Business management community study report

When I thought about studying a community the first thing that came to my mind is
researching about Business managers community. I was so interested to study the mindset
and the experience of the people who established an extraordinary business. Like what did
they thought of? How was their beginning, and how do they think about the recent coffee
shop established businesses? My basic ROQ was “How Qatari people succeeded in
establishing an innovative business in Qatar”.

My ROQ hasn’t changed a lot. The only thing that have changed is why I’m planning to do
this study? What do I want to get at the end of this research?

I have negotiated this topic back and forth on what do I want people to get out of this
research. And what I came up with is the following:

-Diversity in production
-Establishing my business
-Economy growth and attracting foreign partnership

Diversity is an essential thing that all successful country has like Japan especially when it
comes to business establishment aspect. Some of the feedback that I have received is that
“why do u want people who establish their business to be unique. If every business is
unique then your business that you are planning to establish will not stand out”. I reply to
this comment by saying that every individual can be unique in his own way without effecting
other businesses. For instance, Dior is not affecting Chanel in any way they are both
established at the same country and both of them are known brands in the world. Each one
of them is unique in its way.

In addition, I have searched for some amazing examples for an innovative Qatari business
concept. For example, “Green and go” and “Ever green “ is a vegan company that was
established by the Qatari guy Ghanim Alsulaiti.He stand out throughout establishing a
business that no one in Qatar did. He is the first Qatari guy to establish a business that is
totally related to Vegans because he is one of this community. He created his own mixtures
of sauce and he also has a unique menu like vegan burgers, and smoothie sauce.

I have made an interview with one of my friends who made her sushi business. And I have
concluded that actually people who established a business in their life that is related to
something that they like are more able to succeed in their business that the ones that
create a business just because the trend.
I have tried and made a survey but the problem was that my participants are untouched and
they can’t be under one category which gave me a hard time in writing the questions.

Interview questions:
1-How was your day?

2-What kind of business coffee you mostly prefer?

3-How did you started your business? And how did you come up with the idea of
establishing this business?

4-Is it until today active/on going?

(X Alkubaisi) has established a joint business with two of her cousins and what makes me
really amazed is the story behind her business. No one just go to buy sushi ingredients and
made a logo and do all of this at the same day. People experiences makes me more
motivated to establish my own business especially the ones that no one has thought of like
X alkubaisi’s business. She was the first Qatari girl who establish a sushi business and she
had no idea on how to cook it but she learned how and then she mastered it.

Another aspect that I saw/ noticed out of that interview is the passion aspect which means
how much effort did she put throughout the process of making it. Did she just opened a
business just because she saw that it’s the trend without paying attention to the details.
And also, how much efforts did she put after she established the business. She put a lot of
effort especially in coming up with different food mixtures. What I mostly liked about her
business concept is also that she made new sushi recipes that are more related to Qatari
food. And that she added on those new recipes a new thing like sheetous(chips flavor).

What made me more engaged with this project is that I was made that Qatar is paying for
repetitive business concepts. Why don’t they focus on making them more unique? Yes they
might contribute to the economy but they don’t contribute to it in a way that attracts the
foreign business people who make million dollars business contracts with individuals and
with countries.

I focused on two main aspects passion and authenticity:

Another thing that I have concluded from my research is that there are some aspects people
should focus on which is authenticity. A common thing that I have noticed in all of that
business is that they all are different that’s why people extinguished them from others.

I have backed up this information by my secondary research that I have made which made
me realize how much important paying attention to details like design. For instance,
company packaging is considered one of the essential things that can make the product be
sold out more and increase the percentage of business success.

“Craig Dubitsky, founder and CEO of hello, built his $20 million toothpaste brand on a simple
idea: Transform an everyday commodity into something desirable.”(Feldman,2018)
Focused aspects: packaging, branding.
“You need only look at the packaging to see why hello has become one of the fastest-
growing toothpaste brands in the U.S.”(Feldman,2018)

The owner of the Hello company has discussed basically how did he established an
extraordinary product and how did it become one of the most wanted tooth paste.
Researches has found that actually the design aspect has played a good role. As soon as you
see the packaging you can tell that It will be a successful business product as they said.
In my research I have found some institution that supports me to establish my own
business-like Qatar incubation center. Qatar incubation center have been established since
2014.It supported a lot of people in Qatar in establishing in their own business whether they
are foreigners or residents.

I became more confident even about the steps of how to establish a business. I gained more
information about things I’m planning to do in my future business even though that I
haven’t established it yet. All what I can say that I’m happy with what I have and a big
evidence on this is my digital project, and my community presentation.

I keep getting engaged with this research as much as I research more about the details. And
what makes me really engaged is searching more about establishing coffees business in
Qatar. It became a trend in Qatar a lot of people establish this type of business because the
process is kind of easier and the money growth (revenue) will be probably higher.

In my research about Food and beverage sector, I found out that setting up a dinning
business in Qatar will probably take 8-12 months and that’s depends on the factors like
creating the interior, or establishing a license/ a name for it.(Alkhalifa,2018).And that’s
explains why most of the people shifted towards it.
 References

Feldman, A. (2018,March 29) .”Taking on the tooth paste”. Retrieved from

https://www.forbes.com/sites/amyfeldman/2018/03/29/taking-on-the-toothpaste-giants-
how-one-entrepreneur-built-a-fresh-20-million-brand/#7b402f674019

Al-Khalifa, A.(2018).Food and Beverage Services Sector in Qatar, page 66. Retrieved from
https://www.qdb.qa/en/Documents/Food_and_Beverages_Sector.pdf