Survey Sight Sdn Bhd

Faculty: Faculty of Architecture, Planning and Survey

Program: Bachelor Degree (Hons) in Geomatics Science and Survey

Program Code: AP220

Course: Technology Entrepreneurship

Course Code: ENT600

Semester: 8

Class Group: RAP2208A

Group Name: Survey Sight

Group Members: 1. MUHAMAD FAKHRUR RAZI BIN REDZUAN (2015162387)

2. MOHAMAD FARIS BIN ALIAS (2015759105)

3. NOOR FAZEERA BINTI AHMAD FUZI (2015102389)

4. SITI MARYAM BINTI MANSOR (2015528391)

5. WAN FARHANA BINTI MOHAMAD RAMLI (2015100353)

Submitted to: EN MOHAMAD NIZA BIN MD NOR

Submission Date: 13th Disember 2019

 ACKNOWLEDGEMENT

Bismillahirahmanirahim. Alhamdulillah for giving us guidance and idea to finish our assignment
entitled “Blueprint”. We hope that our assignment will help us in understanding more about subject
of Technology Entrepreneurship (ENT600).

Firstly, we would like to share our most gratitude towards Hexagon AB company for giving
out the information through the company website itself. Without the updating information on the
website, we might have difficulties in finishing our assignment.

Next, we would like to thank you the our ENT600 lecturer, Sir Mohamad Niza Md Nor for
guiding us in narrowing the case study idea. With his help and guidance, the progress on the
assignment become smooth and successful.

Lastly, we would like to thank our classmate for sharing information regarding the
assignment. Thus, it makes easier for us to find the specified company and finishing our written
report.

Thank you.
1.0 EXECUTIVE SUMMARY

Survey Sight Sdn Bhd

1.1 BRIEF DESCRIPTION OF THE BUSINESS AND PRODUCT CONCEPTS

Nowadays, geosystem industry looking more interested in geosystem product where people would
like to have their own distance measurement equipment. Today, many types of measurement
equipment are produce in variety looks, style, and the benefits itself. Each of the people has their
own dreams distance measurement equipment that they interested of.

Our company’s name is Survey Sight Sdn Bhd. We are choosing this name because it gives the
meaning of Survey Sight provided a lot of benefit to all people in survey industry. We bring this
concept to show to people that we are giving and providing the new product in industry that
suitable for all usage.

Survey Sight Sdn Bhd is a company that produces products in the manufacturer of survey
equipment industry. We produce a Advanced Disto: Laser Distance Measurement Distometer that
based on current technology. The main purpose of using distometer is to make distance
measurement in the easiest way. The concept is so simple where the user need to push the
measurement button to get the distance measurement with the ability of touch screen and features
an image of measurement point will be displayed on the screen with image technology. Any user
who has tried to measure horizontal distances from distances or places that are unreachable will
know how difficult it is.

Advance distometer equipment has become one of the most used in strata building survey. In
addition, the demand of strata survey work has made the surveyors need to obtain the data with
full of accuracy and time saves. The accuracy of dimensions of every parcel is very important.
Conventional method for as-built strata survey for measuring the distance of each parcel in the
building is by using Advanced Disto. It has been used widely to measure the distance because of
its size which is small and handy but it is also has the weaknesses. All the dimension data of
reading from Advanced Disto cannot be recorded and all the measurement needs to be written on
the paper or on the map. The user need to bring along their recorded book to write every single
data from distance measurement, which almost look like impossible. That is why we created this
business in order to fulfill the user needs.

1.2 THE TARGET MARKET AND PROJECTIONS

Based on the product, our target market is too wide because we are deal with engineering
constructions workers and students in geomatics and surveying field which makes it more usage
at one place. As a starting product, our first target market is for education development where there
is more conduct the activities that need more space. The price for this product reasonable due to
current technology and it can be buying either medium or rich people.

