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Transductions Serge Belair (TRSB) is the largest translation company in North America and
largest language service provider in Canada. Their services include customization translation
and terminology management solutions. The aim of the company is to become a language
partner and consultant for its clients. They adopted various practices tools and technologies to
compete with the increasing competition in the market. The company is aware of its
competition and existing threats in the market and developed strategies to mitigate its impact.
CHALLENGES
● New Technology and New Paradigm
: Here the company have two option, First one is to concentrate on their core
business- Translation or to enter in to the service segment as a whole. As almost all of
their competitors are providing a bundle of services along with translation. it is high
time for the TRSB to make use of new technologies to create an USP. They should
make a major investment on R&D to tap the growing advantages of technology.