Little Tags

At Little Tags, it offers the world`s best kids’ clothes, footwear and accessories from a huge spectrum
of designers for children aged up to 14 years. At Little Tags, the customers can discover a wide range
of designer kids’ clothes from the most celebrated luxury labels, such as Pallavi Mohan, Shivan
&Narresh, Ridhima Bhasin, Anand Bhushan, Masaba Gupta, Sahil Aneja, Karishma Sahani Khan,
Siddharth Tytler, Krishna Mehta, Monisha Jaising, Nishka Lulla, Pooja Wang, Amrita & Shivani,
Bow & Bangle, Shutiq, Kukoon, ASP Couture, Rina Dhaka and My Little J. Apart from these Indian
designers, also on board is eminent Turkish designer Ebru Danyal.

DESIGNER KIDS CLOTHES

Luxury children’s clothes from Little Tags are the perfect way to ensure the little ones are dressed
with the latest styles without compromising on comfort. Little tags offer products for new-borns, soft-
soled shoes for toddlers, traditional wear, luxury kidswear. The range is specially curated for juniors
who are an extension of their parents’ personality because their outfits speak a bit about parents and
discerning taste. This website stocks an assortment of luxury apparel, footwear, jewellery, accessories
and gift solutions for boys and girls between the age group of zero to 14 years.

LITTLE TOUCHES
At Little Tags, all apparel and accessories are specially designed for the tender ones. It chooses the
most delicate, soft and natural fabrics so that children can cuddle all day long and feel comfortable. It
carefully selects natural fibres like organic cotton, silk and cashmere that feel next to the skin. The
range has cheerful designs, highly imaginative colours and refinements.
It also ensures that all little details like appliqués, embroidery, beads, hook-and-eye closures, zippers
and other embellishments do not irritate their sensitive skin at all. All the elements of the creation
process come together to produce charming, iconic, timeless and classy pieces that kids will love.

ABOUT THE FOUNDER

An emerging entrepreneur, a couture connoisseur and a multi-tasking mother- Chandni Agarwal is the
young and effervescent founder of Little Tags – a multi-label e-commerce website for children. An
alumna of a premier business school in Delhi, Chandni pursued her passion for fashion for children
and forayed into the online luxury space with Little Tags. Chandni conceived the idea to launch an e-
boutique, exclusively for children, after failing to find fine clothes for her toddler. She then decided to
venture into this space and get all good quality, well-made clothes for kids under one roof.

More Convenience
The concept of a pristine online store that exclusively offers high-end designer products has recently
been made a reality with the launch of ‘Little Tags’. Now there is a new e-fashion player on the block,
an abode to luxury for kids; where consumers can discover a wide range of designer kids’ clothes.
With rising purchasing power and changing tastes of the discerning Indian consumer, parents are now
actively seeking luxury clothes for their little ones. Little Tags offers them the convenience to shop
with a click and browse through the latest collections that are making a splash in India and
internationally. The company hopes to reach out customers who are willing to stretch their budget for
something unique that adds value to their child’s wardrobe.
Services
 Little tags provides its customers an experience of easy shopping by delivering free of cost
across India, if the order value exceeds Rs. 1000.
 The brand also delivers for free outside India, if the order value exceeds Rs. 12000.
 It also includes the option of Cash on Delivery for the customers who do not want to pay
online, thus providing them with feasible shopping.
 The website of Little Tags also includes a chat icon on the right most bottom side, the
customers can chat with the brand and can clarify their doubts or any other queries. The chat
feature is easy to use and the brand’s executives replies to the chat instantly.
 It also contains the email account along with a telephone number to provide more hassle-free
customer experience.
 Little tags provide policies to its customers for a good customer experience after sales also. It
cares for its customers’ satisfaction after they buy a product from little tags. If the customers
are not happy withy the products, they can exchange or return the same. The customers need
to send an email to the brand for returning or exchanging the products they bought, the
company will see to the request placed and will take the action against it after following
certain policies.

 Since it is a start-up, little tags want to make its core really strong, hence it is mainly focusing
on its website as of now. The website of little tags is customer- friendly and has all the
information about the brand, the products, policies etc. The customers can browse through
various options and can buy the most suited clothes for their kids.
 Little tags also has a special feature of Newsletter, the customers can subscribe to it, if they
wish, just by submitting their email address and then the brand will provide the subscribed
customers with 10% discount on their first order. This special allows the parents to buy their
products a discount, they use this feature to increase their sales and also build a good
relationship with its customers.
 Apart from this it has sponsored many shows and take part in exhibitions pan India which has
helped it in brand recognition and also helped it to understand the customer preferences better.
At present it is not looking into franchise model.
 It understands the importance of special occasions in the life of kids and parents. Hence, it has
even flown its staff to deliver a particular outfit so that it reaches for a first birthday just in time.
For Little Tags customer happiness is of primary importance.
 It feels penetrating this niche market is a daunting task and it is employing non-traditional
marketing plans to reach out to its target audience. From focusing on good digital campaigns
and communication to personalised interactions with its customers via luxury exhibitions have
been some steps taken by the brand. It also runs a lot of contests too to gain customer attention.
It has also sponsored a lot of fashion shows and charity events. Apart from this, it has radio
presence too. It also intends to do cross marketing with various brands. The USP of Little Tags
is the convenience of being able to buy the best from anywhere in the world.
 Lastly, it has also tried to get together the best names of fashion world for kids. Hence that
acts as a plus point as far as brand recall and recognition is concerned.

Little Tags will continue to add more products and fusion outfits for kids. Its traditional, festive wear
is a big attraction for consumers across the world and it hopes to engage more designers to lend more
variety. The brand is also toying with the idea of luxury watches for the older kids, athleisure. Its aim
is to provide the consumer with maximum choice. Thus, it would want to have 50 designers by the
end of this year and aim for 100 by next year end. It wants to be a one stop shop for all the designer
kids wear needs. Be it apparel, hair accessories, shoes jewellery everything. It will be adding new
range too in terms of belts, scarves, etc.

Little Tags asks for information from the customers by asking them to make an account on the brand
page. It does this so that it can provide its customers with better product choices and also
communicate with them to enhance their shopping experience.
It also uses the information for the following purposes:
To serve website content to its customers.
To handle orders, deliver products, process payments and refunds and provide statements.
To communicate with the customers about their orders.
For its statistical or survey purposes to improve its Site and blog and its services to brand’s ustomers.
To prevent or detect fraud or abuses of the Site and enable third parties to carry out technical,
logistical or other functions on our behalf.