Documenti di Didattica
Documenti di Professioni
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Project Report
Logistics and supply chain related to
cement industry
By-
Sauveer singh
MBA, International Transportation & Logistics
Chennai
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CONTENT
Statement of Submission 4
Acknowledgement 5
(i) Background 8
(v) Methodology 10
About prism 15
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Chapter- III The Logistics and supply chain related to cement industry
i. Logistics in India 19
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Signature
Sauveer singh
MBA, ITL
SMM, Indian Maritime university
August 2012
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ACKNOWLEDGEMENT
I wish to express my sincere gratitude to the Faculty and Management of the School of
Maritime Management, Indian Maritime University, Chennai who not only enhanced my
knowledge in the field of International transportation and Supply Chain Management.
I’m very grateful to prism cement that gave me the chance to learn and provided me with
the best platform I could wish for to hone my skills. Besides, I would like to thank the authorities
of prism cement and the employees of the same, especially the ones at the company’s dispatch
and core logistics department, for providing me with a good environment and facilities to
complete this internship.
I’m thankful to Mr. Debabrat Mohapatra (vice president– Logistics), who always guided
and helped me to remain focused throughout the period of my internship. I’m also thankful to the
various supervisors and managers in the same Department for taking keen interest in guiding and
educating me about the various logistical operations by sparing their precious time in spite of
their work pressure. It was a very friendly and a wonderful gesture on their part which made me
feel very comfortable in asking questions regarding the project and otherwise. In the process, I
learnt many new concepts and gathered Real Time knowledge of the various aspects of cement
related logistics and Transportation.
Most importantly, I would like to thank Mr. PD Mishra (Manager-despatch) and Mr.
Sunit dubey (Manager- Rail logistics) for giving me the opportunity to intern in this esteemed
organization. The supervision and support I received from them is truly inspirational and highly
knowledge oriented and in every sense, it was of immense help during the progression and
smoothness of the internship program.
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Besides, this internship program has made me realize the true value of working together
as a team in an environment which was absolutely new to me. Every minute was a challenge! It
is rightly said, “A tune of team can lead to the song of success”. Once again, I would like to
express my gratitude by thanking every member of prism cement ltd who supported me directly
or indirectly in the process of completing the summer internship program 2013 at prism cement
Ltd.
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Chapter I
Background
Indian Maritime University (I.M.U), a central university was established through an Act
of Parliament on 1st April 2008 located at Chennai, Tamil Nadu. It offers two year M.B.A
programme in Port & Shipping Management and International Transportation & Logistics
Management. The duration of the programme is two academic years, consisting of four
semesters with each year divided into two semesters. The first and the third semester starts from
August through January and second and fourth run from February through June.
As per the course curriculum, students undergo an internship for a minimum of 45 days
and not exceeding 60 days during their summer vacation of its first year. On completion of the
internship a report is submitted to the university within 15days from the date of commencement
of the third semester. The report is evaluated jointly by the examiners for a maximum of 75
marks with viva voce for 25 marks- totaling to 100 marks. The same is included in the third
semester marks statement. This is the background for which this report has been prepared
as a part of my internship.
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Keeping in view the objective that I propose to make my career in the Supply Chain
industry, I applied in advance at PCL for my internship during summer vacation. I got a referral
from Mr.Samrendra singh (vice president) for which I’m truly grateful. I appeared for a
discussion related to logistics related to cement industry at the logistics department of PCL
located at satna and got selected for summer internship in the logistics Division of PCL , located
at village-mankahri , p.o.-Bhathia,dist-satna-485111(M.P.) India. On 26th June 2012, on my
joining PCL, I was assigned with Mr.Debabrat mohapatra, (HOD), Logistics Operations
Division, PCL to study the functioning of the company’s logistical operation which is located at
mankahri on the outskirts of satna on the rewa-satna highway.
