Introduction

What is field study or research? Field study or research is a general method of collecting a
data about users and product requirements that involves observation and interviewing. Data are
collected about the organizational and physical environments of users. Field research is defined as
a qualitative method of data collection that aims to observe, interact and understand people while
they are in a natural environment. Investigators in field studies observe users as they work, taking
notes on particular activities and often asking questions of the users.
The specific objective of the researcher is to give solution on a company problem. The
nature of organization is a Digital Printing Company that held the observation on SM PALA-
PALA DASMARINAS. Concept of Digital Printing, The quantity and loyalty of today’s printing
company customers is intrinsically tied to the way the company’s web presence is organized.
Over the last few years, companies and customers across a wide range of industries have grown
accustomed to paying online for everything from mobile communication to medical consultation
— and, since online payments save time and effort, companies are increasingly favoring
ecommerce systems over traditional store-based platforms. Thus, it stands to reason that a print
shop customer would expect to receive the same safe, convenient online tools for creating,
ordering and purchasing printed materials.
The way in which small and mid-sized businesses search for suppliers has also changed.
Previously, vendors were found via catalogues, and referrals were crucial. However, in today’s
world, having a “first page” position in the search engine results is most important. This means
that a print shop’s website and web applications must be developed with clear code and a
customer-friendly interface and navigation.
Growing a printing business in today’s world also requires automation, so that the
business can be as omnipresent as possible. The core business processes of every leading
international printer are automated, from order placement to shipping. Automation has become
essential for large printers due to 1) a global customer base, 2) huge order volumes and 3)
sophisticated logistics.
The type of observations that used was direct observations, the researcher observes the user
on its activities on its natural environment. The researcher focus on problem that a company face
and to give a solution for it. The method that used in collecting the data is qualitative method, the
researcher interview the user one-on-one in a formal way.