1.3 THE COMPETITIVE ADVANTAGES

Our company produces a product that has more competitors in current industry. The purpose of
product is to enhance the specification about the product with help of technology and markets now
are producing the product just to fit the customer need with certain technology applications. In our
business, we can make sure that our customer get more benefits from our product and get compete
with another survey industry.

In this industry our competitors also have their own benefits to attract people. The different
between our product and competitors is we are using light material that can make customer easy
to handle it and also user didn’t have to bring another book to make manual record the
measurement data.

1.4 THE PROFITABILITY

This Advance Disto can be done to sold and be one of the survey industry that have a great potential
growth to another country. By introduce this product industry can gain much profit where it can
attract customer with our design, style, functions and colors. Thus, by increasing the production
of our products, it can increase the market demand.
1.5 THE MANAGEMENT TEAM

Survey Sight Sdn Bhd is a partnership business which consists of 5 members. They are Managing
Operator, Director Operation, Executive Director, General Manager/Finance and Chief Production
Outlet/Quality. In this form of business, a person forms a partnership with one or more persons to
carry out a business with a view to make a maximum profit.
2.0 PRODUCT OR SERVICE DESCRIPTION

2.1 DETAIL THE PRODUCT

Firstly, by referring to the existing design of the Distometer, there are lot of criteria design to be
improvised based on the customers’ needs. Figure 1.1 shows the designing of Advanced Disto
chronologically.

Figure 1.1: The chronological of Designing the Prototype of Advanced Disto

2.2 THE APPLICATION OF THE PRODUCT.

Advance disto main purpose is to make distance measurement in the easiest way. The concept is
so simple where the user need to push the measurement button to get the distance measurement
with the ability of touch screen and features an image of measurement point will be displayed on
the screen with image technology. It has been used widely to measure the distance because of its
size which is small and handy also provided with data storage to store the recorded data from the
distance measurement. From there, the user doesn’t need to bring along their recorded book to
write every single data from distance measurement.

2.3 UNIQUE FEATURES OF THE PRODUCT.

Our product have own unique features which are try to save time and can be use in a long time compare
to current development. For example, people can bring Advanced Disto in pocket which easy to keep
and use for site surveying. Other than that, our product is easily to bring anywhere where the product
is compactible and ideal size. It is also due to customer needed and what we can offer is our product
can give facilities to engineering constructions workers and students in geomatics and surveying
field which makes it more usage at one place.

2.4 PRESENT STATE OF DEVELOPMENT OF THE PRODUCT.

For current development, the geosystem company is one of the founders in the manufacturer of
survey equipment which is Leica Geosystems based on Heerbrugg, Switzerland. The company is
expanding globally therefore the target market is for the people in survey industry. The Company
is the only supplier that can provide the laser distometer in legal, which means the consumers do
not have any option in selecting their own product based on their preferences. That is the starting
point where we get the ideas to create this business.

The main purpose of using distometer is to make distance measurement in the easiest way. The
concept is so simple where the user need to push the measurement button to get the distance
measurement with the ability of touch screen and features an image of measurement point will be
displayed on the screen with image technology. It has been used widely to measure the distance
because of its size which is small and handy but it is also has the weaknesses. All the dimension
data of reading from Advanced Disto cannot be recorded and all the measurement needs to be
 written on the paper or on the map. The user need to bring along their recorded book to write every
single data from distance measurement, which almost look like impossible. That is why we created
this business in order to fulfill the user needs. Due to money, it depends on market price for
material that we use.

2.5 PROPRIETARY FEATURES OF THE PRODUCT.

i. ISO rating

ISO rating helps to compare different models with the same criteria.

ii. Certificate of Accuracy

Look for a Certificate of Accuracy with the actual measurements of LDM on a calibrated range.
This is different than a “certificate of compliance," which is only a generic certificate for all tools
that meet a certain standard.