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Getting to Work
First few days were orientation and familiarization with the structure of the organization
and specific division of PCL. It was more of an understanding of the culture of the organization
than the actual working per se. Having had a no past work experience, this was the first time I
had an opportunity to work in an organization which is a well structured organization. I got the
first experience of working in an office with certain degree of responsibility to complete my
project with the overall guidance of Mr.Debaprat mohapatra, vice-president, Supply Chain
Operations . I must admit that it was an enriching and a wonderful practical education for me. It
was learning through work.
After the first week of familiarization in PCl, I was assigned to learn under various
division of logistics of the company on a scheduled basis the project value addition to logistics of
pcl. Whatever I learned about PCL and its logistics operation as an intern during 36 days, I
have tried to put it in a report form.
SCHEDULE OF TRAINING-
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Chapter II
About PCL –
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VISION-
MISSION-
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FEATURES -
The whole administration in prism cement is handled through the SAP module system for
efficient functioning.
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Erstwhile H&R Johnson India Limited (now TBK division), incorporated in 1958, is a
leading player in the domestic wall, floor and vitrified ceramic tiles industry with
an installed capacity of over 42 million square meter per annum (including JVs),
supported by a strong product profile, premium brand image, geographically
widespread manufacturing facilities and extensive distribution network. Erstwhile
RMC Readymix India Private Limited (now RMC division), incorporated in 1996, is
a leading manufacturer of readymixed concrete with an installed capacity of over
6 million cubic meter per annum through 80 batching plants located across the
country.
ICRA Online has assigned the Fundamental Grade ‘4’ and the Valuation Grade ‘B’ to
Prism Cement Limited (PCL). The Fundamental Grade “4” assigned to PCL implies that
the company has “Strong fundamentals”. The Valuation Grade ‘B’ assigned to PCL
implies that the company is “Moderately Undervalued” on a relative basis (as on the date
of the grading assigned).
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Grading Positives
1) Capacity expansion in cement division and wider market coverage to allow strong growth in
the near term
2) Proximity to raw materials such as captive limestone reserves and fly-ash from near by region
3) Greenfield capacity additions at competitive costs may lead to stronger revenue growth and
profitability besides reducing regional sales concentration
4) Amalgamation of Tiles and RMC businesses may provide marketing and distribution
synergies over the longer term.
Grading Sensitivities
1) Slower than expected recovery in cement demand and low utilisation levels to keep pricing
power subdued
2) sharp increase in input material prices – i.e. power, coal, freight costs may impact margins
3) Intense competition and rise in fuel prices may impact the margins of TBK division
4) Large investments in Tiles business and rapid expansion in commerical concrete business may
moderate the profitability indicators.
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Logistics in India-
India spends about 13.0 percent of its total Gross Domestic Product (GDP) on logistics, as per
2005 estimates. The major logistics functions for the Indian industries include Transportation,
Warehousing, Freight Forwarding, and other Value Added Operations including Management of
Information Systems (MIS). Of these functions, transportation and freight forwarding have been
traditionally outsourced to external service providers with relevant expertise and infrastructure.
The warehousing and MIS functions have been mostly managed in-house by industries.
But the huge diversity in geographic conditions, consumer habits, and infrastructure conditions
across the country make it a major challenge for Indian industries to efficiently manage their
supply chain to reach all parts of the country. Additionally, India’s retail network is very vast,
estimated at about 3.3 million outlets in 2005. The highest priority of all industries in India is to
achieve a consistent presence of their products across maximum possible section of this vast
retail network. This could be achieved through a well knit end-to-end logistics process managed
efficiently by a professional logistics service provider.
Nevertheless, the logistics industry, providing services to fulfill these major logistics needs of the
Indian industries is highly fragmented. The transportation service provider segment is completely
dominated by small trucking companies and individual truckers. The freight forwarding service
provider segment is also represented by thousands of small customs brokers and clearing &
forwarding agents. Similarly, there are a huge number of participants in the warehousing service
segment and MIS service segment also. Few service providers have the capability to provide
more than one service and it is very rare that a single service provider has the capability to
provide all the logistics services. Such fragmentation had lead Indian industries to outsource
packets of individual logistics functions to different service providers while retaining the overall
control of logistics in-house, despite incurring heavy administrative and infrastructural costs.
