COVER

EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
TEAM AND ORGANIZATION STRUCTURE
Starthrift has an organization structure as in the figure x.x

MARKETING IMPLEMENTATION

 MARKETING STARTEGY
 MARKETING COMMUNICATION
 MARKETING ISSUES
 Program2 discount
 (tambahin aja kalau perlu, lebih lengkap lebih baik)

As for the details of the work description that is owned by Strattri can be seen in the table x.x
No Name
1 GUSTI PANGESTU MAHARDHIKA CHIEF EXECUTIVE OFFICER
2 ULFA IZZA APRILLA
3 GAYATRI NUANSA PUTRI
4 ZENIASHA VITASARI
5 TASHA AMALIA DJATMIKO
6 MUHAMMAD IZAKWAN
7 REKI DETIAR
Position Job description
a.Monitor every business activity
b.Coordinate every business activity
c.Make a schedule of business activities
d.Provide work direction for the team
CHIEF FINANCIAL OFFICER a.Collecting funds in and out
b.Make a corporate funding plan
c.Provides billing documentation (Receipt and Invoice)
CHIEF ADMINISTRATIVE OFFICER a. Book every incoming and outgoing item
b. Packaging and labeling with logistic department
c. Keep all business movement documents
d. Collecting partnership data
CHIEF PRODUCT OFFICER a.Looking for items to sell
b.Check the quality of product
CHIEF LOGISTIC OFFICER a.Laundry the product (clothes)
b.Provides packaging and labels
c.Packaging and labeling with the administration department
CHIEF CONTENT OFFICER a. Photographing products
b. Editing photos of product
c. Make product promotion posters
d. Post photos to Instagram
CHIEF MARKETING OFFICER a. Make Official Account for Line and Instagram
b. Handle Official Account Line and Instagram Direct Message
c. Share information about products and promotions

OPERATION
Prodak yang kami jual pada umumnya adalah jaket, kemeja, celana dan sepatu. Prodak yang kami jual
berasal dari dua sumber yaitu hasil hunting dan hasil titip jual. Berikut merupakan operasi penjualan
prodak dari starthrift :
The products we sell are generally jackets, shirts, pants and shoes. We get our product from hunting and
consignment. This are bussiness operation from Starthrift
  Hunting Product
Kami melakukan hunting prodak di 2 tempat yang berbeda yaitu jl. Jatayu, kebayoran baru, jakarta
selatan dan Pasar Senen, Jakarta Pusat. Berikut merupakan hasil hunting kami :

Size (cm) sold

No Type Color Brand Status
W L through
1 Jacket Red Wolsey 68 120 Sold Exhibition
2 Jacket Green L.T.B (Lantern 70 148 Sold Exhibition
Bay)
3 Jacket Red Watsdda 63 120 Sold Online
 4 Hoodie Maroon Heart Market 70 128 Sold Online
5 Jacket Black Crocodile x x Sold Online
6 Shirt Green, Giordano 65 104
Black
7 Shirt Cream Laker Magic 70 96
8 Shirt Navy Elegance 65 104 Sold Exhibition
9 Leather Jacket Dark Hakka Brand 51 84
brown
10 Leather Jacket Brown mm maille 53 76 Sold Exhibition
11 Jacket Green GAP Kids 55 82 Sold Exhibition
12 Jacket Navy Macchio 70 120 Sold Exhibition
13 Jacket Navy Men's Club 62 112 Sold Exhibition
14 Jacket Black USPA 64 104 Sold Exhibition
15 Jacket Green Dressing 70 102 Sold Exhibition
Army
16 Jacket Green Minav 51 104 Sold Online
Army
17 Jacket Yellow Marionette 56 106 Sold Exhibition
18 Skirt Black Without Brand 83 66

Total barang yang kami cari yaitu 18 dengan rincian 11 jacket, 3 shirt, 2 leather jacket, 1 hoodie and 1
skirt. Sedangkan jumlah barang yang terjual yaitu 16 item.
The total items we get from hunting are 18 consists of 11 jackets, 3 shirts, 2 leather jackets, 1 hoodie and
1 skirt. While the number of items sold is 16 items.

 Consignment
Setelah sebelumnya kami melakukan publikasi melalui media sosial bahwa temen-teman bisa menitipkan
barangnya pada saat eksibisi, maka di dapatkan beberapa barang yang dititipkan untuk dijual melalui
starthrift. Barang yang sudah diberikan kepada kami selanjutnya dilakukan quality check kembali untuk
memastikan barang tersebut dalam kondisi layak dan baik. Berikut merupakan rincian barang yang di
titipkan kepada kami:
After previously we made publications through social media that our friends can leave their items at the
exhibition, we get some items that are entrusted to be sold through starthrift. We then do a quality check
to ensure the goods are in decent and good condition These are the details of the items left for us
Tabel X Barang dari titip jual

NO Name Type Size Brand Status

1 Yasmin 1 Shoes 38.5 Puma Ok

1 Bag - - Returned
1 trousers - - Returned
2 Hisyam
1 Pants 14 Old navy Ok
1 Batik shirt 14 Bakul batik Ok
 2 Shirt S - Returned
1 Black long sleev shirt XS H&M Ok
1 Hoodie S H&M Ok
1 Jacket L Polo Returned
1 Brown Shoes 39 Cole Ok Sold
1 White long sleev shirt S - Returned
1 Sock - - Returned
1 Wakai shoes 42 Wakai Ok
1 Boat shoes navy 40 Rocksport Ok
3 1 sweater M phenomenal Ok
Septianida
1 blouse M kayya Ok
4 Celana Cayla Pants
Nailatul L Zhafa Ok
@zhafaa_official

Dari 17 barang yang dititipkan kepada kami dan 11 barang yang diterima dan dapat di jual pada saat
exhibition, jumlah barang yang terjual adalah 1 item
From the 17 consignment items left for us and 11 items received and can be sold at the exhibition, the
number of items sold is 1 item

 Exhibition preparation
Exhibition dilaksanakan pada 5 Desmber 2019 di selasar GOR universitas Pertamina. Persiapan yang
kami lakukan dalam menghadapi exibithion tersebut yaitu menyiapkan perlengkapan tambahan seperti
gantungan baju, hanger, price tag, packaging, sticker dll.
Beberapa barang kami pinjam kepada member kami, seperti gantungan baju, sebagian hanger, taplak
meja, lapu tumbler dan kabel roll. Untuk packaging (paper bag), sticker dan sebagian hanger kami beli.
Sedangkan price tag kami buat sendiri.

 Operational issues

 (tambahin aja kalau perlu, lebih lengkap lebih baik)

FINANCIAL IMPLEMENTATION

 3 TABEL KEUANGAN DARI IBUNYA + PENJELASAN

 MARKETING IMPLEMENTATION

 Broadcast:

 Promo:
 Poster / Logo/ x banner :
 Dart (games):

 Perjanjian Penitipan Barang di Starthrift

 Pemantauan di IG:

 Product Pricing

 MARKETING TARGET
 MARKETING STRATEGY
 MARKETING COMMUNICATIONS
 MARKETING ISSUES
1. Lack of Resource
It’s hard to thrift because we do not have a fixed supplier for our product
2. Lack of Time
As a full-time student, we do not have time to keep up with our social media account and update
about our product and promotion. Plus, we do not have enough time to prepare all the things for
the exhibition but eventually we managed to do it.
3. Getting a Customer
 Since this is a pre-loved product, it’s challenging to convince customers about our product in term
of quality.
4. Keterlambatan dalam foto barang, uploading  broadcasting terhambat

APPENDIX