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Ebook in 5 Steps
Without Breaking a Sweat
By Designrr
How to Make an Ebook in 5 Steps Without Breaking a Sweat
Table Of Contents
Table Of Contents 2
Why Do You Need to Create an Ebook? 4
Ready to create an ebook as a lead magnet or content upgrade? 6
Step 1: Choose Your Ebook Topic 6
Know Your Audience 6
Find Your Topic 7
Step 2: Get Your Content 10
Create Content From Scratch 10
Compile Content 11
Create an Ebook From a Single Post 11
Step 3: Choose the Right Ebook Format 12
Step 4: Choose Your Ebook Creation Software 13
Seamless Content Import 13
Good Ebook Designs 13
Easy Editing Tools 13
Export in Multiple Formats 13
Step 5: Create Your Ebook 14
Import the Content 14
Choose an Ebook Design Template 16
Tweak Your Design 17
Export Your Ebook 19
Pro Tips for Using Designrr For Ebook Creation 19
It’s not just a matter of coming up with ideas; but you also have to present the
content attractively.
But what if you could find a content format with a proven track record, and make
the creation process easy?
Here’s the good news: creating an ebook offers you both of those benefits.
In fact, if you’re not creating an ebook to market your business, you’re missing a
huge opportunity to get the attention of prospective customers.
In the US alone, says Statista, ebooks are forecast to be an $8.6 billion dollar
business by the end of 2018. And people are reading them, with 20% of readers
reading more ebooks than hard copy books.
In this article, we’re going to show you how to make an ebook in a simple five-step
process that will give you an attractive ebook fast to help you wow prospective
customers.
But before we get to how to make an ebook, let’s take a look at some of the
reasons why ebooks are such a great tool for marketers.
Most people still read email, so it’s a great way to get the opportunity to connect
with visitors to your site, and possibly turn them into leads and customers.
This is a pretty successful strategy for Hubspot. Their most successful ebooks get
shared thousands of times, and help them generate targeted leads.
Slideshare‘s owned by LinkedIn and has 80 million users, making it a great place
to share B2B information. A PDF ebook is the perfect format to do that, as it only
takes a couple of minutes to upload one there.
This will give you a clear picture of the age, gender and education level of your
customers, as well as their key interests., as in this example from Twitter.
To create your own buyer personas, check out the templates in this guide from
OptinMonster.
First, search the books section of Amazon to see what’s hot in the area you want
to write about. Type in your keywords, and you’ll immediately see the top results.
For example, here’s what we see when we search for content marketing.
If we say so ourselves, this is a brilliant topic creation hack that lets you use data
from one of the world’s biggest online retailers to attract your customers.
Tip: Look at the reviews to identify what the readers really enjoy, and also check
the 1 star reviews to see what readers are really looking for.
Adapt the titles you find for your audience. For example, one possible title
adapted from the ones shown on Amazon could be “5 Simple Smart Content
Marketing Strategies That Drive Sales”.
Another way to figure out what’s popular is to use a tool like Buzzsumo to check
out widely shared topics. Again, type in your keywords, and you’ll see the top ten
results. You can adapt these to come up with your own ebook title and topic.
You can also check out your topic keywords in SEMrush. You’ve got a couple of
options here. For example, you can go to their Content Marketing Toolkit, click on
Topic Research, and type in your keywords. You’ll see related topics on a series of
cards, with the top search results for each.
Alternatively, use the Keyword Magic tool in their SEO Toolkit to see keyword
search volume and more for your chosen topic.
And you can check your own web analytics. Just go to the Home view in Google
Analytics and you’ll see your most popular landing pages, which are already
getting traffic. If any of those relate to a particular topic, then you know your
visitors are interested, and can create your ebook around that.
Again, you have plenty of options, though some are more difficult than others.
Basically, you can:
For a start, you’ll need someone to write it. This could be you, but you would also
need to vet and hire a great writer, and that takes time. If you just want to create
a quick lead magnet, and start getting leads fast, that’s probably not the best
option at the start.
Compile Content
Using multiple pieces of your existing content could be a great option. That’s
especially true if you plan for this in advance, so you have multiple blog posts that
neatly fit together to make a larger ebook. If not, then you’ll need to edit existing
content to make it fit together. This can be time-consuming, though you’ll end up
with a high-value resource that wins you business.
Whichever way you plan to create the content, plan the project in advance.
Having an outline can stop you from getting writer’s block, and gives you an easy
way to check you’ve covered everything when the project is finished.
The call to action is crucial, as it’s the bit that will get your readers to take the next
step.
Here’s a guide to using outlines for content creation from Search Engine People.
Until recently, PDFs were the preferred format for delivering ebooks, and they’re
still pretty popular. That’s because they’re easy to create and worked well on any
PC platform. Of course, not all PDFs work well on all devices. And when a PDF
doesn’t resize or reflow correctly, then readers can have a pretty poor experience.
That’s something you definitely want to avoid.
Amazon dominates the e-reader space which is why it’s important to offer the
Kindle format. With the right tool (we’ll get to that in a minute) creating a Kindle
ebook can be a one-click process, and even simpler than creating it via Amazon
itself. So ideally, you’ll make your ebook available in the .MOBI format that’s
compatible with Kindles.
Of course, there ARE other e-readers out there, and they don’t use the Kindle-
compatible format. To make sure people using those e-readers can access your
lead magnet ebook, you’ll need to supply the .EPUB format.
And for mobile users, the flipbook is a great option that’ looks great, is fully
interactive, and is easy to use. Plus, if you care about those things, it uses
HTML5 and is fully compliant with the latest web standards.
The next important step is to choose your ebook creation software. Believe us,
the software you choose makes a huge difference to how easy it is to create a
content upgrade or lead magnet. Here are some of the features to look for.
You won’t be surprised that Designrr offers all these advantages, and many more,
so in the next step we’ll show you how to create an ebook in 2 minutes with
Designrr.
You can import from Word, from a PDF, or from Facebook. Or you can create a
blank project.
But there’s an even quicker way. If you’ve ever wondered “how can I create an
ebook from my website?”, we can help. Just use the URL of an existing blog post,
press the Import button, and some behind the scenes wizardry will help you
create an ebook in two minutes or less.
This is where you can tweak the design. Common tasks include:
To edit any element, just click on it. You’ll be able to type to replace text,. You can
also use the sidebar menu to add new elements, such as text, and images.
You can also easily rearrange elements on the page via the drag-and-drop
interface. Save changes as you go along via the menu buttons at the bottom left
of the builder.
First of all, Designrr autosaves your work to your browser. That way you won’t
need to worry if you lose connectivity or get called away in the middle of editing.
Third, use the settings in the left sidebar menu to integrate marketing tools like
social media sharing buttons, and to create a call to action.
And finally, you can quickly generate a 3D cover to use to promote your ebook
from the dashboard view.
That’s it!
We’ve been able to go from blog post to finished ebook inside two
minutes, which is pretty darned quick. Think you can beat that?
Not using Designrr yet? Get started today and make ebook
creation easy.