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KEY INSIGHTS-
1. The cement industry; mature companies focusing on economies of scale, operating in an oligopolistic
market, selling a product with high density and low value-to-weight ratio, has neglected supply chain
management to realize cost reductions.
2. Because the cement industry relies on asset utilization, supply chain management provides
opportunity for market differentiation, cost reduction and value generation.
3. Cement companies must transform their supply chains to be responsive in emerging markets.
Introduction
Cement is produced in more than 150 countries all over the world. Cement, as the most important
ingredient of concrete, is essential in the development of infrastructure and construction in general. The
level of advancement in cement and concrete Supply Chain Management (SCM) can facilitate or
constrain world economic development. The purpose of this study was to understand the unique
characteristics of SCM in the cement industry, to clarify the evolution of supply chain management in
the cement industry, to propose the right supply chain for cement, and to demonstrate that supply
chain management can generate value for cement companies.
To research the global cement industry, I have taken a case study as my source which is based on
interviewe of SCM employees from the three largest cement companies and one medium-size cement
company. Figure 1 below shows the three levels of analysis and the frameworks I used. These are
discussed section by section in this article.
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Figure 1 above shows the three levels of analysis and the frameworks used in
the case study. These are discussed section by section in this report.
Figure 2 presents the graphical summary of Porter’s five forces driving cement industrial
competition. Porter (1979) suggests that when the forces are weak collectively, there is a major
opportunity for superior performance. Therefore, we can conclude that the cement industry is
unattractive in mature markets, but attractive in emerging markets.
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In his article, Lapide (2006), Supply Chain (SC) operational objectives can be classified in three
groups: asset utilization, customer response and efficiency. We believe that the cement industry
is concentrated on asset utilization with some level of efficiency. The main reason for this
location is that cement companies are focused in minimizing cost based on the economies of
scale generated by their investment in large manufacturing plants. This is a given condition for
all large cement companies in the industry. Some cement companies are moving towards the
other two operational objectives to gain differentiation in the market. One key success factor is
the required SC transformation to support this decision.
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Figure 3 presents the diagram with the summary of the cement SC characteristics according to
the Supply Chain Council’s SCOR model processes; plan, source, make, deliver and return. In
summary, the cement industry planning process is centralized and optimization oriented. There is
no constraint in the availability of cement main raw materials with the exception of some
countries where subsoil ownership regulations applied. Cement manufacturing is capital and
energy intensive where cement truck delivery is restricted due to its low value-to-weight ratio.
Cement can be characterized as bulk and bagged as shown in Figure 4. Bulk cement is dominant
in developed countries and its demand is generated by large construction companies and
government. Bagged cement is dominant in emerging markets and is generated by Do-It-
Yourself customers and small contractors. Relatively speaking, bulk cement is functional while
bagged cement is innovative. Functional products should have an efficient supply chain while
innovative products should have a responsive supply chain.
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Configure-To-Order (CTO) SC design is more appropriate for an innovative product like bagged
cement. At present, the cement industry supply chain has a BTS (Build-to-Stock) SC design
where purchase orders are delivered from storage, the lead time to consumer is just the
transportation time and the degrees of customer choice are limited. Cement current supply chain
is shown in Figure 5.
Two alternatives were proposed to migrate from BTS to CTO, moving the push-pull boundary
back in the cement supply chain. First, Grind-to-Order where cement is kept in clicker
(intermediate product of the cement manufacturing process) and then grinded as orders appear.
Second, Pack-to-Order, where cement is kept in bulk and then packed as orders appear. Further
research should be made to confirm the feasibility of these alternatives.