Every Leica Geosystems is tested on a range calibrated with a precision Leica

Geosystems Advanced distometer (ADM), which is typically used by metrologists and engineers.
ADM are used to build ultra-precise assemblies like aircraft and particle accelerators, and that's
the kind of standard needed when certifying the accuracy of our laser distance meters.

iii. An automatic or "intelligent" end-piece

Many common measurements like measuring a door, a window rough opening, or across
foundation forms to check square are diagonal measurements that require getting LDM into a
corner. The problem is that the thickness of the base of an LDM means can't get it all the way into
the corner, so the measurement will be off by the distance between the back of the tool and farthest
reach of the corner.

The best way to counter that is by using a flip-out extension that is thin enough to fit all the way
into the corner. This addition to the back of the LDM makes the endpoint of the LDM narrow
enough to extend into a corner, but it is crucial that the device knows that it is now measuring from
a point that is behind its base.
iv. Configurable “beep” sound

It sounds like a no-brainer, but having a sound that tells the measurement has been taken
successfully is key. It is a small but very useful feature. Make sure to switch the beep on and off.
Some more sophisticated models even change the tone of the beep to alert user if user are
measuring from the front versus the rear of the tool.

2.6 OPPORTUNITIES FOR THE EXPANSION.

Distance meters are a popular application for laser technology in survey industry. These laser
sensors use laser light (pulsed or continuously modulated) to measure geometric distances, heights,
lengths, levels and positions in a non-contact process. To achieve this, all the components work
together in a perfectly coordinated overall system. This system is made up of a laser, the transmitter
and receiver optics, the sensitive photo diodes and sophisticated electronics and algorithms for
time or phase measurement.

Using this distometer sensors or laser distance, the measurement can be made on natural surfaces
or reflectors and obtain fast and precise results. The laser distance meters operate using visible or
invisible laser radiation and are rated as eye safe in compliance with laser class 1 or 2.

The compact construction means user can easily install the laser distance meter in industrial
applications. All of the devices offer common standard interfaces, analog or digital data output,
and parameterizable switching outputs. Furthermore, we want to add more characteristics in the
product to make more user that can be used at any place as to increase the market size.

The importance to get the opportunities for expansion of the product line or the development
related product, our company have to come up with product to ensure the effectiveness of the
equipment usage and plan the best strategy for growth to get market demand.
3.0 PRODUCTION DESCRIPTIONS

3.1 DETAILS OF THE PRODUCT

Recently, Survey Sight Sdn Bhd released it new product that will be sold in the market. This new
product called Advanced Disto will be the new product of the company and become hit trend on
market. The charm of this product is its multipurpose of laser distometer with additional features.
Advanced Disto comes in new invented specification in the distance measurement equipment. The
benefits of this product are it is very convenient to used but still gives extra precision in survey
work.

3.2 APPLICATION OF THE PRODUCT

Current laser distometer is normally with single purpose; use to act as making distance
measurement. However, as the technology changed together with the time, nowadays laser
distometer has become more trendy and up-to-date. Our product is easy to use and also
multipurpose. User does not have to bring a book to make a manual data recorded. With our
product, they are ready to start their day. This product allow user to quickly measuring distance to a
target using the unit’s laser spot, and can also do a quick calculation of area and volume. The Advanced
Distometer come in small size but has lots of advantages which benefits the users.

3.3 FEATURES OF THE PRODUCT

Nowadays, surveyors need to used less equipment with multifunctional aspect in one measurement
tools. The new innovation on the distometer measuring equipment that need to be improve from
only making a distance measuring value to images. Also, can make connection to various device
via Bluetooth to transfer the data to another device to continue the data processing.

The Advanced Disto come along with Camera features an adjustable zoom to find the laser spot
in sunlit conditions up to 400 feet away from the spot. The user can then transfer the measurement
documentation to a smart phone or tablet with Bluetooth using the Laser Measure On app. The
outdoor laser measuring device provides default real-time length, length, area, volume and indirect
measuring functions which are simple to take advantage of thanks to the display guide that walks
the user through each measurement process. A built-in inclinometer allows the user to determine
the angle of pitch and confirm when the tool is level. This laser distance meter measures distances
up to 400 Ft. This equipment also features an easy to read backlit color display, reinforced screen
glass, an easy to use display guide, 11 different measuring functions including default real time
measuring and 50 measurement memory on the tool and stores over to 1000 images.

