Types of marketing
1. Account-based Marketing
2. Acquisition Marketing
3. Affiliate Marketing
4. Brand Marketing
5. Buzz Marketing
6. Campus Marketing
7. Cause Marketing
8. Content Marketing
9. Contextual Marketing
10. Conversational Marketing
Marketing mix with examples
Account-based marketing (ABM) is a hyper
focused marketing strategy where teams treat
an individual prospect or customer like its very
own market. Marketing teams create content,
host events, and launch entire campaigns
dedicated to the people associated with that
account, rather than the industry as a whole
Acquisition marketing is attracting new visitors
and leads to your website through search engine
optimization, freemium products, education
hubs, paid advertising, copywriting, conversion
rate optimization, lead generation campaigns,
and lead optimization
Affiliate marketing is when an online retailer
rewards a website with a commission for each
customer they refer through their promotion of
one of the online retailers’ products. The
website, often called an affiliate, will only get
paid when their promotion generates a sale
Brand marketing is shaping your brand’s
public perception and forging an emotional
connection with your target audience through
storytelling, creativity, humor, and
inspiration.
Buzz marketing is a viral marketing strategy that
leverages refreshingly creative content,
interactive events, and community influencers to
generate word-of-mouth marketing and
anticipation for the product or service the brand
is about to launch.
Campus marketing is hiring college students to
become campus ambassadors for your brand.
They usually market your products or services to
other students by setting up booths around
campus or hosting giveaways.
Cause marketing is a type of corporate social
responsibility that aims to simultaneously
improve society and boost a brand’s awareness
by promoting and supporting a charitable cause.
Content marketing is a creating, publishing, and
distributing content to your target audience. The
most common components of a content
marketing program are social media networks,
blogs, visual content, and premium content
assets, like tools, ebooks, or webinars.
Contextual marketing is targeting online users
with different ads on websites and social media
networks based on their online browsing
behavior
Conversational marketing is the ability to have

11. Controversial Marketing
12. Customer Marketing
13. Digital Marketing
14. Email Marketing
15. Event Marketing
16. Experiential Marketing
17. Field Marketing
18. Global Marketing
1:1 personal conversations across multiple
channels, meeting customers how, when, and
where they want. It is more than just live chat,
extending to phone calls, texts, Facebook
Messenger, email, Slack, and more.
Controversial marketing doesn’t aim to polarize
an audience. It’s an attention-grabbing
technique for stating an opinion, and brands use
it to spark productive conversations about
certain moral values. In recent years, any stance
taken on sensitive social issues can be
considered controversial marketing
Customer marketing is focusing on retaining your
existing customers, delighting them with your
product or service and customer service, and
turning them into advocates for your brand who
can spread the word about your brand.
Digital marketing encompasses all marketing
efforts that use an electronic device or the
internet. Businesses leverage digital channels
such as search engines, social media, email, and
other websites to connect with current and
prospective customers
Email marketing is sending educational or
entertaining content and promotional messages
to people who willingly subscribe to your email
newsletter. You can also use email marketing to
nurture leads with content that moves them
along the buyer’s journey.
Event marketing is planning, organizing, and
executing an event for the purpose of promoting
a brand, product, or service. Events can take
place in-person or online, and companies can
either host an event, attend as an exhibitor, or
participate as a sponsor.
Experiential marketing are in-person events,
experiences, and interactions that forge lasting
emotional connections between a brand and
their target audience
Field marketing is creating sales enablement
content like case studies, product overviews,
competitor comparisons, and more to help sales
close their prospects into customers during the
last stage of the buyer’s journey.
Global marketing is focusing on the needs of
potential buyers in other countries. Typically, a
global marketing strategy requires a business to
do new market research, identify countries
where the business's product might be
successful, and then localize the brand to reflect
the needs of those communities.
19. Guerrilla Marketing
20. Inbound Marketing
21. Influencer Marketing
22. Informative Marketing
23. Interactive Marketing
24. Multicultural Marketing
Guerrilla marketing is placing bold, clever brand
activations in high-traffic physical locations to
reach audiences in a creative and cost-effective
way, grow brand awareness, and spread the
word about your brand.
Inbound marketing is creating valuable
experiences that have a positive impact on
people and your business by attracting
prospects and customers to your website
through relevant and helpful content. Once
they arrive, you engage with them using
conversational tools like email and chat and
by promising continued value. Finally, you
delight them by continuing to act as an
empathetic advisor and expert.
Unlike outbound marketing, with inbound
marketing, you don’t need to fight for your
potential customers’ attention. By creating
content designed to address the problems and
needs of your ideal customers, you attract
qualified prospects and build trust and
credibility for your business.
Influencer marketing is designed to tap into an
existing community of engaged followers on
social media. Influencers are considered experts
in their niches. These individuals have a large
influence over an audience you might be trying
to reach, and can be helpful marketing to those
buyers.
Informative marketing focuses more on the facts
and less on emotions. This marketing tactic
highlights how your product’s features and
benefits solve your customers’ problems and can
even compare your product to your competitors'
product. Although this type of marketing relies
on facts and figures to trigger a desired action,
it’s usually framed in a compelling way.
Interactive marketing is an innovative type of
marketing where your audience can interact
with engaging visuals or videos within your
content. This new form of marketing unleashes
your creativity and, in turn, allows you to tell
more gripping stories, crowning it as one of the
best ways to capture your audience’s attention
Multicultural marketing is devising and executing
a marketing campaign that targets people of
different ethnicities and cultures within a
brand’s overarching audience. Not only does it
 help you relate to and resonate with minority
groups, but it also recognizes their ethnicities
and cultures and helps majority groups realize
that most countries are melting pots and not
dominated by one main ethnicity or culture.
25. Native Marketing Native marketing is when brands pay reputable
publishers to collaborate in the creative process
of crafting a sponsored article or video that
covers one of the publisher’s main topics and
looks like a regular piece of content on their
website. They also pay these publishers to
distribute this sponsored content to their
massive audience through social media and their
website. In sum, when brands pay for a
publisher’s native advertising services, they can
leverage their editorial expertise and reach to
help their brand tell captivating stories to a
bigger and better viewership.
26. Neuromarketing Neuromarketing blends neuroscience and
marketing to help brands gauge the emotional
resonance of their current and future marketing
campaigns. To do this, companies have
developed technology that can gauge certain
neurochemical and physiological responses,
which both signal emotional engagement while
consuming marketing content
27. Outbound Marketing Outbound marketing is a traditional method of
marketing that includes intrusive activities such
as print ads, TV ads, cold calling, and email
blasts.
28. Partner Marketing Partner marketing is attracting new partners to
sell your product or service to another pool of
customers. At HubSpot, we have an agency
partner program where inbound marketing
agencies sell our product to their clients and we
give our partners a cut of the revenue.
29. Personalized Marketing Personalized marketing is leveraging technology
and data analysis to distribute personalized
marketing messages to your prospects.
30. Persuasive Marketing Persuasive marketing focuses more on the
emotions and less on the facts. It aims to make
an audience feel something, associate those
emotions with a brand, and trigger a desired
action
31. Product Marketing Product marketing is bringing a product to
market and driving demand for it. This includes
deciding the products positioning and
messaging, launching the product, and ensuring
salespeople and customers understand its
benefits and features.
32. Proximity Marketing Proximity marketing is when brands use