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Finally, three case studies were presented to support the idea that SCM can add value to the
corporate strategy of cement and mineral extraction commodity companies. The first case is the
implementation of a single 3PL (Third Party Logistics Provider) by three of the largest oil
companies in Colombia obtaining a 20% cost reduction in freight forwarding services,
transportation and customs clearance services. The second case is a collaboration project
between concrete and cement supply chain in Cemex Colombia resulting in an increase in
concrete mixers availability to 93% and a reduction in maintenance cost by 25%. The third case
is collaborative port operation contract in the steel industry where loading efficiency increased
by 40% reducer maritime freights and waiting time.
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There are mainly three major factors affecting the cost of cement bags-
1) Raw material cost: Prices of key raw materials viz. limestone, gypsum and
fly-ash have been on an increasing trend over the past few quarters. While
prices of limestone have increased due to increase in royalty payments to
Government from Rs. 18/ton to Rs. 63/ton, its impact is limited as most
players have captive limestone reserves. Apart from that prices of fly-ash
have increased as power plants have started charging for fly-ash, which was
till recently available free of cost for cement makers. Our discussion with
cement players suggest that power producers have started charging a
token amount ranging between Rs. 10-70/t on fly-ash procurement from
cement players.
2) Increase in domestic as well as international coal prices: With power &
fuel cost accounting for 22-25% of the total costs, any fluctuation in coal
prices directly impacts profitability of cement players, particularly during
phase of weakening demand. The international coal prices have increased
by as much as ~20% over the past twelve months. Further, the recent
announcements by Coal India to increase coal prices for all non-power
customers by 30% is likely to result in further increase in fuel cost for
cement players.
3) Freight Costs: In addition to raw material and power & fuel costs, freight
cost is also a major cost contributor for cement companies. With increase
in diesel prices, freight rates have also led to increase in costs for cement
companies. The impact of higher freight cost has been more pronounced
considering the fact some companies had to extend their market coverage
beyond their traditional markets to sell surplus cement, leading to further
increase in average lead distance and freight cost.
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The logistics in prism is handled under an efficient system and the nodes of the
supply chain are evenly distributed to cater maximum profits.
Inbound logistics-
The inbound logistics of prism cement is concerned with the procurement of
different types of raw material required for the production of cement. The inbound
logistics is maintained through two types of modes of transportation the road and
rail transport. The inbound logistics of prism deals with the following major raw
materials shown in figure below.
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The prism cement logistics department to procure this material pays a nice
sum of amount to the 3rd party roadways company for the bulkers and trucks
used in the transportation of fly-ash , as a point to be noted the main thing is
prism logistics follow a notable practice i.e. it sends bulker full of loose
cement to a packing plant located in Allahabad (nearly 180 km) and in return
journey the bulker carries the fly-ash required for the production of cement,
so in this way the logistics cost is cut down using THE BACKHAUL
CONCEPT of logistics.
2) Coal- The 2nd important raw material used in producing cement is the coal
which is brought to the plant by using both modes of transportation i.e. the
road & rail. The coal majorly is brought from the coal mines nearly located
such as in singrauli (nearly 250 km). To see to the logistics cost the major
amount of coal transport is carried out by using rail.
3) Limestone- It is also one of the important raw material required for the
production of cement as a mixture of limestone and silica (sand) is fed up
into the blast furnace for the procurement of cement. Its procurement cost is
very much related to the logistics cost for cement production. Prism cement
adds a advantage to its logistics as they have a system of procurement of
limestone inside the plant premises through its own mines which are directly
connected to the cement plant through conveyor belt which feeds the
limestone to the furnace directly hence major requirement of limestone is
assembled.
4) Gypsum- It is also a raw material needed in cement production. The need of
gypsum is catered through the use of both modes of transport as decided in
the logistics plan prepared by the logistics department.
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NOTE :- But regarding the raw material like coal and gypsum the companies
logistics has no role to play as they are the out bound commodities of other
company players so those company handle the logistics regarding the
transportation and delivery. The prism cement’s inbound logistics is only
concerned about the logistics and supply chain related to the procurement of the
fly-ash.
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Outbound logistics-
The outbound logistics of prism is concerned with efficient flow of output of
company. There are two outputs which are related to this company are loose
cement and clinker. These two outputs are managed to the market through two
modes of transportation i.e. through road and rail transport.
