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History :
The first Pepsi Company originated through the merging of two companies, Pepsi-Cola and Frito-Lay in
the late 1890s and was created by Caleb Bradham, a North Carolina pharmacist. The first Pepsi-Cola was
formulated in the year 1898 and was later upgraded to Diet Pepsi in 1964 and Mountain Dew in 1948.
During the summer of 1898 Mr. Bradham conducted and experiment to create a refreshing drink that
would aid with relieving customers from the humidity of the summer. He experimented with a
combination of various juices, syrups and spices to achieve this new special beverage called "Brad's
Drink" which was know as a soft drink. He finally was able to achieve the correct mixture of kola nut
extract, vanilla and rare oils to create this new beverage that he called as Pepsi-Cola. Bradham's Pepsi-
Cola became a big hit as sales began to grow rapidly thus he formed a new market for his new
beverage.In the year, 1902, he began to manufacture and stock the pharmacy backroom with Pepsi. It
was first sold through fountain machines in the pharmacy until he realized the need to bottle the Pepsi
for the convenience of the public. On June 16th 1903 the Pepsi-Cola beverage was finally registered with
the U.S. Patent Office. In 1905 he was turn to franchising the Pespsi product out to independent
investors to be bottled and sold and by 1910 there were franchises in 24 state.
Throughout the years the Pepsi-Cola company has see extreme growth and declined due to effects of its
external environment. It has gone through the cycle from maturity to decline however with new
marketing promos and advertising it is now know as one of America's best beverage for the "New
Generation".

Vision and Mission statement :

Mission:
"Our mission is to be the world's premier consumer products company focused on convenient foods and
beverages. We seek to produce financial rewards to investors as we provide opportunities for growth
and enrichment to our employees, our business partners and the communities in which we operate. And
in everything we do, we strive for honesty, fairness and integrity".

Vision:
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate -
environment, social, economic - creating a better tomorrow than today. Our vision is put into action
through programs and a focus on environmental stewardship, activities to benefit society, and a
commitment to build shareholder value by making PepsiCo a truly sustainable company”.
Performance with Purpose :
At PepsiCo, we're committed to achieving business and financial success while leaving a positive
imprint on society - delivering what we call Performance with Purpose.
Our approach to superior financial performance is straightforward - drive shareholder value. By
addressing social and environmental issues, we also deliver on our purpose agenda, which consists
of human, environmental, and talent sustainability.
Ref : (Pepsi's official website)

PepsiCo International Business:

Increasing effects of globalization and the rising international business competition have
prompted businessmen, organizations and corporations to rethink their global business strategy.
International business strategies have become very important in the wake of increasing
globalization, as well as, internationalization of established local companies as they attempt to
increase their values in the market. Corporations are adopting various strategies such as
product standardization and differentiation, adaptation, as well as, product diversification to
capture both the domestic and the international market. International business strategy refers to
the business plans adopted by corporations and businesses in the global business environment
to provide services and products consumers across the globe.
Corporations and businesses are therefore developing and adopting strategies which can meet
their short and long-term goals. Most corporations have international partners at least at some
levels of supply chain to help them overcome the complexities in the international business
environment, and as a result, compete favorably in the international market.
PepsiCo Inc is among such corporations that apply several global strategies to increase its
value in the international market, and to expand its market share. PepsiCo Inc has its
headquarters in Purchase, Harrison, New York in the US. The company deals in manufacturing,
marketing, as well as, distribution of beverages and grain-based snack foods among other
products.
The company was first established in the 1890s in the state of Delaware and has since
expanded over the years to become a multinational corporation. Its expansion has majorly been
through mergers and acquisition. The biggest merger was undertaken in 1965 between Pepsi-
Cola Company and Frito-Lay Inc. to form PepsiCo. Inc.; this has become its brand name to-
date. After the merger, the company’s headquarters was transferred from Manhattan, Delaware
to Purchase, New York five years later.
Since 1970s, PepsiCo has expanded through acquisition of businesses within and outside of its
core focus which has mainly been in beverage, as well as, packaged food brands. It has also
exited some of its non-core functions business lines especially in 1997. In 1998, the company
bought Tropicana brand together with all the products going by the name.

PepsiCo’s Organizational Structure Analysis :

PepsiCo’s organizational structure has been reformed several times to address changing global
market conditions. The company’s current corporate structure reflects the business aims of
global expansion and leadership. These aims highlight PepsiCo’s mission and vision
statements PepsiCo’s strategies are also manifested in how its organizational structure
supports international growth. A firm’s organizational structure defines the system and design of
business components, and how these components interact to fulfill the firm’s mission and vision.
In PepsiCo’s case, the organizational structure enables control over the expansive reach of the
company around the world, considering significant differences among market conditions.
PepsiCo’s organizational structure’s characteristics are based on the company’s approach to
maximize its control of the business while continuing to grow internationally.

Question remaining
Lay down its managerial structure (in home
and abroad). While stating managerial
structure you will come across corporate
governance that is also part of
management will explain during class.