Video Campaign Rubric

CATEGORY 4 3 2 1

Content The content is The content is highly The content is The content is not
highly related to the related to the chosen somewhat related to related to the chosen
chosen slogan. The slogan. The video the chosen slogan. slogan. The video
video has all the misses 1 of the The video misses 2 misses 3 or more of
elements as elements as required in of the elements as the elements as
required in the the instruction. required in the required in the
instruction. instruction. instruction.

Organization The video has a The ad has a clear cause Some parts of the ad The ad does not have
clear cause and and effect structure. has a cause and a clear cause and
effect structure. The ideas are somewhat effect structure. effect structure. The
The ideas are logically sequenced. Some of the ideas ideas are not
logically sequenced. are logically logically sequenced.
sequenced.

Videography There are clear and There are clear and There are There are no clear
direct connections direct connections connections between and direct
between the audio between the audio and the audio and images connections between
and images. The images in the majority in some parts of the the audio and images
images go smoothly parts of the video. The video. The images in the majority parts
in motion. images go smoothly in go smoothly in of the video. The
motion in the majority motion in some parts images do not go
parts of the video. of the video. smoothly in motion
in the majority parts
of the video.
Voice The voice is The voice is consistent The voice is The voice is
consistent with the with the images in the consistent with the inconsistent with the
images. The majority parts of the images in some parts images in the
pronunciation is video. The of the video. The majority parts of the
clear and pronunciation is clear pronunciation is video. The
understandable. and understandable in clear and pronunciation is not
the majority parts of the understandable in clear and/or not
video some parts of the understandable in the
video. majority parts of the
video.

Language There are no There are minor There are some There are more than
mechanical errors mechanical errors. mechanical errors. 3 mechanical errors.
(grammar and There are 1 or 2 errors There are more than The errors in
sentence structure, in grammar and 2 errors in grammar, grammar and
etc.). sentence structure, etc., sentence structure, sentence structure,
At least 2 sentences but they do not affect tenses, etc. The tenses, etc. prevent
used with the understanding. mistakes somewhat the readers from
sentence structure 2 sentences used with affect understanding. understanding.
“因为....., 所 the sentence structure 1 sentence used with 1 or no sentence used
以......。 “因为....., 所以......。 the sentence with the sentence
Because…., Because…., so…….” structure “因为....., structure “因为.....,
so…….” 1 other sentence used 所以......。 所以......。
At least 1 other with other sentence Because…., Because….,
sentence used with structures that we have so…….” so…….”
other sentence learned in previous 1 other sentence
structures that we lessons. used with other
have learned in sentence structures
previous lessons. that we have learned
in previous lessons.

Creativity The ideas are The ideas are original The ideas are The ideas are not
original and very and somewhat somewhat original original and not
persuasive for persuasive for Chinese and somewhat persuasive for
Chinese people. people. persuasive for Chinese people.
Chinese people.
Length of Ad Video was 30-60 ---------------------- ---------------------- Video was less than
seconds long. 30 or over 60
seconds long