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At present, PCL’s key markets are Eastern Uttar Pradesh, Madhya Pradesh and
Bihar which account for 55%, 35% and 10% respectively of sales.
Before understanding the dispatch of loose cement the process of cement
manufacture could be overviewed by the following diagram.
The transport of loose cement is handled using both rail and road mode of
transportation. The packing plant division of loose cement is fully automated and
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so it adds a plus point for packing of loose cement. The loose cement is transported
through bulkers and trucks through roads. The capacity of a truck/bulker is 30 mt
(allowed) and when over loaded its 35 tons. The loose cement is forced into the
bulkers through pressure. The bulkers are used to transport cement to Allahabad
where there is another packing plant of Allahabad cements. The loose cement is
stored in SILOs (buffer) in PCL, there are 5 cement silos meant for keeping cement
which are then connected to the packing plant, loose cement is fed to required
means of transport(truck or train) from there.
For transportation through railway the cement bags are directed to the rail yard
directly to the train wagons where labors are there to arrange them in order. The
cement bags from the feeder in the packing plant are directed to various yards
through well automated conveyor belt system.
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ROAD TRANSPORTATION-
One of the most important modes of transportation and the base for all other
modes of transport is the road in India. Roads are the dominant mode of
transportation in India today. They carry almost 90 percent of the country’s
passenger traffic and 65 percent of its freight. The density of India’s highway
network at 0.66 km of highway per square kilometer of land is similar to that of the
United States (0.65) and much greater than China's (0.16) or Brazil's (0.20).
However, most highways in India are narrow and congested with poor surface
quality, and 40 percent of India’s villages do not have access to all-weather roads.
2. Waybill
5. Consignment Note
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CONTENTS:
(g) Destination
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(n) Total amount of the invoice taking into consideration all the amount payable under different
heads.
(o) Signature of the selling dealer or his regular employee, duly authorized by him for such
purpose.
2. WAYBILL: This is a permit that is given by the consignor to the carrier and it is issued for
the state to which the consignment will go. Consignee goes to sales tax department and issues
waybill and sends to the consignor and the driver carries it.
3. GOODS FORWARDING NOTE: It is the consignor’s declaration about types of goods and
their present market value which is going to be transported. One copy is given each to the carrier
and the consignee.
CONTENTS –
c) Number of packages
d) Method of packing
e) Nature of goods
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g) Value of the goods for the carriers risk liability (excluding breakage/leakage risk)
i) Weight in kg.
l) Date
m) Invoice number
p) insurance
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1. Less capital quality: - Road transport required much less capital investment as compared to
other modes of transport such as railways and sea transport.
2. Door to door services: - The outstanding advantage of road transport is that it provides door
to door or warehouse to warehouse services.
3. Services in rural areas: - Road transport is most suited for carrying goods to and from rural
areas which are not served by rail, water or air transport.
4. Flexible services: - Road transport has a great advantage over other modes of transport for its
flexible services. Its routes and timings can be adjusted and changed to individual requirements
without much inconvenience.
5. Suitable for short distance: - Delays in transit of gods on account of intermediate loading
and handling are avoided. Goods can be loaded direct into a road vehicle and transported straight
to their place of destination.
6. Lesser risk of damage in transits: - Road transport is most suited for transporting delicate
goods like chinaware and glassware, which are likely to be damaged in the process of loading
and unloading.
7. Rapid speed: - If the goods are to be sent immediately are quickly, motor transport is more
suited than the railways or water transport.
8. Saving in packing cost: - As compared to other modes of transport, the process of packing in
motor transport is less complicated. Goods transported by motor transport require less packing or
no packing in several cases.
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9. Private owned vehicles: - Another advantage of road transport is that big businessmen can
afford to have their own motor vehicles and initiate their own road services to market their
products without causing any delay.
10. Feeder to other modes of transport: - The movement of goods beings and ultimately ends
by making use of roads. Road and motor transport act as a feeder to the other modes of transport
such as railway, ships and airways.