33. Relationship Marketing
34. Search Engine Marketing
35. Social Media Marketing
36. Stealth Marketing
37. User-generated Marketing
38. Video Marketing
39. Voice Marketing
Beacons, which are Bluetooth devices that send
alerts to people’s smartphones based on their
proximity to one of their stores, to promote
discounts to any customer who walks by one of
their stores and has their app. Beacons can also
pinpoint people’s location in a store and send
them deals on the products and brands that are
the same section as them.
Relationship marketing is a type of marketing
that focuses on cultivating deeper, more
meaningful relationships with customers to
ensure long-term brand loyalty. Relationship
marketing is not focused on short-term wins or
sales transactions. Instead, it’s focused on
delighting an audience and your customers for
the long-haul.
Search engine marketing, or SEM, is optimizing
content for search engines or using paid
advertising to ensure that your business's
products or services are visible on search engine
results pages (SERPs). When a user types in a
certain keyword, SEM enables your business to
appear as a top result for that search query.
Social media marketing is creating content to
promote your brand and products on various
social media platforms like Facebook, Instagram,
LinkedIn, and Twitter. Your unique content
should be tailored to the specific platform you
share it on to help you boost your post’s reach.
Stealth marketing is when a brand hires actors or
celebrities or uses pseudonyms to promote their
product or service without consumers realizing
they’re being marketed to. Some examples of
stealth marketing are hiring actors to subtly
promote products to the public, sockpuppeting,
paying influencers to post about a product or
service without disclosing that it’s actually an ad,
creating fake viral videos, and product
placement in movies
User-generated marketing is when businesses
ask the public for ideas, information, and
opinions on social media or run contests to help
them craft better marketing material, like a logo,
jingle, or commercial.
Video marketing is creating videos and uploading
them to your website, YouTube, and social
media to boost brand awareness, generate
conversions, and close deals
Voice marketing is leveraging smart speakers like
Amazon Alexa and Google Home to educate
people and answer questions about their topics

40. Word of Mouth Marketing
of interest.
Word of mouth marketing is customers’
recommendations of a brand, which is the most
trusted form of marketing today. To create as
much word of mouth marketing as possible, you
need to stay laser-focused on developing the
best product or service possible and providing
top-notch customer service. In other words, you
need to serve your customers needs before your
own. Only then will your customers turn into a
loyal, passionate tribe that will recommend your
brand to their friends and family.