This laser measure is very simple to use, which is we can simply turn it on and it gives real-time
measurements. Press the button again and it will hold that measurement, so we don't have to worry
about remembering. It was tested it against a tape measure multiple times and it was spot on every
time.

3.4 DEVELOPMENT OF THE PRODUCT

Firstly, by referring to the existing design of the Distometer, there are lot of criteria design to be
improvised based on the customers’ needs. Figure 3.1 shows the designing of Advanced Disto
chronologically.

The most important features that need to be upgraded is the display screen. The larger screen in
Advanced Disto upgrades are a smart way to solve this problem. The presence of this larger
screen enables measurement information such as signal conduction and accessibility accuracy
to be shown to the customer / surveyor when using this tool. In addition, upgrading using full LEDs
can help inform more clearly regardless of the work environment

Moreover, upgrading this tool with the ability of waterproofing is very rational so that it can be
used in a variety of situations not just under normal circumstances such as weather. Dust-
resistant and splash-resistant monitors will be upgraded so that the device has high durability. It
is aided by waterproof hardware to maintain durability.

Furthermore, Advanced Disto needs batteries to supply the power to make it function. Alkaline
batteries would make the ace product of the company to work well and long lasting up to 12 hours
per used.
3.5 ADVANTAGES OF PRODUCT

Survey Sight Sdn Bhd is proudly and excited to promote this Advanced Disto. Some typical lase
distometer, caused the harm to the user as the distometer is leaking from the data storage and
the duration of batteries live. In addition, some of the laser distometer are not include with other
function. It only served as a measuring the distance length. Advanced Disto provides with wide
displayed screen including touch screen function to make user easy to view the measurement
data and also replaced thee AAA battery to alkaline battery to provide long live batteries duration
up to 12 hours per used. The design is to reduce discomfort with a natural hand position and
movements.

3.6 EXPANSION PLANNING

Advanced Disto will become trendy and unique thanks to its advantages. This product will be
released on Malaysia for the first round. Then, Survey Sight Enterprise will bring this product to
China and South Korea markets. Lately, Survey Sight Enterprise was in plan to produce a new
trendy device which is surveying measurement equipment with handy laser distometer. However,
this product was still in idea evaluation phase.

3.7 TECHNOLOGY PRODUCTS

The technologies used in this product are LED, coherent light (laser) and imaging array under the
surface of detect the movement. Laser diodes better for resolution and precision, improving
performance on opaque specular surfaces. Advanced Distometer needs batteries to operate. The
benefits using alkaline batteries is it helps in saving power rather than AAA battery.

For transmitting data, the infrared radiation technology is used from the distometer to computer
by using the Bluetooth connecter. Typical distometer using a manual way to record all the
measurement data which is user need to bring a book to write every single measuring data. To
solve the problem, the Bluetooth connector also act as USB to stored data is design which can be
stored inside the distometer for safe transport.
3.8 MARKET RESEARCH AND ANALYSIS

Advance Disto fulfils the need of the survey industry that uses the technology to do their surveying
work. There are a few factors that will be considered which are targeted customers, market size
and trends, competition between competitors, estimated market share and sales and also marketing
strategy.

3.8.1 Customers

The targeted customers of this product are geomatics student from semester one until eight. This
is because; this group of people in the filed need to reduce cost time in making survey work.
Students, ages between 18 years-old to 24 years-old, are usually college students. Nowadays most
of the universities or work place are needed this benefit to being efficient in making their survey
work.

Both of the targeted customers are usually within universities or colleges. This is why, the
Advanced Disto will be sold at Kangar Perlis, a well-known industrial state that has many workers
and students living there. Advanced Disto can be bought from the Survey Sight Enterprise store
which is located in Kangar. The material used is design to reduce discomfort with a natural hand
position and movements. The LED light on the sides helps user to use it even in the dark surrounds.