1. Seasonal nature: - Motor transport is not as reliable as rail transport. During rainy or flood
season, roads become unfit and unsafe for use.
2. Accidents and breakdown: - There are more chances of accidents and breakdown in case of
motor transport. Thus, motor transport is not as safe as rail transport.
3. Unsuitable for long distance and bulky traffic: - This mode of transport is unsuitable and
costly for transporting cheap and bulky gods over long distances.
4. Slow speed: - The speed of motor transport is comparatively slow and limited if the distance is
long and if it has to pass through city, town or locality.
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5. Lack of organization: - The road transport is comparatively less organized. More often, it is
irregular and undependable. The rates charged for transportation are also unsuitable and unequal.
6. Roads are congested and of poor quality: Lane capacity is low; most national highways are
two lanes or less. A quarter of all India's highways are congested. Many roads are of poor quality
and road maintenance remains under funded only around one-third of maintenance needs are
met. This leads to the deterioration of roads and high transport costs for users
11. Pollution.
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RAIL TRANSPORT –
Rail transport is a commonly used mode of long-distance transportation in India. Almost all
rail operations in India are handled by a state-owned organization, Indian Railways, Ministry of
Railways. The rail network traverses the length and breadth of the country, covering in 2011 a
total length of 64,460 kilometers (40,050 mi).It is the 4th largest railway network in the world,
transporting 7651 million passengers and over 921 million tones of freight annually, as of
2011.Its operations cover twenty eight states and three union territories and also provide limited
service to Nepal, Bangladesh and Pakistan. Both passenger and freight traffic has seen steady
growth, and as per the 2009 budget presented by the Railway Minister, the Indian Railways
carried over 7 billion passengers in 2009.Although rail has traditionally been used for moving
bulk materials, there is a significant market in intermodal containers carrying non-bulk goods.
Generally, exporters use rail when other modes of transport are unsuitable or relatively
expensive.
Rail transports over 100 million tonnes of goods worth around £30 billion every year, while
demand is predicted to grow by 30 per cent through to 2020. The rail industry's move away from
state monopolies and subsidies within the European Union has opened up competition and
resulted in a growing market for rail services, encouraging new rail operators to enter the
marketplace. Rail can be cheaper than other forms of transport, particularly over long distances,
and can offer greater reliability and time savings. However, rail services can take time to arrange
and are not well suited to small consignments.
Rail can be a complex transport solution, but used effectively it can give you a viable option for
moving your goods. The advantages of rail transport include benefits to the environment and less
expensive, quicker and more practical journeys when compared with road transport. Equally,
limited and inflexible routes and timetables can increase costs and slow down the movement of
goods. While loading and marshalling are expensive, you can make economies by moving many
consignments at once. Rail is generally more cost-efficient than road transport if the journey
exceeds 400 kilometres
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Railway receipt-
This document confirms that the rail carrier has received the goods and that a contract of carriage
exists between trader and carrier.
Unlike a bill of lading, a railway receipt isn't a document of title. It doesn't give its holder rights
of ownership or possession of the goods.
Forwarders' certificates-
'Forwarders' documents' have been designed for these kinds of transactions. The Forwarders'
Certificate of Receipt (FCR) provides proof that a forwarder has accepted your goods with
irrevocable instructions to deliver them to the consignee indicated on the FCR.
Using an FCR can speed up payment. For example, if you're selling overseas and your contract
with the buyer states that the goods are collected from the factory, an FCR can be issued when
your buyer's forwarder collects goods.
You can then present the FCR for payment, rather than having to wait until a non-negotiable or
negotiable transport document (the proof of the goods having been loaded onto the transport
conveyance for the main international carriage, if any) is issued, which may be some time later.
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raw material procurement like the fly ash could be designed if the view for
shared logistics to reduce cost is the aim but rather it’s a conceptual base for
the time-being.
A lorry receipt-
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A railway receipt-
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Rail-yard timetable
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Congestion chart-
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Wagon seal-
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