economicpositionsofmediaown- United States." Journalof Communica-
tion40(2):103-25. New York: St. Martin's.
ers,officials, and leadingjournalists Chomsky,Daniel. 1996. "Constructingthe Patterson,Thomas E. 1993. Out of Order.
sometimes lead themedianearly Cold War." UnpublishedPh.D. disserta- New York: Knopf.
unanimously to takepositionsthat tion, NorthwesternUniversity. Protess, David L., Fay Lomax Cook, Jack
C. Doppelt, James S. Ettema, Margaret
are outoftouchwiththecitizenry Devereux, Erik August. 1993. "The Partisan T. Gordon, Donna R. Leff,and Peter
as a whole?(The Zoe Bairdinci- Press Revisited: Newspapers and Politics
in the United States, 1964-1968." Unpub- Miller. 1991. The Journalismof Outrage:
dentsuggeststhattheanswermay lished Ph.D. dissertation,The University InvestigativeReportingand Agenda
be yes; populisticuprisings in re- of Texas, Austin. Buildingin America. New York: Guil-
fordPress.
sponsemaybe rare[Page 1996, Gans, HerbertJ. 1980. Deciding What's
Reese, Stephen D., AugustGrant,and Lu-
News: A Study of CBS Evening News,
chapter4; Page and Tannenbaum NBC NightlyNews, Newsweek, and cig H. Danielian. 1994. "The Structure
1996.]) Is debate on otherkinds of Time. New York: Random House. of News Sources on Television: A Net-
issueslikelyto be moreopenand Hallin, Daniel C. 1986. The "Uncensored work Analysis of 'CBS News,' 'Night-
enlightening? War": The Media and Vietnam.New line,' 'MacNeill-Lehrer,' and 'This Week
withDavid Brinkley.'" Journalof Com-
Plentyofobservershave opin- York: Oxford UniversityPress.
munication44(2):84-107.
ionsaboutsuchmatters, and they Herman, Edward S., and Noam Chomsky.
1988. ManufacturingConsent: The Politi- Rowse, ArthurEdward. 1957. Slanted
sometimes defendthemwithgreat cal Economy of the Mass Media. New News: A Case Studyof the Nixon and
energy,butconcreteevidencere- York: Pantheon. StevensonFund Stories.Boston: Beacon.
mainsfragmentary. Sigal, Leon V. 1973. Reportersand Offi-
Onlya large- Iyengar,Shanto. 1991. Is AnyoneResponsi-
cials: The Organizationand Politics of
researcheffort ble? How TelevisionFrames Political
scale,continuing Newsmaking. Lexington,MA.: D.C.
Issues. Chicago: Universityof Chicago
can answersomeofthemostim- Press. Heath.
portant questionsaboutthequality Iyengar,Shanto, and Donald R. Kinder. Soley, Lawrence. 1992. The News Shapers:
ofdemocratic deliberation. 1987. News That Matters: Televisionand The Sources Who Explain the News.
American Opinion. Chicago: University New York: Praeger.
of Chicago Press.
Jamieson,Kathleen Hall. 1992. DirtyPoli-
tics: Deception, Distraction,and Democ-
Notes racy. New York: OxfordUniversity
Press. About the Author
1. Different,and perhaps very important, McCombs, Maxwell E., and Donald L.
indirectmeans by which media politicalac- Shaw. 1972. "The Agenda-SettingFunc- BenjaminI. Page is Gordon Scott Fulcher
tors mightseek policy goals include using tion of Mass Media." Public Opinion Professorof Decision Making at Northwest-
theirpages and airwaves to build up political Quarterly36:176-87. ern University,and is the authorof numer-
candidates or officialswho agree withtheir Page, BenjaminI. 1995. "Speedy Delibera- ous books and articleson Americanpolitics.