3.9 TARGET MARKET AND MARKET SIZE

a) Market target

From the market survey, the information gathered and views obtained can be a useful indicator of
wider opinion and any important issues that will need to be considered.
The first part of the questionnaire involves question regarding responders’ background which are
field of study and their current semester. A total of 92% was from Science Geomatics students.
4% of the responders are from semester 2, 3and 4. Meanwhile, there are 8% from semester 5, 24%
from semester 7 and 53% from semester 8. Most of the respondents (68%) were choosing the total
station was the best of distant survey equipment before the innovation on distometer equipment
were made. This information gave an idea on how to improve the distometer equipment suitable
for the user needs.

Geomatics Student Status Current semester.

3.10 COMPETITOR AND COMPETITIVE EDGES

In every business, there will be competitions among the competitors. This is because; other
companies might produce the same or products that are alike. The customers will have many
options but the entrepreneurs might face difficulties in attracting the customers into buying their
product.

POSITIVE NEGATIVE
INTERNAL STRENGTHS WEAKNESS
FACTORS
• High precision •Low specification for its
• Portable Storage
• Easy to use • Low battery
• Ideal for indoor or outdoor • Slow efficiency
use • Low colour display
• Environmentally friendly • Low technical capabilities

EXTERNAL OPPORTUNITIES THREATS

FACTORS
•Products are multifunctional • Competitors may have
• International scope
• Great market potential
•Regular customers (Industry
users)
similar service
• Competitors may have
already upgrade.
• Customers have multi-
purposed alternative
product on market
• Customers are not aware of
its latest functionality of
the instruments
3.11 MARKETING STRATEGY

In order to promote this product, there are a few marketing strategies that are used to ensure that
customers will buy this product. The approaches used are distributing business cards, brochures,
banners and advertisements.

Distributing Business card- it is important to ensure that our store is contactable. This is because,
if the customers confronts with any problems regarding our product. Besides that, customers can
order our products and get them at the lowest price.

Distributing brochures- brochures are a well-known approach that are easy to be distributed to the
public. The public will get a better information regarding the product.

Placing banners- banners is one way of advertising a product. It can be hung on lamp posts and
fences. This is to acknowledge the public on the existence of the product.

Advertisements- Colourful and creative ads will be commercialized on television stations and radio
stations.
4.0 BUSSINESS OPERATION

4.1 INTRODUCTION TO OPERATION PLAN

Advanced Disto industry has own operational process. First we will purchasing raw material from
supplier and assemble the product based on customer’s demand. After that, we will sell the finish
product and get feedback from customers’ satisfaction survey as a transformation to the output.
These operational plans also explain daily operation of the business and process of how the
production functions. It will conduct and make sure that the process of production will run
smoothly according to the specification that our business provide. Our business hour will operate
12 hours per day except in Saturday where the business will operate 6 hours and will be closed on
Sunday and Public Holiday.

4.2 PROCESS PLANNING

Process planning involves the identification of step-by-step process from the start until the end in
making the product or providing the services. These processes are illustrated by using a flowchart
or process chart.

Symbol Activity Description

Activity that modify,

Operation transform or give added value
to the input.

Movement of materials or
Transportation goods from one place to
another.
 Activity that measure the
Inspection
standard or quality.

Process is delayed because in

Delay the process materials are
waiting for next activity.

Finished product or goods are

Storage stored in the storage area or
warehouse

4.3 OPERATIONAL PROCESS

Exictance of laser
distometer

Wide displayed
Screen

Automatically data
storage

Long Lasting battery

up to 12 hours

4.4 BUSINESS OPERATION HOUR

Day Time
Monday - Friday 10.00 am - 10.00 pm
Saturday 10.00 am - 4.00 pm
Sunday & Public Holiday CLOSED