TABLE OF CONTENTS PAGES

Introduction…………………………………………………………………………………………………………………………..

Methods………………………………………………………………………………………………………………………………..

Result…………………………………………………………………………………………………………………………………….

Discussion……………………………………………………………………………………………………………………………..

Acknowledgement………………………………………………………………………………………………………………..

Table of Contents………………………………………………………………………………………..……………………….

CHAPTER I BUSINESS CONCEPT………………………………………………………………………………………..

Company Profile……………………………………………………………………………………………………………………

Business Name and Logo…………………………………………………………………………………………………….

Tagline of the Business………………………………………………………………………………………………………..

Mission and Vision ………………………………………………………………………………………………………………

Core Values………………………………………………………………………………………………………………………….

Location…………………………………………………………………………………………………………………………………

Business Structure……………………………………………………………………………………………………………….

Product and Service

Offering………………………………………………………………………………………………………………………………

Competitive Edge…………………………………………………………………………………………………………………

Company Jingle……………………………………………………………………………………………………………………

CHAPTER II MARKETING PLAN………………………………………………………………………………………….

Target Market…………………………………………………………………………………………………………………………

Market Segmentation………………………………………………………………………………………………………….

Marketing Objective…………………………………………………………………………………………………………….

Marketing Strategies……………………………………………………………………………………………………………

Distribution Channel…………………………………………………………………………………………………………….

Marketing Budget Summary…………………………………………………………………………………………………

Pricing Strategy……………………………………………………………………………………………………………………

Competitors…………………………………………………………………………………………………………………………

CHAPTER III MANAGEMENT PLAN…………………………………………………………………………………….

Organizational Structure……………………………………………………………………………………………………..

Duties and Responsibilities of Employees…………………………………………………………………………..

Compensation and Benefits………………………………………………………………………………………………….

Company Program and Policy……………………………………………………………………………………………

Hiring Process……………………………………………………………………………………………………………………

Corporate Social and Responsibilities………………………………………………………………………………..

CHAPTER IV PRODUCTION AND OPERATION PLAN………………………………………………………..

Operation of McDonalds…………………………………………………………………………………………………..

Design of Goods and Services……………………………………………………………………………………………

Quality Management……………………………………………………………………………………………………….

Process and Capacity Design……………………………………………………………………………………………

Location Strategy…………………………………………………………………………………………………………….

Layout Design and Strategy……………………………………………………………………………………………..

Job Design and Human Resources……………………………………………………………………………………

Supply Chain Management……………………………………………………………………………………………….

Inventory Management …………………………………………………………………………………………………..

Scheduling……………………………………………………………………………………………………………………….

Maintenance……………………………………………………………………………………………………………………

Business Process……………………………………………………………………………………………………………..

Figure 4.1 Business Process of McDonalds……………………………………………………………………..

Figure 4.2 Transactional Process of McDonalds………………………………………………………………

Service Process……………………………………………………………………………………………………………….

Supply and Network………………………………………………………………………………………………………..

CHAPTER V FINANCIAL PLAN………………………………………………………………………………………..

Source of Financing…………………………………………………………………………………………………………

General Assumption for Financial Statement-Average Case Scenario………………………………

Five-year Financial Comparative Statement…………………………………………………………………….

Statement of Profit and Loss (Income Statement)…………………………………………………………..

Statement of Financial Position (Balance Sheet)……………………………………………………………..

Statement Changes in Owner’s Equity ……………………………………………………………………………

Statement of Cash Flow………………………………………………………………………………………………….

Return on Investment………………………………………………………………………………………………………

CHAPTER VI EXPECTATIONS……………………………………………………………………………………………..

List of Expectations…………………………………………………………………………………………………………..

Appendices……………………………………………………………………………………………………………………..

Curriculum Vitae……………………………………………………………………………………………………………

Certificate of Originality………………………………………………………………………………………………….

LIST OF APPENDICES

Appendix A: Contract of Main Suppliers…………………………………………………………………………..

Appendix B: Partners Agreement……………………………………………………………………………………..

Appendix C: Contract of Lease…………………………………………………………………………………………..

Appendix D: Service Agreement……………………………………………………………………………………….

Appendix E: Purchase Order Receipt………………………………………………………………………………..

Appendix F: Social Media Account……………………………………………………………………………………

Appendix G: Fliers……………………………………………………………………………………………………….......

Appendix H: Tarpaulin………………………………………………………………………………………………………

Appendix I: Discount Coupon……………………………………………………………………………………………

Appendix J: Calling Card……………………………………………………………………………………………………

Appendix K: Loyalty Card………………………………………………………………………………………………….

Appendix L: Feedback Box………………………………………………………………………………………………..

Appendix M: Feedback Form…………………………………………………………………………………………….

Appendix N: Freebies………………………………………………………………………………………………………..

Appendix O: SSS Form………………………………………………………………………………………………………

Appendix P: PhilHealth Form……………………………………………………………………………………………

Appendix Q: PAG-IBIG Member Data Form………………………………………………………………………

Appendix R: Curriculum Vitae …………………………………………………………………………………………..

LIST OF FIGURES

Figure 1.1 Business Logo of McDonalds…………………………………………………………………………..

Figure 1.2 Tagline of McDonalds…………………………………………………………………………………………

Figure 1.3 Location Map of McDonalds……………………………………………………………………………….

Figure 3.1 Organizational Structure of McDonalds……………………………………………………………….

Figure 3.2 Hiring Process of McDonalds……………………………………………………………………………….

Figure 4.1 Business Process of McDonalds…………………………………………………………………………….

Figure 4.2 Transactional Process of McDonalds…………………………………………………………………….

LIST OF TABLES

Table 1.1 Description of Logo……………………………………………………………………………………………….

Table 1.2 Product Offering……………………………………………………………………………………………………

Table 2.1 Types of Segmentation…………………………………………………………………………………………

Table 3.2 Salary and Wages of McDonalds……………………………………………………………………………