Introduction

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and
developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June
16, 1903, then to Pepsi in 1961
Pepsi Cola is one of the largest soft drinks industries which operate in Australia. The main
products of the company comprises of different soft drinks brand including Pepsi, Pepsi Light,
Pepsi Max, 7UP, Diet 7UP, Caffeine Free Pepsi Light, Mountain Dew

History
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893
by Caleb Bradham, who made it at his drugstore where the drink was sold. In 1902, he launched
the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office
for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda
fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that
people could drink it anywhere.

Parameters of Pepsi
Product Parameter
The products in the Pepsi product mix are mainly carbonated beverages, along with fruit juices,
snacks etc.

Product Mix of Pepsi

Delivery Parameter
Pepsi and its products are available in more than 200 countries worldwide. The places where
Pepsi products are sold are mainly the areas where they find the targeted customers are
available. The distribution strategy in Pepsi marketing mix is focuses through distributor
relationships and the extensive network of retailers, grocery stores, restaurants, supermarkets
etc. spread globally.

Volume and Profit Parameter

Revenue

 PepsiCo revenue for the quarter ending September 30, 2019 was $17.188B, a 4.26%
increase year-over-year.
 PepsiCo revenue for the twelve months ending September 30, 2019 was $66.045B, a
2.14% increase year-over-year.
 PepsiCo annual revenue for 2018 was $64.661B, a 1.79% increase from 2017.
 PepsiCo annual revenue for 2017 was $63.525B, a 1.16% increase from 2016.
 PepsiCo annual revenue for 2016 was $62.799B, a 0.41% decline from 2015.
Profit

 PepsiCo profit for the quarter ending September 30, 2019 was $2.100B, a 15.93% decline
year-over-year.
 PepsiCo profit for the twelve months ending September 30, 2019 was $12.402B, a
150.49% increase year-over-year.
 PepsiCo annual profit for 2018 was $12.515B, a 157.67% increase from 2017.
 PepsiCo annual profit for 2017 was $4.857B, a 23.26% decline from 2016.
 PepsiCo annual profit for 2016 was $6.329B, a 16.09% increase from 2015.