The mobile commerce solution

www.airservice.com
Dominic Bressan
BA, LLB, MBA - Co-Founder, Director, CEO

Dominic is co-founder and Chief Executive Officer of AirService, the leading-edge mobile commerce platform which
was launched in 2013.

AirService has offices in Sydney, London, New York and Singapore. Its clients are those companies that want their
own branded m-commerce solution, not to simply appear in “marketplace” apps alongside their competitors.
AirService provides these companies with tailored solutions, hyperlocal marketing, the latest technologies, deep
integration with other services, and a clear understanding of their customers through effective data analytics.

Prior to AirService, Dominic was Chief Executive Officer of Bressan Group, a privately-held company which manages
over $50million worth of mixed assets across Australia, with a focus on the hospitality industry.

Dominic was also Chief Executive Officer of StudyBooster, an education technology startup company which Dominic
successfully sold in 2014.

Dominic is a lawyer with 12 years’ experience post admission, and holds a Bachelor of Arts, a Bachelor of Laws, and
an MBA majoring in Strategic Management.

Sports have also always played a large part in Dominic’s life. He has won national and international titles in rowing,
Introducing AirService

AirService provides strategic mobile

commerce innovations for enterprise-level
hospitality companies.

Our clients are those companies that want their

own branded solution, not to simply appear in
another “marketplace” app with hundreds of
other competing venues.

AirService provides these companies with

tailored solutions, hyperlocal marketing,
increased efficiencies, deep integration with
other services, and a clear understanding of
their customers through effective data analytics.
 Complete mobile commerce platform
Branded Apps
White label solution Powered
by AirService, providing clients
with their own iOS and
Android apps
For those hospitality
companies that want to control
their customers’ ordering
experience. To manage their
communication. To own their
own data.
SDK and open API
For clients with established apps,
or who want a fully customised
solution, AirService provides
cross-platform SDKs and an
Open API.
This allows our clients to embed
the AirService technology
seamlessly within their own
custom app built internally or by
any third party.
The AirService App
Every venue on the
AirService platform appears in
the AirService app.
This increases the exposure
of all venues on the AirService
platform, and is also ideal for
those clients that want the
AirService functionality but
don't need their own branded
solution.
The AirService Plugin
For clients to add to their
website and/or Facebook page
for immediate mobile and
desktop web ordering with full
AirService functionality
Terminal
Simple, efficient and effective
order management.
The Terminal app is the ideal
interface to process orders,
communicate with customers,
and to add that personal
touch to service.
Dashboard
Clients manage their account
via Dashboard on the
AirService website.
AirService’s beautiful,
intuitive Dashboard makes it
incredibly easy to control,
edit, and update menus, set
promotions, and view stats,
with the flexibility of granular
administration control.
Order flow

Customers place their orders via any “Powered by AirService“ app, or the AirService Plugin.
The orders are received by the venue via Terminal, and the system is managed entirely from Dashboard.

Optional
POS
integration
Key benefits

Operational efficiency
With AirService, orders are processed faster and more efficiently. There is no need for staff to take orders, or take payment for orders. They
instead focus on order fulfilment and customer service.

Increased sales
AirService generates an average 12% increase in sales for our client’s venues. This is a potent combination of more orders processed, and
greater spend per order.

Brand identity
AirService’s clients showcase and promote their own brand, not that of a third-party app.

Customer data
With AirService, our clients truly know their customers. Who they are, what they order, when they order, what combinations they order in, and
what they’d like to hear about.

Direct marketing channel

AirService provides our clients with a direct route of communication into their customers’ most personal devices. Devices that they pay attention
to 24/7. Their mobile phones. And with the customer data AirService provides, our clients know exactly what their customers are interested in
hearing about.
Sales process

Never lose Third-party apps like Foodpanda and Facebook

control of your can be a strong part of your online sales

process, but to rely on them too much can be
fatal
online sales
process
 Timing

The importance of mobile commerce

20 billion mobile phones sold (population of earth? 7.5billion)

m-commerce is growing 300 times faster than e-commerce

Payments via mobile forecast to grow >200% in 2016

Order ahead apps order spend in the F&B space is on average 15% higher compared to in-store

Starbucks already drives over 10% of orders via its own app

40% of mobile shoppers have turned to a competitors app for a better ordering experience

In the US, more and more chains and franchises are launching their own apps
Marketplace apps

Proliferation of hundreds of food & beverage “marketplace” apps

The promise

To consumers: To restaurants:
A one-stop shop for ordering A way to gain new customers
food
A new way to expose their brand

A way to modernise their business

The reality

Customer knowledge Brand perception

Lose knowledge of who No control over the way
customers are marketplace app
is positioned in market

Messaging Competition
Restricted communication with Competitors appear in same
own customers marketplace app

Identity
Limited promotion of own brand. Data
Often promoting brand of marketplace Loss of access to own data
app instead
The reality

Cost
Expensive to be included in Administration
marketplace apps. Expensive to Limited administration rights
build and maintain own app over own offering

Design
No control over design of
Features
Restricted feature sets of
marketplace app
marketplace apps

Integrations Flexibility
Limited or no integration with Limited flexibility
existing systems
Advertising saturation
Price war
Maintaining ownership

Optimised efficiency
With AirService, orders are processed to optimise efficiency for each venue.

Brand identity
AirService’s clients showcase and promote their own brand, not that of a third-party app.

Customer data
With AirService, our clients truly know their customers. Who they are, what they order, when they order, what combinations they order in, and
what they’d like to hear about.

Direct marketing channel

AirService provides our clients with a direct route of communication into their customers’ most personal devices. Devices that they pay attention
to 24/7. Their mobile phones. And with the customer data AirService provides, our clients know exactly what their customers are interested in
hearing about.
Success stories
AirService clients

…plus many more

The right partners

AirService
vs
Build your own
vs
Get one built
The mobile commerce solution

www.airservice.com